TweetFollow Us on Twitter

Jun 95 Viewpoint
Volume Number:11
Issue Number:6
Column Tag:Viewpoint

Viewpoint

By Scott T Boyd, Editor-at-Large

Who’s That Knocking At The Door?

Microsoft wants you to know about their upcoming new version of MacOLE. They want you to know so badly that they’re going door to door to spread the word. Well, at least they showed up at my door, PowerMac in hand and sales pitch all warmed up and ready to deliver.

Might this have something to do with a certain endorsement seen here last month?

While some have labeled our endorsement “precipitous”, we’ve given it some long and hard thought. It comes down to this - OpenDoc provides an architecture, OLE offers a specification. Users may have a hard time telling the difference, but developers we’ve talked to haven’t. In fact, many of our readers have told us that they looked at OLE long enough to decide that they’d better go learn OpenDoc.

I don’t believe that it’s just a matter of Macintosh bigotry (although, for the record, I’ve got no problem with that). The comments we’ve received have focused on the specific needs of our developers, and which technology delivers more to satisfy those needs. It goes beyond feature set wars to the architectural issues. OpenDoc delivers on providing a component architecture. Now if Apple will finish it up and ship it, we can get on about the business of demanding the tools we’ll need to use it.

Guerrilla Marketing

Microsoft’s success in the marketplace clearly has little to do with the quality of their products. Most of us know and accept that DOS/Windows has never been on par with Macintosh, yet we also know and accept that the lesser technology has swept the marketplace.

Judge Stanley Sporkin seems to believe that it may not all be the result of superior products and outstanding marketing; rather, it might have something to do with overzealous OEM arrangements. I don’t know about any of that, but I do know about some energetic marketing efforts. Having met an unexpected visitor from Redmond at my front door mere minutes after waking up, I can safely confirm that Microsoft wants your attention focused on OLE, not OpenDoc.

Microsoft prevails in the marketplace. If it’s not the products, maybe it’s the guerrilla marketing.

So What?

Normally this episode wouldn’t rate a mention, but it occurs to me that it demonstrates an interesting difference between how Microsoft and Apple each deals with developers.

Microsoft gets in our editorial faces. They want your attention, and getting us to write about their stuff is a good way for them to get to you. Apple, on the other hand, takes a slightly different approach with us, and hence with you. They just don’t get in touch all that often. Why the difference?

Microsoft clearly encourages bold behavior. They reward aggressive maneuvers. On the other hand, I don’t see anyone from Apple showing up at my front door. It’s not that I want them dropping in (I don’t), but Microsoft has shown a great deal of initiative (remember those CDs? the MacWorld class on Windows for Mac programmers? the Windows 95 for Mac programmers pre-conference at MacHack?).

It’s not just how they deal with us here at the magazine, other examples come to mind as well. For example, contrast the following seeding strategies. Microsoft has sent out complete Windows 95 kits, unsolicited mind you, to various Macintosh developers. Why? According to their cover letter, they thought Macintosh developers might find it interesting. On the other hand, Apple recently sent out a note that initial Copland seeding would go only to Apple Partners. It went on to mention that non-partners could see about getting seeded by simply upping their status to Partner (and forking over the accompanying fee).

World Domination or Bust

Microsoft is hellbent on world domination. That mandates going after every conceivable developer. Maybe that’s why they’re after you - you’re not working for Microsoft yet. This firm resolve to win the hearts and development environments of each and every developer makes for a clear mission and goes a long way towards explaining why they’re going out of their way to win you over.

What is Apple hellbent on? A few more market share points? Is it that Apple thinks developers simply aren’t that important, or is it that they’re so busy that they’ve forgotten to take the time to realize the value of third-party developers?

Note To Apple

Listen up, Apple. You’ve got a lot of Macintosh bigots out here, and we’re starting to notice that you haven’t been paying much attention to us lately. It’s time that Apple learn a lesson from Microsoft - developers matter. They matter so much that the company must mandate that time and attention be spent staying in their faces. Microsoft provides a reference point for how much time and attention one such company thinks developers are worth. We’ve put ourselves and our businesses on the line with the Macintosh. Don’t wait to wake up one day and wonder where everyone’s gone.

