TweetFollow Us on Twitter

Thought Policeman
Volume Number:11
Issue Number:4
Column Tag:Inside Info

I Was a Teenage Thought Policeman

It’s a dirty job, but somebody’s gotta do it!

By Chris Espinosa, Apple Computer, MacTech Magazine Regular Contributor

Two months ago, MacTech published a letter from a reader talking about “good” and “bad” programming practices, calling the editors of this magazine the “Thought Police.” The editors replied with something to the effect that somebody has to do it.

This issue crops up every few years, and people get really emotional about it. A lot of programmers naturally rebel at the thought of having Somebody Else tell them how they should write their code. The favorite historical Thought Police issue centers around the user interface, but error handling, C coding style, object design methodology have all seen conflict between some who would seek to impose standards and others who resist them.

I’m one of the people occasionally accused of starting all this in the Macintosh community. I wrote several of the early versions of the Macintosh Human Interface Guidelines, which got credited for creating the consistency among applications in the Mac system, but also roundly blamed for being the original Thought Police dictum of Macintosh political correctness.

The personal computer application software industry was really in its infancy when Mac development started in 1982, and developers really didn’t know what elements made a software product a hit. Many apps were still “turn-key,” meaning you started the computer directly into the app. Applications were free to take over the machine. Hard disks were rare, and floppies usually didn’t hold more than two or three applications. So developers valued the individuality of their application, and in many cases considered a unique menu structure to be a major competitive advantage.

Apple proposed, pretty audaciously, that all applications should use a consistent menu command structure, and even more audaciously, use one that Apple designed. Even better, Apple built the interface software right into the ROM of the machine - it was in fact more difficult to use your own, familiar, already coded interface software than it was to knuckle under and do things Apple’s way.

Reactions to this ranged from delight to umbrage. Some people conceptually bought the idea of consistency from application to application, and were enthralled by the amount of graphics, interface, and utility code already written for them, but others worried how they’d differentiate their products if all applications worked the same.

There was a pretty deep division of opinion over this. Many praised Apple for being daring and doing the Right Thing, and defended the guidelines. Others resented the fact that it was so hard to not do things the Macintosh way, and condemned the platform for being proscriptive. There was a little bit of a war between these forces, and most people assumed that Apple was on the side of the consistency zealots.

And I’m certain there were influential people at Apple who did some righteous bashing of inconsistent applications. I remember an early database, MacLion, which was a bad port of a DOS application, right down to the 24-by-80 monospaced scrolling text window. Boy, it was ugly. It eventually lost in the marketplace. Apple also spent a lot of time working with major DOS application vendors to get them to “get it” about the graphic user interface. Lotus received a lot of personal attention from Apple for their Jazz product, and later 1-2-3 for Mac.

But the folklore that has come down through the years is that Apple defended the purity of the interface by punishing the developers who built applications that broke the rules. And that’s just not true. The rules were vague; they were revised several times over the first five years; we broke the rules ourselves (starting early, with MacPaint); and to tell you the truth, we were so desperate for software that we even put that ugly, DOSish MacLion on our poster of the first 100 apps.

The truth is that the punishment for inconsistency came from the Mac community itself. Magazine reviewers and pundits were the first to appreciate the consistency and simplicity of Mac applications, especially in contrast with the growing mess in the DOS world. Influential users and purchasers followed suit. Programs with inconsistent interfaces did suffer; but they suffered at the hands of the marketplace, not of a dictatorial Apple.

By 1991, Apple’s efforts around human interface were pretty much limited to advice, pronouncements, and leading by example (such as in System 7’s outline-expansion arrows and Drag and Drop). Users and editors still screamed at developers, and developers at each other, oddly turning the original fear on its head: developers claimed their application was superior because it was more conformant to the standard, not unique and different. The interface grew and changed, with some styles becoming popular (like windoids) and others just not making it (such as the use of Microsoft-style boxes to group elements in a dialog box). The idea that there were Thought Police, though, was so thoroughly ingrained in the Mac community that the thought police didn’t need to exist anymore: developers just did the right thing the majority of the time, but still took risks once in a while to push the interface forward.

