TweetFollow Us on Twitter

Blue Apples
Volume Number:7
Issue Number:9
Column Tag:Letters

Blue Apples

By Kirk Chase, Editor

Apple/IBM Announcement

Apple and IBM Outline Technology Initiatives for the 1990s

SAN JOSE, California--July 3, 1991--Apple Computer, Inc. and IBM will work to create powerful new open system software platforms for the 1990s, according to a letter of intent signed today by both companies. The companies will develop and market new technologies which both Apple and IBM will integrate into existing and future products, as well as offer for use on other vendors’ computers.

The letter of intent covers four areas of general understanding:

1.) Joint venture for object-oriented software. Apple and IBM intend to create a new open system software platform that will be based on object-oriented technology. The new platform will offer major new user and system functionality, while greatly simplifying the process of application programming. It will span a wide range of computing platforms--from laptop computers to large servers--and is expected to run on major industry hardware platforms, including Intel’s x86, Motorola’s 680X0, and IBM’s RISC System/6000 POWER architecture. Apple and IBM intend to use object-oriented technology in future product offerings, as well as in current operating systems, assuring that applications written for current operating systems, including AIX, OS/2 and Macintosh, will run in these new environments.

In order to implement this plan, Apple and IBM will form a new system software company to be jointly owned and independently managed. The software will be offered for sale for both IBM and Apple computers. Additionally, it will be marketed widely by the new company for use on other vendors’ systems.

2.) Apple Macintosh computer integration into IBM’s enterprise systems. IBM and Apple plan to work together to further integrate Macintosh into the client/server enterprise environment in two ways. First, Apple and IBM will develop, market, and support networking and communications products that will further extend the ability of the Apple Macintosh computer to operate in the IBM enterprise environment. Second, IBM and Apple will develop and market an enhanced AIX (IBM’s industry-standard UNIX operating system) that combines the best of IBM’s open systems with Macintosh and its thousands of user-oriented productivity applications. The enhanced AIX will span the range from desktop workstations to servers, and will offer Macintosh and OSF/Motif user interfaces.

3.) Significant new markets for the IBM POWER RISC architecture. Apple intends to adopt future single-chip implementations of IBM’s RS/6000 POWER architecture--called POWER PC--in future Apple Macintosh personal computers. Both companies will use POWER PC microprocessors in workstations and file servers. Motorola, Inc. and IBM will use their expertise to design and manufacture a new family of world-class POWER PC chips. Motorola will serve as a source to IBM, Apple and other open systems vendors. Motorola intends to market the POWER PC microprocessors in configurations that will target a broad spectrum of systems.

4.) Common multimedia platforms for the industry. IBM and Apple plan to work together to create and license platform- independent software environments that will stimulate widespread industry development of this new technology. New multimedia technology resulting from this effort also will be made available for use on other vendors’ products.

Implementation of the letter of intent is contingent on the execution of definitive contracts. The companies intend to complete the contracts later this year and will release further details only at that time. Products resulting from these agreements are expected to reach the marketplace over the next two to three years.

Contact:

Paul Bergevin

IBM

914-765-6630

Barbara Krause

Apple Computer, Inc.

408-974-3719

Ken Phillips

Motorola, Inc.

602-952-3637

1991 Apple Computer Inc., Apple, and the Apple logo and Macintosh are registered trademarks of Apple Computer Inc. IBM, AIX and OS/2 are registered trademarks of International Business Machines Corporation. POWER and POWER PC are trademarks of International Business Machines Corporation. UNIX is a registered trademark of UNIX Laboratories. OSF/Motif is a trademark of Open Software Foundation.

Apple Press Releases

PR Express

7/3/91

Apple/IBM Reaction

Kirk Chase

Anaheim, CA

Interesting press release? After looking at some of the comments on bulletin boards, I find that there is a lot of animosity towards Microsoft, IBM, and even Apple.

Many perceive this as a move against Microsoft and Bill Gates. They feel Microsoft as the one keeping technology down. By having a near strangle hold on operating systems, they keep us in out-dated technology until they can find some kludge to extend the life of its operating system that is already on total life support. What about the quality of living?

