TweetFollow Us on Twitter

Jan 95 Dialog Box
Volume Number:11
Issue Number:1
Column Tag:Dialog Box

Dialog Box

By Scott T Boyd, Editor

Open Letter To Apple

To Apple, and the rest of the world - market share is a head-trip. It isn’t the issue. Developers are key. Apple’s economics are out of whack. Definitely. But increasing market share isn’t what it’s about.

Love is what it’s about.

This is going to take some explaining.

When I woke up this morning there was a bunch of flowers in my mailbox from Bill Gates. What a guy! At the end of my last essay I said that I didn’t have a Windows 95 beta to play with. Bill-the-Platform-Vendor correctly read the message. Dave wants flowers. The love letter in my mailbox began “Bill Gates requested that we add you to the Windows 95 Beta Program.” Ohhhh.

Another platform vendor who gets it, Jean-Louis Gassee (Be Inc, jlg@be.com), had sent me a love letter too. I can’t repeat his message here, it was too sexy.

Have you read the Celestine Prophecy? These guys were getting me ready to write this angry love letter to Apple Computer. Reminding me that love is out there. There are options.

Developer relations is a mating game. The platform vendors are the guys. Developers are the girls. Send flowers. You always score big. Like wives and girlfriends, developers just want to be cared for. It’s the little things that count. That’s a big secret. You sent flowers last week? So what! You gotta send them every week, rain or shine.

Apple always made a big deal of how many girlfriends it had. And it went for the sluts (Lotus, Borland, etc) and ignored the ones that cooked the meals, cleaned the house, made the babies. You can hear a lot of that in the Gates piece on Apple.

I’ve gotten my share of flowers from Apple, mostly in 1986-87. There was a renaissance at Apple in that period. The Macintosh market was booming. Emerging from hard times, good people digging out, and a big party for the faithful and lucky developers who survived the mess of late 84-85. I remember those times very fondly. I did win-win deals, almost routinely, with Apple. Many thanks to Guy Kawasaki, Bill Campbell and Jean-Louis Gassee, who understood very well that a good developer is worth a hundred promiscuous girlfriends. In those days my mailbox overflowed with floral arrangements. And I cooked some great meals!

Then, a very predictable thing happened. Kawasaki, Campbell, Gassee and people of similar spirit were forced out. A legion of employees invaded the platform, hired by other employees to replace the developers with high-paid, low-output, loveless computer scientists. That’s the major reason Apple’s economics are way out of whack right now.

Back to Gates... I have never heard him say a negative thing about the Macintosh. Quite the opposite. An example. At the System 7 rollout, not a single Apple exec could explain why the new OS was so cool. I sat in the audience, amazed that Bill Gates was the only one on stage who could get me excited about System 7. (It was also amazing that I was in the audience. I was the only developer in the room that was actually building on System 7 in a meaningful way. I was being punished for that. I could have given a very stirring speech, but Apple people were afraid that some of them would lose their jobs if I was successful.)

On October 23, in an email to me, Gates said “Other large developers have humiliated the Mac thru their statements or by dropping support in some cases many times. Over the last few years we have introduced more new titles for the Mac than any other company. This is despite Apple suing us and discriminating against us ”

Has Apple ever thanked Bill Gates for developing for the Macintosh? What about Paul Brainerd? John Warnock? Tim Gill? Marc Canter? Nat Goldhaber? Don Brown? Leonard Rosenthol? Andrew Singer? What about me???

Why not take Gates at face value? If he’s produced so much Macintosh software without any gratitude from Apple, maybe he’d support the platform even more enthusiastically if Apple showed just a bit of appreciation.

1994 is the ten-year anniversary of the shipment of the Macintosh. Did Apple honor the developers who were there at startup? Absolutely not. Not even a plaque. Not even an email saying thank you. I was really pissed. Didn’t say anything.

