TweetFollow Us on Twitter

Jun 95 Viewpoint
Volume Number:11
Issue Number:6
Column Tag:Viewpoint

Viewpoint

By Scott T Boyd, Editor-at-Large

Who’s That Knocking At The Door?

Microsoft wants you to know about their upcoming new version of MacOLE. They want you to know so badly that they’re going door to door to spread the word. Well, at least they showed up at my door, PowerMac in hand and sales pitch all warmed up and ready to deliver.

Might this have something to do with a certain endorsement seen here last month?

While some have labeled our endorsement “precipitous”, we’ve given it some long and hard thought. It comes down to this - OpenDoc provides an architecture, OLE offers a specification. Users may have a hard time telling the difference, but developers we’ve talked to haven’t. In fact, many of our readers have told us that they looked at OLE long enough to decide that they’d better go learn OpenDoc.

I don’t believe that it’s just a matter of Macintosh bigotry (although, for the record, I’ve got no problem with that). The comments we’ve received have focused on the specific needs of our developers, and which technology delivers more to satisfy those needs. It goes beyond feature set wars to the architectural issues. OpenDoc delivers on providing a component architecture. Now if Apple will finish it up and ship it, we can get on about the business of demanding the tools we’ll need to use it.

Guerrilla Marketing

Microsoft’s success in the marketplace clearly has little to do with the quality of their products. Most of us know and accept that DOS/Windows has never been on par with Macintosh, yet we also know and accept that the lesser technology has swept the marketplace.

Judge Stanley Sporkin seems to believe that it may not all be the result of superior products and outstanding marketing; rather, it might have something to do with overzealous OEM arrangements. I don’t know about any of that, but I do know about some energetic marketing efforts. Having met an unexpected visitor from Redmond at my front door mere minutes after waking up, I can safely confirm that Microsoft wants your attention focused on OLE, not OpenDoc.

Microsoft prevails in the marketplace. If it’s not the products, maybe it’s the guerrilla marketing.

So What?

Normally this episode wouldn’t rate a mention, but it occurs to me that it demonstrates an interesting difference between how Microsoft and Apple each deals with developers.

Microsoft gets in our editorial faces. They want your attention, and getting us to write about their stuff is a good way for them to get to you. Apple, on the other hand, takes a slightly different approach with us, and hence with you. They just don’t get in touch all that often. Why the difference?

Microsoft clearly encourages bold behavior. They reward aggressive maneuvers. On the other hand, I don’t see anyone from Apple showing up at my front door. It’s not that I want them dropping in (I don’t), but Microsoft has shown a great deal of initiative (remember those CDs? the MacWorld class on Windows for Mac programmers? the Windows 95 for Mac programmers pre-conference at MacHack?).

It’s not just how they deal with us here at the magazine, other examples come to mind as well. For example, contrast the following seeding strategies. Microsoft has sent out complete Windows 95 kits, unsolicited mind you, to various Macintosh developers. Why? According to their cover letter, they thought Macintosh developers might find it interesting. On the other hand, Apple recently sent out a note that initial Copland seeding would go only to Apple Partners. It went on to mention that non-partners could see about getting seeded by simply upping their status to Partner (and forking over the accompanying fee).

World Domination or Bust

Microsoft is hellbent on world domination. That mandates going after every conceivable developer. Maybe that’s why they’re after you - you’re not working for Microsoft yet. This firm resolve to win the hearts and development environments of each and every developer makes for a clear mission and goes a long way towards explaining why they’re going out of their way to win you over.

What is Apple hellbent on? A few more market share points? Is it that Apple thinks developers simply aren’t that important, or is it that they’re so busy that they’ve forgotten to take the time to realize the value of third-party developers?

Note To Apple

Listen up, Apple. You’ve got a lot of Macintosh bigots out here, and we’re starting to notice that you haven’t been paying much attention to us lately. It’s time that Apple learn a lesson from Microsoft - developers matter. They matter so much that the company must mandate that time and attention be spent staying in their faces. Microsoft provides a reference point for how much time and attention one such company thinks developers are worth. We’ve put ourselves and our businesses on the line with the Macintosh. Don’t wait to wake up one day and wonder where everyone’s gone.

