TweetFollow Us on Twitter

Second Decade
Volume Number:10
Issue Number:12
Column Tag:The Publisher’s Page

Starting That Second Decade

By Neil Ticktin, Publisher/Editor-In-Chief

Starting That Second Decade

As I’m sitting here writing this column, I’m reflecting on our industry over the past decade. Maybe it’s the comparison of how we work today vs. 1984. Maybe it’s the fast pace of change in today’s industry. Maybe it’s the opportunities we have before us. Or, maybe just maybe, I just haven’t had enough sleep.

Right now, I’m sitting at a vacation resort with my Duo 280c with 18 megabytes of RAM, 300 meg of disk, a CD drive, and a DeskWriter - logged into ARA at 14.4 and handling e-mails at a furious rate (175 today alone), copying files in the background and writing this page in QuarkXPress®. In a matter of hours, this page will be ready to send electronically to the printer to make film as we bring this issue to life. What a far cry from the days when MacTech/MacTutor was first published with a 128k Mac, no hard drive, articles written in MacWrite, printed on an ImageWriter, pasted up with a glue gun, and then photographed with a conventional pre-press camera. Our industry - the computer industry - is truly impressive. Where else could so much change so quickly?

As many of you know, ten years ago, the original MacTech was founded by David and Laura Smith. Their goal was to disseminate programming information about the Macintosh without regard to Apple’sDeveloper status. The original editorial board consisted of folks who shared a similar vision - they wanted to help the Macintosh succeed. Today, long after they sold the magazine, the Macintosh developer community is not much different - we still love the machine, and MacTech still doesn’t care about your “developer status.”

As we start our second decade at MacTech Magazine, we are riding an unprecedented era of growth, strength, and improvement. Most of you are familiar with the editorial changes that we started 18 months ago and accelerated this year. Today, our staff is nearly three times what it was in 1992, and we just hired another person for our editorial staff. And while a typical magazine loses 40-60% of its readership each year (yes, it really is that much), our subscriber base has grown 45% net in the last 18 months.

But, while growth is great, it’s not everything. Today, MacTech is providing you more of what you wanted. While editorial quality is clearly a critical part of what we do for you, there’s more. In the last few years, we’ve implemented a number of things for you because you asked for them. These ranged from online support to adding the date to the spine of the magazine. And there’s more to come!

What’s up for 1995, Neil?

I thought you’d never ask. As of this writing, several things are going on. For example, we’re putting together plans for even more online support than we’ve ever had before. This not only includes continuing the services that we’ve been providing to you for a while now, but expanded services on the net, and new services on eWorld.

Many of you already know about our new CD. The MacTech 1-9 CD should be ready by the time you read this. Every article of the magazine, volumes 1-9 has been moved into THINKReference format with hyperlinks to the Inside Macintosh databases. Initial response to our CD has been overwhelming and very positive. So, if you haven’t seen a demo, check it out.

For years now, Apple has put together a “Developer Central” showcase at Macworld. This year, using the best that Apple and MacTech have to offer, we are combining forces to bring the largest Developer Central ever to the show floor. The new Dev Central, sponsored by Apple Computer, Inc. and MacTech Magazine, will take place at Macworld Expo/San Francisco, January 4-7, 1995. Come by and say hello!

Those of you who were subscribers this summer saw the first ever bound-in CD for MacTech. Well, it’s going to happen again. In the January issue, we’ll be binding in both OpenDoc and OLECDs. This issue will have articles to help explain and demonstrate these technologies to you. You can pick up this issue on the newsstand, or you can guarantee that you’ll get a copy if you subscribe by November 15th.

Better information. Better tools. Better support. We’ve been doing a lot at the magazine to enhance our customer service and support. Starting about a year ago, we reached a level of customer service that many of you have been praising regularly. Our goal is to continue improving our support and to help you get more information about what is available out there for you - the Macintosh developer.

You can help! As you can see, we’ve got a lot going on at the magazine. And I’ve only told you about the tip of the iceberg. We put a lot of value in what you say to us. We want you to speak up on any topic that you think is relevant - Apple, Microsoft, OpenDoc, MacTech, whatever you want. By letting us know what you think, we can group comments together and let Apple know what developers really want. And, if you want us to help by improving our support of you in some way, let us know that too!