And Microsoft has been the target for application complaints. Just now, Microsoft has been making their products more Mac-like, but it took Windows to move them in that direction. Not to mention that the price of a couple of their products could purchase a Mac makes average users choke (and the Mac was never inexpensive in my book).

I know, I know, some of you will say, “if you don’t like them, don’t use them.” Well, just because I use them, does not mean they do not have significant flaws. I would, and will, gladly use other products that are more realistic in price and user interface as they become available. With XTND technology now legitimate, I will soon be able to use the product of my choice, and change it to some other document structure that has become standard due to the masses rather than its merits.

Still, others feel that Apple is being disloyal by “sleeping with the enemy.” IBM is probably just looking for ways to save its PC market. That was what the Mac was made for-to kill those ugly PCs. Why should we help them? Well, it just happened that Apple has been having a few problems of its own, and IBM has a number of attractive resources to offer.

Others feel this signals the start of the end of the Macintosh. I feel that this is not the case. Apple has done a lot (more than anyone I would say) in making the Mac upward compatible. There is a lot of investment in the Mac, and the agreement looks to take that into account. I believe that the Mac will be around for at least another decade.

Let’s look at a few aspects of the announcement. First, let’s examine the object oriented operating system. This Pink operating system will be portable to many hardware platforms. An object oriented operating system (OO OS) would greatly aid in development and maintenance. It would allow a multitude of input devices such as pens, mice, and tablets to be used with a multitude of screens and printers.

Still, an OO OS will take a lot of time and money to develope. Pink has been in development for a long time now. Apple/IBM have the advantage of looking at the lessons of NeXT. But, after the long system 7 wait, I am not going to be jumping on any bandwagon until I see a little something more concrete--like a few fulfillments of the contracts that haven’t even been made up yet. Yet, I can’t help but feel Apple is giving away one of its golden eggs.

The second aspect of the press release deals with the integration of Macs with IBM mainframes. IBM has long dominated the mainframe market. And I am sure that it is no secret that Apple would love to sink its teeth into that market. After all, it is very hard to have mass appeal with high prices, and it is very hard to be on the leading edge of technology without large revenues, and it is very hard to be a leader if you do not offer the leading edge. In the mainframe market, you can extract blood from your clients because where else are they going to go? Translation for point number two: IBM is giving away one of its golden eggs.

The third aspect is the RISC chips. IBM has a distinct advantage in that area over Apple. Apple knows that in the CPU game, power and speed are critical for winning. RISC looks like the way to go if they want to put out a machine that is more than a small incremental step in the clock cycle. So IBM, along with Motorola,is providing this golden egg.

The fourth point of the press release has to do with multimedia. Two words I am getting tired of seeing, “multimedia” and “hyper”-anything (imagine what I feel like when I see “hyper-multimedia”). Multimedia has some great potential, but it has some severe limitations due to hardware and software constraints. Maybe someday will see, “America’s Funniest Home Multimedia Projects”, but not in the near future. Still, it does need to be worked on if it is ever going to give fruit. It is flashier than artificial intelligence (which I would rather have), and the current players have the money to spend on it. Apple is far ahead of anyone in the multimedia appliance area. This golden egg is from Apple.

So there you have it. An agreement of give and take. IBM is looking to save its PC market and get the right GUI. Apple is looking on trying to increase profits and chart its CPU course for the next decade.

What will become of it? Some say that it is doomed to failure. For one reason, Apple and IBM are two fairly disparate companies. Second, proprietary technology tends to kill things (remember Beta vs. VHS formats?); I know the Mac is this way, but that has been the reason for expensive computers. Thirdly, this is just an agreement. Many look at this as IBM’s operating system of the month. Apple has made many agreements that haven’t revolutionized the world as they thought they would (Apple announcement of TrueType just made Adobe release their type specs and come out with the Adobe Type Manager. Conclusion: we have more accessible Postscript printers and technology, but we still have Postscript.).

On the lighter side, what would you call the new Mac? (a rhetorical question) I have seen “MacBlue”, “IBMac”, “BMac”, “Janus” (after the two-faced god), “Big Red Computer”, and “AIM” (for Apple/IBM machine).

