TweetFollow Us on Twitter

Toolmaker Advice
Volume 9
Number 11
Column Tag Inside Information

Advice for the Toolmaker

Keeping pace with an ever-changing industry

By Chris Espinosa, Apple Computer, Inc., MacTech Magazine Regular Contributing Author

I’ve been working with development tools for personal computers for almost eighteen years now. The first development system I used on a personal computer was Microsoft BASIC on a hand-built IMSAI machine in the summer of 1976. (Don’t tell Bill Gates where I got the BASIC papertape). Since then, I’ve worked with the Apple I and Apple II monitor and BASIC systems; the Apple II and Apple III Pascal systems; the Lisa Workshop, with the original Lisa Toolkit (predecessor of MacApp); the Macintosh Development System, A/UX, MPW, HyperCard, and AppleScript.

That’s a lot of systems to work with, and luckily, I didn’t have to master more than one or two at a time. But now I’m working with the development of a number of new tools, as well as the evolution of Apple’s current ones: future versions of AppleScript, HyperCard, and Macintosh Common Lisp; the evolution of MacApp into Bedrock; the cross-pollination of MPW and Symantec C; the OpenDoc initiative; the tools of Apple’s collaboration with IBM, including Kaleida’s ScriptX and Taligent’s object-based system; as well as new developments coming out of Apple’s advanced technology group (like SK8) and other Apple divisions (like the Newton Toolkit and the Apple Media Kit). That’s as many new tools - simultaneously - as I’ve worked with in my life. And like everyone else, I have to keep an eye on other tools, like Visual BASIC and Visual C++, PowerBuilder, AppWare, and on and on.

So I think I have a feeling for how complicated it is for software developers to follow the tools business. For me it’s a full time job just to follow what’s happening and why. A developer has to not only do the same legwork, but actually bet money and resources on those tools. These days, making a bet on which tool to use could be as important as making a bet on what product to develop or which platforms to support.

All tools developers, including Apple, face a fundamental dilemma. On the one hand, software developers know that there’s too much complexity and inefficiency in their current tools, and want something better. On the other hand, changing development tools and methodologies is a big expense and a big risk - especially for companies with large amounts of current code to maintain.

What’s worse is that there are new opportunities - mobile computing, PDAs, digital multimedia, etc. - that tempt developers to take a different risk to get in at the beginning of another huge industry. Normally, you’d think that people would minimize risk, and pick one or the other. But it’s possible that the winners in the next five years will be the ones who take both risks - who adopt new tools to create products in new categories.

In talking to developers I notice that the ones that are most aggressive about adopting object technologies also seem to be the ones that are the most visionary about the new development opportunities. At first I thought that this was simply the early-adopter phenomenon; that they’re just being aggressive across the board. But the more time I spent with them, the more I understood that these organizations were adopting object technology almost defensively, as an explicit strategy to be able to take advantage of the new opportunities. And it makes sense. A developer with a three- or four-year-old application that’s competing version by version in the marketplace isn’t about to spend a year retooling the application using object technologies, losing a year of the feature and performance improvements that the installed base wants (and the competition is providing). Sometimes the only groups who can afford to spend the time to do it right are the ones who don’t have competition, who don’t have an installed base, but who intend to break in to a brand-new business.

The lesson for toolmakers, then, is that there may not be much value in helping people write traditional applications better and faster. Though the authors of those traditional applications certainly could use the improvement in efficiency, the competitive environment doesn’t allow them to take the time to retool. These developers will only adopt new tools that let them take their current code base with them. New tools that require a developer to start from scratch shouldn’t focus on creating the traditional, single-platform, monolithic application; those toolmakers should look to the developing industries of component applications, content authoring, PDAs, and cross-platform or client/server solutions to find an audience for the new tools.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

