TweetFollow Us on Twitter

OOP World
Volume Number:7
Issue Number:9
Column Tag:Developer's Forum

OOP in a non-OOP World

By Steve Sheets, Herndon, VA

[The following article was based on a presentation at the 1990 MacWorld conference in Boston. The speech was given as part of a panel discussion on Object Oriented Programming.]

OOP in a non-OOP World.

“Object Oriented Programming.” These words congure up images of new programming langauges like Smalltalk and C++. Visions of programmers everywhere, throwing out their old compilers and sample code, and starting to program exclusively in an Object Oriented Programming Language are called to mind. Jokes about those who can only program in C or Pascal (“how many Pascal Programmer does it take...”) begin to appear.

Time will tell if the above situations are more spoof than prediction. However, the thinking that inspired them has a very specific fallacy that I would like to address. First, let it be known that I am one of the world’s biggest fans of Object Oriented Programming. I honestly believe that object oriented programming is likely to become the next step in the evolution of programming languages. However, I do not agree that this next step in programming style will be the exclusive domain of the new Object Oriented Programming Langauges. This article intends to show how to make use of object oriented techniques while programming in a non-object-oriented environment. It is possible to use the ideas contained in Object Oriented Programming Languages without using the traditional object oriented constructs like objects, classes, inheritances, or methods. To understand how to go about using the techniques, but not the items, a little history lesson is in order. Even though this lesson is on a slightly different subject, it does have a point.

Back in the long ago, when Computers were first created and introduced to the swarms of eager programmers, the majority of the programming languages were line oriented. Languages like Basic and early versions of Fortran and Cobol usually paralleled Assembly language, where almost every line of code did a specific task and every line was followed by another line of code.

The flow of the program was usually from one line to another. The GOTO or Conditional GOTO statements (or their equivalents) were used to control the flow by branching, but in general, the flow was linear. This technique could cause problems. For one thing, a programmer had to understand practically every single line of the code before he could work with any piece of it. Otherwise, he would never know for sure if the portion of the code he was modifying had an effect on some other line of code. If a person were to try to work with code he had not created, he would likely have to spend a great deal of time studying it before he could work with it.

A second, nastier problem with the linear flow arrangement became apparent as programs became more complex. A simple piece of code might be modified again and again, with different branches at many points in the code. Soon programmers started getting Spaghetti Code, where the code was so complex, and the flow so strange, that no one, perhaps not even the original programmer, could understand how the code worked.

To solve this problem, more Procedural oriented languages were introduced. Languages like Pascal, C, and later expanded versions of line oriented languages were given syntax and commands that allowed a programmer to divide the code into more manageable procedures. People stated talking about the joys of this new Procedural Programming style.

Now a interesting thing started happening. Programmers who used the procedural languages, and who learned the joy of procedural programming, would sometimes still have to program using the older languages. However, they had gotten used to the advantages of the newer languages. So they added some of those new ideas to their programs, even though they were using the old languages. They wrote the programs so that they had separate subroutines and functions. Even Basic could be written in this procedural style, once the programmer understood the concept.

Notice that just because a program is written in a good procedural base programming language, it does not necessarily follow that the program is good code. Some of the worst examples of spaghetti code have been written in the so called higher level languages. These languages just made it easier to learn a new idea, like procedural programming. The languages helped to teach programmers good programming habits. Once the style was learned, it was not necessary to use the new language or features in order to implement the technique.

That’s the end of the history lesson. Now, to come back to the present; nearly everyone has been exclaiming the joys of these new Object Oriented Programming Languages. Notice any possible parallel to my history lesson? Just like those who years ago promoted Procedural Programming, they are right. There are many benefits to using object oriented programming. This new type of programming will allow you to code better. But you do not have to use Smalltalk or C++ or Object Pascal in order to implement the benefits of object oriented programming.

Many programmers would probably like to use an object oriented approach, or at least they would be interested in learning about it. However, these people may be unable, for perfectly valid reasons, to start using an Object Oriented Programming Language today. Many may have to work in a language specified by their company, or one that is specified by their job contract. Some may have to work on a computer that does not have a Object Oriented Programming Language. Or some might have to program with co-workers who have not yet “seen the light” of Object Oriented Programming. And many may have already invested a large amount of time and energy a piece of non-object-oriented code, resources they might not have to reinvest in order to convert over to an object oriented approach.