At the ten-year celebration at Moscone Center in San Francisco on January 6, I sat in the audience, fuming, listening to Bill & Andy talk about the magic of the Macintosh, how great they were, without a single reference to any developers. Where was Spindler? Didn’t he have anything to say at this important milestone?

Today, Macintosh is an empty loveless house. Not a home. All the developers walked but left the babies behind. Not because of market share, that can be fixed with economic tweaks. We walked because Apple is a lousy lover.

A platform is a Chinese household. One rich husband. Lots of wives. If the husband abuses one wife, it hurts all the wives. All of sudden food starts getting cold. The bed is empty. All of a sudden husband isn’t so rich.

- Dave Winer, DaveWiner@aol.com

Rolling On The Floor Laughing

I was ROTFL reading your recent editorial on people blaming debugging tools for bugs. I had a similar experience a couple of years ago when a >1000 Mac site for which we were doing tech support decided on a word processor. This thing was a complete disaster, written by a bunch of 98 weenies (NEC 98xx sort-of-DOS-compatible-series version of PC weenie). We were getting sporadic crashes, lockups and corrupted files. At such a big site, sporadic means that it is happening to at least 10 people a day, so we logged a lot of bug report time.

Finally, I spent about a day with Jasik (the debugger, not the human) and tracked about 10 mostly Resource/Memory Manager related bugs. The client invited a bunch of engineers and sales reps to come to a demonstration of why we were having so many problems. I turned Heap Scramble/Purge on, started the application, and it didn’t even make it to the splash screen.

The engineer saw the green menu bars, asked me what they were, and I explained that it was a debugger. He went over to an adjacent machine (without the debugger installed), fired up the app and beamed proudly, explaining to us all that their application just seemed to have an conflict with my strange third-party INIT. After I showed them a few concrete bug examples, they got the point and listened.

The real reason that I am writing is that halfway through the article, that readme excerpt started to sound real familiar. By any chance would the product in question be [name removed]? Then again, maybe I’m jumping to conclusions. Perhaps the readme fragment you reprinted is more widespread than I thought.

- Robert Coie, rac@intrigue.com

Hall of Shame?

I got and installed EvenBetterBusError, and sure enough, it caused errors :-) What really struck me, within minutes of using it, was that I started finding culprits right away!! Perhaps MacTech could begin a hall of shame.

Thank you for the very good magazine, and I hope to see you at MacWorld Expo/SF.

- Michael Sattler, San Francisco

We received several requests for the name of the offending item, but we’re still not naming names because we had a message to get out first (that doesn’t rule out a hall of shame, though). Our intent in blasting the Read Me was to spread the word about EvenBetterBusError so others could follow Apple’s lead and test for a set of common errors before shipping software to customers. We’d all be better off if EvenBetterBusError, DoubleTrouble, DisposeHandle, Leaks, Blat, QC, and other tools were household names in our profession. At the very least, our customers would wonder what Apple did to make the machine so much more stable.

By the way, the maker of the offending item reports that they have taken the problem to heart. We hope to bring you a detailed report on the problems and the progress soon.

- Ed stb

Please, Sir, May I Have More?

Just to let you know, the single greatest thing you have done, in my humble opinion, is the addition of an ftp site for MacTech. The more of this the better. I also really appreciate the URLs. Keep it coming.

- Tim Orling, ttorling@ucdavis.edu

Viva Sprocket

I eagerly await each new release of Sprocket. As you observe, using it as a common base for articles will make it easier to focus on new ideas and ignore well-trodden ground.

I am equally delighted to see that its code uses my own (i.e. the One True) indenting convention, and to hear that a lot of the Finder is written that way. At first I just thought, “Gee, this code sure is readable...” before I actually noticed.

