TweetFollow Us on Twitter

Blue Apples
Volume Number:7
Issue Number:9
Column Tag:Letters

Blue Apples

By Kirk Chase, Editor

Apple/IBM Announcement

Apple and IBM Outline Technology Initiatives for the 1990s

SAN JOSE, California--July 3, 1991--Apple Computer, Inc. and IBM will work to create powerful new open system software platforms for the 1990s, according to a letter of intent signed today by both companies. The companies will develop and market new technologies which both Apple and IBM will integrate into existing and future products, as well as offer for use on other vendors’ computers.

The letter of intent covers four areas of general understanding:

1.) Joint venture for object-oriented software. Apple and IBM intend to create a new open system software platform that will be based on object-oriented technology. The new platform will offer major new user and system functionality, while greatly simplifying the process of application programming. It will span a wide range of computing platforms--from laptop computers to large servers--and is expected to run on major industry hardware platforms, including Intel’s x86, Motorola’s 680X0, and IBM’s RISC System/6000 POWER architecture. Apple and IBM intend to use object-oriented technology in future product offerings, as well as in current operating systems, assuring that applications written for current operating systems, including AIX, OS/2 and Macintosh, will run in these new environments.

In order to implement this plan, Apple and IBM will form a new system software company to be jointly owned and independently managed. The software will be offered for sale for both IBM and Apple computers. Additionally, it will be marketed widely by the new company for use on other vendors’ systems.

2.) Apple Macintosh computer integration into IBM’s enterprise systems. IBM and Apple plan to work together to further integrate Macintosh into the client/server enterprise environment in two ways. First, Apple and IBM will develop, market, and support networking and communications products that will further extend the ability of the Apple Macintosh computer to operate in the IBM enterprise environment. Second, IBM and Apple will develop and market an enhanced AIX (IBM’s industry-standard UNIX operating system) that combines the best of IBM’s open systems with Macintosh and its thousands of user-oriented productivity applications. The enhanced AIX will span the range from desktop workstations to servers, and will offer Macintosh and OSF/Motif user interfaces.

3.) Significant new markets for the IBM POWER RISC architecture. Apple intends to adopt future single-chip implementations of IBM’s RS/6000 POWER architecture--called POWER PC--in future Apple Macintosh personal computers. Both companies will use POWER PC microprocessors in workstations and file servers. Motorola, Inc. and IBM will use their expertise to design and manufacture a new family of world-class POWER PC chips. Motorola will serve as a source to IBM, Apple and other open systems vendors. Motorola intends to market the POWER PC microprocessors in configurations that will target a broad spectrum of systems.

4.) Common multimedia platforms for the industry. IBM and Apple plan to work together to create and license platform- independent software environments that will stimulate widespread industry development of this new technology. New multimedia technology resulting from this effort also will be made available for use on other vendors’ products.

Implementation of the letter of intent is contingent on the execution of definitive contracts. The companies intend to complete the contracts later this year and will release further details only at that time. Products resulting from these agreements are expected to reach the marketplace over the next two to three years.

Contact:

Paul Bergevin

IBM

914-765-6630

Barbara Krause

Apple Computer, Inc.

408-974-3719

Ken Phillips

Motorola, Inc.

602-952-3637

1991 Apple Computer Inc., Apple, and the Apple logo and Macintosh are registered trademarks of Apple Computer Inc. IBM, AIX and OS/2 are registered trademarks of International Business Machines Corporation. POWER and POWER PC are trademarks of International Business Machines Corporation. UNIX is a registered trademark of UNIX Laboratories. OSF/Motif is a trademark of Open Software Foundation.

Apple Press Releases

PR Express

7/3/91

Apple/IBM Reaction

Kirk Chase

Anaheim, CA

Interesting press release? After looking at some of the comments on bulletin boards, I find that there is a lot of animosity towards Microsoft, IBM, and even Apple.

Many perceive this as a move against Microsoft and Bill Gates. They feel Microsoft as the one keeping technology down. By having a near strangle hold on operating systems, they keep us in out-dated technology until they can find some kludge to extend the life of its operating system that is already on total life support. What about the quality of living?

And Microsoft has been the target for application complaints. Just now, Microsoft has been making their products more Mac-like, but it took Windows to move them in that direction. Not to mention that the price of a couple of their products could purchase a Mac makes average users choke (and the Mac was never inexpensive in my book).

I know, I know, some of you will say, “if you don’t like them, don’t use them.” Well, just because I use them, does not mean they do not have significant flaws. I would, and will, gladly use other products that are more realistic in price and user interface as they become available. With XTND technology now legitimate, I will soon be able to use the product of my choice, and change it to some other document structure that has become standard due to the masses rather than its merits.

Still, others feel that Apple is being disloyal by “sleeping with the enemy.” IBM is probably just looking for ways to save its PC market. That was what the Mac was made for-to kill those ugly PCs. Why should we help them? Well, it just happened that Apple has been having a few problems of its own, and IBM has a number of attractive resources to offer.

