TweetFollow Us on Twitter

May 95 Viewpoint
Volume Number:11
Issue Number:5
Column Tag:The Editor’s Viewpoint

The Editor’s Viewpoint

By Scott T Boyd, Editor

To Web or not to Web, was that the question? I’ve encountered two positions on this lately. The first holds that only a year or two stands between our current state and a world where developers take Internet access for granted. The second position holds that we’re a long way from a majority of us having Internet access.

I’m betting on a wired world of developers. How can I be so certain? Well, I’m not, but I have this very strong memory of a time, about ten years ago, when I saw something new and said to myself, “This is cool!” Almost every single dollar I’ve earned since then derived from my interest in exploring Macintosh. I delved, learned, explored, and played to the point where my father asked whether I might not be limiting my career choices. I suppose I did. I see another such choice forming up right about now.

How can I tell? Oh, I don’t know, maybe it’s just that I’ve fed all of my spare time to the Internet like quarters into a great arcade game. I’ve set up a domain name server, configured a mail system, and added accounts and aliases to a unix machine so mail goes to the right places. I’ve installed a gateway and a router so my wife can do e-mail and netnews. I’ve set up mailing lists, set up dial-in service, and helped friends get their homes and offices onto the Net. I’ve fought (endlessly?) to convince my modems and router to keep my office connected to my Internet provider. And lately I’ve poured a lot of time into building all sorts of web pages. Along the way, I’ve picked up a couple of things I’d like to share with you.

While the telephone system connects almost all of us to each other, it restricts how we interact. For example, if I called your office to see who answered the phone, only to hang up immediately when an interesting person didn’t answer, you might consider that rude. On the other hand, no one minds at all if I flit in, take a look at a web page, and flit away. Likewise, you might not want to answer your office phone at 4AM, nor might you want to pay someone to wait by the phone for the occasional 4AM call. Web servers, to everyone’s benefit, don’t get sleepy, and they don’t mind waking up in the middle of the night.

People who cruise the World Wide Web enjoy sitting in the driver’s seat (even at 4AM). Set up your web site with this in mind. They’re driving, so give them what they might be looking for. Let them decide how much, when, and in what order they’ll check out what you’ve published. Don’t count on them calling you if they have any questions.

Late last week I decided to buy a router. Between living on the Left Coast and staying up until all hours, I rarely get enough spare phone time in before many of the places I need to call close for the day. That’s one reason I love shopping on the Web - it never closes. So, at 4AM, I started looking for routers. I came across a promising site (http://www.rockwell.com). I dug around for a while, and finally found a router that grabbed my interest. Hey, no prices! They didn’t even list the protocols it supports.

Don’t Do #0 - Don’t leave out information that buying customers need to make buying decisions (all web-site visitors are buying customers, by the way; you just have to show them something they want to buy). Fortunately, they included an e-mail URL, so I dropped them a note saying, “Please get me the following info and I might buy one right now.” I figured that I might have the info I needed when I woke up later in the day. Sure enough, I had mail from them. This leads to

Don’t Do #1 - Don’t send e-mail to a customer saying, “Please send us your geographical location so we can have a salesperson from your regional sales office call you.” Momentarily dumbfounded, I knew what I had to do. In keeping with the true spirit of directness on the Internet, I dropped them a little note and suggested that maybe they weren’t ready for the Internet (Another thing I love about the Net - one mouse-click and no more pushy salesperson). This leads to Do #0 - respond to such mail quickly and with attention to details on the questions the sender asked. It doesn’t hurt to go further and apologize for having an incomplete web site, and to offer to fix the specific problems the user had with it. That’s what Rockwell did, and I’m now the happy owner of a Rockwell NetHopper.

One Last Shameless MacHack Plug

MacHack X (June 22-24) is right around the corner. Got your hack done yet? To get more info on the only marketing-hostile, programmer-centric conference of the year, check out http://www.hax.com/HackContest and call or e-mail Expotech at (313) 882-6942 and expotech@aol.com.