- Andrew Duncan, Philips Interactive Media
aduncan@aimla.com

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Paragraphs 1.0.1 - Writing tool just for...
Paragraphs is an app just for writers. It was built for one thing and one thing only: writing. It gives you everything you need to create brilliant prose and does away with the rest. Everything in... Read more
BlueStacks App Player 0.9.21 - Run Andro...
BlueStacks App Player lets you run your Android apps fast and fullscreen on your Mac. Version 0.9.21: Note: Now requires OS X 10.8 or later running on a 64-bit Intel processor. Initial stable... Read more
Apple iTunes 12.2 - Play Apple Music...
Apple iTunes lets you organize and stream Apple Music, download and watch video and listen to Podcasts. It can automatically download new music, app, and book purchases across all your devices and... Read more
Apple Security Update 2015-005 - For OS...
Apple Security Update 2015-005 is recommended for all users and improves the security of OS X. For detailed information about the security content of this update, please visit: http://support.apple.... Read more
Apple HP Printer Drivers 3.1 - For OS X...
Apple HP Printer Drivers includes the latest HP printing and scanning software for OS X Lion or later. For information about supported printer models, see this page. Version 3.1: The latest printing... Read more
Epson Printer Drivers 3.1 - For OS X 10....
Epson Printer Drivers installs the latest software for your EPSON printer or scanner for OS X Yosemite, OS X Mavericks, OS X Mountain Lion, and OS X Lion. For more information about printing and... Read more
Xcode 6.4 - Integrated development envir...
Xcode provides everything developers need to create great applications for Mac, iPhone, and iPad. Xcode brings user interface design, coding, testing, and debugging into a united workflow. The Xcode... Read more
OS X Yosemite 10.10.4 - Apple's lat...
OS X Yosemite is Apple's newest operating system for Mac. An elegant design that feels entirely fresh, yet inherently familiar. The apps you use every day, enhanced with new features. And a... Read more
Dash 3.0.2 - Instant search and offline...
Dash is an API Documentation Browser and Code Snippet Manager. Dash helps you store snippets of code, as well as instantly search and browse documentation for almost any API you might use (for a full... Read more
FontExplorer X Pro 5.0 - Font management...
FontExplorer X Pro is optimized for professional use; it's the solution that gives you the power you need to manage all your fonts. Now you can more easily manage, activate and organize your... Read more

Hands-On With Raceline CC
Set for release soon, Rebellion’s motorbike racing game, Raceline CC certainly looks stylish. But how does it play? I got my hands on a preview build to answer exactly that. | Read more »
Siegefall - Tips, Tricks, and Strategies...
So, you fancy establishing a base and ruling the world again. Siegefall is a convenient place to do that, but how about some great tips and tricks on how best to go about it? Here are a few ideas on how to get ahead as a beginner to this medieval... | Read more »
The WWE Comes to Racing Rivals - Because...
Racing Rivals is a racing game that's all about, well, rivalry. And who knows rivalry better than WWE superstars (shhhh, that was rhetorical)? [Read more] | Read more »
Hey, Who Put Apple Music in My SoundHoun...
One of the App Store's popular music discovery sources - SoundHound - has already been updated to include Apple's own music discovery source - Apple Music. That was fast! [Read more] | Read more »
Arcane Legends has a New Expansion Calle...
Arcane Legends has been going strong since it debuted at the tail end of 2012. So well, in fact, that it's already up to its sixth expansion. [Read more] | Read more »
Vector 2 is Officially a Thing and it...
Vector is a pretty cool parkour-driven runner that's gotten a pretty decent following since it first came out - although personally I think more people could stand to show it some love. Anyway, Nekki has announced that a sequel isofficially on its... | Read more »
Get Ready to Trucksform and Roll Out (an...
It looks like NuOxygen is bringing the truck-transforming racer Trucksform (get it?) to iOS in a couple of weeks. Although really it's more of an auto-driver than a racer. But still, transforming trucks! [Read more] | Read more »
This Week at 148Apps:June 22-26, 2015
June's Summer Journey Continues With 148Apps How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you're looking for. The ones we love become Editor’s Choice,... | Read more »
LEGO® Minifigures Online (Games)
LEGO® Minifigures Online 1.0.1 Device: iOS iPhone Category: Games Price: $4.99, Version: 1.0.1 (iTunes) Description: | Read more »
World of Tanks Blitz celebrates its firs...
Today marks the first anniversary of the launch of World of Tanks Blitz, the mobile version of the PC tank battler, World of Tanks. World of Tanks Blitz launched on iOS and Android on June 26th last year and to celebrate, Wargaming is giving all... | Read more »