TinkerTool 5.4 - Expanded preference set...
TinkerTool is an application that gives you access to additional preference settings Apple has built into Mac OS X. This allows to activate hidden features in the operating system and in some of the... Read more
Tinderbox 6.3.1 - Store and organize you...
Tinderbox is a personal content management assistant. It stores your notes, ideas, and plans. It can help you organize and understand them. And Tinderbox helps you share ideas through Web journals... Read more
Parallels Desktop 10.2.2 - Run Windows a...
Parallels Desktop is simply the world's bestselling, top-rated, and most trusted solution for running Windows applications on your Mac. With Parallels Desktop for Mac, you can seamlessly run both... Read more
Adobe Premiere Pro CC 2015 9.0.1 - Digit...
Premiere Pro CC 2015 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Premiere Pro customer). Premiere Pro CS6 is still available for... Read more
Adobe After Effects CC 2015 13.5.1 - Cre...
After Effects CC 2015 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous After Effects customer). After Effects CS6 is still available... Read more
Adobe Creative Cloud 2.2.0.129 - Access...
Adobe Creative Cloud costs $49.99/month (or less if you're a previous Creative Suite customer). Creative Suite 6 is still available for purchase (without a monthly plan) if you prefer. Introducing... Read more
Tower 2.2.3 - Version control with Git m...
Tower is a powerful Git client for OS X that makes using Git easy and more efficient. Users benefit from its elegant and comprehensive interface and a feature set that lets them enjoy the full power... Read more
Apple Java 2015-001 - For OS X 10.7, 10....
Apple Java for OS X 2015-001 installs the legacy Java 6 runtime for OS X 10.11 El Capitan, OS X 10.10 Yosemite, OS X 10.9 Mavericks, OS X 10.8 Mountain Lion, and OS X 10.7 Lion. This package is... Read more
Adobe Muse CC 2015 2015.0.1 - Design and...
Muse CC 2015 is available as part of Adobe Creative Cloud for as little as $14.99/month (or $9.99/month if you're a previous Muse customer). Muse CS6 is still available for purchase (without a... Read more
Adobe Illustrator CC 2015 19.1.0 - Profe...
Illustrator CC 2015 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Illustrator customer). Illustrator CS6 is still available for... Read more

This Week at 148Apps: July 20-24, 2015
July is Heating Up With 148Apps How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you're looking for. The ones we love become Editor’s Choice, standing out... | Read more »
Red Game Without A Great Name (Games)
Red Game Without A Great Name 1.0.3 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.3 (iTunes) Description: The mechanical bird is flying through an unfriendly, Steampunk world. Help it avoid obstacles and deadly... | Read more »
Warhammer: Arcane Magic (Games)
Warhammer: Arcane Magic 1.0.2 Device: iOS Universal Category: Games Price: $9.99, Version: 1.0.2 (iTunes) Description: Engage in epic battles and tactical gameplay that challenge both novice and veteran in Warhammer: Arcane Magic, a... | Read more »
Mazes of Karradash (Games)
Mazes of Karradash 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: The city of Karradash is under attack: the monsters of the Shadow Realms are emerging from the depths.No adventurer is... | Read more »
Battle Golf is the Newest Game from the...
Wrassling was a pretty weird - and equally great - little wressling game. Now the developers, Folmer Kelly and Colin Lane, have turned their attention to a different sport: golfing. This is gonna be weird. [Read more] | Read more »
Qbert Rebooted has the App Store Going...
The weird little orange... whatever... is back, mostly thanks to that movie which shall remain nameless (you know the one). But anyway it's been "rebooted" and now you can play the fancy-looking Qbert Rebooted on iOS devices. [Read more] | Read more »
Giant Monsters Run Amok in The Sandbox...
So The Sandbox has just hit version number 1.99987 (seriously), and it's added a lot more stuff. Just like every other update, really. [Read more] | Read more »
Fish Pond Park (Games)
Fish Pond Park 1.0.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.0 (iTunes) Description: Nurture an idyllic slice of tourist's heaven into the top nature spot of the nation, furnishing it with a variety of... | Read more »
Look after Baby Buddy on your Apple Watc...
Parigami Gold is the new premium version of the match three puzzler that includes Apple Watch support and all new content. You won't simply be sliding tiles around on your wrist, the Apple Watch companion app is an all new mini-game in itself. You'... | Read more »
Swallow all of your opponents as the big...
Eat all of the opposition and become the largest ball in Battle of Balls now available in the App Store and Google Play. Battle of Balls pits you against other opponents in real time and challenges you to eat more balls and grow larger than all of... | Read more »