Food For Thought

Software is like milk. It gets old and expires.

- Keith Cox, k@apple.com

Maybe that’s why software updates are selling so well!

- Scott T Boyd, scott@hax.com

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

FotoMagico 5.4 - Powerful slideshow crea...
FotoMagico lets you create professional slideshows from your photos and music with just a few, simple mouse clicks. It sports a very clean and intuitive yet powerful user interface. High image... Read more
beaTunes 4.6.12 - Organize your music co...
beaTunes is a full-featured music player and organizational tool for music collections. How well organized is your music Library? Are your artists always spelled the same way? Any R.E.M. vs REM?... Read more
Spotify 1.0.49.125. - Stream music, crea...
Spotify is a streaming music service that gives you on-demand access to millions of songs. Whether you like driving rock, silky R&B, or grandiose classical music, Spotify's massive catalogue puts... Read more
Eye Candy 7.2.0.50 - 30 professional Pho...
Eye Candy renders realistic effects that are difficult or impossible to achieve in Photoshop alone, such as Fire, Chrome, and the new Lightning. Effects like Animal Fur, Smoke, and Reptile Skin are... Read more
Safari Technology Preview 10.2 - The new...
Safari Technology Preview contains the most recent additions and improvements to WebKit and the latest advances in Safari web technologies. And once installed, you will receive notifications of... Read more
Microsoft Office 2016 15.31 - Popular pr...
Microsoft Office 2016 - Unmistakably Office, designed for Mac. The new versions of Word, Excel, PowerPoint, Outlook and OneNote provide the best of both worlds for Mac users - the familiar Office... Read more
QuickBooks 16.1.12.1564 R13 - Financial...
QuickBooks helps you manage your business easily and efficiently. Organize your finances all in one place, track money going in and out of your business, and spot areas where you can save. Built for... Read more
1Password 6.6.1 - Powerful password mana...
1Password is a password manager that uniquely brings you both security and convenience. It is the only program that provides anti-phishing protection and goes beyond password management by adding Web... Read more
1Password 6.6.1 - Powerful password mana...
1Password is a password manager that uniquely brings you both security and convenience. It is the only program that provides anti-phishing protection and goes beyond password management by adding Web... Read more
Safari Technology Preview 10.2 - The new...
Safari Technology Preview contains the most recent additions and improvements to WebKit and the latest advances in Safari web technologies. And once installed, you will receive notifications of... Read more

Tavern Guardians (Games)
Tavern Guardians 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Tavern Guardians is a Hack-and-Slash action game played in the style of a match-three. You can experience high pace action... | Read more »
Slay your way to glory in idle RPG Endle...
It’s a golden age for idle games on the mobile market, and those addictive little clickers have a new best friend. South Korean developer Ekkorr released Endless Frontier last year, and players have been idling away the hours in the company of its... | Read more »
Tiny Striker: World Football Guide - How...
| Read more »
Good news everyone! Futurama: Worlds of...
Futurama is finding a new home on mobile in TinyCo and Fox Interactive's new game, Futurama: Worlds of Tomorrow. They're really doing it up, bringing on board Futurama creator Matt Groening along with the original cast and writers. TinyCo wants... | Read more »
MUL.MASH.TAB.BA.GAL.GAL (Games)
MUL.MASH.TAB.BA.GAL.GAL 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: ENDLESS UPGRADES. CONSTANT DANGER. ANCIENT WISDOM. BOUNCY BALLS. Launch Sale, 40% OFF for a very limited time!!! MUL.... | Read more »
Dungeon Rushers (Games)
Dungeon Rushers 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Dungeon Rushers is a 2D tactical RPG combining dungeon crawler’s gameplay and turn based fights. Manage your team, loot dusty... | Read more »
Blasty Bubs is a colorful Pinball and Br...
QuickByte Games has another arcade treat in the works -- this time it's a mishmash of brick breaking and Pinball mechanics. It's called Blasty Bubs, and it's a top down brickbreaker that has you slinging balls around a board. [Read more] | Read more »
Corsola and Heracross are the new region...
Generation 2 finally launched in Pokémon GO, unleashing a brand new batch of Pokémon into the wild. Even before the update went live people were speculating on how to catch elusive Pokémon like the legendary "dogs", Unknown, and whether or not... | Read more »
The Warlock of Firetop Mountain (Games)
The Warlock of Firetop Mountain 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: An epic adventure through a mysterious mountain filled with monsters, magic and mayhem! “...it looks downright... | Read more »
Fantasy MMORPG MU Origin’s receives a hu...
Developer Webzen are looking to take their highly popular fantasy battler MU Origin to the next level this month, with its most ambitious overhaul yet. The latest update introduces the long sought after Server Arena, new treasure dungeons, and much... | Read more »

