TweetFollow Us on Twitter

Oct 94 Dialog Box
Volume Number:10
Issue Number:10
Column Tag:Dialog Box

Dialog Box

By Scott T Boyd, Editor

Unbiased? Or Propaganda?

I suffer from a fundamental worry that by appearing to be neutral in the OLE/COM vs. OpenDoc/SOM war, you as an editor, are doing the Mac community a great disservice.

Clearly, this is a war to determine whether Apple or Microsoft will control the central standards used to create a document-centric environment on the Mac. After a couple of years of seeing Microsoft upgrade Mac products six months to a year after the corresponding Windows product and reflecting for a moment on where Microsoft’s future lies, I find it hard to believe that the principal Mac developer magazine wouldn’t come out four square behind Apple. Independent of which approach is better (more to follow), Apple needs your help and you should be there for them.

I have read the docs from both Apple and Microsoft (and the SOM manual that is flamed in your “unbiased” comparison piece). SOM is good stuff and it exists right now. Sure, OpenDoc is in Alpha, but if you read the documentation and talk to some of the people in the Alpha program, you’d see that the Apple/IBM/WordPerfect approach is better grounded than the Microsoft approach. Microsoft was first with OLE 1.O and that’s part of their problem. To be backward compatible with OLE 1.0 they’re getting the same hash that resulted from basing Windows on DOS. But they’ll improve...that’s for sure.

But I will say that their July diatribes were marketing FUD... a lot of crap written with a lawyer on the team. If I were IBM, I’d be fuming.

In your editorial capacity, I realize that you must allow freedom of expression by your contributing authors, but you also have a responsibility to not take a Pontius Pilot attitude at a time when your opinion might make a difference. If you really think that Microsoft has Apple’s or the industry’s best interests at heart, you don’t deserve to be occupying the chair that you currently enjoy. If Microsoft controls the Mac document architecture, then it’s all over for the Mac and a poor time for the industry ( and incidentally for your magazine...which up to now I have admired enormously and would greatly miss).

The “unbiased” article your magazine printed to compare OLE/COM and OpenDoc/SOM appeared to me to be very little more than a crude rehash of the Microsoft propaganda with a C++ bigot’s flame on a somewhat C++ hostile SOM.

I don’t have all the information to make a completely informed decision yet based solely on bits and bytes. I can, however, tell you what a strategically bad position Apple will be in if Microsoft has the power to dictate that OLE/COM be the linking mechanism of choice on the Mac ... and you know it too!

So vote with your support. The Apple approach has merit and deserves support. Without friends, Microsoft will whomp on Apple and the rest of the industry using their installed Windows base as a club. If you think that Microsoft would not abuse their power if they had no competitor in this area, please think again. Microsoft’s record proves otherwise. OLE/COM won’t go away. I need an alternative.

That’s why my company will support OpenDoc/SOM and applications that use this standard.

Think. - Stephen Johnson, Menlo Park, CA

We’re not done yet with our coverage of OpenDoc and OLE. We will bring you hard information on the SOMissue in particular. As I’ve been talking with those who have been using it, it sounds like SOM is quite cool, and not the burden that Jeff warned it might be. We’ve been working on getting some Apple OpenDoc experts writing articles for us, but they’re so busy working on OpenDoc itself that it’s tough to get them to take on any additional responsibilities. So, if you’re reading this, and you’ve written an OpenDoc part, write us a real-life-story article about it. Write us at editorial@xplain.com - Ed stb

Something has to be done

Apple insisted at WWDC that they would do everything they could to get system 7.5 in the hands of as many users as possible. If the pricing in MacWeek is correct, I believe that they have changed their minds.

MacWeek says that a single user version of 7.5 will cost $135. I realize that the street price will be lower, but it won’t be low enough. There are a great many users who are still using system 7.0.1 because the $79 upgrade cost was too high. Given this, how can Apple expect end users to pay $135 for system 7.5.

I think something must be done. I think the price of system 7.5 has got to be lower.

We are working on two products which require PowerTalk. We made this decision because Apple took the position that they would price system 7.5 to get it into the hands of as many users as possible. If the user base doesn’t upgrade, they won’t have PowerTalk. If they don’t have PowerTalk, they won’t buy our products. It’s quite possible that we will have to spend months rewriting our software to work without PowerTalk. This is not a prospect that I find exciting.