Price Scanner via MacPrices.net

Apple Releases OS X 10.10.4 With WIFi Fix, iO...
On Tuesday, Apple released final versions of OS X 10.10.4 and iOS 8.4, as well as updates for the Safari browser for OS X Yosemite, Mavericks, and Mountain Lion. The OS X 10.10.4 update focuses on... Read more
Dual-Band High-Gain Antennas for Home Wi-Fi N...
Linksys has announced what it claims are the first dual-band, omni-directional high-gain antennas for the consumer market. The new Linksys high-gain antennas available in a 2- and 4-pack (WRT004ANT... Read more
Apple refurbished 2014 15-inch Retina MacBook...
The Apple Store has Apple Certified Refurbished 2014 15″ 2.2GHz Retina MacBook Pros available for $1609, $390 off original MSRP. Apple’s one-year warranty is included, and shipping is free. They have... Read more
Clearance 2014 MacBook Airs available for up...
Adorama has 2014 MacBook Airs on sale for up to $301 off original MSRP including NY + NJ sales tax and free shipping: - 11″ 256GB MacBook Air: $798 $301 off original MSRP - 13″ 128GB MacBook Air: $... Read more
5K iMacs on sale for $100 off MSRP, free ship...
B&H Photo has the new 27″ 3.3GHz 5K iMac on sale for $1899.99 including free shipping plus NY tax only. Their price is $100 off MSRP. They have the 27″ 3.5GHz 5K iMac on sale for $2199, also $100... Read more
27-inch 3.2GHz iMac on sale for $1679, save $...
B&H Photo has the 27″ 3.2GHz iMac on sale for $1679.99 including free shipping plus NY sales tax only. Their price is $120 off MSRP. Read more
12-inch 1.2GHz Gray MacBook on sale for $1487...
Amazon.com has the new 12″ 1.2GHz Gray MacBook in stock and on sale for $1487 including free shipping. Their price is $102 off MSRP, and it’s the lowest price available for this model. We expect... Read more
15-inch 2.2GHz Retina MacBook Pro on sale for...
Amazon.com has the 15″ 2.2GHz Retina MacBook Pro on sale for $1819 including free shipping. Their price is $180 off MSRP, and it’s the lowest price available for this model. Read more
OtterBox Releases New Symmetry Series Metalli...
Otterbox’s new Symmetry Series of smartphone cases flaunts the best of both both street style and street smarts with their new metallic finishes and trusted OtterBox protection for iPhone 6 and... Read more
Eliminate Cable Chaos with New GE Branded Wra...
GE licensee Jasco Products has introduced a new line of GE branded Wrap-n-Charge USB wall chargers with built-in cable management. “We are always working to combine great technology with innovative... Read more

Jobs Board

*Apple* TV Live Streaming Frameworks Test En...
**Job Summary** Work and contribute towards the engineering of Apple 's state-of-the-art products involving video, audio, and graphics in Interactive Media Group (IMG) at Read more
Project Manager, WW *Apple* Fulfillment Ope...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
Senior Data Scientist, *Apple* Retail - Onl...
**Job Summary** Apple Retail - Online sells Apple products to customers around the world. In addition to selling Apple products with unique services such as iPad Read more
*Apple* Music Producer - Apple (United State...
**Job Summary** Apple Music seeks a Producer to help shepherd some of the most important content and editorial initiatives within the music app, with a particular focus Read more
Sr. Technical Services Consultant, *Apple*...
**Job Summary** Apple Professional Services (APS) has an opening for a senior technical position that contributes to Apple 's efforts for strategic and transactional Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.