Let’s Take A Stand

While we’re on the subject of paradigm-altering technologies, we’ll take the opportunity to endorse OpenDoc. The tools are inadequate, the software hasn’t shipped to customers yet, and there’s a lot to learn. Nevertheless, it’s a superior technology, and the one we’re picking. Watch for increased coverage of OpenDoc here in these pages in the months to come.

Food For Thought

The only way to deal with bureaucrats is with stealth and sudden violence.

UN Secretary-General Boutros Boutros-Ghali

I think of George Orwell And I remember the commercial, “Why 1984 won’t be like 1984 and I say to myself, “Maybe 1984 was just a few years early!”

- Allan Foster

You can kill a project, but you can’t kill the past.

- A much-revered DTS engineer, speaking on job security

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Lyn 1.7.2 - Lightweight image browser an...
Lyn is a fast, lightweight image browser and viewer designed for photographers, graphic artists, and Web designers. Featuring an extremely versatile and aesthetically pleasing interface, it delivers... Read more
Lyn 1.7.2 - Lightweight image browser an...
Lyn is a fast, lightweight image browser and viewer designed for photographers, graphic artists, and Web designers. Featuring an extremely versatile and aesthetically pleasing interface, it delivers... Read more
Tunnelblick 3.6.7beta02 - GUI for OpenVP...
Tunnelblick is a free, open source graphic user interface for OpenVPN on OS X. It provides easy control of OpenVPN client and/or server connections. It comes as a ready-to-use application with all... Read more
jAlbum Pro 13.4 - Organize your digital...
jAlbum Pro has all the features you love in jAlbum, but comes with a commercial license. You can create gorgeous custom photo galleries for the Web without writing a line of code! Beginner-friendly... Read more
calibre 2.65.1 - Complete e-book library...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
jAlbum 13.4 - Create custom photo galler...
With jAlbum, you can create gorgeous custom photo galleries for the Web without writing a line of code! Beginner-friendly, with pro results - Simply drag and drop photos into groups, choose a design... Read more
Backblaze 4.2.0.966 - Online backup serv...
Backblaze is an online backup service designed from the ground-up for the Mac. With unlimited storage available for $5 per month, as well as a free 15-day trial, peace of mind is within reach with... Read more
Backblaze 4.2.0.966 - Online backup serv...
Backblaze is an online backup service designed from the ground-up for the Mac. With unlimited storage available for $5 per month, as well as a free 15-day trial, peace of mind is within reach with... Read more
Tunnelblick 3.6.7beta02 - GUI for OpenVP...
Tunnelblick is a free, open source graphic user interface for OpenVPN on OS X. It provides easy control of OpenVPN client and/or server connections. It comes as a ready-to-use application with all... Read more
calibre 2.65.1 - Complete e-book library...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more

Siralim 2 (RPG / Roguelike) (Games)
Siralim 2 (RPG / Roguelike) 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Siralim 2 is an old-school monster catching RPG. Summon and customize hundreds of creatures to fight for you as... | Read more »
Clean Text (Productivity)
Clean Text 1.0 Device: iOS Universal Category: Productivity Price: $3.99, Version: 1.0 (iTunes) Description: | Read more »
Gemini - A Journey of Two Stars (Games)
Gemini - A Journey of Two Stars 1.0.1 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.1 (iTunes) Description: *** SPECIAL LAUNCH SALE: $2.99 (25% off) *** "A mesmerizing and unexpectedly emotional journey." -- Los... | Read more »
How to get four NFL superstars for your...
Even though you're probably well on your way to building a top notch squad for the new season in Madden NFL Mobile, let's say you could beef it up by adding Rob Gronkowski, Antonio Brown, Von Miller, and Todd Gurley to your roster. That's... | Read more »
Cartoon Network Superstar Soccer: Goal!!...
Cartoon Network Superstar Soccer: Goal!!! – Multiplayer Sports Game Starring Your Favorite Characters 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Become a soccer superstar with your... | Read more »
NFL Huddle: What's new in Topps NFL...
Can you smell that? It's the scent of pigskin in the air, which either means that cliches be damned, pigs are flying in your neck of the woods, or the new NFL season is right around the corner. [Read more] | Read more »
FarmVille: Tropic Escape tips, tricks, a...
Maybe farming is passé in mobile games now. Ah, but farming -- and doing a lot of a other things too -- in an island paradise might be a little different. At least you can work on your tan and sip some pina coladas while tending to your crops. [... | Read more »
Become the King of Avalon in FunPlus’ la...
King Arthur is dead. Considering the legend dates back to the 5th century, it would be surprising if he wasn’t. But in the context of real-time MMO game King of Avalon: Dragon Warfare, Arthur’s death plunges the kingdom into chaos. Evil sorceress... | Read more »
Nightgate (Games)
Nightgate 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: *** Launch Sale: 25% OFF for a limited time! *** In the year 2398, after a great war, a network of intelligent computers known as... | Read more »
3 best fantasy football apps to get you...
Last season didn't go the way you wanted it to in fantasy football. You were super happy following your drafts or auctions, convinced you had outsmarted everyone. You were all set to hustle on the waiver wire, work out some sweet trades, and make... | Read more »

