TweetFollow Us on Twitter

Mar 93 Editorial
Volume Number:9
Issue Number:3
Column Tag:The Editor's Page

The January Pilgrimage to Macworld

By Neil Ticktin, Editor-in-Chief, Don Bresee, Technical Editor

Since the beginning of time (which of course was January 21, 1984), the Macintosh community has made two trips per year to the grand-daddy of all Macintosh trade shows - Macworld Expo. The first of this year’s Expos was held January 6-9, 1993 at the newly expanded Moscone Center in San Francisco.

Aside from having the Expo on about the worst date possible, the show went off better than usual. It seems that the expo coordinators are not aware that many, if not most, Macintosh related businesses (including Apple) are closed the week between Christmas and New Year’s. This increases the difficulty for most people to make the show.

The good news is that San Francisco has completed the long awaited expansion of the Moscone Center. For the first time in many years, the entire Expo was held in one place, eliminating the annoying bus ride between locations. Congratulations to all involved, this made the show much nicer to attend.

The Hot Item - Components

Overall, the show was solid, unveiling many improvements to many things, as you might expect. One product was the buzz of the developer world - Component Software Corporation’s new product, Component Workshop™.

Some of you might remember back from your computer industry history, On Technology was formed several years ago by Mitch Kapor. Originally, On was going to work on a fully object oriented, portable operating system (similar to Taligent). After some time, On became more realistic in their goals. A good move because they would have had to go head to head with Taligent. On decided not to work on this product hence the new company - Component Software Corporation (CSC).

What is Component Workshop? According to CSC, Component Workshop (CW) is the first dynamic C++ development environment, targeted for new application development. Most object-oriented systems have derived properties from Lisp. The difference between CW and other implementations of C++ is that, like Lisp, CW doesn’t separate the development environment from your application. Instead CW uses an “Extruder” to analyze your application and generate C code.

Developing with CW is different from traditional approaches. Instead of developing the entire application at one time, you develop it one part at a time. Using traditional classes and subclasses, your work becomes reusable by other projects, at your convenience.

CW also differs from C++ in that it deals with all memory management. Instead of traditional, compile/link cycles, CW uses an incremental linker and compiler to constantly keep your project up to date. This is all done through it’s dynamic environment.

I could go on about Component Workshop, but that would be better done in a formal product review. The bottom line is this: there are a lot of people moving towards CW including most notably, Bowers Development. Not only will AppMaker (from Bowers) be supporting CW, but the next release will be written in it.

Component Workshop running on the Macintosh platform is shipping and they are slating a Windows version for the third quarter of 1993. CW is going head to head with Bedrock. Bedrock is backed by Apple and Symantec. On the other hand, CW is out now.

Component can be reached at 617/862-9700 or Fax: 617/862-7749.

Covertest from Jasik

Steve Jasik (of MacNosy/The Debugger fame) has released a new, simple tool to determine code coverage in a program. CoverTest helps the tester (or programmer) determine which parts of a program have been executed. It extracts symbol information from MPW and shows the information in bar graph form.

The product will be bundled with The Debugger and has been shipped to all owners of the current version. For more information, contact Jasik Designs, 415/322-1386 or you can order The Debugger (with CoverTest) through the MacTech Mail Order Store.

MPW 3.3

Apple is now showing MPW 3.3. The beta for this version will ship on E.T.O. #10 in February, 1993. The final version is estimated to ship in April/May ‘93.

There are several new features in MPW 3.3, the most important of which is the new incremental linker. This allows MPW to link only those files that have changed. This should greatly reduce your link time after a simple change. MPW will reportedly link in less than a minute even for complex applications. The linker does accept the same command line options as the current linker and does work with current build scripts/make files.

There are a few limitations to the new linker. For example, it will only link applications and tools. It does require more memory (up to 3x the size of all object files) and more disk space. You do need to use the normal linker for your final build and the incremental linker does not produce .SYM files

MPW 3.3 also comes with new documentation. There will be three new books: Introduction to MPW, Building and Managing Programs with MPW, and MPW 3.3 Command Reference. Reportedly, these documents are completely rewritten, reorganized and incorporate existing release notes.

Version 3.3 also comes with other improvements including better System 7 support (i.e., Alias resolution in all MPW tools and Apple Event support). There is keyboard navigation in dialog boxes for dialogs such as Projector and Find/Replace. And, Command-P now is for “Print” too. Finally, there are many bugs fixed overall, but specifically in Projector and Object Pascal.