There’s always a balance between freedom and responsibility. Programmers want to be free, but in order for the whole community to be successful, programmers have to be responsible, and hold up their end. Keeping the interface consistent, reducing bugs by doing correct error handling, avoiding inappropriate system hacks, and not being predatory of competitive applications are some pretty important responsibilities. Doing these well improves the quality of life for all Mac users, and supports the platform sales, creating a larger opportunity for software authors.

Scott Boyd is perfectly right: somebody has to be the thought police. The beauty of the last ten years of Macintosh development is that everybody is the Thought Police. You’ve got a lot of people looking over your shoulder to keep you straight, but there’s no actual bogeyman there to beat you up if you get creative.

 
AAPL
$119.00
Apple Inc.
+1.40
MSFT
$47.75
Microsoft Corpora
+0.28
GOOG
$540.37
Google Inc.
-0.71

MacTech Search:
Community Search:

Software Updates via MacUpdate

Skype 7.2.0.412 - Voice-over-internet ph...
Skype allows you to talk to friends, family and co-workers across the Internet without the inconvenience of long distance telephone charges. Using peer-to-peer data transmission technology, Skype... Read more
HoudahSpot 3.9.6 - Advanced file search...
HoudahSpot is a powerful file search tool built upon MacOS X Spotlight. Spotlight unleashed Create detailed queries to locate the exact file you need Narrow down searches. Zero in on files Save... Read more
RapidWeaver 6.0.3 - Create template-base...
RapidWeaver is a next-generation Web design application to help you easily create professional-looking Web sites in minutes. No knowledge of complex code is required, RapidWeaver will take care of... Read more
iPhoto Library Manager 4.1.10 - Manage m...
iPhoto Library Manager lets you organize your photos into multiple iPhoto libraries. Separate your high school and college photos from your latest summer vacation pictures. Or keep some photo... Read more
iExplorer 3.5.1.9 - View and transfer al...
iExplorer is an iPhone browser for Mac lets you view the files on your iOS device. By using a drag and drop interface, you can quickly copy files and folders between your Mac and your iPhone or... Read more
MacUpdate Desktop 6.0.3 - Discover and i...
MacUpdate Desktop 6 brings seamless 1-click installs and version updates to your Mac. With a free MacUpdate account and MacUpdate Desktop 6, Mac users can now install almost any Mac app on macupdate.... Read more
SteerMouse 4.2.2 - Powerful third-party...
SteerMouse is an advanced driver for USB and Bluetooth mice. It also supports Apple Mighty Mouse very well. SteerMouse can assign various functions to buttons that Apple's software does not allow,... Read more
iMazing 1.1 - Complete iOS device manage...
iMazing (was DiskAid) is the ultimate iOS device manager with capabilities far beyond what iTunes offers. With iMazing and your iOS device (iPhone, iPad, or iPod), you can: Copy music to and from... Read more
PopChar X 7.0 - Floating window shows av...
PopChar X helps you get the most out of your font collection. With its crystal-clear interface, PopChar X provides a frustration-free way to access any font's special characters. Expanded... Read more
OneNote 15.4 - Free digital notebook fro...
OneNote is your very own digital notebook. With OneNote, you can capture that flash of genius, that moment of inspiration, or that list of errands that's too important to forget. Whether you're at... Read more