That last reason was the one that kept me from using an Object Oriented Programming Language on my project, America Online. There was already an Alpha version of the code written in Think Pascal, without Object extensions. Neither MacApp or any other Object Oriented Programming Language was an option for America Online when I came onto the project. While there is almost nothing left of the original Alpha code in the current version of America Online, there never was a time when we could take the time that would have been needed to convert the entire code to use Object Pascal extensions or MacApp. So instead, what we did was to look at various parts of America Online and decided what we could improve using what we had learned about America Online.

Since I’m going to refer frequently to my project in this article, perhaps I’d better give you a little information about it. For those who are not familiar with it, America Online is a telecommunication service which connects our host mainframe to personal computers using proprietary protocols and software. In my case, we are using Macintoshes connected over a serial modem line. Using a low-level protocol, packets of data are transferred, error free, from the host to the Mac or visa versa. When a data packet comes in, the first few bytes of data designate what task that packet is intended to preform. A group of tasks related to a specific online function is called an “Engine”. Engines include the Form Engine (to create the windows), the Chat engine (to handle online chat rooms), Async Engine (to handle other actions), File transfer engine (to handle uploads & downloads), the LogOn Engine (to handle the log on process), and the LogOff engine (which handles the log off process).

When a packet of information comes in from the Host, America Online has to decide which engine handles that packet. Originally, America Online used procedural styles. Each Engine had a Packet Handling routine that decided whether or not that packet was handled by that engine. If it did, the packet was handled and the function returned TRUE. If it did not, the function did nothing but return FALSE. Every engine accessed the global variable space of the program in order to store states.

The original code segment that parsed a packet looked something like this.

{1}

FUNCTION Form_Engine(thePacket:TDataType);   FORWARD;
FUNCTION Chat_Engine(thePacket:TDataType);   FORWARD;
FUNCTION File_Engine(thePacket:TDataType);   FORWARD;
FUNCTION LogOn_Engine(thePacket:TDataType);  FORWARD;
FUNCTION LogOff_Engine(thePacket:TDataType); FORWARD;

PROCEDURE ParsePacket(thePacket:TDataType);
BEGIN
 IF NOT Form_Engine(thePacket) THEN
 IF NOT Chat_Engine(thePacket) THEN
 IF NOT Async_Engine(thePacket) THEN
 IF NOT File_Engine(thePacket) THEN
 IF NOT LogOn_Engine(thePacket) THEN
 IF NOT LogOff_Engine(thePacket) THEN
 ;
END;

This piece of code just simply bothered me. It looks cumbersome and is difficult to manipulate. Each engine is always called, no matter whether or not the engine is on. There is no sense of which packet might effect what global data. Adding more engines to the code made the code segment even more awkward.

So I decided to apply a few of the techniques that I learned in Object Oriented Programming classes. I created some new data structures. These new structures included a new record type (TEngineRec), a pointer to this record (TEnginePtr) and a handle to the record (TEngineHdl). TEngineRec consisted of a TEngineHdl, a normal data Handle and a ProcPtr.

{2}

TYPE  TEngineRec = RECORD
 EngineData: Handle;
 EngineProc: ProcPtr;
 NextEngine: TEngineHdl;
 END;
 TEnginePtr = ^TEngineRec;
 TEngineHdl = ^TEnginePtr;

For those unfamiliar with ProcPtr, it is a pointer to an actual procedure or function in memory. Depending on your language or development system, it allows the procedure it indicates to be invoked. To do the actual invoking of this procedure, I defined an Inline call that places the correct parameters on the stack and then jumps to the procedure the pointer is aimed at and executes it.

In order to make this code work, I also created one global variable, GEngineList, a TEngineHdl type.

VARGEngineList: TEngineHdl;

Obviously the idea was to try to create a linked list of Engines. GEngineList points to the first Engine in the list, and each engine points to the next one. A set of routines to add and subtract Engines to the the list was also needed. I therefore declare the following call.

