TweetFollow Us on Twitter

Sep 93 Editorial
Volume Number:9
Issue Number:9
Column Tag:The Editor's Page

Pricing yourself right out of the market!

By Neil Ticktin, Editor-in-Chief

Recently, there has been a lot of talk about the cost of upgrades. Most of you in the software industry know that upgrades are the bread and butter of your business. With the long development cycles of new products, many of us rely on upgrades to run our businesses. That’s all well and good, but it’s important to make sure that the pricing of the upgrades has a positive effect on the business.

If you are the type of company that comes out with frequent upgrades, you will want to price them accordingly. In other words, you might want to price the upgrade as more of a “knee-jerk” reaction instead of one that people have to think about.

However, if you are the type of company that comes out with a new version only once in a while, you will want to charge more. The key here is that you can charge more only if your product is worth it.

As you do your pricing, consider the price of ownership of your product. What does technical support cost? What does training cost? What do the upgrades cost? And most importantly, are your customers getting benefits to match the cost?

Don’t make them mad

Remember back to the last round of Microsoft Word and Excel upgrades? Microsoft charged people a whopping $129.00 for the privilege of using the latest and greatest version. Microsoft made a bundle of money on this upgrade, but they also made people angry.

If you’re Microsoft, that’s fine they can afford to do that - they’re the industry standard and therefore people have no choice but to pay. But, if you are a small to medium sized developer, you don’t have that luxury. You actually have to keep your customers happy.

But Neil, what does this all mean?

Update your customers on what is going on - people deal a lot better with known situations. You can communicate information and upgrade status through ads, direct mail, newsletters, online presence or telesales. This may boost your sales and will increase goodwill. It is very important to ensure value for your customers, and therefore, profit for you.

THINK Top 10

You may have noticed the new THINK Top 10 column in the August issue. If you didn’t, this is a Q&A article on the Top 10 technical support questions from THINK Technical Support, Symantec Corp. It is written by Symantec people. This column is now a regular feature of MacTech Magazine. Let us know what you think about it!

Apple certified: the best way to cheap hardware - Not!

For a long time now, many people have thought that they should be an Apple Certified Developer - now called Apple Partners and Associates - so that they can get equipment cheap. Apple’s hardware purchase program is wrought with problems though.

Take one example. In July, we needed a Centris 610 in our office. Supposedly at this time, Apple had inventory stacking up somewhere. The problem was so bad that they introduced rebates through the dealer channel. Yet, if you called Customer Service for developer purchases, they told you that the wait was four weeks, no rebate is offered and you still have to pay with a cashier’s check in advance. Wow, such a deal!

If you do need hardware, it’s probably just better to go to your local dealer and negotiate. One of my favorite stores is Personal Support computers in West Los Angeles - they move more Macintoshes than any other single store in the United States. As a result, they are willing to make a reasonable profit - not take you to the cleaners. The little bit extra that you might pay over Apple’s price is well worth the speed and lack of hassle. Think about it - you might find your local dealer to be the better solution.

Next Month

By the time you read this, Macworld will have just passed. We’ll follow up the show with a Macworld Report from the developer’s point of view in the October issue.

Neil Ticktin

Editor-in-Chief

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

BetterTouchTool 2.292 - Customize Multi-...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more
Bookends 12.8.3 - Reference management a...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Bookends uses the cloud to sync reference libraries on all the Macs you use.... Read more
Mellel 3.5.5 - The word processor for sc...
Mellel is the leading word processor for OS X and has been widely considered the industry standard since its inception. Mellel focuses on writers and scholars for technical writing and multilingual... Read more
Mellel 3.5.5 - The word processor for sc...
Mellel is the leading word processor for OS X and has been widely considered the industry standard since its inception. Mellel focuses on writers and scholars for technical writing and multilingual... Read more
Bookends 12.8.3 - Reference management a...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Bookends uses the cloud to sync reference libraries on all the Macs you use.... Read more
Carbon Copy Cloner 4.1.18 - Easy-to-use...
Carbon Copy Cloner backups are better than ordinary backups. Suppose the unthinkable happens while you're under deadline to finish a project: your Mac is unresponsive and all you hear is an ominous,... Read more
Hopper Disassembler 4.2.14- - Binary dis...
Hopper Disassembler is a binary disassembler, decompiler, and debugger for 32- and 64-bit executables. It will let you disassemble any binary you want, and provide you all the information about its... Read more
BetterTouchTool 2.291 - Customize Multi-...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more
Sound Studio 4.8.11 - Robust audio recor...
Sound Studio lets you easily record and professionally edit audio on your Mac. Easily rip vinyls and digitize cassette tapes, or record lectures and voice memos. Prepare for live shows with live... Read more
Sound Studio 4.8.11 - Robust audio recor...
Sound Studio lets you easily record and professionally edit audio on your Mac. Easily rip vinyls and digitize cassette tapes, or record lectures and voice memos. Prepare for live shows with live... Read more

