TweetFollow Us on Twitter

May 95 Viewpoint
Volume Number:11
Issue Number:5
Column Tag:The Editor’s Viewpoint

The Editor’s Viewpoint

By Scott T Boyd, Editor

To Web or not to Web, was that the question? I’ve encountered two positions on this lately. The first holds that only a year or two stands between our current state and a world where developers take Internet access for granted. The second position holds that we’re a long way from a majority of us having Internet access.

I’m betting on a wired world of developers. How can I be so certain? Well, I’m not, but I have this very strong memory of a time, about ten years ago, when I saw something new and said to myself, “This is cool!” Almost every single dollar I’ve earned since then derived from my interest in exploring Macintosh. I delved, learned, explored, and played to the point where my father asked whether I might not be limiting my career choices. I suppose I did. I see another such choice forming up right about now.

How can I tell? Oh, I don’t know, maybe it’s just that I’ve fed all of my spare time to the Internet like quarters into a great arcade game. I’ve set up a domain name server, configured a mail system, and added accounts and aliases to a unix machine so mail goes to the right places. I’ve installed a gateway and a router so my wife can do e-mail and netnews. I’ve set up mailing lists, set up dial-in service, and helped friends get their homes and offices onto the Net. I’ve fought (endlessly?) to convince my modems and router to keep my office connected to my Internet provider. And lately I’ve poured a lot of time into building all sorts of web pages. Along the way, I’ve picked up a couple of things I’d like to share with you.

While the telephone system connects almost all of us to each other, it restricts how we interact. For example, if I called your office to see who answered the phone, only to hang up immediately when an interesting person didn’t answer, you might consider that rude. On the other hand, no one minds at all if I flit in, take a look at a web page, and flit away. Likewise, you might not want to answer your office phone at 4AM, nor might you want to pay someone to wait by the phone for the occasional 4AM call. Web servers, to everyone’s benefit, don’t get sleepy, and they don’t mind waking up in the middle of the night.

People who cruise the World Wide Web enjoy sitting in the driver’s seat (even at 4AM). Set up your web site with this in mind. They’re driving, so give them what they might be looking for. Let them decide how much, when, and in what order they’ll check out what you’ve published. Don’t count on them calling you if they have any questions.

Late last week I decided to buy a router. Between living on the Left Coast and staying up until all hours, I rarely get enough spare phone time in before many of the places I need to call close for the day. That’s one reason I love shopping on the Web - it never closes. So, at 4AM, I started looking for routers. I came across a promising site (http://www.rockwell.com). I dug around for a while, and finally found a router that grabbed my interest. Hey, no prices! They didn’t even list the protocols it supports.

Don’t Do #0 - Don’t leave out information that buying customers need to make buying decisions (all web-site visitors are buying customers, by the way; you just have to show them something they want to buy). Fortunately, they included an e-mail URL, so I dropped them a note saying, “Please get me the following info and I might buy one right now.” I figured that I might have the info I needed when I woke up later in the day. Sure enough, I had mail from them. This leads to

Don’t Do #1 - Don’t send e-mail to a customer saying, “Please send us your geographical location so we can have a salesperson from your regional sales office call you.” Momentarily dumbfounded, I knew what I had to do. In keeping with the true spirit of directness on the Internet, I dropped them a little note and suggested that maybe they weren’t ready for the Internet (Another thing I love about the Net - one mouse-click and no more pushy salesperson). This leads to Do #0 - respond to such mail quickly and with attention to details on the questions the sender asked. It doesn’t hurt to go further and apologize for having an incomplete web site, and to offer to fix the specific problems the user had with it. That’s what Rockwell did, and I’m now the happy owner of a Rockwell NetHopper.

One Last Shameless MacHack Plug

MacHack X (June 22-24) is right around the corner. Got your hack done yet? To get more info on the only marketing-hostile, programmer-centric conference of the year, check out http://www.hax.com/HackContest and call or e-mail Expotech at (313) 882-6942 and expotech@aol.com.

Let’s Take A Stand

While we’re on the subject of paradigm-altering technologies, we’ll take the opportunity to endorse OpenDoc. The tools are inadequate, the software hasn’t shipped to customers yet, and there’s a lot to learn. Nevertheless, it’s a superior technology, and the one we’re picking. Watch for increased coverage of OpenDoc here in these pages in the months to come.

