TweetFollow Us on Twitter

Oct 92 Editorial
Volume Number:8
Issue Number:6
Column Tag:The Editor's Page

Do Developers Have Ears?

By Neil Ticktin, Editor-in-Chief

Because we are a magazine, software companies regularly send us copies of their software to review. As a result, we see a lot of software. (Its good to be the editor). We actually try to use each product a bit. What we find is surprising - most software doesn’t do what we want.

Some Good, Some Bad, Some Ugly

First, let me say that I am not bitching and moaning - there are good products. Take a look at Global Village’s GlobalFax software. The idea of just holding down your Option key (while selecting Print ) to fax is simple and effective - in other words, perfect.

The problem lies in those products not being developed by people who will use them. Take Quark XPress. I would find it hard to believe that its developers actually use the program on a day-to-day basis. The product has so many rough edges that it really slows work flow. For example, every time you move a file to a different parent folder, it can’t find the pictures it refers to - even if the relative position has not changed. Xpress's drawing and layout speed is so slow that you have to have a Quadra to run at an acceptable speed. (I think that the Quark people should start working on our “Programmer’s Challenge” problems to practice their efficient code writing. Either that or they should call Mike Scanlin to come to their rescue).

But it’s not my fault

Some developers run into problems because they are using someone else’s tool. Take CE Software’s QuickMail. Ever since version 2.5, QuickMail has used Apple’s Comm Toolbox. And, ever since then, communications have been relatively unstable. Many of the problems have been caused by the Apple Modem Tool and the Comm Toolbox (according to CE at least). CE wants to support the standard, but Apple has neglected a tool they pushed.

Version 2.5.1 of QuickMail has helped to solve many of the problems caused by the Comm Toolbox. Version 2.6 (which is reportedly slated to ship by November) is supposed to solve even more. But one thing is evident, CE seems to be working hard to overcome the limitations of the Comm Toolbox.

How do you solve the problem?

Bluntly - look for patterns and then look for easy solutions. One of the business practices that we’ve enacted at the new MacTutor is pattern recognition. For example, when Stephanie (our Marketing Director and one of my favorite employees) first started out, she accidently stuffed outgoing invoices in the wrong envelopes. Consequently, many of our advertisers got someone else’s invoice. An easy mistake, but an embarrassing one.

The solution was easy - window envelopes. Now, it is not possible for envelopes to be misaddressed and they don’t have to be hand addressed. An easy solution to an easy problem.

So how does this apply to software development? Listen to your customers. Use the applications you develop yourself. See what features you would like to have. What makes things run faster? What makes life easier?

Developer tools - the answer?

Most of the time, developer tools are a great way to get ahead on your project. You should always investigate existing tools before embarking on writing something from scratch.

The key with tools is to make sure that they are going to save you time and effort. If there is something lacking in a tool that you are already using, tell the vendor. Most vendors, except Quark, listen to their customers. And keep banging on those companies until they do what you want or give you a reasonable answer.

Warning to all naughty companies

As I’ve looked through the software from many companies, one thing has become evident. The companies like Quark who don’t even return tech support calls (even when you’ve already paid for them - just ask our Art Director, Judith) continue to sell product. Why? Because they have no competition. Quark survives because they are the only product in the marketplace that answers some of their users’ needs. So, here is a call to all developers identify companies like Quark and write a competing piece of software.

Where do we go from here?

It’s simple. Listen. Learn. Think about solutions then implement them! It is not as hard as it may seem. Try it you’ll like it.

We Need Tips and Letters

Remember, articles like “Dialog Box” (letters) and “Tips and Tidbits” are driven by you, the reader. To keep them alive, you have to write in so do it now!