Why the change in direction? Why isn’t system 7.5 priced lower than system 7.1 so that as many users as possible upgrade to the new system?

- Howard Shere, President

Green Dragon Creations, Inc., Water Valley, MS

Howard_Shere@GreenDragon.com

 
AAPL
$97.02
Apple Inc.
-0.17
MSFT
$44.46
Microsoft Corpora
-0.41
GOOG
$593.93
Google Inc.
-2.05

MacTech Search:
Community Search:

Software Updates via MacUpdate

Audio Hijack Pro 2.11.0 - Record and enh...
Audio Hijack Pro drastically changes the way you use audio on your computer, giving you the freedom to listen to audio when you want and how you want. Record and enhance any audio with Audio Hijack... Read more
Intermission 1.1.1 - Pause and rewind li...
Intermission allows you to pause and rewind live audio from any application on your Mac. Intermission will buffer up to 3 hours of audio, allowing users to skip through any assortment of audio... Read more
Airfoil 4.8.7 - Send audio from any app...
Airfoil allows you to send any audio to AirPort Express units, Apple TVs, and even other Macs and PCs, all in sync! It's your audio - everywhere. With Airfoil you can take audio from any... Read more
Microsoft Remote Desktop 8.0.8 - Connect...
With Microsoft Remote Desktop, you can connect to a remote PC and your work resources from almost anywhere. Experience the power of Windows with RemoteFX in a Remote Desktop client designed to help... Read more
xACT 2.30 - Audio compression toolkit. (...
xACT stands for X Aaudio Compression Toolkit, an application that encodes and decodes FLAC, SHN, Monkey’s Audio, TTA, Wavpack, and Apple Lossless files. It also can encode these formats to MP3, AAC... Read more
Firefox 31.0 - Fast, safe Web browser. (...
Firefox for Mac offers a fast, safe Web browsing experience. Browse quickly, securely, and effortlessly. With its industry-leading features, Firefox is the choice of Web development professionals... Read more
Little Snitch 3.3.3 - Alerts you to outg...
Little Snitch gives you control over your private outgoing data. Track background activityAs soon as your computer connects to the Internet, applications often have permission to send any... Read more
Thunderbird 31.0 - Email client from Moz...
As of July 2012, Thunderbird has transitioned to a new governance model, with new features being developed by the broader free software and open source community, and security fixes and improvements... Read more
Together 3.2 - Store and organize all of...
Together helps you organize your Mac, giving you the ability to store, edit and preview your files in a single clean, uncluttered interface. Smart storage. With simple drag-and-drop functionality,... Read more
Cyberduck 4.5 - FTP and SFTP browser. (F...
Cyberduck is a robust FTP/FTP-TLS/SFTP browser for the Mac whose lack of visual clutter and cleverly intuitive features make it easy to use. Support for external editors and system technologies such... Read more

Latest Forum Discussions

See All

Thomas Was Alone Goes Universal, Slashes...
Thomas Was Alone Goes Universal, Slashes Price to $3.99 Posted by Ellis Spice on July 24th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Book Your Appointment with F.E.A.R. this...
Book Your Appointment with F.E.A.R. | Read more »
It Came From Canada: Epic Skater
For all the hate that it gets for being a pastime for slackers, skateboarding really does require a lot of skill. All those flips and spins take real athleticism, and there’s all the jargon to memorize. Fortunately for us less extreme individuals,... | Read more »
Cultures Review
Cultures Review By Jennifer Allen on July 24th, 2014 Our Rating: :: SLOW-PACED EMPIRE BUILDINGiPad Only App - Designed for the iPad Cute it might seem, but Cultures is a bit too slow paced when it comes to those pesky timers to... | Read more »
More Paintings Have Been Added to Paint...
More Paintings Have Been Added to Paint it Back! Posted by Jessica Fisher on July 24th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
The Order of Souls Review
The Order of Souls Review By Campbell Bird on July 24th, 2014 Our Rating: :: STORY GRINDUniversal App - Designed for iPhone and iPad The Order of Souls is a free-to-play, turn-based RPG with a genre-mixing art style, interesting... | Read more »
Revolution 60 Review
Revolution 60 Review By Jordan Minor on July 24th, 2014 Our Rating: :: LASS EFFECTUniversal App - Designed for iPhone and iPad Revolution 60 is a bold, cinematic action game with ambition to spare.   | Read more »
Matter (Photography)
Matter 1.0.1 Device: iOS Universal Category: Photography Price: $1.99, Version: 1.0.1 (iTunes) Description: Add stunning 3D effects to your photos with real-time shadows and reflections. Export your creations as photos or video loops... | Read more »
Fanatic Earth Review
Fanatic Earth Review By Brittany Vincent on July 24th, 2014 Our Rating: :: BY-THE-NUMBERSUniversal App - Designed for iPhone and iPad Kemco’s stable of mobile RPGs grows, but in Fanatic Earth’s situation it’s a case of quantity... | Read more »
Together for iOS (Productivity)
Together for iOS 1.0 Device: iOS Universal Category: Productivity Price: $9.99, Version: 1.0 (iTunes) Description: Together is an app for keeping things in one place. Notes, documents, images, movies, sounds, web pages and bookmarks... | Read more »