Food For Thought

The only way to deal with bureaucrats is with stealth and sudden violence.

UN Secretary-General Boutros Boutros-Ghali

I think of George Orwell And I remember the commercial, “Why 1984 won’t be like 1984 and I say to myself, “Maybe 1984 was just a few years early!”

- Allan Foster

You can kill a project, but you can’t kill the past.

- A much-revered DTS engineer, speaking on job security

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

BetterTouchTool 2.291 - Customize Multi-...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more
Carbon Copy Cloner 4.1.18 - Easy-to-use...
Carbon Copy Cloner backups are better than ordinary backups. Suppose the unthinkable happens while you're under deadline to finish a project: your Mac is unresponsive and all you hear is an ominous,... Read more
Hopper Disassembler 4.2.14- - Binary dis...
Hopper Disassembler is a binary disassembler, decompiler, and debugger for 32- and 64-bit executables. It will let you disassemble any binary you want, and provide you all the information about its... Read more
VOX 2.8.30 - Music player that supports...
VOX just sounds better! The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features and support for all audio formats you should ever need.... Read more
Default Folder X 5.1.6b3 - Enhances Open...
Default Folder X attaches a toolbar to the right side of the Open and Save dialogs in any OS X-native application. The toolbar gives you fast access to various folders and commands. You just click on... Read more
CleanMyMac 3.8.6 - $39.95
CleanMyMac makes space for the things you love. Sporting a range of ingenious new features, CleanMyMac lets you safely and intelligently scan and clean your entire system, delete large, unused files... Read more
Postbox 5.0.17 - Powerful and flexible e...
Postbox is a new email application that helps you organize your work life and get stuff done. It has all the elegance and simplicity of Apple Mail, but with more power and flexibility to manage even... Read more
Amazon Chime 4.6.5852 - Amazon-based com...
Amazon Chime is a communications service that transforms online meetings with a secure, easy-to-use application that you can trust. Amazon Chime works seamlessly across your devices so that you can... Read more
coconutBattery 3.6.3 - Displays info abo...
With coconutBattery you're always aware of your current battery health. It shows you live information about your battery such as how often it was charged and how is the current maximum capacity in... Read more
VueScan 9.5.82 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more

The best 2v2 card combos in Clash Royale
2v2 is making it's grand return toClash Royalequite soon. 2v2 has quickly become one of the game's most popular gameplay modes, though they still have yet to make it a permanent fixture in the game. 2v2 is exciting and adds some new flavor to... | Read more »
The best games we played this week - Aug...
Another busy week has come to a close. We played a lot of excellent games this week and now it's time to look back and reflect on some our favorites. Here are our picks for the week of August 18. [Read more] | Read more »
War Wings beginner's guide - how to...
War Wings is the newest project from well-established game maker Miniclip. It's a World War II aerial dogfighting game with loads of different airplane models to unlock and battle. The game offers plenty of single player and multiplayer action. We... | Read more »
How to win every 2v2 battle in Clash Roy...
2v2 is coming back to Clash Royale in a big way. Although it's only been available for temporary periods of time, 2v2 has seen a hugely positive fan response, with players clamoring for more team-based gameplay. Soon we'll get yet another taste of... | Read more »
Roll to Win with Game of Dice’s new upda...
Joycity’s hit Game of Dice gets a big new update this week, introducing new maps, mechanics, and even costumes. The update sets players loose on an exciting new map, The Cursed Tower, that allows folks to use special Runes mid-match. If you feel... | Read more »
Bottom of the 9th (Games)
Bottom of the 9th 1.0.1 Device: iOS iPhone Category: Games Price: $4.99, Version: 1.0.1 (iTunes) Description: Play the most exciting moment of baseball in this fast-paced dice and card game! | Read more »
The best apps for viewing the solar ecli...
If you somehow missed the news, many parts of the United States will be witness to a total solar eclipse on August 21 for the first time in over 90 years. It'll be possible to see the eclipse in at least some capacity throughout the continental U... | Read more »
The 5 best mobile survival games
Games like ARK: Survival Evolved and Conan Exiles have taken the world of gaming by storm. The market is now flooded with hardcore survival games that send players off into the game's world with nothing but maybe the clothes on their back. Never... | Read more »
Portal Walk (Games)
Portal Walk 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Portal Walk is adventure and relaxing platform game about Eugene. Eugene stuck between worlds and trying to find way back home.... | Read more »
Technobabylon (Games)
Technobabylon 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: City of Newton, 2087. Genetic engineering is the norm, the addictive Trance has replaced almost any need for human interaction,... | Read more »