Neil Ticktin

Editor-in-Chief

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Ableton Live 9.7.5 - Record music using...
Ableton Live lets you create and record music on your Mac. Use digital instruments, pre-recorded sounds, and sampled loops to arrange, produce, and perform your music like never before. Ableton Live... Read more
Maintenance 2.3.5 - System maintenance u...
Maintenance is a system maintenance and cleaning utility. It allows you to run miscellaneous tasks of system maintenance: Check the status of the hard disk Repair permissions Run periodic scripts... Read more
OnyX 3.3.8 - Maintenance and optimizatio...
OnyX is a multifunction utility that you can use to verify the startup disk and the structure of its system files, to run miscellaneous maintenance and cleaning tasks, to configure parameters in the... Read more
Merlin Project 4.3.1 - $289.00
Merlin Project is the leading professional project management software for OS X. If you plan complex projects on your Mac, you won’t get far with a simple list of tasks. Good planning raises... Read more
WhatsApp 0.2.6426 - Desktop client for W...
WhatsApp is the desktop client for WhatsApp Messenger, a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger is available for... Read more
DiskCatalogMaker 7.2.5 - Catalog your di...
DiskCatalogMaker is a simple disk management tool which catalogs disks. Simple, light-weight, and fast Finder-like intuitive look and feel Super-fast search algorithm Can compress catalog data for... Read more
BBEdit 12.0.1 - Powerful text and HTML e...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more
Hazel 4.2.2 - Create rules for organizin...
Hazel is your personal housekeeper, organizing and cleaning folders based on rules you define. Hazel can also manage your trash and uninstall your applications. Organize your files using a familiar... Read more
Hopper Disassembler 4.3.3- - Binary disa...
Hopper Disassembler is a binary disassembler, decompiler, and debugger for 32- and 64-bit executables. It will let you disassemble any binary you want, and provide you all the information about its... Read more
Adobe InCopy CC 2018 13.0.0.123 - Create...
InCopy CC 2018 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous InCopy customer). Adobe InCopy CC 2018, ideal for large team projects... Read more

Guns Royale guide - beginner tips and tr...
If you've been itching to find a mobile battle royale game like Player Unknown's Battlegrounds, you're finally in luck. Guns Royale is a new survival shooter that takes all of the things you love about good ol' PUBG and puts it in a tidy mobile... | Read more »
What we know about Animal Crossing on mo...
At last, we'll be receiving some news about the mobile version of Animal Crossing in a special Nintendo Director at11 PM on October 24. There's been little word on the game since it was first announced, having been met with a series of delays.... | Read more »
Darts of Fury guide - how to rise in the...
Darts of Fury is a new, immensely absorbing darts game from indie studio Yakuto. It's darts in its purest form, but collectible darts and other upgrades give this game an addictive edge that's hard to shake. As your progress out of the beginner... | Read more »
ICEY (Games)
ICEY 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: ICEY is a 2D side-scrolling action game. As you follow the narrator's omnipresent voice, you will see through ICEY's eyes and learn the... | Read more »
The best new games we played this week -...
We've made it, folks. Another weekend is upon us. It's time to sit back and relax with the best new releases of the week. Puzzles, strategy RPGs, and arcade games abound this week. There's a lot of quality stuff to unpack this week, so let's hop... | Read more »
Wheels of Aurelia (Games)
Wheels of Aurelia 1.0.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.1 (iTunes) Description: | Read more »
Halcyon 6: Starbase Commander guide - ti...
Halcyon 6 is a well-loved indie RPG with stellar tactical combat and some pretty good writing, too. It's now landed on the App Store, so mobile fans, if you're itching for a good intergalactic adventure, here's your game. Being a strategy RPG, the... | Read more »
Game of Thrones: Conquest guide - how to...
Fans of base building games might be excited to know that yet another entry in the genre has materialized - Game of Thrones: Conquest. Yes, you can now join the many kingdoms of the famed book series, or create your own, as you try to conquer... | Read more »
Halcyon 6: Starbase Commander (Games)
Halcyon 6: Starbase Commander 1.4.2.0 Device: iOS Universal Category: Games Price: $6.99, Version: 1.4.2.0 (iTunes) Description: An epic space strategy RPG with base building, deep tactical combat, crew management, alien diplomacy,... | Read more »
Legacy of Discord celebrates its 1 year...
It’s been a thrilling first year for fans of Legacy of Discord, the stunning PvP dungeon-crawling ARPG from YOOZOO Games, and now it’s time to celebrate the game’s first anniversary. The developers are amping up the festivities with some exciting... | Read more »

