TweetFollow Us on Twitter

Thought Policeman
Volume Number:11
Issue Number:4
Column Tag:Inside Info

I Was a Teenage Thought Policeman

It’s a dirty job, but somebody’s gotta do it!

By Chris Espinosa, Apple Computer, MacTech Magazine Regular Contributor

Two months ago, MacTech published a letter from a reader talking about “good” and “bad” programming practices, calling the editors of this magazine the “Thought Police.” The editors replied with something to the effect that somebody has to do it.

This issue crops up every few years, and people get really emotional about it. A lot of programmers naturally rebel at the thought of having Somebody Else tell them how they should write their code. The favorite historical Thought Police issue centers around the user interface, but error handling, C coding style, object design methodology have all seen conflict between some who would seek to impose standards and others who resist them.

I’m one of the people occasionally accused of starting all this in the Macintosh community. I wrote several of the early versions of the Macintosh Human Interface Guidelines, which got credited for creating the consistency among applications in the Mac system, but also roundly blamed for being the original Thought Police dictum of Macintosh political correctness.

The personal computer application software industry was really in its infancy when Mac development started in 1982, and developers really didn’t know what elements made a software product a hit. Many apps were still “turn-key,” meaning you started the computer directly into the app. Applications were free to take over the machine. Hard disks were rare, and floppies usually didn’t hold more than two or three applications. So developers valued the individuality of their application, and in many cases considered a unique menu structure to be a major competitive advantage.

Apple proposed, pretty audaciously, that all applications should use a consistent menu command structure, and even more audaciously, use one that Apple designed. Even better, Apple built the interface software right into the ROM of the machine - it was in fact more difficult to use your own, familiar, already coded interface software than it was to knuckle under and do things Apple’s way.

Reactions to this ranged from delight to umbrage. Some people conceptually bought the idea of consistency from application to application, and were enthralled by the amount of graphics, interface, and utility code already written for them, but others worried how they’d differentiate their products if all applications worked the same.

There was a pretty deep division of opinion over this. Many praised Apple for being daring and doing the Right Thing, and defended the guidelines. Others resented the fact that it was so hard to not do things the Macintosh way, and condemned the platform for being proscriptive. There was a little bit of a war between these forces, and most people assumed that Apple was on the side of the consistency zealots.

And I’m certain there were influential people at Apple who did some righteous bashing of inconsistent applications. I remember an early database, MacLion, which was a bad port of a DOS application, right down to the 24-by-80 monospaced scrolling text window. Boy, it was ugly. It eventually lost in the marketplace. Apple also spent a lot of time working with major DOS application vendors to get them to “get it” about the graphic user interface. Lotus received a lot of personal attention from Apple for their Jazz product, and later 1-2-3 for Mac.

But the folklore that has come down through the years is that Apple defended the purity of the interface by punishing the developers who built applications that broke the rules. And that’s just not true. The rules were vague; they were revised several times over the first five years; we broke the rules ourselves (starting early, with MacPaint); and to tell you the truth, we were so desperate for software that we even put that ugly, DOSish MacLion on our poster of the first 100 apps.

The truth is that the punishment for inconsistency came from the Mac community itself. Magazine reviewers and pundits were the first to appreciate the consistency and simplicity of Mac applications, especially in contrast with the growing mess in the DOS world. Influential users and purchasers followed suit. Programs with inconsistent interfaces did suffer; but they suffered at the hands of the marketplace, not of a dictatorial Apple.

By 1991, Apple’s efforts around human interface were pretty much limited to advice, pronouncements, and leading by example (such as in System 7’s outline-expansion arrows and Drag and Drop). Users and editors still screamed at developers, and developers at each other, oddly turning the original fear on its head: developers claimed their application was superior because it was more conformant to the standard, not unique and different. The interface grew and changed, with some styles becoming popular (like windoids) and others just not making it (such as the use of Microsoft-style boxes to group elements in a dialog box). The idea that there were Thought Police, though, was so thoroughly ingrained in the Mac community that the thought police didn’t need to exist anymore: developers just did the right thing the majority of the time, but still took risks once in a while to push the interface forward.

