TweetFollow Us on Twitter

The Difference
Volume Number:10
Issue Number:6
Column Tag:Inside Information

The Difference That Makes A Difference

What’s valuable depends on your perspective. Will that be changing soon?

By Chris Espinosa, Apple Computer, Inc., MacTech Magazine Regular Contributing Author

Nick Negroponte of the MIT Media Lab defines information as “a difference that makes a difference.” On Usenet, you hear about this as the “signal-to-noise ratio,” that is, the kernels of useful wheat in the general chaff of questions, misinformations, rumors, and flames. In most other circumstances, though, information in digital form makes a real difference - and this is most true in developing software.

Every bit of your application makes a difference. At the basic level, each bit has to be a non-buggy bit (as opposed to a buggy bit) or your software will crash, and that could make a big difference to its users and purchasers. A little above that, the bits of your program are carefully compiled to run on a specific family of microprocessor; the system calls in your program are linked to a specific operating system API; and the logical assumptions are based on the performance and capabilities of a certain range of hardware platforms. All of these choices are encoded into your finished product, and they make a substantial difference in who will buy and use it.

Above that, of course, are the features and functions of your product itself. This is supposedly what yo’'re good at, and ostensibly what your customers are paying money for. Of all the investments you make in research and development, the information you learn about how to make your program solve the customers’ problem should be most worthwhile to you and to them, shouldn’t it?

But as you’re probably aware, your choice of platform often makes more of a difference to your customers than your choice of features or technologies. Everybody in the Mac business has been told more than once that ‘your product is great, but if it doesn’t run on IBMs I can’t use it.’ And you spend much of your time and money simply porting your application from one system version to the next, or from one hardware platform to another - and recently, from one microprocessor to another. The differences are significant, because compiler technology, hardware evolution, and new system APIs are not simple things; but at least they make a difference to your customers.

What will happen if these differences stop making a difference? What if, for example, you didn’t have to worry about what instruction set to compile for? In a small way it’s true now - if your application is not speed-sensitive, you can just compile it for the 68K, and the emulator on the Power Macintosh products will automatically run your software on the Power PC-based models. And while emulation is admittedly slower than running native, you could be seeing more processor independence in the future. Apple’s Advanced Technology Group and others in the industry have been researching processor-independent object file formats. With these, you compile and link your application into intermediate code which you ship to customers; then either the Installer or the segment loader transliterates the code into the correct instruction set for each machine. The hardware vendor can use different CPUs, the users get native performance, and you can ship one program that runs on many brands.

And with processors continuing to get faster and cheaper, and multiprocessor designs starting to become available, emulators might be the big win after all. If you can add more processors to run your emulators faster, you might be able to achieve near-native performance through emulation. Just think: if you want to run Windows applications faster, just keep adding more Power PC chips to your Macintosh until it’s fast enough!

Independence from hardware architecture is getting easier as well. In modern OS architectures, a “hardware abstraction layer” separates the OS kernel from the particular hardware implementation, making it easier to port the OS to different hardware platforms. And developers of new platforms are trying an alternative to the defacto standards of Macintosh (controlled by Apple) and the Intel-based PC architecture (controlled by nobody in particular). The result is a set of “reference platforms,” hardware designs that assure certain capabilities in different vendors’ designs. The last major reference platform, ACE, was built around Windows NT and the MIPS chip; the current hot platform, PReP, is based on the Power PC chip and AIX. If reference platforms dominate the landscape in the future, it should be easier to write code that runs indifferently on multiple platforms.

Finally, APIs are crossing the hardware boundaries. Both OpenDoc and OLE 2.0 are cross-platform, though they don’t isolate you from other toolbox calls. Hosting layers like XVT and Novell Appware Foundation add surprisingly little overhead to run the same API on different underlying toolboxes. And future operating systems like Taligent’s Pink system and IBM’s Workplace Shell are meant to host multiple “personalities” on one OS kernel, so your choice of hardware vendor doesn’t dictate your choice of API, and therefore applications software.

So five years from now, our old landmarks - the instruction set, the hardware architecture, and the API - may be rotting and fallen. Will it be a total mix-and-match world? Will people be running Mac code in an emulator box on Windows NT on a Compaq Power PC platform, or x86 OLE objects wrappered by OpenDoc running on OS/2 on a Macintosh with a Cyrix chip emulating the Pentium in microcode?

I say: yes and no. I expect that the majority of successful commercial software will be (more or less) compiled and built for a specific class of microprocessor, hardware platform, and API. It’ll just be easier that way, both technically and in the marketplace. Though the technology might be able to jump through hoops, the channels and customers don’t get over such fundamental taboos as “incompatibility” overnight.