Price Scanner via MacPrices.net

What Should Apple’s Next MacBook Priority Be;...
Stabley Times’ Phil Moore says that after expanding its iMac lineup with a new low end model, Apple’s next Mac hardware decision will be how it wants to approach expanding its MacBook lineup as well... Read more
ArtRage For iPhone Painting App Free During C...
ArtRage for iPhone is currently being offered for free (regularly $1.99) during Comic-Con San Diego #SDCC, July 24-27, in celebration of the upcoming ArtRage 4.5 and other 64-bit versions of the... Read more
With The Apple/IBM Alliance, Is The iPad Now...
Almost since the iPad was rolled out in 2010, and especially after Apple made a 128 GB storage configuration available in 2012, there’s been debate over whether the iPad is a serious tool for... Read more
MacBook Airs on sale starting at $799, free s...
B&H Photo has the new 2014 MacBook Airs on sale for up to $100 off MSRP for a limited time. Shipping is free, and B&H charges NY sales tax only. They also include free copies of Parallels... Read more
Apple 27″ Thunderbolt Display (refurbished) a...
The Apple Store has Apple Certified Refurbished 27″ Thunderbolt Displays available for $799 including free shipping. That’s $200 off the cost of new models. Read more
WaterField Designs Unveils Cycling Ride Pouch...
High end computer case and bag maker WaterField Designs of San Francisco now enters the cycling market with the introduction of the Cycling Ride Pouch – an upscale toolkit with a scratch-free iPhone... Read more
Kingston Digital Ships Large Capacity Near 1T...
Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc.,has announced its latest addition to the SSDNow V300 series, the V310. The Kingston SSDNow V310 solid-state... Read more
Apple’s Fiscal Third Quarter Results; Record...
Apple has announced financial results for its fiscal 2014 third quarter ended June 28, 2014, racking up quarterly revenue of $37.4 billion and quarterly net profit of $7.7 billion, or $1.28 per... Read more
15-inch 2.0GHz MacBook Pro Retina on sale for...
B&H Photo has the 15″ 2.0GHz Retina MacBook Pro on sale for $1829 including free shipping plus NY sales tax only. Their price is $170 off MSRP. B&H will also include free copies of Parallels... Read more
Apple restocks refurbished Mac minis for up t...
The Apple Store has restocked Apple Certified Refurbished Mac minis for up to $150 off the cost of new models. Apple’s one-year warranty is included with each mini, and shipping is free: - 2.5GHz Mac... Read more

Jobs Board

Sr Software Lead Engineer, *Apple* Online S...
Sr Software Lead Engineer, Apple Online Store Publishing Systems Keywords: Company: Apple Job Code: E3PCAK8MgYYkw Location (City or ZIP): Santa Clara Status: Full Read more
Senior Interaction Designer, *Apple* Online...
**Job Summary** Apple is looking for a hands on Senior…will be a key player in designing for the Apple Online Store. The ideal designer will have a Read more
*Apple* Sales Chat Rep - Apple (United State...
…is looking for motivated, outgoing, and tech savvy individuals who want to offer Apple Customers an unparalleled customer experience over chat. At Apple , we believe Read more
Mac Expert - *Apple* Online Store Mexico -...
…MUST be fluent in English and Spanish to be considered for this position At Apple , we believe that hard work, a fun environment, creativity and innovation fuel the Read more
*Apple* Industrial Design CAD Sculptor - App...
**Job Summary** The Apple Industrial Design team is looking for a CAD sculptor/Digital 3D modeler to create high quality CAD models used in the industrial design process Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.