Our goal is for you to be the most productive Macintosh developer that you can be. We’re also striving to make sure that there are as many developers for the Mac as possible. In the end, the Macintosh and all of the Macintosh community will thrive and prosper. I’m looking forward to our second decade!

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Capto 1.2.9 - $29.99
Capto (was Voila) is an easy-to-use app that takes capturing, recording, video and image editing to the next level. With an intelligent file manager and quick sharing options, Capto is perfect for... Read more
Opera 51.0.2830.40 - High-performance We...
Opera is a fast and secure browser trusted by millions of users. With the intuitive interface, Speed Dial and visual bookmarks for organizing favorite sites, news feature with fresh, relevant content... Read more
GarageSale 7.0.13 - Create outstanding e...
GarageSale is a slick, full-featured client application for the eBay online auction system. Create and manage your auctions with ease. With GarageSale, you can create, edit, track, and manage... Read more
1Password 6.8.7 - Powerful password mana...
1Password is a password manager that uniquely brings you both security and convenience. It is the only program that provides anti-phishing protection and goes beyond password management by adding Web... Read more
Evernote 7.0.1 - Create searchable notes...
Evernote allows you to easily capture information in any environment using whatever device or platform you find most convenient, and makes this information accessible and searchable at anytime, from... Read more
MacUpdate Desktop 6.2.0 - $20.00
MacUpdate Desktop brings seamless 1-click app installs and version updates to your Mac. With a free MacUpdate account and MacUpdate Desktop 6, Mac users can now install almost any Mac app on... Read more
HoudahSpot 4.3.5 - Advanced file-search...
HoudahSpot is a versatile desktop search tool. Use HoudahSpot to locate hard-to-find files and keep frequently used files within reach. HoudahSpot will immediately feel familiar. It works just the... Read more
EtreCheck 4.0.4 - For troubleshooting yo...
EtreCheck is an app that displays the important details of your system configuration and allow you to copy that information to the Clipboard. It is meant to be used with Apple Support Communities to... Read more
WhatsApp 0.2.8361 - Desktop client for W...
WhatsApp is the desktop client for WhatsApp Messenger, a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger is available for... Read more
iClock 4.2 - Customize your menubar cloc...
iClock is a menu-bar replacement for Apple's default clock but with 100x features. Have your Apple or Google calendar in the menubar. Have the day, date, and time in different fonts and colors in the... Read more

Latest Forum Discussions

See All

The best games like Florence
Florence is a great little game about relationships that we absolutely adored. The only problem with it is it's over a little too soon. If you want some other games with some emotional range like Florence, check out these suggestions: [Read more] | Read more »
Angry Birds Champions adds cash prizes t...
Collaborating with developer Rovio Entertainment, GSN Games has released a twist on the Angry Birds formula. Angry Birds Champions features the same bird-flinging gameplay, but now you can catapult Red and co for cash. | Read more »
Around the Empire: What have you missed...
148Apps is part of a family. A big family of sites that make sure you're always up to date with all the portable gaming news. Just like a real family, I guess. I don't know, my mum never told me anything about Candy Crush to be fair. [Read more] | Read more »
The Battle of Polytopia Guide - Tips for...
The addition of multiplayer to The Battle of Polytopia has catapulted the game from a fun enough time waster to a fully-fledged 4X experience on your phone. We've been playing quite a few matches over the past week or so, and we've put together a... | Read more »
All the best games on sale for iPhone an...
Hi there, and welcome to our round up of all the best games that are on sale for iOS at the moment. It's not a vintage week in terms of numbers, but I'm pretty sure that every single one of these is worth picking up if you haven't already played... | Read more »
Disc Drivin' 2 Guide - Tips for the...
We're all still playing quite a bit of Disc Drivin' 2 over here at 148Apps, and we've gotten pretty good at it. Now that we've spent some more time with the game and unlocked more powerups, check out some of these more advanced tips: | Read more »
Alto's Odyssey Guide - How to Tackl...
Alto’s Odyssey is a completely stunning and serene runner, but it can also be a bit tricky. Check out these to try and keep your cool while playing this endless runner: Don’t focus too much on tasks [Read more] | Read more »
Here's everything you need to know...
Alto's Odyssey is a really, really good game. If you don't believe me, you should definitely check out our review by clicking this link right here. It takes the ideas from the original Alto's Adventure, then subtly builds on them, creating... | Read more »
Alto's Odyssey (Games)
Alto's Odyssey 1.0.1 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.1 (iTunes) Description: Just beyond the horizon sits a majestic desert, vast and unexplored. Join Alto and his friends and set off on an endless... | Read more »
Vainglory 5v5: Everything you need to kn...
Vainglory just got bigger. [Read more] | Read more »