{3}

FUNCTION AddEngine(theProc:ProcPtr;theData:Handle):TEngineHdl;
FORWARD;

PROCEDURE RemoveEngine(theEngine:TEngineHdl);
FORWARD;

These routines are uses to add and remove an engine from our list of active engines. The AddEngine call would be invoked like this:

{4}

VARtheFormEngine:TEngineHdl;
 theFormData:Handle;

theFormData :=...{Code to initilize data}...

theEngine:=AddEngine(@Form_Engine,theFormData);

Notice that when an engine was added, the pointer was passed to the Engine’s Packet_Handling routine. That routine will be executed later, when a packet comes in.

Now, let us revisit the original piece of code. The original code will pass a packet to all engines until it finds one that wants the packet. The new code only passes packets to engines that have been installed.

{5}

PROCEDURE New_ParsePacket(thePacket:TDataType);
VARHandled:BOOLEAN;
 theList:TEngineHdl;
BEGIN
 Handled:=FALSE;
 theList :=GEngineList;
 WHILE (NOT Handled) and (theList<>NIL) DO BEGIN
   IF Call_To_Proc(thePacket,theList^^.theData, theList^^.theProc)
 THEN Handled:=TRUE
 ELSE theList:=theList^^.NextEngine
 END;
END;

Call_To_Proc is a glue routine that actually jumps to the Procedure pointed to at theList^^.theProc with thePacket and theList^^.theData as parameters.

Now, imagine what happens during a normal logon sequence. As a user first goes online, a LogOn Engine is created. Once the person is completely online, the LogOn Engine is removed and it’s handle and data handle are deallocated from memory. Then the Forms Engine and the Async engines are added to the Engine List. These Engines normally run for the life of an online session to handle most normal forms and asynchronous events.

At some point the user might decide to go to a Chat room. The Chat engine is added when, and only when, the user enters a Chat room. When he leaves the Chat room, the engine is removed. The same can happen to a File transfer engine.

Some of the advantages of this approach become apparent if you consider how we can use the new code to create new situations. Since the data for each engine is completely contained in that engines data handle, the protocol could be changed so that a user can be in more than one chat room at the same time. This would mean a chat room packet would have to have some information in it to determine whether it pertained to room “A” or room “B”, but that information would only require a couple of bytes of data and would be easy to include.

There is no reason why File transfer, or any other engine that could be conceived, could not be added and invoked any number of times, at any point in an online session. This gives us an amazingly powerful online asynchronous environment. What we are really seeing is an example of the Object Oriented concept of encapsulation of data and the concept of instance of an object.

More than one instance can easily be added to the code at any time. Until an instance is added, additional memory need not be allocated. If an engine is changed, or even if a new one is added, only routines related to the new engine need to be added. The parser code segment used to send a packet to the correct engine is never changed.

I have always considered Data Encapsulation and Instance of objects to be two of the three most important ideas associated with Object Oriented Programming. The third important idea is that of Inheritance. And this function of an Object Oriented Programming Language can be adopted to non-Object Oriented Programming Languages, too.

Actually we are already halfway there in our example. ProcPtrs can be manipulated so that certain data structures have pointers to some procedures, while other instances use other procedures. This simulates the idea that a method can be overridden or inherited. To see this more easily, lets consider another example that has ProcPtrs.

America Online has a very complete Forms engine that allows us to create almost any form using packets sent from the host. Each form packet has information describing windows and different fields on these windows. Different field types that can be on a window might include buttons, icons, pictures, non-editable text, editable text, lists, and so on. All the fields have certain tasks that they have to be able to perform. For example, each field must be able to be drawn, it must be able to handle a mousedown in it’s area, it must be able to be hilited, it must be able to handle a keystroke, it must be able to invert itself and it must have an action associated with it. Following this idea, a field data structure might look like this.

{6}

FieldRec = RECORD
  fArea : Rect;
  fActionNum : INTEGER;
  fText: Str255;
  fData : Handle;
  pMouseDown,pUpdate,pActivate,pHilite,pKeydown,pAction : ProcPtr;
 END;

FieldRec = ^ FieldPtr;
FieldHdl = ^FieldPtr;

Besides the data, a number of ProcPtrs are declared, one for each major task. Some of the tasks might be do nothing tasks. For instance, a non-editable text field would ignore keystrokes, or a picture would not need to have an action associated with it. Others are more specific for the given field type (the keystroke routine for an editable text field).

