TweetFollow Us on Twitter

Dec 93 Editorial
Volume Number:9
Issue Number:12
Column Tag:The Editor's Page

Please Be Apple, Not Microsoft!

By Neil Ticktin, Editor-in-Chief

In the beginning, Apple was Apple - spunky, cocky, and innovative, but also human, fun and right on the money! Then, Apple woke up one day and realized that their market was being stolen by Microsoft and they sued. The courts (for some reason beyond a normal person’s reality) said that Microsoft didn’t steal anything. Apple looked around and said to itself “if Microsoft can take our ideas, we should take theirs. After all, turnabout is fair play.” That might be well and good but things have gone way too far.

There’s a saying in our industry: If you have a problem with your product, fix it unless, of course, you are Microsoft - in which case, you just declare it a standard. Microsoft is unable to produce an easy to use, powerful, relatively bug-free, integrated environment. They produce “tools” with acronyms faster than Romper Room went through the alphabet - DLLs, OLE, MFC, DPMI, NT, ODBC, LIM, WIN32, DDE, etc . Everything that Microsoft produces touts that it “works together seamlessly” but that’s a reality that only exists when you have an expensive consultant set up your system (and then you aren’t allowed to touch a thing because you’ll screw it up). If you talk to a Microsoft technical support representative, they’ll tell you that they are now supporting over 1 million configurations of PCs - what a nightmare.

But that’s not the worst of it for a developer. If you are a Windows programmer, you’ll find a very large number of tools to help you. You’ll find that documentation is measured in feet and APIs sprawl across your office. Cross platform developers will tell you that of all their development platforms, Windows is the most difficult, takes the longest and is the least stable. Just ask the Newton team developing tools for Windows - they have twice as many resources as the Macintosh group, but are far behind in their schedule.

What’s Apple doing?

And then we have Apple. Apple sees Microsoft’s incredible success and concludes that since it can’t figure things out itself, it should do what Microsoft is doing. So today, we have an operating system that can have many different configurations and a barage of technologies. Granted, most of Apple’s names are easier to interpret than Microsoft’s but they’re not that much better - AOCE, QuickTime, OpenDoc, AppleScript, CommToolbox, QuickDraw GX, PowerTalk, Shared Library Manager, etc Now, I’m not one to say that Apple should hold back, but it should look to integrate what it is doing into a focused corporate direction.

At this point, you’re thinking “But Neil, what does this mean to me, a developer.” Well I’ll tell you! As cool as technologies like AOCE are, the standing joke is that AOCE has doubled the Macintosh API. GX will require you to modify the drawing and printing portions of your code. Shared Library Manager will create new support nightmares like you’ve never seen. OpenDoc will require a rewrite of your software. And the list goes on

What’s the solution?

It would be naive to say that Apple should come up with a simple solution to all of these problems. There is a lot of very cool technology out there - it just needs to be presented in a “Macintosh way”. Apple has (until a year or so ago) done a pretty good job of presenting these technologies to the end user in a Macintosh way, but they have done an exceedingly poor job of “Macintoshing” the development cycle (can you say MPW?).

For a long time, people have wished for the ultimate in programming tools. They’ve listed things like speed, reusability, organization, GUI, etc There are people that will tell you that in many ways, this product has been delivered already - it’s called NextStep™. Now, we all know that NeXT is not the healthiest of companies, but that’s because of other factors (i.e., their marketing and hardware).

On the Macintosh, we are fortunate to have tools like AppMaker, Marksman, THINK Project Manager, etc (there are far too many to list here). But, what we need is: integration from Apple simplicity in the API common ground between technologies (i.e., how about one scripting language?) firm committment to stated standards (i.e., have you ever felt screwed by committing to the CommToolbox?).

Bottom line, Apple needs to stop following Microsoft’s lead they’ll be second as long as they continue this and instead they need to return to the Macintosh way at the user level and for the first time, they need to “Macintosh” the development world.

