TweetFollow Us on Twitter

Dec 91 Letters
Volume Number:7
Issue Number:12
Column Tag:Letters

New Era or New Hassles

By Kirk Chase, Editor

Announcements From Apple/IBM

A number of announcements came out October 2nd covering the Apple/IBM alliance. This alliance has the possiblity of allowing multiple OS emulation that meet certain, minimal hardware standards (PowerPC, Motorola 680X0, and Intel's 80X86 chips for now). For those who don't get the press releases, here they are below:

Apple/IBM Finalize PC Alliance

Apple Computer Inc. (NASDAQ: AAPL) and IBM (NYSE: IBM) today announced a series of comprehensive agreements that will propel the personal computer industry into a new era.

The historic agreements, in which Motorola Inc. (NYSE: MOT) will play a key technology role, cover a range of hardware and software initiatives and follow the terms of the companies’ letter of intent announced three months ago.

For customers, the benefits of the alliance will begin in the near future with Macintosh computers communicating even more readily in large-system networks. These agreements then will extend the benefits of IBM RISC and Macintosh technologies across a broader range of open-systems platforms. And longer term, Apple and IBM have formed two software joint ventures that will create exciting new capabilities, make computers easier to use, and make computer programming simpler and much faster.

For the industry, these initiatives will expand business opportunities for developers and other vendors while accelerating the pace of technology creation. And while IBM and Apple will work together to cultivate these opportunities, they will continue to compete unrelentingly with their own systems.

“These agreements are the foundation for a renaissance,” said John Sculley, Apple’s chairman and chief executive officer. “We’re dramatically expanding customers’ choices while lowering their risks when buying computers. We’re making open systems even more powerful and easier to use. And we’re building new foundation technologies that will be a framework for innovation across a vast array of industries.”

John F. Akers, chairman of IBM, said, “The second decade of personal computing begins today. Increasingly, systems software and semiconductor technology are defining where essential value is added to computers. With this alliance, Apple and IBM are drawing on their strengths and those of Motorola to continue setting the pace for our customers.”

George Fisher, chairman and chief executive officer of Motorola, added, “These agreements combine the unique talents of three great companies to create a powerful new computing platform. Motorola is proud to invest its microprocessor design and manufacturing leadership in this seminal undertaking.”

The alliance consists of five distinct technology initiatives. Three expand the companies’ current technologies. Two focus on the creation of new foundation technologies.

Apple, the Apple logo, Macintosh, A/UX are registered trademarks of Apple Computer Inc. OS/2 and AIX are registered trademarks of International Business Machines Corp. RISC System/6000, PowerOpen, and PowerPC are trademarks of International Business Machines Corp. UNIX is a registered trademark of UNIX System Laboratories.

CONTACT: Christopher Escher of Apple Computer Inc., 408-974-2202; or Paul Bergevin of IBM, 914-765-6630; or Ken Phillips of Motorola Inc., 602-952-3637.

Apple/IBM Joint System Software Company

Apple Computer Inc. (NASDAQ: AAPL) and IBM (NYSE: IBM) today announced the formation of a new software company they believe will be instrumental in creating the next generation of computers for the mid to late 1990s.

The new company will be jointly owned by Apple and IBM, yet will operate independently so it can meet the needs of the broad industry and customer constituencies.

The joint venture will develop and license an entirely new genre of system software that greatly simplifies computer programming and allows much easier customization of software programs.

The new company’s system will be based entirely on object-oriented technology, a process that greatly simplifies software creation employing reusable building blocks of programming code.

In contrast to current operating systems, which offer object-oriented layers, the joint venture’s technology is being designed from the ground up as a full object-oriented operating environment. This means developers can realize the full potential of object-oriented technology without the programming constraints of operating systems on the market today.

The new company’s technology will be used separately by both Apple and IBM as the core of new products expected in the mid-1990s. New products based on the joint venture’s technology will operate in parallel to, and complement the evolution of, Apple’s and IBM’s existing product lines, (Macintosh, OS/2 and AIX).

Each company plans to offer compatibility between future joint venture products and their current products, allowing users to leverage their current investments in software.

According to the companies, the joint venture company is structured to encourage widespread industry adoption of this operating system platform, providing customers with a vast array of exciting new applications and capabilities.

