TweetFollow Us on Twitter

Dec 91 Letters
Volume Number:7
Issue Number:12
Column Tag:Letters

New Era or New Hassles

By Kirk Chase, Editor

Announcements From Apple/IBM

A number of announcements came out October 2nd covering the Apple/IBM alliance. This alliance has the possiblity of allowing multiple OS emulation that meet certain, minimal hardware standards (PowerPC, Motorola 680X0, and Intel's 80X86 chips for now). For those who don't get the press releases, here they are below:

Apple/IBM Finalize PC Alliance

Apple Computer Inc. (NASDAQ: AAPL) and IBM (NYSE: IBM) today announced a series of comprehensive agreements that will propel the personal computer industry into a new era.

The historic agreements, in which Motorola Inc. (NYSE: MOT) will play a key technology role, cover a range of hardware and software initiatives and follow the terms of the companies’ letter of intent announced three months ago.

For customers, the benefits of the alliance will begin in the near future with Macintosh computers communicating even more readily in large-system networks. These agreements then will extend the benefits of IBM RISC and Macintosh technologies across a broader range of open-systems platforms. And longer term, Apple and IBM have formed two software joint ventures that will create exciting new capabilities, make computers easier to use, and make computer programming simpler and much faster.

For the industry, these initiatives will expand business opportunities for developers and other vendors while accelerating the pace of technology creation. And while IBM and Apple will work together to cultivate these opportunities, they will continue to compete unrelentingly with their own systems.

“These agreements are the foundation for a renaissance,” said John Sculley, Apple’s chairman and chief executive officer. “We’re dramatically expanding customers’ choices while lowering their risks when buying computers. We’re making open systems even more powerful and easier to use. And we’re building new foundation technologies that will be a framework for innovation across a vast array of industries.”

John F. Akers, chairman of IBM, said, “The second decade of personal computing begins today. Increasingly, systems software and semiconductor technology are defining where essential value is added to computers. With this alliance, Apple and IBM are drawing on their strengths and those of Motorola to continue setting the pace for our customers.”

George Fisher, chairman and chief executive officer of Motorola, added, “These agreements combine the unique talents of three great companies to create a powerful new computing platform. Motorola is proud to invest its microprocessor design and manufacturing leadership in this seminal undertaking.”

The alliance consists of five distinct technology initiatives. Three expand the companies’ current technologies. Two focus on the creation of new foundation technologies.

Apple, the Apple logo, Macintosh, A/UX are registered trademarks of Apple Computer Inc. OS/2 and AIX are registered trademarks of International Business Machines Corp. RISC System/6000, PowerOpen, and PowerPC are trademarks of International Business Machines Corp. UNIX is a registered trademark of UNIX System Laboratories.

CONTACT: Christopher Escher of Apple Computer Inc., 408-974-2202; or Paul Bergevin of IBM, 914-765-6630; or Ken Phillips of Motorola Inc., 602-952-3637.

Apple/IBM Joint System Software Company

Apple Computer Inc. (NASDAQ: AAPL) and IBM (NYSE: IBM) today announced the formation of a new software company they believe will be instrumental in creating the next generation of computers for the mid to late 1990s.

The new company will be jointly owned by Apple and IBM, yet will operate independently so it can meet the needs of the broad industry and customer constituencies.

The joint venture will develop and license an entirely new genre of system software that greatly simplifies computer programming and allows much easier customization of software programs.

The new company’s system will be based entirely on object-oriented technology, a process that greatly simplifies software creation employing reusable building blocks of programming code.

In contrast to current operating systems, which offer object-oriented layers, the joint venture’s technology is being designed from the ground up as a full object-oriented operating environment. This means developers can realize the full potential of object-oriented technology without the programming constraints of operating systems on the market today.

The new company’s technology will be used separately by both Apple and IBM as the core of new products expected in the mid-1990s. New products based on the joint venture’s technology will operate in parallel to, and complement the evolution of, Apple’s and IBM’s existing product lines, (Macintosh, OS/2 and AIX).

Each company plans to offer compatibility between future joint venture products and their current products, allowing users to leverage their current investments in software.

According to the companies, the joint venture company is structured to encourage widespread industry adoption of this operating system platform, providing customers with a vast array of exciting new applications and capabilities.

