TweetFollow Us on Twitter

Software Reuse
Volume Number:9
Issue Number:12
Column Tag:Inside Information

The “Re” Decade

Out with the old, in with the new

By Chris Espinosa, Apple Computer, Inc., MacTech Magazine Regular Contributing Author

In 1982 I was working in the Macintosh group at Apple, managing the team that was preparing the original technical and user documentation for the intro in 1984. I spent a lot of time with Creative Services (for those who don’t speak Applese, that’s the art department). At that point in history Apple’s graphic design was on the cutting edge in the design community, at the point in American history where New Wave Graphics were sliding slowly into the Yuppie era. The Macintosh design team was acutely aware of this, and pushed the design ethic of Macintosh into the public consciousness, with lots of white space, the characteristic Garamond typeface, and Windham Hill music. When you opened the box, you could almost smell the sushi.

I realized that there was something very important about being in synch with a social trend. The Macintosh became one of the key symbols of mid-Eighties Yuppiedom, and doubtless a lot of its popularity came from the fact that it embodied the spiritual values of the times-it was high tech but soft tech; it was more expensive than alternatives; and it was from a small upstart company challenging the establishment on its own turf. The reverberations of those values have carried the Macintosh ethos nearly ten years, into a different era.

And it’s clearly a different era in the Nineties. Price doesn’t impute value like it did ten years ago. More of the general public are computer literate; more of the computer literate are computer experts, and make more sophisticated buying decisions. Most importantly, the continuing recession, environmental awareness, and a bad hangover from the eighties excesses has brought in a new ethic, based on frugality, common sense, and the making of hard choices now for benefits far in the future.

You can see this ethic in the Nineties mantra of “reduce, reuse, recycle.” Make do with less. Don’t throw it away; be clever about adapting things to new uses. And when you can, remanufacture old products into new ones. In public life, we talk about reengineering corporations, reinventing government, and repaying the defecit. It’s as if the “me decade” has turned into the “re decade.”

I’m convinced that the re-ethic that’s cresting over society will affect software design, and that the people who surf the reengineering-and-reuse wave will travel the farthest. When you look at the technologies of object-oriented programming, visual applications design, and cross-platform development, they’re all directed at something broader than using technology to make development faster or whizzier. They’re fundamentally changing the ethos of programming from conspicuous code consumption to frugal, common-sense use of resources over and over.

To software designers, this new ethos gives some guidance to what customers will want to purchase in the coming years, and how they’ll purchase it. To tools designers, it gives inspiration to new categories of architectures and tools that software designers can use to reinvent the process of developing products.

Start with the basics: reducing waste. Up to a couple of years ago, the value of starting from scratch - for example, to jump from DOS to Mac or Windows - was greater than the value of retaining your investment in old code. But as programs get larger and more expensive to maintain, it’s increasingly important to be able to take advantage of new hardware or OS features with no changes. Apple’s transition to the PowerPC is a huge shift, the kind that previously would have forced tens of millions of dollars worth of rework just to run on the new machine. But with the bug-for-bug compatable emulation built into the upcoming PowerPC models, and the C environments from Apple, Symantec, and others, we’re trying to deliver basic benefits with no work, and great benefits with a straightforward port.

Next, reuse: being able to write code once and use it again and again. Frameworks like MacApp and Bedrock foster reuse in two ways: they let many developers reuse code provided in the framework, and they let you write class libraries that you can bind into several applications. Good developers encapsulate the worth of their company into a few solid class libraries, with clean and abstract interfaces and killer implementations, and base a family of products on the same core technology.

Finally, recycling and reengineering. The people who will succeed in the Re Decade will be the ones who will take their products the closest to the customer as possible, so that users can dynamically change the solutions to their problems as conditions change. Unlike the Eighties when a “killer app” was mass-produced and upgraded every year or so, the killer apps of the Nineties will be unique to the situation and reengineered constantly. The most valuable products will be flexible, reusable parts and efficient, clear tools to combine them. The OpenDoc architecture being assembled by Apple, Novell, IBM, Word Perfect, Lotus, Taligent, and others should provide you a unique opportunity to create the parts and tools that customers will use to constantly reengineer their solutions.