But while compatibility may remain a litmus test, it’ll no longer be a barrier. In-house developers will be able to compile something once and deploy it on their Mac, Windows, and UNIX machines, letting adapters and emulators take care of details. Or you could take a product that’s successful on one platform, test-market it in the emulator community on other platforms and, if it sells, then invest in the native port to increase your market share and competitiveness. Or (for extra credit) you could find clever ways to bridge the various environments, perhaps hooking up TAPI in SoftWindows to the Geoport or AV capabilities on a Power Macintosh.

Old differences die hard. Even after technology has made them irrelevant, the distinctions of architecture will color peoples’ thinking. Most conventional development will probably remain the way it’s always been, but there may be some interesting new opportunities when the gaps between platforms are bridged over.

 
AAPL
$474.83
Apple Inc.
+7.47
MSFT
$32.39
Microsoft Corpora
-0.48
GOOG
$883.30
Google Inc.
-2.21

MacTech Search:
Community Search:

Software Updates via MacUpdate

TrailRunner 3.7.746 - Route planning for...
Note: While the software is classified as freeware, it is actually donationware. Please consider making a donation to help stimulate development. TrailRunner is the perfect companion for runners,... Read more
VueScan 9.2.23 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
Acorn 4.1 - Bitmap image editor. (Demo)
Acorn is a new image editor built with one goal in mind - simplicity. Fast, easy, and fluid, Acorn provides the options you'll need without any overhead. Acorn feels right, and won't drain your bank... Read more
Mellel 3.2.3 - Powerful word processor w...
Mellel is the leading word processor for OS X, and has been widely considered the industry standard since its inception. Mellel focuses on writers and scholars for technical writing and multilingual... Read more
Iridient Developer 2.2 - Powerful image...
Iridient Developer (was RAW Developer) is a powerful image conversion application designed specifically for OS X. Iridient Developer gives advanced photographers total control over every aspect of... Read more
Delicious Library 3.1.2 - Import, browse...
Delicious Library allows you to import, browse, and share all your books, movies, music, and video games with Delicious Library. Run your very own library from your home or office using our... Read more
Epson Printer Drivers for OS X 2.15 - Fo...
Epson Printer Drivers includes the latest printing and scanning software for OS X 10.6, 10.7, and 10.8. Click here for a list of supported Epson printers and scanners.OS X 10.6 or laterDownload Now Read more
Freeway Pro 6.1.0 - Drag-and-drop Web de...
Freeway Pro lets you build websites with speed and precision... without writing a line of code! With it's user-oriented drag-and-drop interface, Freeway Pro helps you piece together the website of... Read more
Transmission 2.82 - Popular BitTorrent c...
Transmission is a fast, easy and free multi-platform BitTorrent client. Transmission sets initial preferences so things "Just Work", while advanced features like watch directories, bad peer blocking... Read more
Google Earth Web Plug-in 7.1.1.1888 - Em...
Google Earth Plug-in and its JavaScript API let you embed Google Earth, a true 3D digital globe, into your Web pages. Using the API you can draw markers and lines, drape images over the terrain, add... Read more

Guitar! by Smule Jams Out A Left-Handed...
Guitar! by Smule Jams Out A Left-Handed Mode, Unlocks All Guitars Posted by Andrew Stevens on August 13th, 2013 [ permalink ] | Read more »
KungFu Jumpu Review
KungFu Jumpu Review By Lee Hamlet on August 13th, 2013 Our Rating: :: FLYING KICKSUniversal App - Designed for iPhone and iPad Kungfu Jumpu is an innovative fighting game that uses slingshot mechanics rather than awkward on-screen... | Read more »
The D.E.C Provides Readers With An Inter...
The D.E.C Provides Readers With An Interactive Comic Book Platform Posted by Andrew Stevens on August 13th, 2013 [ permalink ] | Read more »
Choose ‘Toons: Choose Your Own Adventure...
As a huge fan of interactive fiction thanks to a childhood full of Fighting Fantasy and Choose Your Own Adventure books, it’s been a pretty exciting time on the App Store of late. Besides Tin Man Games’s steady conquering of all things Fighting... | Read more »
Terra Monsters Goes Monster Hunting, Off...
Terra Monsters Goes Monster Hunting, Offers 178 Monsters To Capture and Do Battle With Posted by Andrew Stevens on August 13th, 2013 [ permalink ] | Read more »
Blaster X HD Review
Blaster X HD Review By Jordan Minor on August 13th, 2013 Our Rating: :: OFF THE WALLiPad Only App - Designed for the iPad For a game set in a box, Blaster X HD does a lot of thinking outside of it.   | Read more »
Tube Map Live Lets You View Trains In Re...
Tube Map Live Lets You View Trains In Real-Time Posted by Andrew Stevens on August 13th, 2013 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Premier League Kicks Off This Week; Watc...
Premier League Kicks Off This Week; Watch Every Single Match Live Via NBC Sports Live Extra and Your iPhone or iPad Posted by Jeff Scott on August 13th, 2013 [ permalink ] | Read more »
Meet Daniel Singer, the Thirteen-Year-Ol...
Ever had the idea for an app, but felt like the lack of programming and design ability was a bit of a non-starter? Well, 13-year-old Daniel Singer has made an app. He’s the designer of Backdoor, a chat app that lets users chat with their friends... | Read more »
Flashout 2 Gets Revealed, Offers Up An E...
Flashout 2 Gets Revealed, Offers Up An Enhanced Career Mode and Exciting New Circuits Posted by Andrew Stevens on August 13th, 2013 [ permalink ] | Read more »