Apple will be shipping ToolServer 1.0 and SourceServer 1.0 in this version. ToolServer is an AppleEvent aware MPW Shell which allows MPW users to have tools and scripts run on a remote machine. It does allow 3rd-party environments to access MPW Tools and Scripts. Reportedly, THINK C and Pascal will do this in an upcoming version. Support is also expected for ACI US’s Object Master and Calliope.

The Publisher's Column

By David Williams, Publisher

Over the holidays, I went to Europe. To me, one of the most fascinating things about Europe is how the people approach computers. I went in and out of several stores in Italy, France, and Switzerland, and talked to numbers of users. What I heard got me thinking about the direction that Apple has decided to take, and, as usual, I hope to raise some points here that will provoke a response.

Europeans don’t like lots of options on the list. They like a fairly small number of models to choose from, and they don’t respond well to models that change often. A new car in europe often sells best in its third year, and rarely sells as well in its first. New technology is welcomed, but preferably as improvements added to existing models, so its impact can be clearly seen. Anyone familiar with with the Mercedes-Benz series of cars will recognize these traits in their line.

Motorola recently announced the 68060 chip, which contains 2.2 million transistors and will initialy run at 50MHz. Intel’s “Pentium” chip contains 3.2 million and will initially run at 66MHz. Meanwhile Apple and IBM are fast at work on PowerPC. The 601 might actually be available from IBM in late 1993. The opportunity for new models and features is clearly the highest its ever been.

In response to this situation, Apple has announced a new strategy of rapid turnover of models, so that the most up-to-date technology is available at today’s price - especially in the PowerBook line. The theory is that the buyer should be able to buy the most computing power for the money, right at that moment.

From the perspective of a purchase decision-maker for a medium sized company (my largest client) I find this new strategy very confusing. To explain, I have always viewed Apple as alone, apart, but stable. The Mercedes Benz of computing. Mac’s were very expensive, but didn’t go obsolete very often. Instead, upgrade paths were available, and existing Mac’s were usually able to take at least partial advantage of new developments. Most important, with a Mac, one very rarely heard employees complain that their work went slowly because their computer didn’t have a large enough cache.

One of the advantages of the Mac was that there weren’t a plethora of models. With only a few to choose from, you didn’t have to worry much that a supervisor in department A had a faster machine than one in department B, prompting B to ask for a math coprocessor and a caching controller.

PC’s on the other hand were cheaper, but inherently evanescent. The hottest thing in town one month was old junk in a year. This situation was entirely acceptable however, because it was the result of competition between the many, many clones. As soon as another clone one-upped your new machine, you had to expect your vendor to respond.

This was in no way similar to the auto-makers. The newer machines were actually better, not just longer, lower, and wider. No one ever thought that Compaq brought out a new model just for a new model year. On the other hand, employees did want to buy each and every new enhancement that came out.

Corporate buyers were able to say to their boards, “Yes, the Mac is expensive but it won’t be obsolete next month....”. Now, Apple plans to introduce new models, especially of notebooks, with great speed. Apple will not wait for new chips, but will instead provide an ongoing series of constant small improvements, interspersed, of course, with large ones. Needless to say, this is somewhat of a complete reversal from the days when one could count on a Mac to remain a current model for a fairly long time.

Unlike the clones, Apple cannot “blame” constantly changing models on direct competition. Instead, each new Mac must stand on its own merits, with corporate buyers such as myself asking why the change was necessary. One of the most difficult things to explain is why the newly promoted manager of department C has a new Mac that outperforms the President’s one year old one.

With the 68060 available, in both low-power and regular versions, on top of the 68040, and the PowerPC chips as well, Apple will have the ability to bring forth a huge array of new machines. With ongoing changes in storage technology, display capabilities, and accesories, this array can change almost monthly.

If that is to be the case, I believe that Apple must maintain clear upgrade paths at affordable prices. Currently, the price of upgrading is far too high. It shouldn’t cost nearly 50% of the original purchase price to upgrade a Quadra 900 to a 950 when the 900 was only sold for a few months. Further, knowing that the 950 will be made obsolete (or will at least be outperformed) by the 800 which will cost less, the 950 price has to come down from the beginning, or buyers will wait for the 800. In other words, more models faster means lower prices sooner. Finally, Apple will have to learn to turn out full production of a new model without the constant supply shortages that plague us today.

