TweetFollow Us on Twitter

Oct 92 Editorial
Volume Number:8
Issue Number:6
Column Tag:The Editor's Page

Do Developers Have Ears?

By Neil Ticktin, Editor-in-Chief

Because we are a magazine, software companies regularly send us copies of their software to review. As a result, we see a lot of software. (Its good to be the editor). We actually try to use each product a bit. What we find is surprising - most software doesn’t do what we want.

Some Good, Some Bad, Some Ugly

First, let me say that I am not bitching and moaning - there are good products. Take a look at Global Village’s GlobalFax software. The idea of just holding down your Option key (while selecting Print ) to fax is simple and effective - in other words, perfect.

The problem lies in those products not being developed by people who will use them. Take Quark XPress. I would find it hard to believe that its developers actually use the program on a day-to-day basis. The product has so many rough edges that it really slows work flow. For example, every time you move a file to a different parent folder, it can’t find the pictures it refers to - even if the relative position has not changed. Xpress's drawing and layout speed is so slow that you have to have a Quadra to run at an acceptable speed. (I think that the Quark people should start working on our “Programmer’s Challenge” problems to practice their efficient code writing. Either that or they should call Mike Scanlin to come to their rescue).

But it’s not my fault

Some developers run into problems because they are using someone else’s tool. Take CE Software’s QuickMail. Ever since version 2.5, QuickMail has used Apple’s Comm Toolbox. And, ever since then, communications have been relatively unstable. Many of the problems have been caused by the Apple Modem Tool and the Comm Toolbox (according to CE at least). CE wants to support the standard, but Apple has neglected a tool they pushed.

Version 2.5.1 of QuickMail has helped to solve many of the problems caused by the Comm Toolbox. Version 2.6 (which is reportedly slated to ship by November) is supposed to solve even more. But one thing is evident, CE seems to be working hard to overcome the limitations of the Comm Toolbox.

How do you solve the problem?

Bluntly - look for patterns and then look for easy solutions. One of the business practices that we’ve enacted at the new MacTutor is pattern recognition. For example, when Stephanie (our Marketing Director and one of my favorite employees) first started out, she accidently stuffed outgoing invoices in the wrong envelopes. Consequently, many of our advertisers got someone else’s invoice. An easy mistake, but an embarrassing one.

The solution was easy - window envelopes. Now, it is not possible for envelopes to be misaddressed and they don’t have to be hand addressed. An easy solution to an easy problem.

So how does this apply to software development? Listen to your customers. Use the applications you develop yourself. See what features you would like to have. What makes things run faster? What makes life easier?

Developer tools - the answer?

Most of the time, developer tools are a great way to get ahead on your project. You should always investigate existing tools before embarking on writing something from scratch.

The key with tools is to make sure that they are going to save you time and effort. If there is something lacking in a tool that you are already using, tell the vendor. Most vendors, except Quark, listen to their customers. And keep banging on those companies until they do what you want or give you a reasonable answer.

Warning to all naughty companies

As I’ve looked through the software from many companies, one thing has become evident. The companies like Quark who don’t even return tech support calls (even when you’ve already paid for them - just ask our Art Director, Judith) continue to sell product. Why? Because they have no competition. Quark survives because they are the only product in the marketplace that answers some of their users’ needs. So, here is a call to all developers identify companies like Quark and write a competing piece of software.

Where do we go from here?

It’s simple. Listen. Learn. Think about solutions then implement them! It is not as hard as it may seem. Try it you’ll like it.

We Need Tips and Letters

Remember, articles like “Dialog Box” (letters) and “Tips and Tidbits” are driven by you, the reader. To keep them alive, you have to write in so do it now!