The new company will openly license its software technology to other system vendors, thereby broadening its availability. The operating environment is planned to be “platform independent”, meaning it will work on many different kinds of hardware platforms, such as IBM’s RISC Power architecture, Motorola’s 680X0, and Intel’s 80X86.

“The next major era of computing must focus on meeting the needs of the developer. Object-oriented technology is the driving force behind this shift, and the new company is well on the way to delivering the solution,” said John Sculley, Apple’s chairman and chief executive officer.

CONTACT: Brooke Cohan of Apple Computer Inc., (408) 974-3019; or David Harrah of IBM, (914) 642-5455.

Apple/IBM Multimedia Venture

Apple Computer Inc. (NASDAQ: AAPL) and IBM Corp. (NYSE: IBM) today announced the formation of an independent, joint venture company that will catalyze the development of exciting new multimedia technologies and products.

The new company will develop, license, and make available specifications and technologies to promote the exchange of information such as sound, graphics, video, text, and animation across a variety of computing and consumer electronic devices.

The joint venture company intends to license its future specifications to those companies developing multimedia products, including Apple and IBM. Apple and IBM will continue to independently develop and market their own multimedia products. Both companies expect that the technologies and products offered from the joint venture will enhance Apple’s and IBM’s future multimedia efforts.

Among other activities, the new venture will develop and promote data formats - that are independent of the computer system used-in order to allow developers to concentrate on multimedia applications that will play on a wide variety of platforms from many different vendors.

“We believe that multimedia technology will be the cornerstone for the next generation of computing,” said Dr. David Nagel, vice president of Apple’s advanced technology group and acting general manager of Apple’s consumer products division.

“Animation, video, and sound will proliferate throughout new interactive applications in much the same way as graphics and text do today. The new company will provide a basis of technology for the industry to build upon and will prove to be a springboard for exciting new developer innovations across the education, business, home, and entertainment markets.”

“Through this joint venture, IBM and Apple will contribute their experience in multimedia computing to aid the growth of this rapidly changing field,” said Lucie Fjeldstad, IBM vice president and president of the Multimedia and Education Division.

“With this organization, we will be able to more quickly and cost-effectively deliver platform-independent multimedia technologies that will enable multimedia content providers to thrive.”

Apple and IBM will contribute resources, as well as license their multimedia technology to the new venture. The new venture’s board of directors will be composed of an equal number of Apple and IBM representatives and will name the company’s executive staff at a later date. The new company will be headquartered in the San Francisco Bay Area.

CONTACT: Patty Tulloch of Apple Computer Inc., (408) 974-5449; or Jim Keller of IBM, (914) 642-5472.

Apple/IBM Open-Systems Platform

Apple Computer Inc. (NASDAQ: AAPL) and IBM Corp. (NYSE: IBM) today announced a software licensing agreement that will allow for the establishment of PowerOpen, an open-systems environment that will provide customers and developers an easy-to-use, standards-based, high-performance platform.

A future release of IBM’s standards-based AIX operating system, based on the Open Software Foundation’s OSF/1 operating system, will be combined with the world-class, easy-to-use Macintosh interface provided by Apple’s UNIX offering A/UX.

This new operating system will run on the Power (Performance Optimization with Enhanced RISC) architecture, as well as the PowerPC architecture announced today by Apple, IBM, and Motorola.

The PowerOpen technologies will be licensed to other vendors. Apple and IBM each will use PowerOpen in future versions of their respective UNIX implementations, A/UX and AIX.

Both Apple’s and IBM’s RISC hardware lines will support the PowerOpen environment, giving customers access to the broadest set of applications on any UNIX-based open-systems platform, including the thousands of AIX and Macintosh applications.

The new PowerOpen environment will provide customers with a highly scalable, standards-based, open-systems architecture ranging from desktop personal computers to very large network servers. Customers will have the choice of acquiring the Macintosh user interface, as well as the OSF/Motif interface, from both Apple and IBM.

Additionally, customers will be able to preserve their application investments as current AIX, A/UX, and Macintosh applications will be supported in the PowerOpen environment.

The PowerOpen environment combines the best of both companies’ current UNIX products. It makes use of the new PowerPC hardware, which is an architecture based on IBM’s acclaimed RISC System/6000 and IBM’s powerful AIX operating system.

In addition, Apple’s A/UX provides an easy-to-use, integrated Macintosh UNIX solution. Apple and IBM each plan to make their PowerOpen products conform to major industry standards, such as POSIX and X/Open.