Clearly, consumers will benefit from more available technology at lower prices. Software developers should benefit from the greatly expanded markets, and after-market suppliers might benefit from supplying upgrade kits cheaper than Apple. It seems that all of the risk and most of the burden falls on Apple itself.

The question remains whether Apple will prosper with the change in its line and in its image. The US and European automotive industry has taught the lesson well: given the choice of being Daimler or GM, it’s better to show a profit on the same old models year after year, than show a loss on a huge number of “new and improved” ones.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

ExpanDrive 5.4.6 - $49.99
ExpanDrive builds cloud storage in every application, acts just like a USB drive plugged into your Mac. With ExpanDrive, you can securely access any remote file server directly from the Finder or... Read more
Apple Pages 6.1.1 - Apple's word pr...
Apple Pages is a powerful word processor that gives you everything you need to create documents that look beautiful. And read beautifully. It lets you work seamlessly between Mac and iOS devices, and... Read more
Apple Numbers 4.1.1 - Apple's sprea...
With Apple Numbers, sophisticated spreadsheets are just the start. The whole sheet is your canvas. Just add dramatic interactive charts, tables, and images that paint a revealing picture of your data... Read more
Apple Keynote 7.1.1 - Apple's prese...
Easily create gorgeous presentations with the all-new Keynote, featuring powerful yet easy-to-use tools and dazzling effects that will make you a very hard act to follow. The Theme Chooser lets you... Read more
Espresso 5 - Powerful HTML, XML, CSS, an...
Espresso is back. For people who make delightful, innovative, and fast websites -- in an app to match. Espresso helps you write, code, design, build, and publish with flair and efficiency.... Read more
Vitamin-R 2.47 - Personal productivity t...
Vitamin-R creates the optimal conditions for your brain to work at its best by structuring your work into short bursts of distraction-free, highly focused activity alternating with opportunities for... Read more
Dash 4.0.3 - Instant search and offline...
Dash is an API documentation browser and code snippet manager. Dash helps you store snippets of code, as well as instantly search and browse documentation for almost any API you might use (for a full... Read more
Posterino 3.3.6 - Create posters, collag...
Posterino offers enhanced customization and flexibility including a variety of new, stylish templates featuring grids of identical or odd-sized image boxes. You can customize the size and shape of... Read more
Together 3.8.3 - Store and organize all...
Together helps you organize your Mac, giving you the ability to store, edit and preview your files in a single clean, uncluttered interface. Features Smart storage. With simple drag-and-drop... Read more
iClock Pro 3.4.9 - Customize your menuba...
iClock Pro is a menu bar replacement clock for Apple's default clock. iClock Pro is an update, total rewrite and improvement to the popular iClock. Have the day, date and time in different fonts and... Read more

Latest Forum Discussions

See All

Minimalist puzzle game, Cuts, free on iO...
If you're looking for a gorgeous puzzle experience on iOS devices, developer Gamebra.in's aesthetically interesting puzzler, Cuts, is discounted to free on the iOS App Store right now. [Read more] | Read more »
Anime tactical RPG, War of Crown, comes...
If you're looking for another tactical RPG fix to go alongside your Fire Emblem Heroes campaigns check out Gamevil's newest, anime-inspired tactics RPG, War of Crown, which comes out tomorrow. [Read more] | Read more »
Fantasy MMORPG MU Origin adds new modes,...
MU Origin, Webzen’s highly popular fantasy MMORPG is getting ready to shake things up for the second time this year, as a new update makes its way to the Google Play and App Store from today. Introducing new systems, modes, and events, the land of... | Read more »
Blizzard is looking to hire a mobile dev...
A new thread on the popular video game rumor forum, NeoGAF, uncovered an interesting job listing over at Blizzard Entertainment. It appears the studio behindStarCraft, World of WarCraft, Hearthstone,andOverwatch is looking to bring on a new hire... | Read more »
Legend of Zelda meets Cooking Mama in ne...
Dungeon Chef is what happens when you mix the RPG elements (and style) of a Legend of Zelda game, with cooking elements. Although, now that The Legend of Zelda: Breath of the Wild also has cookingelements, so maybe the gameplay is not so novel.... | Read more »
ChordFlow (Music)
ChordFlow 1.0.0 Device: iOS Universal Category: Music Price: $6.99, Version: 1.0.0 (iTunes) Description: ChordFlow is a chord sequencer with a unique 4-track polyphonic arpeggiator, extensive chord library, MIDI out and Ableton Link... | Read more »
The Walking Dead: A New Frontier is out...
The newest season of Telltale Games'The Walking Dead is well underway. After the release of the third episode, "Above the Law" about a month ago, episode four, "Thicker Than Water" is hot and ready for more zombies and gut-wrenching emotional... | Read more »
Best games we played this week
Another week, another new wave of mobile games do dive into. We've dug through the list of apps that came out this week to tell you which apps are worth your sweet time. And while there weren't too many games this week, there were some big ones.... | Read more »
Vignettes (Games)
Vignettes 1.0.1 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.1 (iTunes) Description: Vignettes is a casual but unique exploration game without text or characters, where objects shapeshift as you spin them around... | Read more »
Get Me Outta Here is an 80s retro shoote...
Are you ready to fight some aliens? Because Crescent Moon Games has released the retro shooter Get Me Outta Here on iOS devices today. [Read more] | Read more »