There’s always a balance between freedom and responsibility. Programmers want to be free, but in order for the whole community to be successful, programmers have to be responsible, and hold up their end. Keeping the interface consistent, reducing bugs by doing correct error handling, avoiding inappropriate system hacks, and not being predatory of competitive applications are some pretty important responsibilities. Doing these well improves the quality of life for all Mac users, and supports the platform sales, creating a larger opportunity for software authors.

Scott Boyd is perfectly right: somebody has to be the thought police. The beauty of the last ten years of Macintosh development is that everybody is the Thought Police. You’ve got a lot of people looking over your shoulder to keep you straight, but there’s no actual bogeyman there to beat you up if you get creative.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Cyberduck 4.7 - FTP and SFTP browser. (F...
Cyberduck is a robust FTP/FTP-TLS/SFTP browser for the Mac whose lack of visual clutter and cleverly intuitive features make it easy to use. Support for external editors and system technologies such... Read more
Labels & Addresses 1.7 - Powerful la...
Labels & Addresses is a home and office tool for printing all sorts of labels, envelopes, inventory labels, and price tags. Merge-printing capability makes the program a great tool for holiday... Read more
teleport 1.2.1 - Use one mouse/keyboard...
teleport is a simple utility to let you use one single mouse and keyboard to control several of your Macs. Simply reach the edge of your screen, and your mouse teleports to your other Mac! The... Read more
Apple iMovie 10.0.8 - Edit personal vide...
With an all-new design, Apple iMovie lets you enjoy your videos like never before. Browse your clips more easily, instantly share your favorite moments, and create beautiful HD movies and Hollywood-... Read more
Box Sync 4.0.6233 - Online synchronizati...
Box Sync gives you a hard-drive in the Cloud for online storage. Note: You must first sign up to use Box. What if the files you need are on your laptop -- but you're on the road with your iPhone? No... Read more
Fantastical 2.0.3 - Create calendar even...
Fantastical 2 is the Mac calendar you'll actually enjoy using. Creating an event with Fantastical is quick, easy, and fun: Open Fantastical with a single click or keystroke Type in your event... Read more
The Hit List 1.1.14 - Advanced reminder...
The Hit List manages the daily chaos of your modern life. It's easy to learn - it's as easy as making lists. And it's powerful enough to let you plan, then forget, then act when the time is right.... Read more
Path Finder 7.1.4 - Powerful, award-winn...
Become a master of file management with Path Finder. Take full control over your file system. Save your time: compare and synchronize folders, view hidden files, use Dual Pane and full keyboard... Read more
PhotoStyler 6.8.2 - Add a sense of reali...
PhotoStyler is the easiest way to style your digital photos with your Mac. This simple, fast and accurate native solution combines the powers of Apple's core technologies with the flexibility and... Read more
Astropad 1.1 - Turn your iPad into a gra...
Note: Requires iPad companion app. ($24.99) Astropad transforms your iPad into a professional graphics tablet for your Mac. Use your iPad to draw directly into Photoshop and any other Mac creative... Read more