Software developers will benefit from the new high-volume business opportunity offered them by the PowerOpen environment. Application developers will benefit from access to both A/UX and AIX on a single hardware platform with no need to recompile. In-house developers will benefit from the support of both companies and the wealth of development tools available.

CONTACT: Jackie Promes of Apple Computer Inc., (408) 974-3609; or Judy Radlinsky of IBM, (914) 642-4634.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Chromium 45.0.2454.85 - Fast and stable...
Chromium is an open-source browser project that aims to build a safer, faster, and more stable way for all Internet users to experience the web. Version 45.0.2454.85: Note: Does not contain the "... Read more
OmniFocus 2.2.5 - GTD task manager with...
OmniFocus helps you manage your tasks the way that you want, freeing you to focus your attention on the things that matter to you most. Capturing tasks and ideas is always a keyboard shortcut away in... Read more
iFFmpeg 5.7.1 - Convert multimedia files...
iFFmpeg is a graphical front-end for FFmpeg, a command-line tool used to convert multimedia files between formats. The command line instructions can be very hard to master/understand, so iFFmpeg does... Read more
VOX 2.6 - Music player that supports man...
VOX is a beautiful music player that supports many filetypes. The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features and support for all... Read more
Box Sync 4.0.6567 - Online synchronizati...
Box Sync gives you a hard-drive in the Cloud for online storage. Note: You must first sign up to use Box. What if the files you need are on your laptop -- but you're on the road with your iPhone? No... Read more
Carbon Copy Cloner 4.1.4 - Easy-to-use b...
Carbon Copy Cloner backups are better than ordinary backups. Suppose the unthinkable happens while you're under deadline to finish a project: your Mac is unresponsive and all you hear is an ominous,... Read more
OmniGraffle Pro 6.3.1 - Create diagrams,...
OmniGraffle Pro helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use... Read more
Monosnap 3.1.2 - Versatile screenshot ut...
Monosnap lets you capture screenshots, share files, and record video and .gifs! Capture: Capture full screen, just part of the screen, or a selected window Make your crop area pixel perfect with... Read more
Alfred 2.7.2 - Quick launcher for apps a...
Alfred is an award-winning productivity application for OS X. Alfred saves you time when you search for files online or on your Mac. Be more productive with hotkeys, keywords, and file actions at... Read more
Microsoft Remote Desktop 8.0.19 - Connec...
With Microsoft Remote Desktop, you can connect to a remote PC and your work resources from almost anywhere. Experience the power of Windows with RemoteFX in a Remote Desktop client designed to help... Read more

We're Sorry to Report that Moonrise...
Moonrise is a very promising-looking, Pokemon-esque monster collecting and battling game that we were really looking forward to reviewing, but unfortunately it looks like that's never going to happen. [Read more] | Read more »
The Latest Update for The Sims FreePlay...
Commerce has gotten a little more active with the newest update for The Sims FreePlay, making Sunset Mall more of a hangout than ever before. [Read more] | Read more »
This Week at 148Apps: August 24-28, 2015
The Apps of August With 148Apps How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you're looking for. The ones we love become Editor’s Choice, standing out... | Read more »
NASCAR in Real Racing 3? Sure, Why Not?
I have to give Firemonkeys credit - it's very cool of them to add NASCAR to Real Racing 3 via an update rather than making a separate game for it. But that's a different discussion for another time; for now let's sit back and enjoy driving in... | Read more »
The nuyu is an Inexpensive Activity Moni...
Today, Health o Meter nuyu has announced a series of health and fitness-related products, including the aforementioned activity monitor along with a wireless scale. All at a decent pricepoint, no less. [Read more] | Read more »
The Makers of Overkill are Trying Someth...
Craneballs, the studio responsible for the Overkill series, is taking a little break from all that violence (a little break) to bring us Cube Worm - a 3D take on one of the most classic PC/calculator games in existence. [Read more] | Read more »
The Sandbox Welcomes Cutethulu in its La...
Another month, another update to Pixowl's The Sandbox. This time players can say hello to "Cutethulu" - an adorable little rendition of perhaps the most well known (and infamous) of the Elder Gods. [Read more] | Read more »
ReBoard: Revolutionary Keyboard (Utilit...
ReBoard: Revolutionary Keyboard 1.0 Device: iOS Universal Category: Utilities Price: $1.99, Version: 1.0 (iTunes) Description: Do everything within the keyboard without switching apps! If you are in WhatsApp, how do you schedule a... | Read more »
Tiny Empire (Games)
Tiny Empire 1.1.3 Device: iOS Universal Category: Games Price: $2.99, Version: 1.1.3 (iTunes) Description: Launch cannonballs and blow tiny orcs into thousands of pieces in this intuitive fantasy-themed puzzle shooter! Embark on an... | Read more »
Astropad Mini (Productivity)
Astropad Mini 1.0 Device: iOS iPhone Category: Productivity Price: $4.99, Version: 1.0 (iTunes) Description: *** 50% off introductory price! ​*** Get the high-end experience of a Wacom tablet at a fraction of the price with Astropad... | Read more »