For example, when the window needs to be updated, the code might find the field list for that window. Then it would one by one cycle through each of the fields, invoking the draw command so that that portion of the window is drawn. That code would look something like the following example. Notice if the ProcPtr is nil, that means there is a do-nothing task, and it should be skipped.

{7}

PROCEDURE UpdateDisplay(theDisplay:DisplayHdl);
VAR theField:FieldHdl;
BEGIN
 theField:=theDisplay^^.FirstField;
 WHILE (theField<>NIL) DO BEGIN
   IF theField^^.pUpdate<>NIL
   THEN Invoke_Update(theField,theField^^.pUpdate);
   theField:=theField^^.NextField;
 END;
END;

If a mousedown occurs, a similar scan is done. In that case, each field is checked to see if the mousedown occurs in it. The Mousedown ProcPtr will only be invoked if the mousedown has occurred in the relevant field. Notice that no matter which type of field is used, these pieces of code will never change.

Somewhere in the code, there will be a segment of code that creates these fields; this procedure is called New_Field. Each kind of field will have its own declaration section in the procedure. For example, a picture might look like this.

{8}

FUNCTION New_Field(theKind:INTEGER;
 theBox:Rect;
 theID:INTEGER):FieldHdl;
VAR theField:FieldHdl;
BEGIN
 ...
 CASE Kind OF
 ...
 kPicture: BEGIN
   theField^^.fArea:=theBox;
   theField^^.fData:=GetPicture(theID);
   ...
   theField^^.pUpdate:=@Draw_Pic_Field;
   theField^^.pHilite:=@Invert_Area_Field;
   theField^^.pAction:=NIL;
 ....
 END;
 OTHERWISE
 New_Field:=theField;
END;

You can see that this kind field basically does nothing but draw itself. A more interesting kind of field might be a clickable Icon field.

{9}

 kClickIcon: BEGIN
   theField^^.fArea:=theBox;
   theField^^.fAction:=theAction;
   theField^^.fData:=GetIcon(theID);
   ...
   theField^^.pUpdate:=@Draw_Icon_Field;
   theField^^.pHilite:=@Invert_Icon_Mask_Field;
   theField^^.pAction:=Do_Action_Number;
   theField^^.pMouseDown:=@Track_Invert;
   ....
 END;

This type of field has it’s own draw and invert calls. It also uses the Track_Invert call in order to handle a mousedown. That call keeps track of whether or not the mouse is inside the field area. It invokes the Invert ProcPtr repeatedly to hilite or unhilite the field depending on if the mouse is in or out of the area. If the user releases the button while the mouse is over the field, that call invokes the Action ProcPtr. The action ProcPtr is the most generic one, the Do_Action_Number procedure which does an action defined in the ActionNumber field.

If an entirely new kind of field needs to be created, say for example a clickable Picture, some of the previously defined routines could be used (inherited) to define this kind of object. This code would be added to the new field.

{10}

 kClickPict: BEGIN
 theField^^.fArea:=theBox;
 theField^^.fAction:=theAction;
 theField^^.fData:=GetPicture(theID);
 ...
 theField^^.pUpdate:=@Draw_Pic_Field;
 theField^^.pHilite:=@Invert_Area_Field;
 theField^^.pAction:=Do_Action_Number;
 theField^^.pMouseDown:=@Track_Invert;
 ....
 END;

We have created a new type of field, with it’s own specific appearance and function, without adding any new code except for the creation routine. Even if we had to create a new field with a new special task, (such as a new way to handle drawing,) only a single new procedure would need to be written (in this case, Draw_Bitmap_Icon). We can use the old procedures/tasks for the rest of the new field.

Notice that this Clickable PICT field is related to a non-Clickable PICT field. These fields don’t quite function as a superclass and a subclass, but there is a relationship involved. This might not be true inheritance, but it sure does make it easier to create new fields when they are needed.

Inheritance, instancing of objects and data encapsulation are possibly the three most important ideas in object oriented programming, and they have all been simulated in a non-object-oriented procedural language. And I would like to add that this this is not merely sample code that is never used in a real-world application. These three ideas are used over and over again inside of America Online.