Latest Forum Discussions

See All

Raby (Games)
Raby 1.0.3 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.3 (iTunes) Description: ***WARNING - Raby runs on: iPhone 5, iPhone 5C, iPhone 5S, iPhone 6, iPhone 6 Plus, iPad Mini Retina, iPad Mini 3, iPad 4, iPad Air,... | Read more »
Oddworld: Stranger's Wrath (Games)
Oddworld: Stranger's Wrath 1.0 Device: iOS Universal Category: Games Price: $5.99, Version: 1.0 (iTunes) Description: ** PLEASE NOTE: Oddworld Stranger's Wrath requires at least an iPhone 4S, iPad 2, iPad Mini or iPod Touch 5th gen... | Read more »
Bounce On Back (Games)
Bounce On Back 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »
Dwelp (Games)
Dwelp 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: === 50% off for a limited time, to celebrate release === Dwelp is an elegant little puzzler with a brand new game mechanic. To complete a... | Read more »
Make Way for Fat Chicken, from the Maker...
Make Way for Fat Chicken, from the Makers of Scrap Squad Posted by Jessica Fisher on November 26th, 2014 [ permalink ] Relevant Games has announced they will be releasing their reverse tower defense game, | Read more »
Tripnary Review
Tripnary Review By Jennifer Allen on November 26th, 2014 Our Rating: :: TRAVEL BUCKET LISTiPhone App - Designed for the iPhone, compatible with the iPad Want to create a travel bucket list? Tripnary is a fun way to do exactly that... | Read more »
Ossian Studios’ RPG, The Shadow Sun, is...
Ossian Studios’ RPG, The Shadow Sun, is Now Available for $4.99 Posted by Jessica Fisher on November 26th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Mmmm, Tasty – Having the Angry Birds for...
The very first Angry Birds debuted on iOS back in 2009. When you sit back and tally up the number of Angry Birds games out there and the impact they’ve had on pop culture as a whole, you just need to ask yourself: “How would the birds taste... | Read more »
Rescue Quest Review
Rescue Quest Review By Jennifer Allen on November 26th, 2014 Our Rating: :: PATH BASED MATCH-3Universal App - Designed for iPhone and iPad Guide a wizard to safety by matching gems. Rescue Quest might not be an entirely original... | Read more »
You Can Play the Final Chapter of Lone W...
You Can Play the Final Chapter of Lone Wolf: Dawn Over V’taag Right Now Posted by Jessica Fisher on November 26th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »

Price Scanner via MacPrices.net

BEVL Releases Dock Tailored for iPhone 6 and...
Seattle based BEVL has released their first product: an iPhone dock that is divergent in build quality, rock-solid function and visual simplicity to complement the iPhone. BEVL is now accepting... Read more
Black Friday: $150 off 13-inch Retina MacBook...
 Best Buy has 13-inch 2.6GHz Retina MacBook Pros on sale for $150 off MSRP on their online store as part of their Black Friday sale. Choose free shipping or free local store pickup (if available).... Read more
Black Friday: $300 off 15-inch Retina MacBook...
 B&H Photo has the new 2014 15″ Retina MacBook Pros on sale for $300 off MSRP as part of their Black Friday sale. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.2GHz Retina... Read more
Black Friday: Up to $140 off MacBook Airs, fr...
 B&H Photo has 2014 MacBook Airs on sale for up to $140 off MSRP as part of their Black Friday sale. Shipping is free, and B&H charges NY sales tax only: - 11″ 128GB MacBook Air: $799 $100... Read more
Black Friday: 13-inch 2.5GHz MacBook Pro on s...
 Best Buy has the 13″ 2.5GHz MacBook Pro on sale for $899.99 on their online store as part of their Black Friday sale. Choose free shipping or free instant local store pickup (if available). Their... Read more
2014 1.4GHz Mac mini on sale for $449, save $...
 B&H Photo has the new 1.4GHz Mac mini on sale for $449.99 including free shipping plus NY tax only. Their price is $50 off MSRP, and it’s the lowest price available for this new model. Adorama... Read more
Early Black Friday pricing on 27-inch 5K iMac...
 B&H Photo continues to offer Black Friday sale prices on the 27″ 3.5GHz 5K iMac, in stock today and on sale for $2299 including free shipping plus NY sales tax only. Their price is $200 off MSRP... Read more
Early Black Friday sale prices on iPad Air 2,...
 MacMall is discounting iPad Air 2s by up to $75 off MSRP as part of their Black Friday sale. Shipping is free: - 16GB iPad Air WiFi: $459 $40 off - 64GB iPad Air WiFi: $559 $40 off - 128GB iPad Air... Read more
Early Black Friday MacBook Air sale prices, $...
 MacMall has posted early Black Friday MacBook Air sale prices. Save $101 on all models for a limited time: - 11″ 1.4GHz/128GB MacBook Air: $798 - 11″ 1.4GHz/256GB MacBook Air: $998 - 13″ 1.4GHz/... Read more
Why iPhone 6 Tablet/Laptop Cannibalization Is...
247wallst.com blogger Douglas A. McIntyre noted last week that according to research posted on the Applovin blog site the iPhone 6 is outselling the iPhone 6 Plus by a wide margin . Hardly a surprise... Read more

Jobs Board

*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Senior Event Manager, *Apple* Retail Market...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global event strategy. Delivering an overarching brand story; in-store, Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.