Food For Thought

Software is like milk. It gets old and expires.

- Keith Cox, k@apple.com

Maybe that’s why software updates are selling so well!

- Scott T Boyd, scott@hax.com

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Google Earth 7.1.8.3036 - View and contr...
Google Earth gives you a wealth of imagery and geographic information. Explore destinations like Maui and Paris, or browse content from Wikipedia, National Geographic, and more. Google Earth combines... Read more
QuickBooks 16.1.11.1556 R12 - Financial...
QuickBooks helps you manage your business easily and efficiently. Organize your finances all in one place, track money going in and out of your business, and spot areas where you can save. Built for... Read more
FileZilla 3.24.0 - Fast and reliable FTP...
FileZilla (ported from Windows) is a fast and reliable FTP client and server with lots of useful features and an intuitive interface. Version 3.24.0: New The context menu for remote file search... Read more
Bookends 12.7.8 - Reference management a...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Bookends uses the cloud to sync reference libraries on all the Macs you use.... Read more
Duplicate Annihilator 5.8.3 - Find and d...
Duplicate Annihilator takes on the time-consuming task of comparing the images in your iPhoto library using effective algorithms to make sure that no duplicate escapes. Duplicate Annihilator detects... Read more
BusyContacts 1.1.6 - Fast, efficient con...
BusyContacts is a contact manager for OS X that makes creating, finding, and managing contacts faster and more efficient. It brings to contact management the same power, flexibility, and sharing... Read more
MarsEdit 3.7.10 - Quick and convenient b...
MarsEdit is a blog editor for OS X that makes editing your blog like writing email, with spell-checking, drafts, multiple windows, and even AppleScript support. It works with with most blog services... Read more
BusyCal 3.1.4 - Powerful calendar app wi...
BusyCal is an award-winning desktop calendar that combines personal productivity features for individuals with powerful calendar sharing capabilities for families and workgroups. Its unique features... Read more
VirtualBox 5.1.14 - x86 virtualization s...
VirtualBox is a family of powerful x86 virtualization products for enterprise as well as home use. Not only is VirtualBox an extremely feature rich, high performance product for enterprise customers... Read more
Bookends 12.7.8 - Reference management a...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Bookends uses the cloud to sync reference libraries on all the Macs you use.... Read more

Super Mario Run dashes onto Android in M...
Super Mario Run was one of the biggest mobile launches in 2016 before it was met with a lukewarm response by many. While the game itself plays a treat, it's pretty hard to swallow the steep price for the full game. With that said, Android users... | Read more »
WarFriends Beginner's Guide: How to...
Chillingo's new game, WarFriends, is finally available world wide, and so far it's a refreshing change from common mobile game trends. The game's a mix of tower defense, third person shooter, and collectible card game. There's a lot to unpack here... | Read more »
Super Gridland (Entertainment)
Super Gridland 1.0 Device: iOS Universal Category: Entertainment Price: $1.99, Version: 1.0 (iTunes) Description: Match. Build. Survive. "exquisitely tuned" - Rock Paper Shotgun No in-app purches, and no ads! | Read more »
Red's Kingdom (Games)
Red's Kingdom 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Mad King Mac has kidnapped your father and stolen your golden nut! Solve puzzles and battle goons as you explore and battle your... | Read more »
Turbo League Guide: How to tame the cont...
| Read more »
Fire Emblem: Heroes coming to Google Pla...
Nintendo gave us our first look at Fire Emblem: Heroes, the upcoming mobile Fire Emblem game the company hinted at last year. Revealed at the Fire Emblem Direct event held today, the game will condense the series' tactical RPG combat into bite-... | Read more »
ReSlice (Music)
ReSlice 1.0 Device: iOS Universal Category: Music Price: $9.99, Version: 1.0 (iTunes) Description: Audio Slice Machine Slice your audio samples with ReSlice and create flexible musical atoms which can be triggered by MIDI notes or... | Read more »
Stickman Surfer rides in with the tide t...
Stickson is back and this time he's taken up yet another extreme sport - surfing. Stickman Surfer is out this Thursday on both iOS and Android, so if you've been following the other Stickman adventures, you might be interested in picking this one... | Read more »
Z-Exemplar (Games)
Z-Exemplar 1.4 Device: iOS Universal Category: Games Price: $3.99, Version: 1.4 (iTunes) Description: | Read more »
5 dastardly difficult roguelikes like th...
Edmund McMillen's popular roguelike creation The Binding of Isaac: Rebirth has finally crawled onto mobile devices. It's a grotesque dual-stick shooter that tosses you into an endless, procedurally generated basement as you, the pitiable Isaac,... | Read more »