[Please note that this is strictly my editorial opinion. The usual disclaimers of “Not expressly the opinion of the owner of MacTutor” applies.-ed]

 
AAPL
$99.76
Apple Inc.
+2.09
MSFT
$44.08
Microsoft Corpora
+0.45
GOOG
$520.84
Google Inc.
+9.67

MacTech Search:
Community Search:

Software Updates via MacUpdate

Macgo Blu-ray Player 2.10.9.1750 - Blu-r...
Macgo Mac Blu-ray Player can bring you the most unforgettable Blu-ray experience on your Mac. Overview Macgo Mac Blu-ray Player can satisfy just about every need you could possibly have in a Blu-ray... Read more
Apple iOS 8.1 - The latest version of Ap...
The latest version of iOS can be downloaded through iTunes. Apple iOS 8 comes with big updates to apps you use every day, like Messages and Photos. A whole new way to share content with your family.... Read more
TechTool Pro 7.0.5 - Hard drive and syst...
TechTool Pro is now 7, and this is the most advanced version of the acclaimed Macintosh troubleshooting utility created in its 20-year history. Micromat has redeveloped TechTool Pro 7 to be fully 64... Read more
PDFKey Pro 4.0.2 - Edit and print passwo...
PDFKey Pro can unlock PDF documents protected for printing and copying when you've forgotten your password. It can now also protect your PDF files with a password to prevent unauthorized access and/... Read more
Yasu 2.9.1 - System maintenance app; per...
Yasu was originally created with System Administrators who service large groups of workstations in mind, Yasu (Yet Another System Utility) was made to do a specific group of maintenance tasks... Read more
Hazel 3.3 - Create rules for organizing...
Hazel is your personal housekeeper, organizing and cleaning folders based on rules you define. Hazel can also manage your trash and uninstall your applications. Organize your files using a... Read more
Autopano Giga 3.7 - Stitch multiple imag...
Autopano Giga allows you to stitch 2, 20, or 2,000 images. Version 3.0 integrates impressive new features that will definitely make you adopt Autopano Pro or Autopano Giga: Choose between 9... Read more
MenuMeters 1.8 - CPU, memory, disk, and...
MenuMeters is a set of CPU, memory, disk, and network monitoring tools for Mac OS X. Although there are numerous other programs which do the same thing, none had quite the feature set I was looking... Read more
Coda 2.5 - One-window Web development su...
Coda is a powerful Web editor that puts everything in one place. An editor. Terminal. CSS. Files. With Coda 2, we went beyond expectations. With loads of new, much-requested features, a few... Read more
Arq 4.6.1 - Online backup to Google Driv...
Arq is super-easy online backup for the Mac. Back up to your own Google Drive storage (15GB free storage), your own Amazon Glacier ($.01/GB per month storage) or S3, or any SFTP server. Arq backs up... Read more

Latest Forum Discussions

See All

This Week at 148Apps: October 13-17, 201...
Expert App Reviewers   So little time and so very many apps. What’s a poor iPhone/iPad lover to do? Fortunately, 148Apps is here to give you the rundown on the latest and greatest releases. And we even have a tremendous back catalog of reviews; just... | Read more »
Angry Birds Transformers Review
Angry Birds Transformers Review By Jennifer Allen on October 20th, 2014 Our Rating: :: TRANSFORMED BIRDSUniversal App - Designed for iPhone and iPad Transformed in a way you wouldn’t expect, Angry Birds Transformers is a quite... | Read more »
GAMEVIL Announces the Upcoming Launch of...
GAMEVIL Announces the Upcoming Launch of Mark of the Dragon Posted by Jessica Fisher on October 20th, 2014 [ permalink ] Mark of the Dragon, by GAMEVIL, put | Read more »
Interview With the Angry Birds Transform...
Angry Birds Transformers recently transformed and rolled out worldwide. This run-and-gun title is a hit with young Transformers fans, but the ample references to classic Transformers fandom has also earned it a place in the hearts of long-time... | Read more »
Find Free Food on Campus with Ypay
Find Free Food on Campus with Ypay Posted by Jessica Fisher on October 20th, 2014 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
Strung Along Review
Strung Along Review By Jordan Minor on October 20th, 2014 Our Rating: :: GOT NO STRINGSUniversal App - Designed for iPhone and iPad A cool gimmick and a great art style keep Strung Along from completely falling apart.   | Read more »
P2P file transferring app Send Anywhere...
File sharing services like Dropbox have security issues. Email attachments can be problematic when it comes to sharing large files. USB dongles don’t fit into your phone. Send Anywhere, a peer-to-peer file transferring application, solves all of... | Read more »
Zero Age Review
Zero Age Review By Jordan Minor on October 20th, 2014 Our Rating: :: MORE THAN ZEROiPad Only App - Designed for the iPad With its mind-bending puzzles and spellbinding visuals, Zero Age has it all.   | Read more »
Hay Ewe Review
Hay Ewe Review By Campbell Bird on October 20th, 2014 Our Rating: :: SAVE YOUR SHEEPLEUniversal App - Designed for iPhone and iPad Pave the way for your flock in this line drawing puzzle game from the creators of Worms.   | Read more »
My Very Hungry Caterpillar (Education)
My Very Hungry Caterpillar 1.0.0 Device: iOS Universal Category: Education Price: $3.99, Version: 1.0.0 (iTunes) Description: Care for your very own Very Hungry Caterpillar! My Very Hungry Caterpillar will captivate you as he crawls... | Read more »