It’s hard to tell how long an ethos will last. It’s possible that in a couple of years, an economic recovery and some unforseen technical innovation will take us back to the wild days when code was write-once and disposable, and customers would happily pay for painful upgrades just to have the latest version. But somehow I don’t think so. There’s a series of ads (for a whiskey, I think) where each shows a fashion item in a cycle of styles from the 50s through the 90s, with the modern style somehow wierdly the same as the 50s one. The tagline is “You always return to the basics.” I think the ideas of reducing waste, reusing good work, and recycling valuable tools close to the customer are the kinds of ideas that endure.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Paragraphs 1.0.1 - Writing tool just for...
Paragraphs is an app just for writers. It was built for one thing and one thing only: writing. It gives you everything you need to create brilliant prose and does away with the rest. Everything in... Read more
BlueStacks App Player 0.9.21 - Run Andro...
BlueStacks App Player lets you run your Android apps fast and fullscreen on your Mac. Version 0.9.21: Note: Now requires OS X 10.8 or later running on a 64-bit Intel processor. Initial stable... Read more
Apple iTunes 12.2 - Play Apple Music...
Apple iTunes lets you organize and stream Apple Music, download and watch video and listen to Podcasts. It can automatically download new music, app, and book purchases across all your devices and... Read more
Apple Security Update 2015-005 - For OS...
Apple Security Update 2015-005 is recommended for all users and improves the security of OS X. For detailed information about the security content of this update, please visit: http://support.apple.... Read more
Apple HP Printer Drivers 3.1 - For OS X...
Apple HP Printer Drivers includes the latest HP printing and scanning software for OS X Lion or later. For information about supported printer models, see this page. Version 3.1: The latest printing... Read more
Epson Printer Drivers 3.1 - For OS X 10....
Epson Printer Drivers installs the latest software for your EPSON printer or scanner for OS X Yosemite, OS X Mavericks, OS X Mountain Lion, and OS X Lion. For more information about printing and... Read more
Xcode 6.4 - Integrated development envir...
Xcode provides everything developers need to create great applications for Mac, iPhone, and iPad. Xcode brings user interface design, coding, testing, and debugging into a united workflow. The Xcode... Read more
OS X Yosemite 10.10.4 - Apple's lat...
OS X Yosemite is Apple's newest operating system for Mac. An elegant design that feels entirely fresh, yet inherently familiar. The apps you use every day, enhanced with new features. And a... Read more
Dash 3.0.2 - Instant search and offline...
Dash is an API Documentation Browser and Code Snippet Manager. Dash helps you store snippets of code, as well as instantly search and browse documentation for almost any API you might use (for a full... Read more
FontExplorer X Pro 5.0 - Font management...
FontExplorer X Pro is optimized for professional use; it's the solution that gives you the power you need to manage all your fonts. Now you can more easily manage, activate and organize your... Read more

Heroki (Games)
Heroki 1.0 Device: iOS Universal Category: Games Price: $7.99, Version: 1.0 (iTunes) Description: CLEAR THE SKIES FOR A NEW HERO!The peaceful sky village of Levantia is in danger! The dastardly Dr. N. Forchin and his accomplice,... | Read more »
Hands-On With Raceline CC
Set for release soon, Rebellion’s motorbike racing game, Raceline CC certainly looks stylish. But how does it play? I got my hands on a preview build to answer exactly that. | Read more »
Siegefall - Tips, Tricks, and Strategies...
So, you fancy establishing a base and ruling the world again. Siegefall is a convenient place to do that, but how about some great tips and tricks on how best to go about it? Here are a few ideas on how to get ahead as a beginner to this medieval... | Read more »
The WWE Comes to Racing Rivals - Because...
Racing Rivals is a racing game that's all about, well, rivalry. And who knows rivalry better than WWE superstars (shhhh, that was rhetorical)? [Read more] | Read more »
Hey, Who Put Apple Music in My SoundHoun...
One of the App Store's popular music discovery sources - SoundHound - has already been updated to include Apple's own music discovery source - Apple Music. That was fast! [Read more] | Read more »
Arcane Legends has a New Expansion Calle...
Arcane Legends has been going strong since it debuted at the tail end of 2012. So well, in fact, that it's already up to its sixth expansion. [Read more] | Read more »
Vector 2 is Officially a Thing and it...
Vector is a pretty cool parkour-driven runner that's gotten a pretty decent following since it first came out - although personally I think more people could stand to show it some love. Anyway, Nekki has announced that a sequel isofficially on its... | Read more »
Get Ready to Trucksform and Roll Out (an...
It looks like NuOxygen is bringing the truck-transforming racer Trucksform (get it?) to iOS in a couple of weeks. Although really it's more of an auto-driver than a racer. But still, transforming trucks! [Read more] | Read more »
This Week at 148Apps:June 22-26, 2015
June's Summer Journey Continues With 148Apps How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you're looking for. The ones we love become Editor’s Choice,... | Read more »
LEGO® Minifigures Online (Games)
LEGO® Minifigures Online 1.0.1 Device: iOS iPhone Category: Games Price: $4.99, Version: 1.0.1 (iTunes) Description: | Read more »