Price Scanner via MacPrices.net

27″ 3.4GHz iMac on sale for $1699, save $100
Amazon has the 27″ 3.4GHz iMac (MNE92LL/A) on sale today for $1699 including free shipping. Their price is $100 off MSRP, and it’s the lowest price available for this model (except for Apple’s $1529... Read more
Clearance 2016 15″ MacBook Pros available for...
B&H Photo has leftover 2016 15″ MacBook Pros available for up to $700 off original MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: – 15″ 2.7GHz Touch Bar MacBook Pro Space... Read more
Save $100 on 13″ MacBook Airs, prices start a...
Adorama has 2017 13″ MacBook Airs on sale today for $100 off MSRP including free shipping. Adorama charges NY & NJ sales tax only: – 13″ 1.8GHz/128GB MacBook Air (MQD32LL/A): $899, $100 off MSRP... Read more
1.4GHz Mac mini available for $399, $100 off...
TigerDirect has the 1.4GHz Mac mini on sale today for $399 including free shipping. Their price is $100 off MSRP, and it’s the lowest price available for this model. Although currently out of stock,... Read more
21″ 2.3GHz iMac on sale for $999, save $100
MacMall has the 21″ 2.3GHz iMac (MMQA2LL/A) on sale today for $999 including free shipping. Their price is $100 off MSRP, and it’s the lowest price available for this model. Read more
12″ iPad Pros on sale for $50 off MSRP, no ta...
Adorama has 12″ iPad Pros on sale today for $50 off MSRP. Shipping is free, and Adorama charges sales tax in NY & NJ only: – 12″ 64GB iPad Pro: $749, save $50 – 12″ 256GB iPad Pro: $899, save $50... Read more
9″ iPads on sale for $30 off, starting at $29...
MacMall has 9″ iPads on sale for $30 off including free shipping: – 9″ 32GB iPad: $299 – 9″ 128GB iPad: $399 Read more
Apple restocks full line of refurbished 13″ M...
Apple has restocked a full line of Apple Certified Refurbished 2017 13″ MacBook Pros for $200-$300 off MSRP. A standard Apple one-year warranty is included with each MacBook, and shipping is free.... Read more
13″ 3.1GHz/256GB MacBook Pro on sale for $167...
Amazon has the 2017 13″ 3.1GHz/256GB Space Gray MacBook Pro on sale today for $121 off MSRP including free shipping: – 13″ 3.1GHz/256GB Space Gray MacBook Pro (MPXV2LL/A): $1678 $121 off MSRP Keep an... Read more
13″ MacBook Pros on sale for up to $120 off M...
B&H Photo has 2017 13″ MacBook Pros in stock today and on sale for up to $120 off MSRP, each including free shipping plus NY & NJ sales tax only: – 13-inch 2.3GHz/128GB Space Gray MacBook... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Project Engineer, *Apple* Education Profess...
Project Engineer, Apple Education Professional Services Job Number: 113143353New York City, New York, United StatesPosted: Oct. 17, 2017Weekly Hours: 40.00 Job Read more
Commerce Software Engineer, *Apple* Media P...
Commerce Software Engineer, Apple Media Products Job Number: 113092072New York City, New York, United StatesPosted: Oct. 19, 2017Weekly Hours: 40.00 Job Summary With Read more
Engineering Manager, *Apple* Retail Enginee...
# Engineering Manager, Apple Retail Engineering Job Number: 58139948 Santa Clara Valley, California, United States Posted: 20-Oct-2017 Weekly Hours: 40.00 **Job Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.