Price Scanner via MacPrices.net

eFileCabinet Announces SMB Document Managemen...
Electronic document management (EDM) eFileCabinet, Inc., a hosted solutions provider for small to medium businesses, has announced that its SecureDrawer and eFileCabinet Online services will be... Read more
WaterField Designs Unveils American-Made, All...
San Francisco’s WaterField Designs today unveiled their all-leather Cozmo 2.0 — an elegant attach laptop bag with carefully-designed features to suit any business environment. The Cozmo 2.0 is... Read more
Apple’s 2015 Back to School promotion: Free B...
Purchase a new Mac or iPad at The Apple Store for Education and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free,... Read more
128GB MacBook Airs on sale for $100 off MSRP,...
B&H Photo has 11″ & 13″ MacBook Airs with 128GB SSDs on sale for $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 11″ 1.6GHz/128GB MacBook Air: $799.99, $100 off MSRP... Read more
13-inch 2.5GHz MacBook Pro (refurbished) avai...
The Apple Store has Apple Certified Refurbished 13″ 2.5GHz MacBook Pros available for $829, or $270 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.... Read more
27-inch 3.2GHz iMac on sale for $1679, save $...
B&H Photo has the 27″ 3.2GHz iMac on sale for $1679.99 including free shipping plus NY sales tax only. Their price is $120 off MSRP. Read more
Apple and Cisco Partner to Deliver Fast-Lane...
Apple and Cisco have announced a partnership to create a “fast lane” for iOS business users by optimizing Cisco networks for iOS devices and apps. The alliance integrates iPhone with Cisco enterprise... Read more
Apple offering refurbished 2015 13-inch Retin...
The Apple Store is offering Apple Certified Refurbished 2015 13″ Retina MacBook Pros for up to $270 (15%) off the cost of new models. An Apple one-year warranty is included with each model, and... Read more
Apple refurbished 2015 MacBook Airs available...
The Apple Store has Apple Certified Refurbished 2015 11″ and 13″ MacBook Airs (the latest models), available for up to $180 off the cost of new models. An Apple one-year warranty is included with... Read more
21-inch iMacs on sale for up to $120 off MSRP
B&H Photo has 21″ iMacs on sale for up to $120 off MSRP including free shipping plus NY sales tax only: - 21″ 1.4GHz iMac: $999.99 $100 off - 21″ 2.7GHz iMac: $1199.99 $100 off - 21″ 2.9GHz iMac... Read more

Jobs Board

Simply Mac *Apple* Specialist- Repair Techn...
Simply Mac is the greatest premier retailer of Apple products expertise in North America. We're looking for dedicated individuals to provide personalized service and Read more
Simply Mac *Apple* Specialist- Service Repa...
Simply Mac is the greatest premier retailer of Apple products expertise in North America. We're looking for dedicated individuals to provide personalized service and Read more
*Apple* Desktop Analyst - KDS Staffing (Unit...
…field and consistent professional recruiting achievement. Job Description: Title: Apple Desktop AnalystPosition Type: Full-time PermanentLocation: White Plains, NYHot Read more
Simply Mac- *Apple* Specialist- Store Manag...
Simply Mac is the largest premier retailer for Apple products and solutions. We're looking for dedicated individuals with a passion to simplify and enhance the Read more
*Apple* Evangelist - JAMF Software (United S...
The Apple Evangelist is responsible for building and cultivating strategic relationships with Apple 's small and mid-market business development field teams. This Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.