Price Scanner via MacPrices.net

HyperX Ships Pulsefire FPS Gaming Mouse, Winn...
Your reporter is a longtime fan of gaming mice for general purpose coomnputing use, finding them typically superior in comfort and performance. HyperX, a division of Kingston Technology Company, Inc... Read more
Penske Truck Leasing Unveils “Penske Fleet” M...
Penske Truck Leasing has introduced a free mobile app called “Penske Fleet” to benefit its full-service truck leasing and contract maintenance customers. The mobile app enables Penske’s customers to... Read more
DEVONthink To Go 2.1.3 For iOS Adds New Declu...
DEVONtechnologies has updated DEVONthink To Go, its iOS companion to DEVONthink for Mac. Enhancements and bug fixes in Version 2.1.3 include DEVONtechnologies’ new decluttering service for clipping... Read more
Use Apple’s Education discount to save up to...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free: -... Read more
Apple refurbished Apple Watches available sta...
Apple is now offering Certified Refurbished Series 1 and Series 2 Apple Watches for 14-16% off MSRP, starting at $229. An Apple one-year warranty is included with each watch. Shipping is free: Series... Read more
15-inch Touch Bar MacBook Pros, Apple refurbi...
Apple is offering Certified Refurbished 2016 15″ Touch Bar MacBook Pros for $360 to $420 off original MSRP. An Apple one-year warranty is included with each model, and shipping is free: - 15″ 2.6GHz... Read more
13-inch MacBook Airs on sale for up to $150 o...
Overstock.com has 13″ MacBook Airs on sale for up to $150 off MSRP including free shipping: - 13″ 1.6GHz/128GB MacBook Air (sku MMGF2LL/A): $869.99 $130 off MSRP - 13″ 1.6GHz/256GB MacBook Air (sku... Read more
15-inch Touch Bar MacBook Pros on sale for $1...
B&H Photo has the new 2016 15″ Apple Touch Bar MacBook Pros in stock today and on sale for up to $200 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.7GHz Touch Bar... Read more
15-inch 2.7GHz Touch Bar MacBook Pros on sale...
Amazon has 2016 15″ 2.7GHz Apple Touch Bar MacBook Pros in stock today and on sale for $150-$200 off MSRP. Shipping is free: - 15″ 2.7GHz Touch Bar MacBook Pro Space Gray (sku MLH42LL/A): $2599 $200... Read more
Apple now offering Certified Refurbished 13-i...
Apple is now offering Certified Refurbished 2016 13″ Touch Bar MacBook Pros for $270-$300 off original MSRP. An Apple one-year warranty is included with each model, and shipping is free: - 13″ 2.9GHz... Read more

Jobs Board

*Apple* Mac Computer Technician - GeekHampto...
…complex computer issues over the phone and in person? GeekHampton, Long Island's Apple Premium Service Provider, is looking for you! Come work with our crew Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Solutions Consultant - Apple (United...
# Apple Solutions Consultant Job Number: 56881986 Middletown, NY, New York, United States Posted: Apr. 17, 2017 Weekly Hours: 40.00 **Job Summary** As an Apple Read more
*Apple* Mobile Master - Best Buy (United Sta...
**489879BR** **Job Title:** Apple Mobile Master **Location Number:** 000402-Utica-Store **Job Description:** **What does a Best Buy Apple Mobile Master do?** At Read more
Music Marketing Lead, iTunes & *Apple*...
# Music Marketing Lead, iTunes & Apple Music Job Number: 56868140 Culver City, California, United States Posted: Apr. 17, 2017 Weekly Hours: 40.00 **Job Summary** Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.