Price Scanner via MacPrices.net

2013 15-inch 2.0GHz Retina MacBook Pro availa...
B&H Photo has leftover previous-generation 15″ 2.0GHz Retina MacBook Pros now available for $1599 including free shipping plus NY sales tax only. Their price is $400 off original MSRP. B&H... Read more
Updated iPad Prices
We’ve updated our iPad Air Price Tracker and our iPad mini Price Tracker with the latest information on prices and availability from Apple and other resellers, including the new iPad Air 2 and the... Read more
Apple Pay Available to Millions of Visa Cardh...
Visa Inc. brings secure, convenient payments to iPad Air 2 and iPad mini 3as well as iPhone 6 and 6 Plus. Starting October 20th, eligible Visa cardholders in the U.S. will be able to use Apple Pay,... Read more
Textkraft Pocket – the missing TextEdit for i...
infovole GmbH has announced the release and immediate availability of Textkraft Pocket 1.0, a professional text editor and note taking app for Apple’s iPhone. In March 2014 rumors were all about... Read more
C Spire to offer iPad Air 2 and iPad mini 3,...
C Spire on Friday announced that it will offer iPad Air 2 and iPad mini 3, both with Wi-Fi + Cellular, on its 4G+ LTE network in the coming weeks. C Spire will offer the new iPads with a range of... Read more
Belkin Announces Full Line of Keyboards and C...
Belkin International has unveiled a new lineup of keyboard cases and accessories for Apple’s newest iPads, featuring three QODE keyboards and a collection of thin, lightweight folios for both the... Read more
Verizon offers new iPad Air 2 preorders for $...
Verizon Wireless is accepting preorders for the new iPad Air 2, cellular models, for $100 off MSRP with a 2-year service agreement: - 16GB iPad Air 2 WiFi + Cellular: $529.99 - 64GB iPad Air 2 WiFi... Read more
Price drops on refurbished Mac minis, now ava...
The Apple Store has dropped prices on Apple Certified Refurbished previous-generation Mac minis, with models now available starting at $419. Apple’s one-year warranty is included with each mini, and... Read more
Apple refurbished 2014 MacBook Airs available...
The Apple Store has Apple Certified Refurbished 2014 MacBook Airs available for up to $180 off the cost of new models. An Apple one-year warranty is included with each MacBook, and shipping is free.... Read more
Refurbished 2013 MacBook Pros available for u...
The Apple Store has Apple Certified Refurbished 13″ and 15″ MacBook Pros available starting at $929. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.5GHz MacBook Pros (4GB RAM/... Read more

Jobs Board

Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Position Opening at *Apple* - Apple (United...
…customers purchase our products, you're the one who helps them get more out of their new Apple technology. Your day in the Apple Store is filled with a range of Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** At the Apple Store, you connect business professionals and entrepreneurs with the tools they need in order to put Apple solutions to work in their Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** The Apple Store is a retail environment like no other - uniquely focused on delivering amazing customer experiences. As an Expert, you introduce people Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.