Price Scanner via MacPrices.net

MacBook Airs on sale for up to $101 off MSRP
Amazon has 11″ and 13″ MacBook Airs on sale for up to $101 off MSRP for a limited time. Shipping is free: - 11″ 1.6GHz/128GB MacBook Air (model MJVM2LL/A): $798 $101 off MSRP - 11″ 1.6GHz/256GB... Read more
Apple certified refurbished iPad mini 4s avai...
Apple has certified refurbished iPad mini 4s now available for up to $120 off the cost of new models. An Apple one-year warranty is included with each iPad, and shipping is free. The following models... Read more
Apple price trackers, updated continuously
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: - 15″... Read more
Global Tablet Shipments Projected to Increase...
Digitimes’ Jim Hsiao reports that global tablet shipments will increase by 16.3 percent sequentially to reach nearly 47 million units in 2016′s third quarter, but that volume will still be down over... Read more
Apple’s 2016 Back to School promotion: Free B...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free, and... Read more
Apple refurbished iPad Air 2s available start...
Apple has Certified Refurbished iPad Air 2 available starting at $339. Apple’s one-year warranty is included with each model, and shipping is free: - 128GB Wi-Fi iPad Air 2: $499 - 64GB Wi-Fi iPad... Read more
13-inch 2.5GHz MacBook Pro available for $961...
Overstock has the 13″ 2.5GHz MacBook Pro available for $961.63 including free shipping. Their price is $138 off MSRP. Read more
Clearance 12-inch Retina MacBooks, Apple refu...
Apple has Certified Refurbished 2015 12″ Retina MacBooks available starting at $929. Apple will include a standard one-year warranty with each MacBook, and shipping is free. The following... Read more
BookBook Releases SurfacePad, BookBook &...
BookBook has released three new covers just for iPad Pro: SurfacePad, BookBook and BookBook Rutledge Edition. BookBook for iPad Pro is a gorgeous leather case reminiscent of a vintage sketchbook.... Read more
Clean Text 1.0 for iOS Reduces Text Cleanup a...
Apimac today announced availability of Clean Text for iOS, a tool for webmasters, graphic designers, developers and magazine editors to reduce text cleanup and editing time, and also for any iPhone... Read more

Jobs Board

*Apple* Retail - Multiple Positions Victor,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* /Mac Support Engineer - GFI Digital,...
FI Digital, Inc. is currently seeking candidates for a full time Apple Support Engineer to add to our Maryland Heights, Missouri IT team. Candidates must be dynamic Read more
SW Engineer *Apple* TV - Apple Inc. (United...
The Apple TV team is looking for excellent software engineers with experience in hardware, media management, media playback, content delivery and a passion for Read more
Senior *Apple* Administrator - Pratt Instit...
POSITION SUMMARY: Directs the coordination and standardization of campus-wide Apple systems, including planning, analysis and implementation of Apple -related Read more
*Apple* Solutions Consultant - Apple (United...
# Apple Solutions Consultant Job Number: 51218534 Pleasant Hill, California, United States Posted: Aug. 18, 2016 Weekly Hours: 40.00 **Job Summary** As an Apple Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.