SoundHound + LiveLyrics is Making its De...
SoundHound Inc. has announced that SoundHound + LiveLyrics, will be one of the first third-party apps to hit the Apple Watch. With  SoundHound you'll be able to tap on your watch and have the app recognize the music you are listening to, then have... | Read more »
Adobe Joins the Apple Watch Lineup With...
A whole tidal wave of apps are headed for the Apple Watch, and Adobe has joined in with 3 new ways to enhance your creativity and collaborate with others. The watch apps pair with iPad/iPhone apps to give you total control over your Adobe projects... | Read more »
Z Steel Soldiers, Sequel to Kavcom'...
Kavcom has released Z Steel Soldiers, which continues the story of the comedic RTS originally created by the Bitmap Brothers. [Read more] | Read more »
Seene Lets You Create 3D Images With You...
Seene, by Obvious Engineering, is a 3D capture app that's meant to allow you to create visually stunning 3D images with a tap of your finger, and then share them as a 3D photo, video or gif. [Read more] | Read more »
Lost Within - Tips, Tricks, and Strategi...
Have you just downloaded Lost Within and are you in need of a guiding hand? While it’s not the toughest of games out there you might still want some helpful tips to get you started. [Read more] | Read more »
Entertain Your Pet With Your Watch With...
The Petcube Camera is a device that lets you use live video to check in on your pet, talk to them, and play with them using a laser pointer - all while you're away. And the Petcube app is coming to the Apple Watch, so you'll be able to hang out with... | Read more »
Now You Can Manage Your Line2 Calls With...
You'll be able to get your Line2 cloud phone service on the Apple Watch very soon. The watch app can send and receive messages using hands-free voice dictation, or by selecting from a list of provided responses. [Read more] | Read more »
R.B.I. Baseball 15 (Games)
R.B.I. Baseball 15 1.01 Device: iOS Universal Category: Games Price: $4.99, Version: 1.01 (iTunes) Description: The legendary Major League Baseball franchise returns to the diamond. Make History. ** ALL iPOD Touch, the iPad 2 and the... | Read more »
Here's How You Can Tell if an App W...
The Apple Watch is pretty much here, and that means a whole lot of compatible apps and games are going to be updated or released onto the App Store. That's okay though, beacause Apple has quietly updated their app description pages to make things... | Read more »
Forgotten Memories : Alternate Realities...
Forgotten Memories : Alternate Realities 1.0.1 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.1 (iTunes) Description: + REDUCED PRICE ONLY THE LAUNCHING WEEK + "The most exciting horror game of 2015." - AppSpy... | Read more »

Price Scanner via MacPrices.net

Heal to Launch First One-Touch House Call Doc...
Santa Monica, California based Heal, a pioneer in on-demand personal health care services — will offer the first one-touch, on-demand house call doctor app for the Apple Watch. Heal’s Watch app,... Read more
Mac Notebooks: Avoiding MagSafe Power Adapter...
Apple Support says proper usage, care, and maintenance of Your Mac notebook’s MagSafe power adapter can substantially increase the the adapter’s service life. Of course, MagSafe itself is an Apple... Read more
12″ Retina MacBook In Shootout With Air And P...
BareFeats’ rob-ART morgan has posted another comparison of the 12″ MacBook with other Mac laptops, noting that the general goodness of all Mac laptops can make which one to purchase a tough decision... Read more
FileMaker Go for iPad and iPhone: Over 1.5 Mi...
FileMaker has announced that its FileMaker Go for iPad and iPhone app has surpassed 1.5 million downloads from the iTunes App Store. The milestone confirms the continued popularity of the FileMaker... Read more
Sale! 13-inch 2.7GHz Retina MacBook Pro for $...
 Best Buy has the new 2015 13″ 2.7GHz/128GB Retina MacBook Pro on sale for $1099 – $200 off MSRP. Choose free shipping or free local store pickup (if available). Price for online orders only, in-... Read more
Minimalist MacBook Confirms Death of Steve Jo...
ReadWrite’s Adriana Lee has posted a eulogy for the “Digital Hub” concept Steve Jobs first proposed back in 2001, declaring the new 12-inch MacBook with its single, over-subscribed USB-C port to be... Read more
13-inch 2.7GHz Retina MacBook Pro for $1234 w...
Adorama has the 13″ 2.7GHz/128GB Retina MacBook Pro in stock for $1234.99 ($65 off MSRP) including free shipping plus a free LG external DVD/CD optical drive. Adorama charges sales tax in NY & NJ... Read more
13-inch 2.5GHz MacBook Pro available for $999...
 Adorama has the 13-inch 2.5GHz MacBook Pro on sale for $999 including free shipping plus NY & NJ sales tax only. Their price is $100 off MSRP. Read more
Save up to $600 with Apple refurbished Mac Pr...
The Apple Store is offering Apple Certified Refurbished Mac Pros for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The... Read more
Updated MacBook Price Trackers
We’ve updated our MacBook Price Trackers with the latest information on prices, bundles, and availability on 12″ MacBooks, MacBook Airs, and MacBook Pros from Apple’s authorized internet/catalog... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Program Manager, *Apple* Community Support...
**Job Summary** Apple Support Communities ( discussions. apple .com) helps customers get the most from their Apple products and services by providing access to Read more
Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
Event Director, *Apple* Retail Marketing -...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global engagement strategy and team. Delivering an overarching brand Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.