TweetFollow Us on Twitter

Blue Apples
Volume Number:7
Issue Number:9
Column Tag:Letters

Blue Apples

By Kirk Chase, Editor

Apple/IBM Announcement

Apple and IBM Outline Technology Initiatives for the 1990s

SAN JOSE, California--July 3, 1991--Apple Computer, Inc. and IBM will work to create powerful new open system software platforms for the 1990s, according to a letter of intent signed today by both companies. The companies will develop and market new technologies which both Apple and IBM will integrate into existing and future products, as well as offer for use on other vendors’ computers.

The letter of intent covers four areas of general understanding:

1.) Joint venture for object-oriented software. Apple and IBM intend to create a new open system software platform that will be based on object-oriented technology. The new platform will offer major new user and system functionality, while greatly simplifying the process of application programming. It will span a wide range of computing platforms--from laptop computers to large servers--and is expected to run on major industry hardware platforms, including Intel’s x86, Motorola’s 680X0, and IBM’s RISC System/6000 POWER architecture. Apple and IBM intend to use object-oriented technology in future product offerings, as well as in current operating systems, assuring that applications written for current operating systems, including AIX, OS/2 and Macintosh, will run in these new environments.

In order to implement this plan, Apple and IBM will form a new system software company to be jointly owned and independently managed. The software will be offered for sale for both IBM and Apple computers. Additionally, it will be marketed widely by the new company for use on other vendors’ systems.

2.) Apple Macintosh computer integration into IBM’s enterprise systems. IBM and Apple plan to work together to further integrate Macintosh into the client/server enterprise environment in two ways. First, Apple and IBM will develop, market, and support networking and communications products that will further extend the ability of the Apple Macintosh computer to operate in the IBM enterprise environment. Second, IBM and Apple will develop and market an enhanced AIX (IBM’s industry-standard UNIX operating system) that combines the best of IBM’s open systems with Macintosh and its thousands of user-oriented productivity applications. The enhanced AIX will span the range from desktop workstations to servers, and will offer Macintosh and OSF/Motif user interfaces.

3.) Significant new markets for the IBM POWER RISC architecture. Apple intends to adopt future single-chip implementations of IBM’s RS/6000 POWER architecture--called POWER PC--in future Apple Macintosh personal computers. Both companies will use POWER PC microprocessors in workstations and file servers. Motorola, Inc. and IBM will use their expertise to design and manufacture a new family of world-class POWER PC chips. Motorola will serve as a source to IBM, Apple and other open systems vendors. Motorola intends to market the POWER PC microprocessors in configurations that will target a broad spectrum of systems.

4.) Common multimedia platforms for the industry. IBM and Apple plan to work together to create and license platform- independent software environments that will stimulate widespread industry development of this new technology. New multimedia technology resulting from this effort also will be made available for use on other vendors’ products.

Implementation of the letter of intent is contingent on the execution of definitive contracts. The companies intend to complete the contracts later this year and will release further details only at that time. Products resulting from these agreements are expected to reach the marketplace over the next two to three years.

Contact:

Paul Bergevin

IBM

914-765-6630

Barbara Krause

Apple Computer, Inc.

408-974-3719

Ken Phillips

Motorola, Inc.

602-952-3637

1991 Apple Computer Inc., Apple, and the Apple logo and Macintosh are registered trademarks of Apple Computer Inc. IBM, AIX and OS/2 are registered trademarks of International Business Machines Corporation. POWER and POWER PC are trademarks of International Business Machines Corporation. UNIX is a registered trademark of UNIX Laboratories. OSF/Motif is a trademark of Open Software Foundation.

Apple Press Releases

PR Express

7/3/91

Apple/IBM Reaction

Kirk Chase

Anaheim, CA

Interesting press release? After looking at some of the comments on bulletin boards, I find that there is a lot of animosity towards Microsoft, IBM, and even Apple.

Many perceive this as a move against Microsoft and Bill Gates. They feel Microsoft as the one keeping technology down. By having a near strangle hold on operating systems, they keep us in out-dated technology until they can find some kludge to extend the life of its operating system that is already on total life support. What about the quality of living?