The new company will openly license its software technology to other system vendors, thereby broadening its availability. The operating environment is planned to be “platform independent”, meaning it will work on many different kinds of hardware platforms, such as IBM’s RISC Power architecture, Motorola’s 680X0, and Intel’s 80X86.

“The next major era of computing must focus on meeting the needs of the developer. Object-oriented technology is the driving force behind this shift, and the new company is well on the way to delivering the solution,” said John Sculley, Apple’s chairman and chief executive officer.

CONTACT: Brooke Cohan of Apple Computer Inc., (408) 974-3019; or David Harrah of IBM, (914) 642-5455.

Apple/IBM Multimedia Venture

Apple Computer Inc. (NASDAQ: AAPL) and IBM Corp. (NYSE: IBM) today announced the formation of an independent, joint venture company that will catalyze the development of exciting new multimedia technologies and products.

The new company will develop, license, and make available specifications and technologies to promote the exchange of information such as sound, graphics, video, text, and animation across a variety of computing and consumer electronic devices.

The joint venture company intends to license its future specifications to those companies developing multimedia products, including Apple and IBM. Apple and IBM will continue to independently develop and market their own multimedia products. Both companies expect that the technologies and products offered from the joint venture will enhance Apple’s and IBM’s future multimedia efforts.

Among other activities, the new venture will develop and promote data formats - that are independent of the computer system used-in order to allow developers to concentrate on multimedia applications that will play on a wide variety of platforms from many different vendors.

“We believe that multimedia technology will be the cornerstone for the next generation of computing,” said Dr. David Nagel, vice president of Apple’s advanced technology group and acting general manager of Apple’s consumer products division.

“Animation, video, and sound will proliferate throughout new interactive applications in much the same way as graphics and text do today. The new company will provide a basis of technology for the industry to build upon and will prove to be a springboard for exciting new developer innovations across the education, business, home, and entertainment markets.”

“Through this joint venture, IBM and Apple will contribute their experience in multimedia computing to aid the growth of this rapidly changing field,” said Lucie Fjeldstad, IBM vice president and president of the Multimedia and Education Division.

“With this organization, we will be able to more quickly and cost-effectively deliver platform-independent multimedia technologies that will enable multimedia content providers to thrive.”

Apple and IBM will contribute resources, as well as license their multimedia technology to the new venture. The new venture’s board of directors will be composed of an equal number of Apple and IBM representatives and will name the company’s executive staff at a later date. The new company will be headquartered in the San Francisco Bay Area.

CONTACT: Patty Tulloch of Apple Computer Inc., (408) 974-5449; or Jim Keller of IBM, (914) 642-5472.

Apple/IBM Open-Systems Platform

Apple Computer Inc. (NASDAQ: AAPL) and IBM Corp. (NYSE: IBM) today announced a software licensing agreement that will allow for the establishment of PowerOpen, an open-systems environment that will provide customers and developers an easy-to-use, standards-based, high-performance platform.

A future release of IBM’s standards-based AIX operating system, based on the Open Software Foundation’s OSF/1 operating system, will be combined with the world-class, easy-to-use Macintosh interface provided by Apple’s UNIX offering A/UX.

This new operating system will run on the Power (Performance Optimization with Enhanced RISC) architecture, as well as the PowerPC architecture announced today by Apple, IBM, and Motorola.

The PowerOpen technologies will be licensed to other vendors. Apple and IBM each will use PowerOpen in future versions of their respective UNIX implementations, A/UX and AIX.

Both Apple’s and IBM’s RISC hardware lines will support the PowerOpen environment, giving customers access to the broadest set of applications on any UNIX-based open-systems platform, including the thousands of AIX and Macintosh applications.

The new PowerOpen environment will provide customers with a highly scalable, standards-based, open-systems architecture ranging from desktop personal computers to very large network servers. Customers will have the choice of acquiring the Macintosh user interface, as well as the OSF/Motif interface, from both Apple and IBM.

Additionally, customers will be able to preserve their application investments as current AIX, A/UX, and Macintosh applications will be supported in the PowerOpen environment.

The PowerOpen environment combines the best of both companies’ current UNIX products. It makes use of the new PowerPC hardware, which is an architecture based on IBM’s acclaimed RISC System/6000 and IBM’s powerful AIX operating system.