The best 2v2 card combos in Clash Royale
2v2 is making it's grand return toClash Royalequite soon. 2v2 has quickly become one of the game's most popular gameplay modes, though they still have yet to make it a permanent fixture in the game. 2v2 is exciting and adds some new flavor to... | Read more »
The best games we played this week - Aug...
Another busy week has come to a close. We played a lot of excellent games this week and now it's time to look back and reflect on some our favorites. Here are our picks for the week of August 18. [Read more] | Read more »
War Wings beginner's guide - how to...
War Wings is the newest project from well-established game maker Miniclip. It's a World War II aerial dogfighting game with loads of different airplane models to unlock and battle. The game offers plenty of single player and multiplayer action. We... | Read more »
How to win every 2v2 battle in Clash Roy...
2v2 is coming back to Clash Royale in a big way. Although it's only been available for temporary periods of time, 2v2 has seen a hugely positive fan response, with players clamoring for more team-based gameplay. Soon we'll get yet another taste of... | Read more »
Roll to Win with Game of Dice’s new upda...
Joycity’s hit Game of Dice gets a big new update this week, introducing new maps, mechanics, and even costumes. The update sets players loose on an exciting new map, The Cursed Tower, that allows folks to use special Runes mid-match. If you feel... | Read more »
Bottom of the 9th (Games)
Bottom of the 9th 1.0.1 Device: iOS iPhone Category: Games Price: $4.99, Version: 1.0.1 (iTunes) Description: Play the most exciting moment of baseball in this fast-paced dice and card game! | Read more »
The best apps for viewing the solar ecli...
If you somehow missed the news, many parts of the United States will be witness to a total solar eclipse on August 21 for the first time in over 90 years. It'll be possible to see the eclipse in at least some capacity throughout the continental U... | Read more »
The 5 best mobile survival games
Games like ARK: Survival Evolved and Conan Exiles have taken the world of gaming by storm. The market is now flooded with hardcore survival games that send players off into the game's world with nothing but maybe the clothes on their back. Never... | Read more »
Portal Walk (Games)
Portal Walk 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Portal Walk is adventure and relaxing platform game about Eugene. Eugene stuck between worlds and trying to find way back home.... | Read more »
Technobabylon (Games)
Technobabylon 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: City of Newton, 2087. Genetic engineering is the norm, the addictive Trance has replaced almost any need for human interaction,... | Read more »

Price Scanner via MacPrices.net

Free Instant Translator 2.0 App For iOS Relea...
Mobile application development company, Neoappz has announced the release and immediate availability of Instant Translator 2.0 for iOS devices. Instant Translator is a user-friendly application which... Read more
2017 15-inch MacBook Pros on sale for $200 of...
Amazon has 2017 15″ MacBook Pros on sale for $200 off MSRP. Shipping is free: – 15″ 2.8GHz MacBook Pro Space Gray: $2199.99, $200 off MSRP – 15″ 2.8GHz MacBook Pro Silver: $2296, $103 off MSRP – 15″... Read more
Apple’s 2017 Back to School Promotion: Free B...
Purchase a new Mac using Apple’s Education discount, and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free. As part... Read more
Clearance 2016 12-inch Retina MacBooks, Apple...
Apple has Certified Refurbished 2016 12″ Retina MacBooks available starting at $1019. Apple will include a standard one-year warranty with each MacBook, and shipping is free. The following... Read more
15-inch 2.2GHz Retina MacBook Pro, Apple refu...
Apple has Certified Refurbished 2015 15″ 2.2GHz Retina MacBook Pros available for $1699. That’s $300 off MSRP, and it’s the lowest price available for a 15″ MacBook Pro. An Apple one-year warranty is... Read more
Apple refurbished Mac minis available startin...
Apple has Certified Refurbished Mac minis available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: – 1.4GHz Mac mini: $419 $80 off MSRP – 2.6GHz Mac... Read more
Apple refurbished iPad Pros available startin...
Apple has Certified Refurbished 2016 12″ WiFi iPad Pros available starting at $589. An Apple one-year warranty is included with each model, and shipping is free: – 32GB 12″ iPad Pro WiFi: $589... Read more
Weekend sale: 13-inch MacBook Pros for up to...
Amazon has new 2017 13″ MacBook Pros on sale today for up to $200 off MSRP, each including free shipping: – 13″ 3.1GHz/256GB Space Gray MacBook Pro (MPXV2LL/A): $1599.99 $200 off MSRP – 13″ 3.1GHz/... Read more
Back To School With The Edge Desk All-in-one...
Back to school is just around the corner, and the ergonomically correct Edge Desk all-in-one portable kneeling desk is ideal for students living in dorms and small apartments, Edge Desk features:... Read more
Norton Core Secure Wi-Fi Router Now Available...
First introduced at the 2017 Consumer Electronics Show (CES), Norton Core, a secure, high-performance Wi-Fi router, fundamentally changed the concept of Wi-Fi routers by making security the primary... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Development Operations and Site Reliability E...
Development Operations and Site Reliability Engineer, Apple Payment Gateway Job Number: 57572631 Santa Clara Valley, California, United States Posted: Jul. 27, 2017 Read more
Frameworks Engineering Manager, *Apple* Wat...
Frameworks Engineering Manager, Apple Watch Job Number: 41632321 Santa Clara Valley, California, United States Posted: Jun. 15, 2017 Weekly Hours: 40.00 Job Summary Read more
*Apple* Solutions Consultant - Apple Inc. (U...
…about helping others on a team while also delighting customers? As an Apple Solutions Consultant (ASC), you will discover customers needs and help connect them Read more
*Apple* Solutions Consultant - Apple Inc. (U...
Job Summary As an Apple Solutions Consultant, you'll be the link between our future customers and our products. You'll showcase your entrepreneurial spirit as you Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.