Others feel this signals the start of the end of the Macintosh. I feel that this is not the case. Apple has done a lot (more than anyone I would say) in making the Mac upward compatible. There is a lot of investment in the Mac, and the agreement looks to take that into account. I believe that the Mac will be around for at least another decade.

Let’s look at a few aspects of the announcement. First, let’s examine the object oriented operating system. This Pink operating system will be portable to many hardware platforms. An object oriented operating system (OO OS) would greatly aid in development and maintenance. It would allow a multitude of input devices such as pens, mice, and tablets to be used with a multitude of screens and printers.

Still, an OO OS will take a lot of time and money to develope. Pink has been in development for a long time now. Apple/IBM have the advantage of looking at the lessons of NeXT. But, after the long system 7 wait, I am not going to be jumping on any bandwagon until I see a little something more concrete--like a few fulfillments of the contracts that haven’t even been made up yet. Yet, I can’t help but feel Apple is giving away one of its golden eggs.

The second aspect of the press release deals with the integration of Macs with IBM mainframes. IBM has long dominated the mainframe market. And I am sure that it is no secret that Apple would love to sink its teeth into that market. After all, it is very hard to have mass appeal with high prices, and it is very hard to be on the leading edge of technology without large revenues, and it is very hard to be a leader if you do not offer the leading edge. In the mainframe market, you can extract blood from your clients because where else are they going to go? Translation for point number two: IBM is giving away one of its golden eggs.

The third aspect is the RISC chips. IBM has a distinct advantage in that area over Apple. Apple knows that in the CPU game, power and speed are critical for winning. RISC looks like the way to go if they want to put out a machine that is more than a small incremental step in the clock cycle. So IBM, along with Motorola,is providing this golden egg.

The fourth point of the press release has to do with multimedia. Two words I am getting tired of seeing, “multimedia” and “hyper”-anything (imagine what I feel like when I see “hyper-multimedia”). Multimedia has some great potential, but it has some severe limitations due to hardware and software constraints. Maybe someday will see, “America’s Funniest Home Multimedia Projects”, but not in the near future. Still, it does need to be worked on if it is ever going to give fruit. It is flashier than artificial intelligence (which I would rather have), and the current players have the money to spend on it. Apple is far ahead of anyone in the multimedia appliance area. This golden egg is from Apple.

So there you have it. An agreement of give and take. IBM is looking to save its PC market and get the right GUI. Apple is looking on trying to increase profits and chart its CPU course for the next decade.

What will become of it? Some say that it is doomed to failure. For one reason, Apple and IBM are two fairly disparate companies. Second, proprietary technology tends to kill things (remember Beta vs. VHS formats?); I know the Mac is this way, but that has been the reason for expensive computers. Thirdly, this is just an agreement. Many look at this as IBM’s operating system of the month. Apple has made many agreements that haven’t revolutionized the world as they thought they would (Apple announcement of TrueType just made Adobe release their type specs and come out with the Adobe Type Manager. Conclusion: we have more accessible Postscript printers and technology, but we still have Postscript.).

On the lighter side, what would you call the new Mac? (a rhetorical question) I have seen “MacBlue”, “IBMac”, “BMac”, “Janus” (after the two-faced god), “Big Red Computer”, and “AIM” (for Apple/IBM machine).

[Please note that this is strictly my editorial opinion. The usual disclaimers of “Not expressly the opinion of the owner of MacTutor” applies.-ed]

 
AAPL
$100.53
Apple Inc.
+1.37
MSFT
$45.33
Microsoft Corpora
+0.22
GOOG
$586.86
Google Inc.
+4.70

MacTech Search:
Community Search:

Software Updates via MacUpdate

Apple Motion 5.1.2 - Create and customiz...
Apple Motion is designed for video editors, Motion 5 lets you customize Final Cut Pro titles, transitions, and effects. Or create your own dazzling animations in 2D or 3D space, with real-time... Read more
A Better Finder Rename 9.39 - File, phot...
A Better Finder Rename is the most complete renaming solution available on the market today. That's why, since 1996, tens of thousands of hobbyists, professionals and businesses depend on A Better... Read more
PopChar X 6.6 - Floating window shows av...
PopChar X helps you get the most out of your font collection. With its crystal-clear interface, PopChar X provides a frustration-free way to access any font's special characters. Expanded... Read more
MacUpdate Desktop 6.0.2 - Install Mac ap...
MacUpdate Desktop 6 brings seamless 1-click installs and version updates to your Mac. With a free MacUpdate account and MacUpdate Desktop 6, Mac users can now install almost any Mac app on macupdate.... Read more
PDFpenPro 6.3.2 - Advanced PDF toolkit f...
PDFpenPro allows users to edit PDF's easily. Add text, images and signatures. Fill out PDF forms. Merge or split PDF documents. Reorder and delete pages. Even correct text and edit graphics! Create... Read more
PDFpen 6.3.2 - Edit and annotate PDFs wi...
PDFpen allows users to easily edit PDF's. Add text, images and signatures. Fill out PDF forms. Merge or split PDF documents. Reorder and delete pages. Even correct text and edit graphics! Features... Read more
OS X Yosemite 10.10 DP6 - Developer Prev...
Note: This is a Developer Preview. You must be a registered Apple Mac Developer to download this update. You can also sign up for the free OS X Beta Program to download and preview public beta... Read more
Flavours 1.1.15 - Create and apply theme...
Flavours is a Mac application that allow users to create, apply and share beautifully designed themes. Classy Give your Mac a gorgeous new look by applying delicious themes! Easy Unleash your... Read more
EtreCheck 1.9.14 - For troubleshooting y...
EtreCheck is a simple little app to display the important details of your system configuration and allow you to copy that information to the Clipboard. It is meant to be used with Apple Support... Read more
iFFmpeg 4.5 - Convert multimedia files b...
iFFmpeg is a graphical front-end for FFmpeg, a command-line tool used to convert multimedia files between formats. The command line instructions can be very hard to master/understand, so iFFmpeg does... Read more