And Microsoft has been the target for application complaints. Just now, Microsoft has been making their products more Mac-like, but it took Windows to move them in that direction. Not to mention that the price of a couple of their products could purchase a Mac makes average users choke (and the Mac was never inexpensive in my book).

I know, I know, some of you will say, “if you don’t like them, don’t use them.” Well, just because I use them, does not mean they do not have significant flaws. I would, and will, gladly use other products that are more realistic in price and user interface as they become available. With XTND technology now legitimate, I will soon be able to use the product of my choice, and change it to some other document structure that has become standard due to the masses rather than its merits.

Still, others feel that Apple is being disloyal by “sleeping with the enemy.” IBM is probably just looking for ways to save its PC market. That was what the Mac was made for-to kill those ugly PCs. Why should we help them? Well, it just happened that Apple has been having a few problems of its own, and IBM has a number of attractive resources to offer.

Others feel this signals the start of the end of the Macintosh. I feel that this is not the case. Apple has done a lot (more than anyone I would say) in making the Mac upward compatible. There is a lot of investment in the Mac, and the agreement looks to take that into account. I believe that the Mac will be around for at least another decade.

Let’s look at a few aspects of the announcement. First, let’s examine the object oriented operating system. This Pink operating system will be portable to many hardware platforms. An object oriented operating system (OO OS) would greatly aid in development and maintenance. It would allow a multitude of input devices such as pens, mice, and tablets to be used with a multitude of screens and printers.

Still, an OO OS will take a lot of time and money to develope. Pink has been in development for a long time now. Apple/IBM have the advantage of looking at the lessons of NeXT. But, after the long system 7 wait, I am not going to be jumping on any bandwagon until I see a little something more concrete--like a few fulfillments of the contracts that haven’t even been made up yet. Yet, I can’t help but feel Apple is giving away one of its golden eggs.

The second aspect of the press release deals with the integration of Macs with IBM mainframes. IBM has long dominated the mainframe market. And I am sure that it is no secret that Apple would love to sink its teeth into that market. After all, it is very hard to have mass appeal with high prices, and it is very hard to be on the leading edge of technology without large revenues, and it is very hard to be a leader if you do not offer the leading edge. In the mainframe market, you can extract blood from your clients because where else are they going to go? Translation for point number two: IBM is giving away one of its golden eggs.

The third aspect is the RISC chips. IBM has a distinct advantage in that area over Apple. Apple knows that in the CPU game, power and speed are critical for winning. RISC looks like the way to go if they want to put out a machine that is more than a small incremental step in the clock cycle. So IBM, along with Motorola,is providing this golden egg.

The fourth point of the press release has to do with multimedia. Two words I am getting tired of seeing, “multimedia” and “hyper”-anything (imagine what I feel like when I see “hyper-multimedia”). Multimedia has some great potential, but it has some severe limitations due to hardware and software constraints. Maybe someday will see, “America’s Funniest Home Multimedia Projects”, but not in the near future. Still, it does need to be worked on if it is ever going to give fruit. It is flashier than artificial intelligence (which I would rather have), and the current players have the money to spend on it. Apple is far ahead of anyone in the multimedia appliance area. This golden egg is from Apple.

So there you have it. An agreement of give and take. IBM is looking to save its PC market and get the right GUI. Apple is looking on trying to increase profits and chart its CPU course for the next decade.

What will become of it? Some say that it is doomed to failure. For one reason, Apple and IBM are two fairly disparate companies. Second, proprietary technology tends to kill things (remember Beta vs. VHS formats?); I know the Mac is this way, but that has been the reason for expensive computers. Thirdly, this is just an agreement. Many look at this as IBM’s operating system of the month. Apple has made many agreements that haven’t revolutionized the world as they thought they would (Apple announcement of TrueType just made Adobe release their type specs and come out with the Adobe Type Manager. Conclusion: we have more accessible Postscript printers and technology, but we still have Postscript.).

On the lighter side, what would you call the new Mac? (a rhetorical question) I have seen “MacBlue”, “IBMac”, “BMac”, “Janus” (after the two-faced god), “Big Red Computer”, and “AIM” (for Apple/IBM machine).