In addition, Apple’s A/UX provides an easy-to-use, integrated Macintosh UNIX solution. Apple and IBM each plan to make their PowerOpen products conform to major industry standards, such as POSIX and X/Open.

Software developers will benefit from the new high-volume business opportunity offered them by the PowerOpen environment. Application developers will benefit from access to both A/UX and AIX on a single hardware platform with no need to recompile. In-house developers will benefit from the support of both companies and the wealth of development tools available.

CONTACT: Jackie Promes of Apple Computer Inc., (408) 974-3609; or Judy Radlinsky of IBM, (914) 642-4634.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Apple Remote Desktop 3.8 - Remotely cont...
Apple Remote Desktop is the best way to manage the Mac computers on your network. Distribute software, provide real-time online help to end users, create detailed software and hardware reports, and... Read more
NeoOffice 2014.7 - Mac-tailored, OpenOff...
NeoOffice is a complete office suite for OS X. With NeoOffice, users can view, edit, and save OpenOffice documents, PDF files, and most Microsoft Word, Excel, and PowerPoint documents. NeoOffice 3.x... Read more
DesktopLyrics 2.6.6 - Displays current i...
DesktopLyrics is an application that displays the lyrics of the song currently playing in "iTunes" right on your desktop. The lyrics for the song have to be set in iTunes; DesktopLyrics does nothing... Read more
Ember 1.8.3 - Versatile digital scrapboo...
Ember (formerly LittleSnapper) is your digital scrapbook of things that inspire you: websites, photos, apps or other things. Just drag in images that you want to keep, organize them into relevant... Read more
Apple iTunes 12.1 - Manage your music, m...
Apple iTunes lets you organize and play digital music and video on your computer. It can automatically download new music, app, and book purchases across all your devices and computers. And it's a... Read more
LibreOffice 4.4.3 - Free, open-source of...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
FoldersSynchronizer 4.2.1 - Synchronize...
FoldersSynchronizer is a popular and useful utility that synchronizes and backs-up files, folders, disks and boot disks. On each session you can apply special options like Timers, Multiple Folders,... Read more
Simon 4.0.2 - Monitor changes and crashe...
Simon monitors websites and alerts you of crashes and changes. Select pages to monitor, choose your alert options, and customize your settings. Simon does the rest. Keep a watchful eye on your... Read more
Cocktail 8.1.2 - General maintenance and...
Cocktail is a general purpose utility for OS X that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
Cyberduck 4.6.4 - FTP and SFTP browser....
Cyberduck is a robust FTP/FTP-TLS/SFTP browser for the Mac whose lack of visual clutter and cleverly intuitive features make it easy to use. Support for external editors and system technologies such... Read more

Playworld Superheroes Review
Playworld Superheroes Review By Tre Lawrence on January 30th, 2015 Our Rating: :: HERO CRAFTINGUniversal App - Designed for iPhone and iPad It’s all about the imagination, fighting bad creatures — and looking good while doing so.   | Read more »
Join the SpongeBob Bubble Party in this...
Join the SpongeBob Bubble Party in this New Match 3 Bubble Poppin’ Frenzy Posted by Jessica Fisher on January 30th, 2015 [ permalink ] | Read more »
Handpick Review
Handpick Review By Jennifer Allen on January 30th, 2015 Our Rating: :: TANTALIZING SUGGESTIONSiPhone App - Designed for the iPhone, compatible with the iPad Handpick will make you hungry, as well as inspire you to cook something... | Read more »
Storm the Halls of Echo Base in First St...
Storm the Halls of Echo Base in First Star Wars: Galactic Defense Event Posted by Jessica Fisher on January 30th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Contradiction Review
Contradiction Review By Tre Lawrence on January 30th, 2015 Our Rating: :: SPOT THE LIEiPad Only App - Designed for the iPad Contradiction is a live action point and click adventure that’s pretty engaging.   Developer: Tim Follin... | Read more »
Unlock Sunshine Girl in Ironkill with th...
Unlock Sunshine Girl in Ironkill with this special 148Apps code Posted by Rob Rich on January 29th, 2015 [ permalink ] Robo-fighter Ironkill has been out on iOS a | Read more »
Crossroad Zombies Review
Crossroad Zombies Review By Jordan Minor on January 29th, 2015 Our Rating: :: CROSSWALKING DEADiPad Only App - Designed for the iPad Crossroad Zombies is a rough draft of a cool genre mash-up.   | Read more »
Blood Brothers 2 – Tips, Cheats, and Str...
War is hell: Is it the kind of hell you want to check out? Read our Blood Brothers 2 review to find out! Blood Brothers 2, DeNA’s follow-up to the original Blood Brothers, is an intriguing card collecting / role-playing / strategy hybrid. There’s... | Read more »
Blood Brothers 2 Review
Blood Brothers 2 Review By Nadia Oxford on January 29th, 2015 Our Rating: :: AN AGGRAVATING RELATIVEUniversal App - Designed for iPhone and iPad Blood Brothers 2 is built on a simple, solid foundation, but its free-to-play system... | Read more »
I AM BREAD, the Toast of the Town, is Ro...
Have you ever dreamt of being deliciously gluten-y? Do you feel passionate about Rye and Wheat? The guys at Bossa Studios do and that is why they are bringing I AM BREAD to iOS soon. The loafy app will feature all the new content that is being... | Read more »