Price Scanner via MacPrices.net

Twelve South Releases RelaxedLeather Cases fo...
Inspired by the laid-back luxury of burnished leather boots and crafted in rich tones of taupe, herb and marsala, RelaxedLeather cases deliver smart, easy protection for the iPhone 7. Each genuine... Read more
Week’s Best Deal: New 2016 13-inch 2.0GHz Mac...
Amazon has the new 2016 13″ 2.0GHz non-Touch Bar MacBook Pros on sale for a limited time for $225 off MSRP including free shipping: - 13″ 2.0GHz MacBook Pro, Space Gray (MLL42LL/A): $1274.99 $225 off... Read more
Back in stock: Apple refurbished Mac minis fr...
Apple has Certified Refurbished Mac minis available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz Mac mini: $419 $80 off MSRP - 2.6GHz Mac... Read more
Apple Ranked ‘Most Intimate Brand’
The top ranked ‘”intimate” brands continued to outperform the S&P and Fortune 500 indices in revenue and profit over the past 10 years, according to MBLM’s Brand Intimacy 2017 Report, the largest... Read more
B-Eng introduces SSD Health Check for Mac OS
Fehraltorf, Switzerland based independant Swiss company- B-Eng has announced the release and immediate availability of SSD Health Check 1.0, the company’s new hard drive utility for Mac OS X. As the... Read more
Apple’s Education discount saves up to $300 o...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free: -... Read more
4-core 3.7GHz Mac Pro on sale for $2290, save...
Guitar Center has the 3.7GHz 4-core Mac Pro (MD253LL/A) on sale for $2289.97 including free shipping or free local store pickup (if available). Their price is a $710 savings over standard MSRP for... Read more
128GB Apple iPad Air 2, refurbished, availabl...
Apple has Certified Refurbished 128GB iPad Air 2s WiFis available for $419 including free shipping. That’s an $80 savings over standard MSRP for this model. A standard Apple one-year warranty is... Read more
13-inch 2.7GHz Retina MacBook Pro on sale for...
B&H Photo has the 2015 13″ 2.7GHz/128GB Retina Apple MacBook Pro on sale for $100 off MSRP. Shipping is free, and B&H charges NY tax only: - 13″ 2.7GHz/128GB Retina MacBook Pro (MF839LL/A): $... Read more
Laptop Market – Flight To Quality? – The ‘Boo...
Preliminary quarterly PC shipments data released by Gartner Inc. last week reveal an interesting disparity between sales performance of major name PC vendors as opposed to that of less well-known... Read more

Jobs Board

*Apple* macOS Systems Integration Administra...
…most exceptional support available in the industry. SCI is seeking an Junior Apple macOS systems integration administrator that will be responsible for providing Read more
*Apple* Retail - Multiple Positions- Deer Pa...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Technician - nfrastructure (United S...
Let’s Work Together Apple Technician This position is based in Portland, ME Life at nfrastructure At nfrastructure, we understand that our success results from our Read more
*Apple* Mobile Master - Best Buy (United Sta...
**467692BR** **Job Title:** Apple Mobile Master **Location Number:** 000602-Columbia MO-Store **Job Description:** **What does a Best Buy Apple Mobile Master Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.