The code would have never been designed the way it was if I had not aware of the object oriented concepts and had not seen them used in a object oriented world. America Online is a better product because of the object oriented lessons learned. The code is more flexible, easier to work with and more powerful. Even if a programmer is never to use MacApp in a major project, or he is never to use an Object Oriented Programming Language in a job, the project or job he is working on, the code he creates may be better if he uses the object oriented concepts he learns.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Macs Fan Control 1.3.1.0 - Monitor and c...
Macs Fan Control allows you to monitor and control almost any aspect of your computer's fans, with support for controlling fan speed, temperature sensors pane, menu-bar icon, and autostart with... Read more
NetShade 6.3.1 - Browse privately using...
NetShade is an anonymous proxy and VPN app+service for Mac. Unblock your Internet through NetShade's high-speed proxy and VPN servers spanning seven countries. NetShade masks your IP address as you... Read more
Dragon Dictate 4.0.7 - Premium voice-rec...
With Dragon Dictate speech recognition software, you can use your voice to create and edit text or interact with your favorite Mac applications. Far more than just speech-to-text, Dragon Dictate lets... Read more
Persecond 1.0.2 - Timelapse video made e...
Persecond is the easy, fun way to create a beautiful timelapse video. Import an image sequence from any camera, trim the length of your video, adjust the speed and playback direction, and you’re done... Read more
GIMP 2.8.14p2 - Powerful, free image edi...
GIMP is a multi-platform photo manipulation tool. GIMP is an acronym for GNU Image Manipulation Program. The GIMP is suitable for a variety of image manipulation tasks, including photo retouching,... Read more
Sandvox 2.10.2 - Easily build eye-catchi...
Sandvox is for Mac users who want to create a professional looking website quickly and easily. With Sandvox, you don't need to be a Web genius to build a stylish, feature-rich, standards-compliant... Read more
LibreOffice 5.0.1.2 - Free, open-source...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
f.lux 36.1 - Adjusts the color of your d...
f.lux makes the color of your computer's display adapt to the time of day, warm at night and like sunlight during the day. Ever notice how people texting at night have that eerie blue glow? Or wake... Read more
VirtualBox 5.0.2 - x86 virtualization so...
VirtualBox is a family of powerful x86 virtualization products for enterprise as well as home use. Not only is VirtualBox an extremely feature rich, high performance product for enterprise customers... Read more
File Juicer 4.43 - Extract images, video...
File Juicer is a drag-and-drop can opener and data archaeologist. Its specialty is to find and extract images, video, audio, or text from files which are hard to open in other ways. In computer... Read more

ReBoard: Revolutionary Keyboard (Utilit...
ReBoard: Revolutionary Keyboard 1.0 Device: iOS Universal Category: Utilities Price: $1.99, Version: 1.0 (iTunes) Description: Do everything within the keyboard without switching apps! If you are in WhatsApp, how do you schedule a... | Read more »
Tiny Empire (Games)
Tiny Empire 1.1.3 Device: iOS Universal Category: Games Price: $2.99, Version: 1.1.3 (iTunes) Description: Launch cannonballs and blow tiny orcs into thousands of pieces in this intuitive fantasy-themed puzzle shooter! Embark on an... | Read more »
Astropad Mini (Productivity)
Astropad Mini 1.0 Device: iOS iPhone Category: Productivity Price: $4.99, Version: 1.0 (iTunes) Description: *** 50% off introductory price! ​*** Get the high-end experience of a Wacom tablet at a fraction of the price with Astropad... | Read more »
Emo Chorus (Music)
Emo Chorus 1.0.0 Device: iOS Universal Category: Music Price: $1.99, Version: 1.0.0 (iTunes) Description: Realistic Choir simulator ranging from simple Chorus emulation to full ensemble Choir with 128 members. ### introductory offer... | Read more »
Forest Spirit (Games)
Forest Spirit 1.0.5 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.5 (iTunes) Description: | Read more »
Ski Safari 2 (Games)
Ski Safari 2 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: The world's most fantastical, fun, family-friendly skiing game is back and better than ever! Play as Sven's sister Evana, share... | Read more »
Lara Croft GO (Games)
Lara Croft GO 1.0.47768 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.47768 (iTunes) Description: Lara Croft GO is a turn based puzzle-adventure set in a long-forgotten world. Explore the ruins of an ancient... | Read more »
Whispering Willows (Games)
Whispering Willows 1.23 Device: iOS Universal Category: Games Price: $4.99, Version: 1.23 (iTunes) Description: **LAUNCH SALE 50% OFF** - Whispering Willows is on sale for 50% off ($4.99) until September 9th. | Read more »
Calvino Noir (Games)
Calvino Noir 1.1 Device: iOS iPhone Category: Games Price: $3.99, Version: 1.1 (iTunes) Description: The film noir stealth game. Calvino Noir is the exploratory, sneaking adventure through the 1930s European criminal underworld.... | Read more »
Angel Sword (Games)
Angel Sword 1.0 Device: iOS Universal Category: Games Price: $6.99, Version: 1.0 (iTunes) Description: Prepare to adventure in the most epic full scale multiplayer 3D RPG for mobile! Experience amazing detailed graphics in full HD.... | Read more »