Price Scanner via MacPrices.net

Intel Aims to Transform Workplace With 5th-Ge...
Intel Corporation today announced the availability of its 5th generation Intel Core vPro processor family that provides cutting-edge features to enable a new and rapidly shifting workplace. To meet... Read more
iOS App Sharalike Introduces New Instant Smar...
Sharalike slideshow and photo management software for iOS, is making it easier than ever to create shareable meaningful moments with its new instant SmartShow technology. Staying organized is a goal... Read more
Apple Becomes World’s Largest Smartphone Vend...
According to the latest research data from Strategy Analytics, as global smartphone shipments grew 31 percent annually to reach a record 380 million units in the fourth quarter of 2014. Apple became... Read more
Cut the Cord: OtterBox Resurgence Power Case...
Dead batteries and broken phones are two of the biggest issues for smartphone users today. Otterbox addresses both with the new Resurgence Power Case for Apple iPhone 6, promising to make those panic... Read more
13-inch Retina MacBook Pros on sale for up to...
B&H Photo has 13″ Retina MacBook Pros on sale for $200 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.6GHz/128GB Retina MacBook Pro: $1199.99 save $100 - 13″ 2.6GHz/... Read more
15-inch 2.5GHz Retina MacBook Pro on sale for...
 B&H Photo has the 15″ 2.5GHz Retina MacBook Pro on sale for $2319.99 including free shipping plus NY sales tax only. Their price is $180 off MSRP, and it’s the lowest price available for this... Read more
Back in stock: Refurbished iPod nanos for $99...
The Apple Store has Apple Certified Refurbished 16GB iPod nanos available for $99 including free shipping and Apple’s standard one-year warranty. That’s $50 off the cost of new nanos. Most colors are... Read more
Apple lowers price on refurbished 256GB MacBo...
The Apple Store has lowered prices on Apple Certified Refurbished 2014 MacBook Airs with 256GB SSDs, now available for up to $200 off the cost of new models. An Apple one-year warranty is included... Read more
New Good Management Suite Simplifies Enterpri...
Good Technology has announced the availability of the Good Management Suite, a comprehensive cross-platform solution for organizations getting started with mobile business initiatives. Built on the... Read more
15-inch 2.0GHz Retina MacBook Pro (refurbishe...
The Apple Store has Apple Certified Refurbished previous-generation 15″ 2.0GHz Retina MacBook Pros available for $1489 including free shipping plus Apple’s standard one-year warranty. Their price is... Read more

Jobs Board

Sr. Mac Expert- *Apple* Online Store - Apple...
**Job Summary** The World Wide Apple Online Store (AOS) Sales and Service team is looking for motivated, outgoing, and tech savvy individuals who want to offer Apple Read more
*Apple* Solutions Consultant- Retail Sales (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Event Director, *Apple* Retail Marketing -...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global engagement strategy and team. Delivering an overarching brand Read more
At-Home Chat Specialist- *Apple* Online Stor...
**Job Summary** At Apple , we believe in hard work, a fun environment, and the kind of creativity and innovation that only comes about when talented people from diverse Read more
SW QA Engineer - *Apple* TV - Apple (United...
**Job Summary** The Apple TV team is looking for experienced Quality Assurance Engineers with a passion for delivering first in class home entertainment solutions. **Key Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.