TweetFollow Us on Twitter

Nov 92 Editorial
Volume Number:8
Issue Number:7
Column Tag:The Editor's Page

Apple’s New High Performance Attitude

By Neil Ticktin, Editor-in-Chief

As you have probably already heard by now, Apple has decided to go after the consumer market. Apple figures that there are 7 million households in the United States that don’t have a computer, and could use and afford a Macintosh.

Some BackGround

To address this market, they have announced the Performa 200, 400 and 600 which are basically a Classic II, LC II and a new Mac yet to come out, respectively. The 600 is approximately equivalent to a IIci, but it has a 32 MHz 68030 and has the option of a built-in CD-ROM drive.

All the Performas come with a revised version of System 7 and software bundles. The revision to System 7 makes it simpler to use right out of the box. For example, it comes with Launcher, where the user single clicks (double clicking would require training) on an icon to launch an application.

In addition, there is a Documents folder which is automatically created as the default location for new documents. This is the long overdue solution to all those documents which mysteriously (at least to users) end up in the folder of the application running.

Each Performa comes bundled with an integrated package such as BeagleWorks, ClarisWorks, and GreatWorks. As a result, people have a useable computer with useable software right out of the box. The Performa 600 CD comes with a number of CDs as well.

Apple has finally gotten the message on service as well. There is free phone support for those under the one-year warranty. Further, the company has announced Apple Service, where they will send a technician on a house call to diagnose and try to fix problems. Wow!

Finally, they are doing all of this for a reasonable price and through different channels. Although there are no stated list prices, street prices are expected to range from $1250 to $2500 depending on model and will be sold through such stores as Office Club, Silo, Sears, etc

What does this mean?

By the end of this year, Apple will have about 10 million installed Macintoshes out there. They are looking for new ways to sell more boxes because they’ve had to reduce their pricing. In my opinion, by positioning products where 7 million potential customers can take advantage of it, they will sell lots of product. Especially when we come out of the recession in the next couple of years (hopefully) and people have more money to spend.

Is this good?

You bet it is! Companies such as a T/Maker have been clamoring for years about needing a low cost Mac. They figured the more Macs, the more sales for T/Maker. They’re right! Not just for T/Maker, but for all Mac developers. The Classic was a start, but Performas are a lot more for the money. And any time we have the potential to welcome 7 million households into the Mac family, we should do it.

How do you take advantage of It?

The target of these new products is initially going to be those doing work at home and educational users. As time goes on, entertainment software and multimedia will benefit as well. Apple has made sure that if Kodak’s new Photo CD concept works, the new CD-ROM drive will be able to take advantage of it.

The most important concept to understand is pricing. Those products that cost several hundred dollars aren’t going to make it onto Performa machines (except those that are pirated). Look to products such as Dollars & Sense, or Quicken with good utility and prices under $50 to do well.

So, as a developer, you should be thinking about smaller useful packages that you can sell inexpensively.

Why a Double issue?

Some of you may have noticed that this issue is the November/December issue, not just the November issue. You may be wondering why.

There are a couple of reasons. First, you, our readers, kept asking why the magazine showed up late in the month. You weren’t the only ones, our dealers and distributors were asking the same question.

So we made a double issue so that we could reschedule the production of the magazine. Starting with the next issue, the magazine will ship out in the middle of the month prior. For example, we’ll ship the January issue in the middle of December as opposed to the beginning of January. In other words, you will be getting the January issue only about a week or two later than the December would normally have gotten to you.

An end of year double issue also gives us time to work on areas of the magazine that we don’t normally have time for (such as new formats). You never know, we might see how it goes and do it again next year.

Finally, for all you subscribers, we have automatically extended your expiration date by one month so that you don’t lose anything with a double issue.

