TweetFollow Us on Twitter

Dec 93 Editorial
Volume Number:9
Issue Number:12
Column Tag:The Editor's Page

Please Be Apple, Not Microsoft!

By Neil Ticktin, Editor-in-Chief

In the beginning, Apple was Apple - spunky, cocky, and innovative, but also human, fun and right on the money! Then, Apple woke up one day and realized that their market was being stolen by Microsoft and they sued. The courts (for some reason beyond a normal person’s reality) said that Microsoft didn’t steal anything. Apple looked around and said to itself “if Microsoft can take our ideas, we should take theirs. After all, turnabout is fair play.” That might be well and good but things have gone way too far.

There’s a saying in our industry: If you have a problem with your product, fix it unless, of course, you are Microsoft - in which case, you just declare it a standard. Microsoft is unable to produce an easy to use, powerful, relatively bug-free, integrated environment. They produce “tools” with acronyms faster than Romper Room went through the alphabet - DLLs, OLE, MFC, DPMI, NT, ODBC, LIM, WIN32, DDE, etc . Everything that Microsoft produces touts that it “works together seamlessly” but that’s a reality that only exists when you have an expensive consultant set up your system (and then you aren’t allowed to touch a thing because you’ll screw it up). If you talk to a Microsoft technical support representative, they’ll tell you that they are now supporting over 1 million configurations of PCs - what a nightmare.

But that’s not the worst of it for a developer. If you are a Windows programmer, you’ll find a very large number of tools to help you. You’ll find that documentation is measured in feet and APIs sprawl across your office. Cross platform developers will tell you that of all their development platforms, Windows is the most difficult, takes the longest and is the least stable. Just ask the Newton team developing tools for Windows - they have twice as many resources as the Macintosh group, but are far behind in their schedule.

What’s Apple doing?

And then we have Apple. Apple sees Microsoft’s incredible success and concludes that since it can’t figure things out itself, it should do what Microsoft is doing. So today, we have an operating system that can have many different configurations and a barage of technologies. Granted, most of Apple’s names are easier to interpret than Microsoft’s but they’re not that much better - AOCE, QuickTime, OpenDoc, AppleScript, CommToolbox, QuickDraw GX, PowerTalk, Shared Library Manager, etc Now, I’m not one to say that Apple should hold back, but it should look to integrate what it is doing into a focused corporate direction.

At this point, you’re thinking “But Neil, what does this mean to me, a developer.” Well I’ll tell you! As cool as technologies like AOCE are, the standing joke is that AOCE has doubled the Macintosh API. GX will require you to modify the drawing and printing portions of your code. Shared Library Manager will create new support nightmares like you’ve never seen. OpenDoc will require a rewrite of your software. And the list goes on

What’s the solution?

It would be naive to say that Apple should come up with a simple solution to all of these problems. There is a lot of very cool technology out there - it just needs to be presented in a “Macintosh way”. Apple has (until a year or so ago) done a pretty good job of presenting these technologies to the end user in a Macintosh way, but they have done an exceedingly poor job of “Macintoshing” the development cycle (can you say MPW?).

For a long time, people have wished for the ultimate in programming tools. They’ve listed things like speed, reusability, organization, GUI, etc There are people that will tell you that in many ways, this product has been delivered already - it’s called NextStep™. Now, we all know that NeXT is not the healthiest of companies, but that’s because of other factors (i.e., their marketing and hardware).

On the Macintosh, we are fortunate to have tools like AppMaker, Marksman, THINK Project Manager, etc (there are far too many to list here). But, what we need is: integration from Apple simplicity in the API common ground between technologies (i.e., how about one scripting language?) firm committment to stated standards (i.e., have you ever felt screwed by committing to the CommToolbox?).

Bottom line, Apple needs to stop following Microsoft’s lead they’ll be second as long as they continue this and instead they need to return to the Macintosh way at the user level and for the first time, they need to “Macintosh” the development world.