[Please note that this is strictly my editorial opinion. The usual disclaimers of “Not expressly the opinion of the owner of MacTutor” applies.-ed]

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

pwSafe 4.1 - Secure password management...
pwSafe provides simple and secure password management across devices and computers. pwSafe uses iCloud to keep your password databases backed-up and synced between Macs and iOS devices. It is... Read more
Kodi 15.0.rc1 - Powerful media center to...
Kodi (was XBMC) is an award-winning free and open-source (GPL) software media player and entertainment hub that can be installed on Linux, OS X, Windows, iOS, and Android, featuring a 10-foot user... Read more
Coda 2.5.11 - One-window Web development...
Coda is a powerful Web editor that puts everything in one place. An editor. Terminal. CSS. Files. With Coda 2, we went beyond expectations. With loads of new, much-requested features, a few surprises... Read more
Bookends 12.5.7 - Reference management a...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Access the power of Bookends directly from Mellel, Nisus Writer Pro, or MS Word (... Read more
Maya 2016 - Professional 3D modeling and...
Maya is an award-winning software and powerful, integrated 3D modeling, animation, visual effects, and rendering solution. Because Maya is based on an open architecture, all your work can be scripted... Read more
RapidWeaver 6.2.3 - Create template-base...
RapidWeaver is a next-generation Web design application to help you easily create professional-looking Web sites in minutes. No knowledge of complex code is required, RapidWeaver will take care of... Read more
MacFamilyTree 7.5.2 - Create and explore...
MacFamilyTree gives genealogy a facelift: it's modern, interactive, incredibly fast, and easy to use. We're convinced that generations of chroniclers would have loved to trade in their genealogy... Read more
Paragraphs 1.0.1 - Writing tool just for...
Paragraphs is an app just for writers. It was built for one thing and one thing only: writing. It gives you everything you need to create brilliant prose and does away with the rest. Everything in... Read more
BlueStacks App Player 0.9.21 - Run Andro...
BlueStacks App Player lets you run your Android apps fast and fullscreen on your Mac. Version 0.9.21: Note: Now requires OS X 10.8 or later running on a 64-bit Intel processor. Initial stable... Read more
Tweetbot 2.0.2 - Popular Twitter client....
Tweetbot is a full-featured OS X Twitter client with a lot of personality. Whether it's the meticulously-crafted interface, sounds and animation, or features like multiple timelines and column views... Read more

Rage of Bahamut is Giving Almost All of...
The App Store isn't what it used to be back in 2012, so it's not unexpected to see some games changing their structures with the times. Now we can add Rage of Bahamut to that list with the recent announcement that the game is severely cutting back... | Read more »
Adventures of Pip (Games)
Adventures of Pip 1.0 Device: iOS iPhone Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: ** ONE WEEK ONLY — 66% OFF! *** “Adventures of Pip is a delightful little platformer full of charm, challenge and impeccable... | Read more »
Divide By Sheep - Tips, Tricks, and Stre...
Who would have thought splitting up sheep could be so involved? Anyone who’s played Divide by Sheep, that’s who! While we’re not about to give you complete solutions to everything (because that’s just cheating), we will happily give you some... | Read more »
NaturalMotion and Zynga Have Started Tea...
An official sequel to 2012's CSR Racing is officially on the way, with Zynga and NaturalMotion releasing a short teaser trailer to get everyone excited. Well, as excited as one can get from a trailer with no gameplay footage, anyway. [Read more] | Read more »
Grab a Friend and Pick up Overkill 3, Be...
Overkill 3 is a pretty enjoyable third-person shooter that was sort of begging for some online multiplayer. Fortunately the begging can stop, because its newest update has added an online co-op mode. [Read more] | Read more »
Scanner Pro's Newest Update Adds Au...
Scanner Pro is one of the most popular document scanning apps on iOS, thanks in no small part to its near-constant updates, I'm sure. Now we're up to update number six, and it adds some pretty handy new features. [Read more] | Read more »
Heroki (Games)
Heroki 1.0 Device: iOS Universal Category: Games Price: $7.99, Version: 1.0 (iTunes) Description: CLEAR THE SKIES FOR A NEW HERO!The peaceful sky village of Levantia is in danger! The dastardly Dr. N. Forchin and his accomplice,... | Read more »
Wars of the Roses (Games)
Wars of the Roses 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: | Read more »
TapMon Battle (Games)
TapMon Battle 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: It's time to battle!Tap! Tap! Tap! Try tap a egg to hatch a Tapmon!Do a battle with another tapmons using your hatched tapmons! *... | Read more »
Alchemic Dungeons (Games)
Alchemic Dungeons 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: ### Release Event! ### 2.99$->0.99$ for limited time! ### Roguelike Role Playing Game! ### Alchemic Dungeons is roguelike... | Read more »