Price Scanner via MacPrices.net

Weekend sale: 13-inch MacBook Pros for up to...
Amazon has new 2017 13″ MacBook Pros on sale today for up to $200 off MSRP, each including free shipping: – 13″ 3.1GHz/256GB Space Gray MacBook Pro (MPXV2LL/A): $1599.99 $200 off MSRP – 13″ 3.1GHz/... Read more
Back To School With The Edge Desk All-in-one...
Back to school is just around the corner, and the ergonomically correct Edge Desk all-in-one portable kneeling desk is ideal for students living in dorms and small apartments, Edge Desk features:... Read more
Norton Core Secure Wi-Fi Router Now Available...
First introduced at the 2017 Consumer Electronics Show (CES), Norton Core, a secure, high-performance Wi-Fi router, fundamentally changed the concept of Wi-Fi routers by making security the primary... Read more
ViewSonic Adds New 27-inch 4K UHD Monitor to...
ViewSonic Corp. has introduced the VP2785-4K, a 27-inch 4K UHD (3840×2160) monitor that delivers precise and consistent color representation and performance to ensure incredible image quality. Built... Read more
Apple now offering Certified Refurbished 2017...
Apple is now offering Certified Refurbished 2017 27″ iMacs for up to $350 off original MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are available: – 27″ 3.... Read more
13-inch 2.3GHz MacBook Pros on sale for $100...
Amazon has the new 2017 13″ 2.3GHz MacBook Pros on sale today for $100 off MSRP, each including free shipping: – 13″ 2.3GHz/128GB Space Gray MacBook Pro (MPXQ2LL/A): $1199.99 $100 off MSRP – 13″ 2.... Read more
Clearance 2016 13-inch MacBook Airs available...
B&H Photo has clearance 2016 13″ MacBook Airs available for up to $200 off original MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: – 13″ 1.6GHz/128GB MacBook Air (MMGF2LL... Read more
Clearance 21-inch and 27-inch iMacs available...
B&H Photo has clearance 21″ and 27″ Apple iMacs available for up to $500 off original MSRP, each including free shipping plus NY & NJ sales tax only: – 27″ 3.3GHz iMac 5K: $1799 $500 off... Read more
New iOS 11 Productivity Features Welcome But...
The iOS community is in late summer holding mode awaiting the September arrival of the iPhone 8 and iOS 11. iOS 11 public betas have been available for months — number six was released this week —... Read more
Samsung Electronics Launches New Portable SSD...
Samsung Electronics America, Inc. has announced the launch of Samsung Portable SSD T5 – its newest portable solid state drive (PSSD) that raises the bar for the performance of external memory... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Development Operations and Site Reliability E...
Development Operations and Site Reliability Engineer, Apple Payment Gateway Job Number: 57572631 Santa Clara Valley, California, United States Posted: Jul. 27, 2017 Read more
Frameworks Engineering Manager, *Apple* Wat...
Frameworks Engineering Manager, Apple Watch Job Number: 41632321 Santa Clara Valley, California, United States Posted: Jun. 15, 2017 Weekly Hours: 40.00 Job Summary Read more
Development Operations and Site Reliability E...
Development Operations and Site Reliability Engineer, Apple Payment Gateway Job Number: 57572631 Santa Clara Valley, California, United States Posted: Jul. 27, 2017 Read more
Frameworks Engineering Manager, *Apple* Wat...
Frameworks Engineering Manager, Apple Watch Job Number: 41632321 Santa Clara Valley, California, United States Posted: Jun. 15, 2017 Weekly Hours: 40.00 Job Summary Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.