If you agree (or disagree), write me and tell me your thoughts - page 2 has the addresses.

Neil Ticktin, Editor-in-Chief

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Bookends 12.8.3 - Reference management a...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Bookends uses the cloud to sync reference libraries on all the Macs you use.... Read more
Mellel 3.5.5 - The word processor for sc...
Mellel is the leading word processor for OS X and has been widely considered the industry standard since its inception. Mellel focuses on writers and scholars for technical writing and multilingual... Read more
Mellel 3.5.5 - The word processor for sc...
Mellel is the leading word processor for OS X and has been widely considered the industry standard since its inception. Mellel focuses on writers and scholars for technical writing and multilingual... Read more
Bookends 12.8.3 - Reference management a...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Bookends uses the cloud to sync reference libraries on all the Macs you use.... Read more
Carbon Copy Cloner 4.1.18 - Easy-to-use...
Carbon Copy Cloner backups are better than ordinary backups. Suppose the unthinkable happens while you're under deadline to finish a project: your Mac is unresponsive and all you hear is an ominous,... Read more
Hopper Disassembler 4.2.14- - Binary dis...
Hopper Disassembler is a binary disassembler, decompiler, and debugger for 32- and 64-bit executables. It will let you disassemble any binary you want, and provide you all the information about its... Read more
BetterTouchTool 2.291 - Customize Multi-...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more
Sound Studio 4.8.11 - Robust audio recor...
Sound Studio lets you easily record and professionally edit audio on your Mac. Easily rip vinyls and digitize cassette tapes, or record lectures and voice memos. Prepare for live shows with live... Read more
Sound Studio 4.8.11 - Robust audio recor...
Sound Studio lets you easily record and professionally edit audio on your Mac. Easily rip vinyls and digitize cassette tapes, or record lectures and voice memos. Prepare for live shows with live... Read more
BetterTouchTool 2.291 - Customize Multi-...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more

The best 2v2 card combos in Clash Royale
2v2 is making it's grand return toClash Royalequite soon. 2v2 has quickly become one of the game's most popular gameplay modes, though they still have yet to make it a permanent fixture in the game. 2v2 is exciting and adds some new flavor to... | Read more »
The best games we played this week - Aug...
Another busy week has come to a close. We played a lot of excellent games this week and now it's time to look back and reflect on some our favorites. Here are our picks for the week of August 18. [Read more] | Read more »
War Wings beginner's guide - how to...
War Wings is the newest project from well-established game maker Miniclip. It's a World War II aerial dogfighting game with loads of different airplane models to unlock and battle. The game offers plenty of single player and multiplayer action. We... | Read more »
How to win every 2v2 battle in Clash Roy...
2v2 is coming back to Clash Royale in a big way. Although it's only been available for temporary periods of time, 2v2 has seen a hugely positive fan response, with players clamoring for more team-based gameplay. Soon we'll get yet another taste of... | Read more »
Roll to Win with Game of Dice’s new upda...
Joycity’s hit Game of Dice gets a big new update this week, introducing new maps, mechanics, and even costumes. The update sets players loose on an exciting new map, The Cursed Tower, that allows folks to use special Runes mid-match. If you feel... | Read more »
Bottom of the 9th (Games)
Bottom of the 9th 1.0.1 Device: iOS iPhone Category: Games Price: $4.99, Version: 1.0.1 (iTunes) Description: Play the most exciting moment of baseball in this fast-paced dice and card game! | Read more »
The best apps for viewing the solar ecli...
If you somehow missed the news, many parts of the United States will be witness to a total solar eclipse on August 21 for the first time in over 90 years. It'll be possible to see the eclipse in at least some capacity throughout the continental U... | Read more »
The 5 best mobile survival games
Games like ARK: Survival Evolved and Conan Exiles have taken the world of gaming by storm. The market is now flooded with hardcore survival games that send players off into the game's world with nothing but maybe the clothes on their back. Never... | Read more »
Portal Walk (Games)
Portal Walk 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Portal Walk is adventure and relaxing platform game about Eugene. Eugene stuck between worlds and trying to find way back home.... | Read more »
Technobabylon (Games)
Technobabylon 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: City of Newton, 2087. Genetic engineering is the norm, the addictive Trance has replaced almost any need for human interaction,... | Read more »