Price Scanner via MacPrices.net

15-inch Touch Bar MacBook Pros on sale for up...
B&H Photo has the new 2016 15″ Apple Touch Bar MacBook Pros in stock today and on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.7GHz Touch Bar... Read more
12-inch Retina MacBooks on sale for $1150, $1...
B&H has 12″ 1.1GHz Retina MacBooks on sale for $150 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 12″ 1.1GHz Space Gray Retina MacBook: $1149 $150 off MSRP - 12″ 1.1GHz... Read more
Apple restocks refurbished 11-inch MacBook Ai...
Apple has Certified Refurbished 11″ MacBook Airs (the latest models recently discontinued by Apple), available for up to $170 off original MSRP. An Apple one-year warranty is included with each... Read more
Apple Park Opens to Employees in April With T...
Apple has announced that Apple Park, the company’s new 175-acre campus, will be ready for employees to begin occupying in April. The process of moving more than 12,000 people will take over six... Read more
Manhattan Neighbors for Safer Telecommunicati...
A new education and advocacy group focused on cell phone and wireless risks, Manhattan Neighbors for Safer Telecommunications, launched today at http://www.ManhattanNeighbors.org. Manhattan... Read more
Portable Dual DisplayPort Monitor Dock Enable...
IOGEAR has announced the launch of its USB-C Dual DisplayPort Monitor Portable Dock (GUC3CMST). The dock enables users to easily connect two DisplayPort monitors to a USB-C or Thunderbolt 3 laptop to... Read more
13-inch 2.7GHz Retina MacBook Pro on sale for...
Amazon.com has restocked the 13″ 2.7GHz/128GB Retina MacBook Pro (MF839LL/A) for $200 off MSRP including free shipping: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1099 $200 off MSRP This model tends to... Read more
Apple’s New iPad Ads Don’t Address Pro Users’...
Apple launched a new tranche of iPad Pro TV ads last week addressing actual queries and challenges from the Twitterverse, albeit using actors for the visuals. That’s great. As an iPad fan and heavy... Read more
Free Verbum Catholic Bible Study App For iOS
The Verbum mobile app runs on Logos’ powerful Bible software and is an advanced resource for mobile Catholic study. The Verbum app surrounds the Bible with the Tradition. Verbum comes with 15 free... Read more
27-inch Apple iMacs on sale for up to $200 of...
B&H Photo has 27″ Apple iMacs on sale for up to $200 off MSRP, each including free shipping plus NY sales tax only: - 27″ 3.3GHz iMac 5K: $2099.99 $200 off MSRP - 27″ 3.2GHz/1TB Fusion iMac 5K: $... Read more

Jobs Board

Manager *Apple* Systems Administration - Pu...
Req ID 3315BR Position Title Manager, Apple Systems Administration Job Description The Manager of Apple Systems Administration oversees the administration and Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Manager *Apple* Systems Administration - Pu...
Req ID 3315BR Position Title Manager, Apple Systems Administration Job Description The Manager of Apple Systems Administration oversees the administration and Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Manager *Apple* Systems Administration - Pu...
Req ID 3315BR Position Title Manager, Apple Systems Administration Job Description The Manager of Apple Systems Administration oversees the administration and Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.