TweetFollow Us on Twitter

Aug 92 Editorial
Volume Number:8
Issue Number:4
Column Tag:The Editor's Page

Can Symantec Grow Apples in Bedrock?

By Neil Ticktin, Editor-in-Chief

Last month, I spent a lot of time complaining about a lack of direction from Apple. Such is the power of the press, that almost immediately, Apple and Symantec Corporation made a joint announcement about the development and marketing of a cross-platform development tool. Ok, the bad news is that my column had nothing to do with it; the good news is that it looks like a major step in the right direction!

The announcement

June 23, 1992 - New York City. In the usual computer industry logic, two California-based companies held a major press conference on the east coast. Together, they announced a framework, called Bedrock, which “enables developers to provide applications tuned to a specific graphical user interface. With the Bedrock framework technology, a specific Macintosh application will look like a Macintosh application, a Windows application will look like Windows.”

The technology has been under development at Symantec for some time for use with their TimeLine and Q&A products. Now, Apple will be assisting in the technical direction and will be providing engineering support. Sometime in the first half of 1992, Symantec will bring the completed framework to market. Apple will have the rights to distribute this framework.

What does this mean?

Well, it’s good news! The company that produces some of the best development tools we’ve ever seen (Symantec) is now helping Apple to bring a much needed standard to our development world. Symantec has proven themselves to be the runaway leader in the Macintosh development tool market. Without their involvement, it would be difficult to get a solid standard going.

Now, it seems that those who are using MacApp and those who are using THINK Class Library will all be given a growth path into Bedrock. We can safely keep working in MacApp and TCL.

What about Microsoft?

Some people are concerned about Microsoft’s recent cross-platform development announcent. I believe that Symantec’s class library approach will work better than MS’s API. Second, I get the distinct impression that Symantec is closer to shipping a solution than Microsoft.

Integrating with the OS

Both Apple and Symantec have said that Bedrock could become an integral part of System 7. They figure that it fits somewhere between an operating system and an application. Further, it makes sense to build a lot of applications on a common framework reaping the benefits of sharing resources.

But will it be fast?

One question at the press conference related to the speed of Bedrock. The concern was that there would be a loss of efficiency with an extra layer stuck on top of the OS. Symantec’s response was that there probably will be some degradation, but machine speeds today are making that somewhat less important. Further, the development time benefits far outweigh this minor inconvenience.

I have to agree with this having seen some of the other cross-platform success stories in the industry. Take Neuron Data’s Open Interface product. This product is clearly aimed at a rich, powerful and complete toolkit that is completely portable. Their emphasis is not on speed, but on the quality of the tool and the market is buying it. So, is efficiency important? Probably not as much as one would think.

What about Taligent?

Apple/Symantec says that the agreement has nothing to do with Taligent’s project, but given the object oriented nature of both, they are natural cohorts. Taligent appears to view Bedrock as a great starting place for developers to cut their teeth on object programming.

The bottom line

First, Apple/Symantec has given us a clear path to the future of Macintosh/PC programming. Apple has allowed Taligent to hint that that path may continue to Pink and PowerPC. The pathway is object oriented, and will lead to a much larger market than ever before.

What do we do?

Start thinking about when you are going to learn OOP. C++ will be the first language supported. Second, tell Apple/Symantec what you want to see (yes, this is a call for you to write letters to Xplain Corp. We’ll help you to get to Apple/Symantec’s ear by publishing them) and we’re working on Taligent too.

What else do we need?

We need to see the rest of the path, through PowerPC all the way to Newton. Oh Apple more announements, please!

Neil Ticktin, Editor-in-Chief

The Publisher's Column

Shaking things up

By David Williams, Publisher

Soon, they tell me, the Big One is going come and demolish southern California. Keeping in mind that our offices are there, and that I spend a lot of time there, I find this very unpleasant to think about. For those of you who have never had the pleasure of being in one, a large earthquake is somewhat like being inside a box that some giant is rattling around in his hand. First you get to wonder when the shaking will stop. Then, you evolve an intense curiosity about the details of the structural engineering of whatever box you happen to be in. If the box happens to be in a high-rise, you have a long time to think about all this, because the building sways back and forth while making the most awe inspiring groaning noises as the steel works against the concrete. A little later, you discover that you are, in fact, capable of holding your breath for eternity, or about a minute, whichever seems longer.

Neil tells me that the computer world is about to be shaken by a major upheaval of technology. In geologic terms, the Apple continental plate is slowly drifting towards the IBM plate, and where they meet, there will be intense activity. The two main fault lines are PowerPC and Newton. A helpless populace of users, lead by developers, frantically studies the faults, which are unwilling to provide any useful foreknowledge of their movements. Both of these corporate continents should keep in mind that earthquakes are not popular.