If you agree (or disagree), write me and tell me your thoughts - page 2 has the addresses.

Neil Ticktin, Editor-in-Chief

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

ClamXav 2.10 - Virus checker based on Cl...
ClamXav is a popular virus checker for OS X. I have been working on ClamXav for more than 10 years now, and over those years, I have invested a huge amount of my own time and energy into bringing... Read more
Tweetbot 2.4.4 - Popular Twitter client.
Tweetbot is a full-featured OS X Twitter client with a lot of personality. Whether it's the meticulously-crafted interface, sounds and animation, or features like multiple timelines and column views... Read more
Sierra Cache Cleaner 11.0.1 - Clear cach...
Sierra Cache Cleaner is an award-winning general purpose tool for macOS X. SCC makes system maintenance simple with an easy point-and-click interface to many macOS X functions. Novice and expert... Read more
Things 2.8.8 - Elegant personal task man...
Things is a task management solution that helps to organize your tasks in an elegant and intuitive way. Things combines powerful features with simplicity through the use of tags and its intelligent... Read more
Remotix 4.1 - Access all your computers...
Remotix is a fast and powerful application to easily access multiple Macs (and PCs) from your own Mac. Features Complete Apple Screen Sharing support - including Mac OS X login, clipboard... Read more
Airfoil 5.1.2 - Send audio from any app...
Airfoil allows you to send any audio to AirPort Express units, Apple TVs, and even other Macs and PCs, all in sync! It's your audio - everywhere. With Airfoil you can take audio from any... Read more
Firefox 49.0.1 - Fast, safe Web browser.
Firefox offers a fast, safe Web browsing experience. Browse quickly, securely, and effortlessly. With its industry-leading features, Firefox is the choice of Web development professionals and casual... Read more
Default Folder X 5.0.7 - Enhances Open a...
Default Folder X attaches a toolbar to the right side of the Open and Save dialogs in any OS X-native application. The toolbar gives you fast access to various folders and commands. You just click on... Read more
Safari Technology Preview 10.1 - The new...
Safari Technology Preview contains the most recent additions and improvements to WebKit and the latest advances in Safari web technologies. And once installed, you will receive notifications of... Read more
Pinegrow Web Designer 2.94 - Mockup and...
Pinegrow Web Designer is desktop app that lets you mockup and design webpages faster with multi-page editing, CSS and LESS styling, and smart components for Bootstrap, Foundation, Angular JS, and... Read more

3 reasons you need to play Kingdom: New...
Developed by a tag team of indie developers - Thomas "Noio" van den Berg and Marco "Licorice" Bancale - Kingdom is a vibrant medieval fantasy adventure that casts players as a king or queen who must expand their empire by exploring the vasts lands... | Read more »
JoyCity have launched a brand new King o...
Great news for all of you Game of Dice fans out there - JoyCity have just released a brand new limited edition pack with a really cool twist. The premise of Game of Dice is fairly straightforward, asking you to roll dice to navigate your way around... | Read more »
Burly Men at Sea (Games)
Burly Men at Sea 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Burly Men at Sea is a folktale about a trio of large, bearded fishermen who step away from the ordinary to seek adventure. | Read more »
3 tips for catching the gnarliest waves...
Like a wave breaking on the shore, Tidal Rider swept its way onto the App Store charts this week settling firmly in the top 10. It’s a one-touch high score-chaser in which you pull surfing stunts while dodging seagulls and collecting coins. The... | Read more »
The beginner's guide to destroying...
Age of Heroes: Conquest is 5th Planet Games’ all new turn-based multiplayer RPG, full of fantasy exploration, guild building, and treasure hunting. It’s pretty user-friendly as far as these games go, but when you really get down to it, you’ll find... | Read more »
Infinite Tanks (Games)
Infinite Tanks 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: | Read more »
Agatha Christie - The ABC Murders (FULL)...
Agatha Christie - The ABC Murders (FULL) 1.0 Device: iOS Universal Category: Games Price: $6.99, Version: 1.0 (iTunes) Description: Agatha Christie: The ABC Murders Your weapon is your knowledge. Your wits will be put to the ultimate... | Read more »
HeadlessD (Games)
HeadlessD 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: HeadlessD is hand-painted dungeon crawler with intuitive touch controls and NO in-app purchases. | Read more »
Leaf for Twitter (Social Networking)
Leaf for Twitter 1.0.1 Device: iOS iPhone Category: Social Networking Price: $4.99, Version: 1.0.1 (iTunes) Description: | Read more »
Banner Saga 2 (Games)
Banner Saga 2 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: The epic award winning story-based role-playing game continues its emotional journey across a breaking world. Lead your Viking... | Read more »