Price Scanner via MacPrices.net

15-inch 2.2GHz Retina MacBook Pro, Apple refu...
Apple has Certified Refurbished 2015 15″ 2.2GHz Retina MacBook Pros available for $1699. That’s $300 off MSRP, and it’s the lowest price available for a 15″ MacBook Pro. An Apple one-year warranty is... Read more
Apple refurbished Mac minis available startin...
Apple has Certified Refurbished Mac minis available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: – 1.4GHz Mac mini: $419 $80 off MSRP – 2.6GHz Mac... Read more
Apple refurbished iPad Pros available startin...
Apple has Certified Refurbished 2016 12″ WiFi iPad Pros available starting at $589. An Apple one-year warranty is included with each model, and shipping is free: – 32GB 12″ iPad Pro WiFi: $589... Read more
Weekend sale: 13-inch MacBook Pros for up to...
Amazon has new 2017 13″ MacBook Pros on sale today for up to $200 off MSRP, each including free shipping: – 13″ 3.1GHz/256GB Space Gray MacBook Pro (MPXV2LL/A): $1599.99 $200 off MSRP – 13″ 3.1GHz/... Read more
Back To School With The Edge Desk All-in-one...
Back to school is just around the corner, and the ergonomically correct Edge Desk all-in-one portable kneeling desk is ideal for students living in dorms and small apartments, Edge Desk features:... Read more
Norton Core Secure Wi-Fi Router Now Available...
First introduced at the 2017 Consumer Electronics Show (CES), Norton Core, a secure, high-performance Wi-Fi router, fundamentally changed the concept of Wi-Fi routers by making security the primary... Read more
ViewSonic Adds New 27-inch 4K UHD Monitor to...
ViewSonic Corp. has introduced the VP2785-4K, a 27-inch 4K UHD (3840×2160) monitor that delivers precise and consistent color representation and performance to ensure incredible image quality. Built... Read more
Apple now offering Certified Refurbished 2017...
Apple is now offering Certified Refurbished 2017 27″ iMacs for up to $350 off original MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are available: – 27″ 3.... Read more
13-inch 2.3GHz MacBook Pros on sale for $100...
Amazon has the new 2017 13″ 2.3GHz MacBook Pros on sale today for $100 off MSRP, each including free shipping: – 13″ 2.3GHz/128GB Space Gray MacBook Pro (MPXQ2LL/A): $1199.99 $100 off MSRP – 13″ 2.... Read more
Clearance 2016 13-inch MacBook Airs available...
B&H Photo has clearance 2016 13″ MacBook Airs available for up to $200 off original MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: – 13″ 1.6GHz/128GB MacBook Air (MMGF2LL... Read more

Jobs Board

*Apple* Solutions Consultant - Apple Inc. (U...
…about helping others on a team while also delighting customers? As an Apple Solutions Consultant (ASC), you will discover customers needs and help connect them Read more
*Apple* Solutions Consultant - Apple Inc. (U...
Job Summary As an Apple Solutions Consultant, you'll be the link between our future customers and our products. You'll showcase your entrepreneurial spirit as you Read more
*Apple* Solutions Consultant (ASC) - Stockho...
Job Summary The ASC is an Apple employee who serves as the Apple business manager and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Solutions Consultant - Apple Inc. (U...
…about helping others on a team while also delighting customers? As an Apple Solutions Consultant (ASC), you will discover customers needs and help connect them Read more
*Apple* Solutions Consultant - Apple Inc. (U...
…about helping others on a team while also delighting customers? As an Apple Solutions Consultant (ASC), you will discover customers needs and help connect them Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.