Price Scanner via MacPrices.net

Sale! 13″ 1.6GHz/256GB MacBook Air for $1099,...
B&H Photo has the 13″ 1.6GHz/256GB MacBook Air on sale for $1099 including free shipping plus NY tax only. Their price is $100 off MSRP, and it’s the lowest price available for this model. Read more
iPad mini 4 To Be Upgraded To iPad Air 2 Spec...
There’s a certain inevitability about making Apple product predictions this time of year. Come September, we can pretty reliably count on the release of refreshed iPhones, along with the iOS 9... Read more
Apple restocks refurbished Mac minis for up t...
The Apple Store has restocked Apple Certified Refurbished 2014 Mac minis, with models available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz... Read more
13-inch 2.5GHz MacBook Pro on sale for $899,...
Best Buy has the 13″ 2.5GHz MacBook Pro available for $899.99 on their online store. Choose free shipping or free instant local store pickup (if available). Their price is $200 off MSRP. Price is... Read more
21-inch 2.9GHz iMac on sale for $1299, save $...
Best Buy has the 21″ 2.9GHz iMac on sale today for $1299.99 on their online store. Choose free shipping or free local store pickup (if available). Their price is $200 off MSRP, and it’s the lowest... Read more
Free Image Sizer 1.3 for iOS Offers Photo Edi...
Xi’An, China based G-Power has announced the release of Image Sizer 1.3 for the iPhone, iPad, and iPod touch, an important update to their free photo editing app. Image Sizer’s collection of easy to... Read more
Sale! 13″ 1.6GHz/128GB MacBook Air for $899,...
B&H Photo has the 13″ 1.6GHz/128GB MacBook Air on sale for $899 including free shipping plus NY tax only. Their price is $100 off MSRP, and it’s the lowest price available for this model. Read more
13-inch Retina MacBook Pros on sale for $100...
Best Buy has 13-inch Retina MacBook Pros on sale for $100 off MSRP on their online store. Choose free shipping or free local store pickup (if available). Prices are for online orders only, in-store... Read more
Will BMW’s i3 Electric Vehicle Be The Automo...
The German-language business journal Manager Magazin’s Michael Freitag reports that Apple and the German performance/luxury automaker Bayerishe Motoren Werke (BMW) are back at far-reaching... Read more
Sale! $250 off 15-inch Retina MacBook Pro, $2...
B&H Photo has lowered their price for the 15″ 2.2GHz Retina MacBook Pro to $1749, or $250 off MSRP. Shipping is free, and B&H charges NY sales tax only. They have the 27″ 3.3GHz 5K iMac on... Read more

Jobs Board

*Apple* Customer Experience (ACE) Leader - A...
…management to deliver on business objectives Training partner store staff on Apple products, services, and merchandising guidelines Coaching partner store staff on Read more
Project Manager - *Apple* Pay Security - Ap...
**Job Summary** The Apple Pay Security team is seeking a highly organized, results-driven Project Manager to drive the development of Apple Pay Security. If you are Read more
*Apple* TV Product Design Internship (Spring...
…the mechanical design effort associated with creating world-class products with the Apple TV PD Group. Responsibilities will include working closely with manufacturing, Read more
*Apple* Watch SW Application Project Manager...
**Job Summary** The Apple Watch software team is looking for an Application Engineering Project Manager to work on new projects for Apple . The successful candidate Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.