Price Scanner via MacPrices.net

MacBook Airs on sale for up to $100 off MSRP
B&H Photo has 13″ and 11″ MacBook Airs on sale for up to $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 11″ 1.6GHz/128GB MacBook Air: $799 $100 MSRP - 11″ 1.6GHz/256GB... Read more
Apple refurbished 12-inch 128GB iPad Pros ava...
Apple has Certified Refurbished 12″ Apple iPad Pros available for up to $160 off the cost of new iPads. An Apple one-year warranty is included with each model, and shipping is free: - 32GB 12″ iPad... Read more
Phone2Action Unveils New Voter Turnout Techno...
Phone2Action, a leading digital advocacy platform, today launched its Tech to Vote Civic Action Center digital advocacy and communications platform on National Voter Registration Day September 27.... Read more
Apple & Deloitte Team Up to Help Business...
Apple and international professional services firm Deloitte have announced a partnership to help companies quickly and easily transform their workflow dynamics by maximizing the power, ease-of-use,... Read more
Chop Commute – See Traffic and Drive Times on...
Shrewsbury, Massachusetts based Indie developer, InchWest has released Chop Commute 1.61, a Mac app that takes the guesswork out of daily commute by showing real-time traffic and drive times right on... Read more
12-inch 32GB WiFi iPad Pros on sale for $50 o...
B&H Photo has 12″ 32GB WiFi Apple iPad Pros on sale for $50 off MSRP, each including free shipping. B&H charges sales tax in NY only: - 12″ Space Gray 32GB WiFi iPad Pro: $749 $50 off MSRP -... Read more
Recent price drops on refurbished iPad minis...
Apple recently dropped prices on several Certified Refurbished iPad mini 4s and 2s as well as iPad Air 2s. An Apple one-year warranty is included with each model, and shipping is free: - 16GB iPad... Read more
Apple refurbished Mac minis available startin...
Apple has Certified Refurbished Mac minis available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz Mac mini: $419 $80 off MSRP - 2.6GHz Mac... Read more
13-inch 2.5GHz MacBook Pro available for $928...
Overstock has the 13″ 2.5GHz MacBook Pro available for $927.99 including free shipping. Their price is $171 off MSRP. Read more
Buying McLaren Would Give Apple Instant Car C...
Apple “iCar” rumors have waxed and waned over the years, piquing interest and speculation as to whether Apple is seriously interested in getting into the automotobile business, either in a joint... Read more

Jobs Board

Lead *Apple* Solutions Consultant - Apple (...
# Lead Apple Solutions Consultant Job Number: 51829230 Detroit, Michigan, United States Posted: Sep. 19, 2016 Weekly Hours: 40.00 **Job Summary** The Lead ASC is an Read more
US- *Apple* Store Leader Program - Apple (Un...
…Summary Learn and grow as you explore the art of leadership at the Apple Store. You'll master our retail business inside and out through training, hands-on Read more
*Apple* Retail - Multiple Positions- Chicago...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions- Raleigh...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
User Support Specialist *Apple* Product Spe...
…Description:Ciber, Inc. is seeking a User Support Specialist - Apple Product Support in Nashville, TN!Responsibilities:Support, implementation, and upgrade of Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.