Price Scanner via MacPrices.net

Canon PIXMA MG3620 Wireless Inkjet All-in-One...
Canon U.S.A., Inc. has announced the PIXMA MG3620 Wireless (1) Inkjet All-in-One (AIO) printer for high-quality photo and document printing. Built with convenience in mind for the everyday home user... Read more
July 4th Holiday Weekend 13-inch MacBook Pro...
Save up to $150 on the purchase of a new 2015 13″ Retina MacBook Pro at the following resellers this weekend. Shipping is free with each model: 2.7GHz/128GB MSRP $1299 2.7GHz/... Read more
27-inch 3.5GHz 5K iMac on sale for $2149, sav...
Best Buy has the 27″ 3.5GHz 5K iMac on sale for $2149.99. Choose free shipping or free local store pickup (if available). Sale price for online orders only, in-store prices may vary. Their price is $... Read more
Apple now offering refurbished 2015 11-inch...
The Apple Store is now offering Apple Certified Refurbished 2015 11″ MacBook Airs as well as 13″ MacBook Airs (the latest models), available for up to $180 off the cost of new models. An Apple one-... Read more
15-inch 2.5GHz Retina MacBook Pro on sale for...
Amazon.com has the 15″ 2.5GHz Retina MacBook Pro on sale for $2274 including free shipping. Their price is $225 off MSRP, and it’s the lowest price available for this model. Read more
Finally Safe To Upgrade To Yosemite’?
The reason I’ve held back from upgrading my MacBook Air from OS X 10.9 Mavericks to 10.10 Yosemite for nearly a year isn’t just procrastination. Among other bugs reported, there have been persistent... Read more
Logo Pop Free Vector Logo Design App For OS X...
128bit Technologies has released of Logo Pop Free 1.2 for Mac OS X, a vector based, full-fledged, logo design app available exclusively on the Mac App Store for the agreeable price of absolutely free... Read more
21-inch 1.4GHz iMac on sale for $999, save $1...
B&H Photo has new 21″ 1.4GHz iMac on sale for $999 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Best Buy has the 21″ 1.4GHz iMac on sale for $999.99 on their... Read more
16GB iPad mini 3 on sale for $339, save $60
B&H Photo has the 16GB iPad mini 3 WiFi on sale for $339 including free shipping plus NY tax only. Their price is $60 off MSRP. Read more
Save up to $40 on iPad Air 2, NY tax only, fr...
B&H Photo has iPad Air 2s on sale for up to $40 off MSRP including free shipping plus NY sales tax only: - 16GB iPad Air 2 WiFi: $489 $10 off - 64GB iPad Air 2 WiFi: $559 $40 off - 128GB iPad Air... Read more

Jobs Board

*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
Program Manger, WW *Apple* Direct Fulfillme...
**Job Summary** We are seeking a business analyst to work within our Worldwide Apple Direct Fulfillment Operations team. This role will work closely with related program Read more
Project Manager, *Apple* Retail New Store O...
**Job Summary** An Apple Retail New Store Openings & Remodels Project Manager is responsible for successfully managing the openings, remodels, and small works of Read more
Technical Project Manager - *Apple* Pay - A...
**Job Summary** Apple Pay is seeking an experienced technical PM to…manage the on boarding of new merchants for the Apple Pay platform in the US Within this role you Read more
*Apple* Pay- Automation Test Engineer - Appl...
**Job Summary** At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.