Neil Ticktin

Editor-in-Chief

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Skype 7.9.746 - Voice-over-internet phon...
Skype allows you to talk to friends, family and co-workers across the Internet without the inconvenience of long distance telephone charges. Using peer-to-peer data transmission technology, Skype... Read more
Apple GarageBand 10.1 - Complete recordi...
The new GarageBand is a whole music creation studio right inside your Mac -- complete with keyboard, synths, orchestral and percussion instruments, presets for guitar and voice, an entirely... Read more
Duplicate Annihilator 5.7.7 - Find and d...
Duplicate Annihilator takes on the time-consuming task of comparing the images in your iPhoto library using effective algorithms to make sure that no duplicate escapes. Duplicate Annihilator... Read more
OS X Server 4.1.3 - For OS X 10.10 Yosem...
Designed for OS X and iOS devices, OS X Server makes it easy to share files, schedule meetings, synchronize contacts, develop software, host your own website, publish wikis, configure Mac, iPhone,... Read more
Firefox 39.0 - Fast, safe Web browser. (...
Firefox offers a fast, safe Web browsing experience. Browse quickly, securely, and effortlessly. With its industry-leading features, Firefox is the choice of Web development professionals and casual... Read more
pwSafe 4.1 - Secure password management...
pwSafe provides simple and secure password management across devices and computers. pwSafe uses iCloud to keep your password databases backed-up and synced between Macs and iOS devices. It is... Read more
Kodi 15.0.rc1 - Powerful media center to...
Kodi (was XBMC) is an award-winning free and open-source (GPL) software media player and entertainment hub that can be installed on Linux, OS X, Windows, iOS, and Android, featuring a 10-foot user... Read more
Coda 2.5.11 - One-window Web development...
Coda is a powerful Web editor that puts everything in one place. An editor. Terminal. CSS. Files. With Coda 2, we went beyond expectations. With loads of new, much-requested features, a few surprises... Read more
Bookends 12.5.7 - Reference management a...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Access the power of Bookends directly from Mellel, Nisus Writer Pro, or MS Word (... Read more
Maya 2016 - Professional 3D modeling and...
Maya is an award-winning software and powerful, integrated 3D modeling, animation, visual effects, and rendering solution. Because Maya is based on an open architecture, all your work can be scripted... Read more

This Week at 148Apps: June 29-July 3, 20...
Into July With 148Apps How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you're looking for. The ones we love become Editor’s Choice, standing out above the... | Read more »
Sonic Runners Guide
Despite its flaws, Sonic Runners' platforming action is actually quite fun. Though it can be a little more complicated than old-school Sonic games. Here's how to make sure you're up to speed when jumping in. [Read more] | Read more »
Rage of Bahamut is Giving Almost All of...
The App Store isn't what it used to be back in 2012, so it's not unexpected to see some games changing their structures with the times. Now we can add Rage of Bahamut to that list with the recent announcement that the game is severely cutting back... | Read more »
Adventures of Pip (Games)
Adventures of Pip 1.0 Device: iOS iPhone Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: ** ONE WEEK ONLY — 66% OFF! *** “Adventures of Pip is a delightful little platformer full of charm, challenge and impeccable... | Read more »
Divide By Sheep - Tips, Tricks, and Stre...
Who would have thought splitting up sheep could be so involved? Anyone who’s played Divide by Sheep, that’s who! While we’re not about to give you complete solutions to everything (because that’s just cheating), we will happily give you some... | Read more »
NaturalMotion and Zynga Have Started Tea...
An official sequel to 2012's CSR Racing is officially on the way, with Zynga and NaturalMotion releasing a short teaser trailer to get everyone excited. Well, as excited as one can get from a trailer with no gameplay footage, anyway. [Read more] | Read more »
Grab a Friend and Pick up Overkill 3, Be...
Overkill 3 is a pretty enjoyable third-person shooter that was sort of begging for some online multiplayer. Fortunately the begging can stop, because its newest update has added an online co-op mode. [Read more] | Read more »
Scanner Pro's Newest Update Adds Au...
Scanner Pro is one of the most popular document scanning apps on iOS, thanks in no small part to its near-constant updates, I'm sure. Now we're up to update number six, and it adds some pretty handy new features. [Read more] | Read more »
Heroki (Games)
Heroki 1.0 Device: iOS Universal Category: Games Price: $7.99, Version: 1.0 (iTunes) Description: CLEAR THE SKIES FOR A NEW HERO!The peaceful sky village of Levantia is in danger! The dastardly Dr. N. Forchin and his accomplice,... | Read more »
Wars of the Roses (Games)
Wars of the Roses 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: | Read more »