Last month, Neil wrote that developers need immediate guidance on a platform and tools. No doubt that’s true, but as the computer idiot, I wonder, what about me? I don’t personally develop. Instead, I have the unenviable position of saying yes or no to Neil’s continual requests for more equipment. Also, as Neil becomes interested in new technologies, I have to allocate the budget to learn them and to become able to act as a forum for them. Essentially, I am no different from thousands of corporate vice-presidents who are asked daily to decide what to buy to keep their companies competitive.

As with the earthquake, I need to know how to prepare. Lately, the local authorities have been diligently putting out earthquake preparedness literature and warnings of all kinds. Well, I think it’s time that Apple and IBM acted responsibly and did the same kind of thing. It is no longer allowable to build unreinforced brick structures in L.A. It shouldn’t be possible to purchase a system that simply can’t be made to work with the future as Apple plans it. IBM last tried this full secrecy until the last minute trick with MicroChannel. It was certainly a surprise when it wasn’t compatible with anything and there was almost no software for it. It was also a dismal failure. How many EISA machines are out there now?

The lesson here is that IBM and Apple are not the only continents drifting around out there. There is a very large independent industry segment that is not going to sit by and be put quietly out of business. IBM and Apple should not exclude the independents as IBM tried before, because the industry will not just go away. They will develop a parallel product quickly and will bring it to market with enough force that there will again be two competing continents of personal computing: Apple/IBM versus the cheaper independents.

I found it especially interesting that Motorola is now selling a 38 MIPS RISC file server for Macintosh networks, at a cheaper-than-Apple price. PowerPC won’t be alone very long before a variety of less expensive alternatives come out. What Motorola can do, Intel can do too, and AMD, and Cyrix, and

I’d like to hear from Apple and IBM, if they’re listening. If they’re not, I can tell that Motorola is, and I’d be happy to talk to them too. So if anyone at Motorola wants to do an interview on your newest toy, give us a call. As for the corporate continents, just whistle, we’ll come running and ready to take notes.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

calibre 2.17 - Complete e-library manage...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
OmniGraffle Pro 6.1.2 - Create diagrams,...
OmniGraffle Pro helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use... Read more
OmniGraffle 6.1.2 - Create diagrams, flo...
OmniGraffle helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use Graffle to... Read more
RoboForm 2.0.2 - Password manager; syncs...
RoboForm is a password manager that offers one-click login, mobile syncing, easy form filling, and reliable security. Password Manager. RoboForm remembers your passwords so you don't have to! Just... Read more
Apple MainStage 3.1 - Live performance t...
Love the sound you got on your recording? MainStage 3 makes it easy to bring all the same instruments and effects to the stage. Everything from the Sound Library and Smart Controls you're familiar... Read more
Freeway Pro 7.0.2 - Drag-and-drop Web de...
Freeway Pro lets you build websites with speed and precision... without writing a line of code! With its user-oriented drag-and-drop interface, Freeway Pro helps you piece together the website of... Read more
A Better Finder Rename 9.44 - File, phot...
A Better Finder Rename is the most complete renaming solution available on the market today. That's why, since 1996, tens of thousands of hobbyists, professionals and businesses depend on A Better... Read more
Stacks 2.6.9 - New way to create pages i...
Stacks is a new way to create pages in RapidWeaver. It's a plugin designed to combine drag-and-drop simplicity with the power of fluid layout. Features: Fluid Layout: Stacks lets you build pages... Read more
Sid Meier's Civilization: Beyond Ea...
Sid Meier's Civilization: Beyond Earth is a new science-fiction-themed entry into the award-winning Civilization series. Set in the future, global events have destabilized the world leading to a... Read more
Logic Pro X 10.1 - Music creation and au...
Apple Logic Pro X is the most advanced version of Logic ever. Sophisticated new tools for professional songwriting, editing, and mixing are built around a modern interface that's designed to get... Read more