Price Scanner via MacPrices.net

Apple refurbished iPads and iPad minis availa...
 Apple has Certified Refurbished iPad 4s and iPad minis available for up to $140 off the cost of new iPads. Apple’s one-year warranty is included with each model, and shipping is free: - 64GB Wi-Fi... Read more
Snag an 11-inch MacBook Air for as low as $74...
 The Apple Store has Apple Certified Refurbished 2012 11″ MacBook Airs available starting at $749. An Apple one-year warranty is included with each model, and shipping is free: - 11″ 1.7GHz/64GB... Read more
15″ 2.3GHz MacBook Pro (refurbished) availabl...
 The Apple Store has Apple Certified Refurbished 15″ 2.3GHz MacBook Pros available for $1449 or $350 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free. Read more
15″ 2.7GHz Retina MacBook Pro available with...
 Adorama has the 15″ 2.7GHz Retina MacBook Pro in stock for $2799 including a free 3-year AppleCare Protection Plan ($349 value), free copy of Parallels Desktop ($80 value), free shipping, plus NY/NJ... Read more
13″ 2.5GHz MacBook Pro on sale for $150 off M...
B&H Photo has the 13″ 2.5GHz MacBook Pro on sale for $1049.95 including free shipping. Their price is $150 off MSRP plus NY sales tax only. B&H will include free copies of Parallels Desktop... Read more
iPod touch (refurbished) available for up to...
The Apple Store is now offering a full line of Apple Certified Refurbished 2012 iPod touches for up to $70 off MSRP. Apple’s one-year warranty is included with each model, and shipping is free: -... Read more
27″ Apple Display (refurbished) available for...
The Apple Store has Apple Certified Refurbished 27″ Thunderbolt Displays available for $799 including free shipping. That’s $200 off the cost of new models. Read more
Apple TV (refurbished) now available for only...
The Apple Store has Apple Certified Refurbished 2012 Apple TVs now available for $75 including free shipping. That’s $24 off the cost of new models. Apple’s one-year warranty is standard. Read more
AnandTech Reviews 2013 MacBook Air (11-inch)...
AnandTech is never the first out with Apple new product reviews, but I’m always interested in reading their detailed, in-depth analyses of Macs and iDevices. AnandTech’s Vivek Gowri bought and tried... Read more
iPad, Tab, Nexus, Surface, And Kindle Fire: W...
VentureBeat’s John Koetsier says: The iPad may have lost the tablet wars to an army of Android tabs, but its still first in peoples hearts. Second place, however, belongs to a somewhat unlikely... Read more

Jobs Board

Sales Representative - *Apple* Honda - Appl...
APPLE HONDA AUTOMOTIVE CAREER FAIR! NOW HIRING AUTO SALES REPS, AUTO SERVICE BDC REPS & AUTOMOTIVE BILLER! NO EXPERIENCE NEEDED! Apple Honda is offering YOU a Read more
*Apple* Developer Support Advisor - Portugue...
Changing the world is all in a day's work at Apple . If you love innovation, here's your chance to make a career of it. You'll work hard. But the job comes with more than Read more
RBB - *Apple* OS X Platform Engineer - Barc...
RBB - Apple OS X Platform Engineer Ref 63198 Country USA…protected by law. Main Function | The engineering of Apple OS X based solutions, in line with customer and Read more
RBB - Core Software Engineer - Mac Platform (...
RBB - Core Software Engineer - Mac Platform ( Apple OS X) Ref 63199 Country USA City Dallas Business Area Global Technology Contract Type Permanent Estimated publish end Read more
*Apple* Desktop Analyst - Infinity Consultin...
Job Title: Apple Desktop Analyst Location: Yonkers, NY Job Type: Contract to hire Ref No: 13-02843 Date: 2013-07-30 Find other jobs in Yonkers Desktop Analyst The Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.