Price Scanner via MacPrices.net

iPad Air 2 on sale for up to $100 off MSRP
Best Buy has iPad Air 2s on sale for up to $100 off MSRP on their online store for a limited time. Choose free shipping or free local store pickup (if available). Sale prices available for online... Read more
MacBook Airs on sale for $100 off MSRP
Best Buy has MacBook Airs on sale for $100 off MSRP on their online store. Choose free shipping or free local store pickup (if available). Sale prices for online orders only, in-store prices may vary... Read more
Big Grips Lift Handle For iPad Air and iPad A...
KEM Ventures, Inc. which pioneered the extra-large, super-protective iPad case market with the introduction of Big Grips Frame and Stand in 2011, is launching Big Grips Lift featuring a new super-... Read more
Samsung Launches Galaxy Tab S2, Its Most Powe...
Samsung Electronics America, Inc. has announced the U.S. release of the Galaxy Tab S2, its thinnest, lightest, ultra-fast tablet. Blending form and function, elegant design and multitasking power,... Read more
Tablet Screen Sizes Expanding as iPad Pro App...
Larger screen sizes are gaining favor as the tablet transforms into a productivity device, with shipments growing 185 percent year-over-year in 2015. According to a new Strategy Analytics’ Tablet... Read more
Today Only: Save US$50 on Adobe Elements 13;...
Keep the memories. lose the distractions. Summer’s winding down and it’s time to turn almost perfect shots into picture perfect memories with Elements 13. And get the power to edit both photos and... Read more
1.4GHz Mac mini on sale for $449, save $50
Best Buy has the 1.4GHz Mac mini on sale for $50 off MSRP on their online store. Choose free shipping or free local store pickup (if available). Price for online orders only, in-store price may vary... Read more
12-inch 1.1GHz Gold MacBook on sale for $1149...
B&H Photo has the 12″ 1.1GHz Gold Retina MacBook on sale for $1149.99 including free shipping plus NY sales tax only. Their price is $150 off MSRP, and it’s the lowest price available for this... Read more
27-inch 3.3GHz 5K iMac on sale for $1849, sav...
Best Buy has the 27″ 3.3GHz 5K iMac on sale for $1849.99. Their price is $150 off MSRP, and it’s the lowest price available for this model. Choose free shipping or free local store pickup (if... Read more
Worldwide Tablet Shipments Expected to Declin...
Does Apple badly need a touchscreen convertible/hybrid laptop MacBook? Yes, judging from a new market forecast from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker, which... Read more

Jobs Board

*Apple* Music, Business Operations - Apple (...
**Job Summary** This role in Apple Music and in iTunes is working with…the songs that we all enjoy listening to in Apple Music. Your job will be to work wit Read more
Hardware Systems Integration Engineer - *App...
**Job Summary** We are seeking an enthusiastic electrical engineer for the Apple Watch team. This is a design engineering position that entails working with Read more
Engineering Project Manager - *Apple* TV -...
**Job Summary** The iTunes Apps project management team oversees iTunes, Apple TV, DRM and iOS Applications. We are looking for a project manager to help manage and Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail Online Store: Customer Insigh...
**Job Summary** Apple Retail (Online Store) is seeking an experienced e-commerce analytics professional to join the Customer Insights Team. The Web e-Commerce Analyst Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.