Choice Provisions is Set to Launch Destr...
Choice Provisions is Set to Launch Destructamundo on iOS This Month Posted by Tre Lawrence on January 23rd, 2015 [ permalink ] Choice Provisions – home stable to | Read more »
King of Thieves – An Interview With Zept...
Ahead of the release of ZeptoLab’s King of Thieves, we were able to ask ZeptoLab’s co-founder, Semyon Voinov, a few questions about the inspiration behind the game and what that means for the Cut the Rope franchise. | Read more »
Handle Review
Handle Review By Jennifer Allen on January 23rd, 2015 Our Rating: :: SPEEDY ORGANIZINGUniversal App - Designed for iPhone and iPad Handle is a very convenient way of juggling your emails, To Do list, and Calendar all through one... | Read more »
The New Disney Inquizitive App Offers a...
The New Disney Inquizitive App Offers a Place for Fans to Take Disney Quizzes Posted by Tre Lawrence on January 23rd, 2015 [ permalink ] | Read more »
Hands-On With Cut the Rope Developer Zep...
Marking quite a departure from ZeptoLab’s past successes, namely the Cut The Rope series, King of Thieves is shaping up to be quite promising. Due for release in February, we were lucky enough to have some time with a preview build to see exactly... | Read more »
Fast Fishing Review
Fast Fishing Review By Jennifer Allen on January 23rd, 2015 Our Rating: :: LIVES UP TO ITS NAMEUniversal App - Designed for iPhone and iPad Fishing is far from relaxing in Fast Fishing, but it is fun.   | Read more »
The LEGO Movie Video Game is Available N...
The LEGO Movie Video Game is Available Now for iOS Posted by Ellis Spice on January 23rd, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Satellina Review
Satellina Review By Jennifer Allen on January 23rd, 2015 Our Rating: :: TWITCHY BUT TACTICALUniversal App - Designed for iPhone and iPad Satellina requires quick thinking and twitchy fingers, and it’s pretty fun.   | Read more »
Tail Drift, the Crazy 360 Degree Flyer,...
Tail Drift, the Crazy 360 Degree Flyer, Has Gone Free-to-Play in a New Update Posted by Jessica Fisher on January 22nd, 2015 [ permalink ] | Read more »
PureSkate 2 Review
PureSkate 2 Review By Tre Lawrence on January 22nd, 2015 Our Rating: :: ALMOST ALL AIRUniversal App - Designed for iPhone and iPad PureSkate 2 lets one’s fingers do the skateboarding.   | Read more »

Price Scanner via MacPrices.net

College Student Deals are back, additional $5...
Take an additional $50 off all MacBooks and iMacs at Best Buy Online with their College Students Deals Savings, valid through April 11, 2015. Anyone with a valid .EDU email address can take advantage... Read more
iPhone 6 and 6 Plus GIve Apple Half Of US Mob...
Chicago-based Consumer Intelligence Research Partners, LLC (CIRP) have released analysis of the results of its research on mobile phone manufacturers for the calendar quarter that ended December 31,... Read more
Save $100 on MacBook Airs with 256GB of stora...
B&H Photo has 256GB MacBook Airs on sale for $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 11″ 1.4GHz/256GB MacBook Air: $999 $100 off MSRP - 13″ 1.4GHz/256GB MacBook... Read more
21-inch 2.7GHz iMac on sale for $1179, save $...
B&H Photo has the 21″ 2.7GHz iMac on sale for $1179 including free shipping plus NY sales tax only. Their price is $120 off MSRP, and it’s the lowest price available for this model from any... Read more
iPhone Usage Rates by State Correlate With Ed...
Chitika Insights notes that despite iPhones being the largest source of smartphone Internet traffic in North America, their latest study finds a relatively high degree of variation of iPhone usage... Read more
ProGearX Extendable Pole “Pov/Selfie Stick” M...
There’s something inescapably narcissistic about the concept of selfies as they’ve developed as a smartphone-driven social (particularly social media) phenomenon that rubs me the wrong way. However,... Read more
iPad Air 2 on sale for up to $100 off MSRP, 2...
 Best Buy has iPad Air 2s on sale for up to $100 off MSRP on their online store for the next two days. Choose free shipping or free local store pickup (if available). Sale prices available for online... Read more
Roundup of Apple refurbished MacBook Pros and...
The Apple Store has Apple Certified Refurbished 2014 MacBook Pros and MacBook Airs available for up to $400 off the cost of new models. An Apple one-year warranty is included with each model, and... Read more
Sale! 13-inch 2.8GHz Retina MacBook Pro for $...
 B&H Photo has the 13″ 2.8GHz Retina MacBook Pro on sale for $1599 including free shipping plus NY sales tax only. Their price is $200 off MSRP, and it’s the lowest price available for this model... Read more
Next OS X/iOS Version Upgrades Should Concent...
On stage at Apple’s World Wide Developers’ Conference in June 2009, Bertrand Serlet, the company’s Senior Vice President of Software Engineering at the time, announced that the forthcoming OS X... Read more

Jobs Board

*Apple* Solutions Consultant (ASC)- Retail S...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
*Apple* Lead Operator, GSOC - Apple (United...
**Job Summary** Apple is seeking an exceptional, customer service oriented and experienced persons to fulfill the role of Apple Lead Operator (ALO) as part of the Read more
Order Support Supervisor- *Apple* Online Sto...
**Job Summary** The Apple Online Store (AOS) Order Administration team is looking for an Order Support Supervisor to manage and lead a team of Specialists through the Read more
Senior Program Manager, *Apple* Online Supp...
**Job Summary** The Apple Online Support Planning team is looking for an experienced Senior Project Manager to lead key Quality program initiatives across the Online Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.