Price Scanner via MacPrices.net

13-inch 1.6GHz MacBook Air on sale for $849,...
Amazon has the 2015 13″ 1.6GHz/128GB MacBook Air on sale for $849.99 including free shipping. Their price is $150 off MSRP, and it’s the lowest price available for this model. Read more
RamDisk4Mac App Helps Run Your Mac Faster And...
Ever use a RAM disk? If you’ve come to the Mac in the OS X era, likely not. The Classic Mac OS had a RAM disk function built-in, but that was dropped in the conversion to OS X. What is a RAM disk?... Read more
13-inch 1.6GHz MacBook Air on sale for $849,...
Best Buy has the 2015 13″ 1.6GHz/128GB MacBook Air on sale for $849.99 on their online store this weekend. Choose free shipping or free local store pickup (if available). Sale price for online orders... Read more
Apple Refurbished iMacs available for up to $...
The Apple Store has Apple Certified Refurbished iMacs available for up to $380 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 27″ 3.5GHz 5K iMac – $1949 $... Read more
Apple refurbished 2014 13-inch Retina MacBook...
The Apple Store has Apple Certified Refurbished 2014 13″ Retina MacBook Pros available for up to $400 off original MSRP, starting at $979. An Apple one-year warranty is included with each model, and... Read more
Seagate Backup Plus Drives Feature 200GB of C...
Seagate Technology plc has announced that its Backup Plus family of external storage offerings will now include 200GB of OneDrive cloud storage, a major added value, and the addition of Lyve’s photo... Read more
Canon PIXMA MG3620 Wireless Inkjet All-in-One...
Canon U.S.A., Inc. has announced the PIXMA MG3620 Wireless (1) Inkjet All-in-One (AIO) printer for high-quality photo and document printing. Built with convenience in mind for the everyday home user... Read more
July 4th Holiday Weekend 13-inch MacBook Pro...
Save up to $150 on the purchase of a new 2015 13″ Retina MacBook Pro at the following resellers this weekend. Shipping is free with each model: 2.7GHz/128GB MSRP $1299 2.7GHz/... Read more
27-inch 3.5GHz 5K iMac on sale for $2149, sav...
Best Buy has the 27″ 3.5GHz 5K iMac on sale for $2149.99. Choose free shipping or free local store pickup (if available). Sale price for online orders only, in-store prices may vary. Their price is $... Read more
Apple now offering refurbished 2015 11-inch...
The Apple Store is now offering Apple Certified Refurbished 2015 11″ MacBook Airs as well as 13″ MacBook Airs (the latest models), available for up to $180 off the cost of new models. An Apple one-... Read more

Jobs Board

*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
Senior Payments Security Manager - *Apple*...
**Job Summary** Apple , Inc. is looking for a highly motivated, innovative and hands-on senior payments security manager to join the Apple Pay security team. You will Read more
Sr. Technical Services Consultant, *Apple*...
**Job Summary** Apple Professional Services (APS) has an opening for a senior technical position that contributes to Apple 's efforts for strategic and transactional Read more
Sr. Payment Program Manager, *Apple* Pay -...
**Job Summary** Apple Pay is an exciting environment and a…devices in a simple, private and secure way. The Apple Pay Team is looking for an experienced Senior Read more
Project Manager - *Apple* Pay Security - Ap...
**Job Summary** The Apple Pay Security team is seeking a highly organized, results-driven Project Manager to drive the development of Apple Pay Security. If you are Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.