Price Scanner via MacPrices.net

Apple AirPods in stock today for $159, free s...
Adorama reports stock of Apple AirPods today for $159 including free shipping, plus pay no sales tax outside of NY & NJ. See our Apple AirPod Price Tracker for the latest prices and stock status... Read more
Saturday Sale: Amazon offers 12″ 1.3GHz MacBo...
Amazon has Silver and Gold 2017 12″ 1.3GHz Retina MacBooks on sale for $250 off MSRP. Shipping is free: – 12″ 1.3GHz Silver MacBook: $1349.99 $250 off MSRP – 12″ 1.3GHz Gold MacBook: $1349.99 $250... Read more
Use your Apple Education discount and save up...
Purchase a new Mac using Apple’s Education discount, and take up to $400 off MSRP. All teachers, students, and staff of any educational institution with a .edu email address qualify for the discount... Read more
Apple Canada offers 2017 21″ and 27″ iMacs fo...
 Canadian shoppers can save up to $470 on the purchase of a 2017 current-generation 21″ or 27″ iMac with Certified Refurbished models at Apple Canada. Apple’s refurbished prices are the lowest... Read more
9″ iPads available online at Walmart for $50...
Walmart has 9.7″ Apple iPads on sale for $50 off MSRP for a limited time. Sale prices are for online orders only, in-store prices may vary: – 9″ 32GB iPad: $279.99 $50 off – 9″ 128GB iPad: $379.99 $... Read more
15″ Apple MacBook Pros, Certified Refurbished...
Save $360-$420 on the purchase of a 2017 15″ MacBook Pro with Certified Refurbished models at Apple. Apple’s refurbished prices are the lowest available for each model from any reseller. An standard... Read more
Amazon restocks MacBook Pros with models avai...
Amazon has restocked 15″ and 13″ Apple MacBook Pros with models on sale for up to $251 off MSRP. Shipping is free. Note that stock of some Macs may come and go (and some sell out quickly), so check... Read more
Lowest price of the year: 15″ 2.8GHz Apple Ma...
Amazon has the 2017 Space Gray 15″ 2.8GHz MacBook Pro on sale today for $251 off MSRP. Shipping is free: – 15″ 2.8GHz Touch Bar MacBook Pro Space Gray (MPTR2LL/A): $2148, $251 off MSRP Their price is... Read more
Apple restocks full line of Certified Refurbi...
Apple has restocked a full line of Apple Certified Refurbished 2017 13″ MacBook Pros for $200-$300 off MSRP. A standard Apple one-year warranty is included with each MacBook, and shipping is free.... Read more
Lowest sale price available for 13″ 1.8GHz Ma...
Focus Camera has the 2017 13″ 1.8GHz/128GB Apple MacBook Air on sale today for $829 including free shipping. Their price is $170 off MSRP, and it’s the lowest price available for a current 13″... Read more

Jobs Board

*Apple* Media Products Commerce Engineering...
# Apple Media Products Commerce Engineering Manager Job Number: 56207285 Santa Clara Valley, California, United States Posted: 26-Jan-2018 Weekly Hours: 40.00 **Job Read more
Digital Platforms Lead, Today at *Apple* -...
# Digital Platforms Lead, Today at Apple Job Number: 56178747 Santa Clara Valley, California, United States Posted: 23-Feb-2018 Weekly Hours: 40.00 **Job Summary** Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.