Neil Ticktin,

Editor-in-Chief

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Latest Forum Discussions

See All

Can PokeMatch help you find love with Po...
The unofficial Pokemon GO companion app space has exploded almost as fast as the game itself over the last few weeks. Aspiring app developers, many of them working solo, have given us apps that locate Pokemon, keep track of the server status, and... | Read more »
How to get started with Prisma
If there's one thing people like to do more than taking pictures with their smartphones, it's tinkering with those photos in some way. Numerous apps have sprung up over the last several years that allow you to use filters and special effects to... | Read more »
6 Pokemon GO updates you can expect, acc...
Pokemon GO had a scheduled appearance at this year's San Diego Comic-Con for a while, but it was only relatively close to the show that it was upgraded to a spot in Hall H. That's the biggest venue at SDCC, one usually reserved for the largest... | Read more »
How to evolve Eevee in Pokemon GO
By now, almost everyone should be hip to how to evolve Pokemon in Pokemon GO (and if not, there's a guide for that). Just gather enough candy of the appropriate type, feed them all to the Pokemon, and evolution happens. It's a miracle that would... | Read more »
CSR Racing 2: Guide to all game modes
It might not seem like there are all that many ways to go fast in a straight line, but CSR Racing 2 begs to differ. [Read more] | Read more »
Bulb Boy (Games)
Bulb Boy 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Multi-award winning 2D point & click horror adventure about a boy with a glowing head. | Read more »
5 top free emoji keyboard apps
If we're not at peak emoji yet as a society, it feels like we definitely should be. The emoji concept has gone far beyond what anyone in Japan could have envisioned when the people there unleashed it on an unsuspecting world, but the West has... | Read more »
How to unlock more characters in Disney...
One of the big charms of Disney Emoji Blitz is seeing a wide variety of beloved Disney and Pixar characters transformed into smiling emojis. Even someone like the sneaky Randall from Monsters Inc., who probably never cracked a smile on film, is... | Read more »
Cubway (Games)
Cubway 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Cubway is a journey with an abstract story of lifecycle of rebirth, called Samsara. Guide the cube through the long way full of dangers... | Read more »
Colorcube (Games)
Colorcube 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Turn pieces and blend colours in this minimal yet visually stunning puzzler.Over 200 handcrafted and challenging levels. Features... | Read more »

Price Scanner via MacPrices.net

External Keyboard Innovations For iPad Pro (1...
I’m an input device aficionado. With non-touchscreen computers, which includes all Macs, the keyboard and mouse or trackpad are the tactile points of interface between user and machine, and the... Read more
GSK Rheumatoid Arthritis Study Leverages iPho...
Global healthcare products company GlaxoSmithKline (GSK) says that since 2014 they have begun transforming the way they conduct research, by leveraging state-of-the-art digital technologies — a... Read more
Clearance 12-inch Retina MacBooks, Apple refu...
Apple has Certified Refurbished 2015 12″ Retina MacBooks available starting at $929. Apple will include a standard one-year warranty with each MacBook, and shipping is free. The following... Read more
13-inch Retina MacBook Pros on sale for up to...
B&H Photo has 13″ Retina MacBook Pros on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY tax only: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1199 $100 off MSRP - 13″ 2.7GHz/... Read more
13-inch 1.6GHz/128GB MacBook Air on sale for...
Amazon has the 13″ 1.6GHz/128GB MacBook Air on sale for $200 off MSRP for a limited time. Shipping is free: - 13″ 1.6GHz/128GB MacBook Air (sku MMGF2LL/A): $799.99 $200 off MSRP Their price is the... Read more
13-inch 1.6GHz/256GB MacBook Air on sale for...
Amazon has the 13″ 1.6GHz/256GB MacBook Air on sale for $200 off MSRP for a limited time. Shipping is free: - 13″ 1.6GHz/256GB MacBook Air (sku MMGG2LL/A): $999.99 $200 off MSRP Their price is the... Read more
Free iOS Business App notably* Helps Service...
PayStudio Inc. has introduced their new business app notably* 1.0, developed for iPhone and iPod touch. notably* was specifically developed to help service and trade professionals go digital and... Read more
27-inch iMacs on sale for $200 off MSRP
Amazon has 27″ iMacs on sale for $200 off MSRP including free shipping: - 27″ 3.3GHz iMac 5K: $2099 $200 off MSRP - 27″ 3.2GHz/1TB Fusion iMac 5K: $1799.99 $200 off MSRP - 27″ 3.2GHz/1TB HD iMac 5K... Read more
Mac Pros on sale for $200 off MSRP
B&H Photo has Mac Pros on sale for $200 off MSRP. Shipping is free, and B&H charges sales tax in NY only: - 3.7GHz 4-core Mac Pro: $2799, $200 off MSRP - 3.5GHz 6-core Mac Pro: $3799, $200... Read more
Save up to $600 with Apple refurbished Mac Pr...
Apple has Certified Refurbished Mac Pros available for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The following... Read more

Jobs Board

*Apple* Retail - Multiple Positions, Willow...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Evangelist - JAMF Software (United S...
The Apple Evangelist is responsible for building and cultivating strategic relationships with Apple 's small and mid-market business development field teams. This Read more
*Apple* Solutions Consultant - APPLE (United...
Job Summary As an Apple Solutions Consultant, you'll be the link between our future customers and our products. You'll showcase your entrepreneurial spirit as you Read more
*Apple* Professional Learning Specialist - A...
Job Summary The Apple Professional Learning Specialist is a full-time position for one year with Apple in the Phoenix, AZ area. This position requires a high Read more
*Apple* Picker - Apple Hill Orchard (United...
Apple Hill Orchard, Co. Rte. 21,Whitehall, NY 9/7/16-10/228/16. Pick fresh market or processing apples Productivity of 60 boxes and 80 boxes processing fruit per Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.