Price Scanner via MacPrices.net

Logo Pop Free Vector Logo Design App For OS X...
128bit Technologies has released of Logo Pop Free 1.2 for Mac OS X, a vector based, full-fledged, logo design app available exclusively on the Mac App Store for the agreeable price of absolutely free... Read more
21-inch 1.4GHz iMac on sale for $999, save $1...
B&H Photo has new 21″ 1.4GHz iMac on sale for $999 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Best Buy has the 21″ 1.4GHz iMac on sale for $999.99 on their... Read more
16GB iPad mini 3 on sale for $339, save $60
B&H Photo has the 16GB iPad mini 3 WiFi on sale for $339 including free shipping plus NY tax only. Their price is $60 off MSRP. Read more
Save up to $40 on iPad Air 2, NY tax only, fr...
B&H Photo has iPad Air 2s on sale for up to $40 off MSRP including free shipping plus NY sales tax only: - 16GB iPad Air 2 WiFi: $489 $10 off - 64GB iPad Air 2 WiFi: $559 $40 off - 128GB iPad Air... Read more
Apple Releases OS X 10.10.4 With WIFi Fix, iO...
On Tuesday, Apple released final versions of OS X 10.10.4 and iOS 8.4, as well as updates for the Safari browser for OS X Yosemite, Mavericks, and Mountain Lion. The OS X 10.10.4 update focuses on... Read more
Dual-Band High-Gain Antennas for Home Wi-Fi N...
Linksys has announced what it claims are the first dual-band, omni-directional high-gain antennas for the consumer market. The new Linksys high-gain antennas available in a 2- and 4-pack (WRT004ANT... Read more
Apple refurbished 2014 15-inch Retina MacBook...
The Apple Store has Apple Certified Refurbished 2014 15″ 2.2GHz Retina MacBook Pros available for $1609, $390 off original MSRP. Apple’s one-year warranty is included, and shipping is free. They have... Read more
Clearance 2014 MacBook Airs available for up...
Adorama has 2014 MacBook Airs on sale for up to $301 off original MSRP including NY + NJ sales tax and free shipping: - 11″ 256GB MacBook Air: $798 $301 off original MSRP - 13″ 128GB MacBook Air: $... Read more
5K iMacs on sale for $100 off MSRP, free ship...
B&H Photo has the new 27″ 3.3GHz 5K iMac on sale for $1899.99 including free shipping plus NY tax only. Their price is $100 off MSRP. They have the 27″ 3.5GHz 5K iMac on sale for $2199, also $100... Read more
27-inch 3.2GHz iMac on sale for $1679, save $...
B&H Photo has the 27″ 3.2GHz iMac on sale for $1679.99 including free shipping plus NY sales tax only. Their price is $120 off MSRP. Read more

Jobs Board

Senior Payments Security Manager - *Apple*...
**Job Summary** Apple , Inc. is looking for a highly motivated, innovative and hands-on senior payments security manager to join the Apple Pay security team. You will Read more
Project Manager - *Apple* Pay Security - Ap...
**Job Summary** The Apple Pay Security team is seeking a highly organized, results-driven Project Manager to drive the development of Apple Pay Security. If you are Read more
Web Developer, *Apple* Online Store Innovat...
**Job Summary** The Apple Online Store Innovation Lab team is seeking a talented individual with strong web development and design skills to prototype future Apple Read more
*Apple* TV Live Streaming Frameworks Test En...
**Job Summary** Work and contribute towards the engineering of Apple 's state-of-the-art products involving video, audio, and graphics in Interactive Media Group (IMG) at Read more
Project Manager, WW *Apple* Fulfillment Ope...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.