Latest Forum Discussions

See All

Go to Bed – An Interview With Touchfight...
Touchfight Games is an exciting new indie studio that was co-formed between game journalist and author Nathan Meunier, artist Leonard Kenyon, and programmer Jon Kenyon. Their debut game Go To Bed will be released this fall, and with all the... | Read more »
Assault Vector Review
Assault Vector Review By Rob Thomas on August 19th, 2014 Our Rating: :: SIMPLE STRATEGYUniversal App - Designed for iPhone and iPad While this hex-based warp ride is fine in theory, Assault Vector is a bit too simple to be... | Read more »
Tom Hanks’ Hanx Writer has Taken the App...
Tom Hanks’ Hanx Writer has Taken the App Store by Storm Posted by Jessica Fisher on August 19th, 2014 [ permalink ] iPad Only App - Designed for the iPad | Read more »
It Came from Canada: Galaxy Dash
With its use of well-established tropes like endless flying and sci-fi space shooting, the upcoming Galaxy Dash: Race to the Outer Run most likely won’t confound expectations. However, with its robust amount of opportunities for fun player... | Read more »
PromptSmart Review
PromptSmart Review By Jennifer Allen on August 19th, 2014 Our Rating: :: SNAPPY SPEECHGIVINGUniversal App - Designed for iPhone and iPad Offering you a teleprompter in your pocket, PromptSmart is immensely helpful for those who do... | Read more »
The Firm (Games)
The Firm 1 Device: iOS iPhone Category: Games Price: $.99, Version: 1 (iTunes) Description: RELEASE SPECIAL SALE 50%! Welcome to THE FIRM, Your profil retained our full consideration and we have the pleasure to inform you that your... | Read more »
They Need To Be Fed 3 (Games)
They Need To Be Fed 3 1.0.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.0 (iTunes) Description: 360 degree gravity platforming is back! Run, jump, collect, avoid enemies and feed yourself to the monster at the... | Read more »
Who Wore it Best? Phantom Flower vs. And...
Who Wore it Best? takes a break from all the bloodshed to check out two decidedly tranquil and nature-loving puzzles games: Phantom Flower and And Then it Rained. [ Who Wore it Best? Phantom Flower vs. And Then it Rained is a post from... | Read more »
Sentinel 4: Dark Star Review
Sentinel 4: Dark Star Review By Jennifer Allen on August 19th, 2014 Our Rating: :: STURDY TOWER DEFENSEUniversal App - Designed for iPhone and iPad After 4 years, the latest entry to the Sentinel series is here. It’s not quite as... | Read more »
TrashEver2 - You can move your selected...
TrashEver2 - You can move your selected notes to trash box. 1.0.0 Device: iOS Universal Category: Productivity Price: $.99, Version: 1.0.0 (iTunes) Description: TrashEver is an application only for throwing away the note of Evernote... | Read more »

Price Scanner via MacPrices.net

15-inch 2.2GHz MacBook Pro on sale for $1899,...
Adorama has the new 15″ 2.2GHz Retina MacBook Pro on sale for $1899 including free shipping plus NY & NJ sales tax only. Their price is $100 off MSRP, and it’s the lowest price available for this... Read more
Mid-Size Tablet Shootout Posted: iPad mini wi...
I ‘m curious about how many iPads Apple is actually selling these days. It’s been widely rumored and anticipated that new models with A8 SoCs, 2 GB of RAM, 8 megapixel cameras, and fingerprint... Read more
The 15 Biggest iPad Air Problems And How To A...
What’s this? Fifteen “biggest” problems with the iPad Air? Does that mean there are a lot of smaller problems as well? Say it isn’t so! My old iPad 2 has manifested no hardware problems in three... Read more
TYLT Syncable-Duo, 2-in-1 USB Cable With Appl...
TYLT has introduced the Syncable-Duo, a universal cable solution for charging and syncing data to smartphones and tablets. The Syncable-Duo eliminates the need for multiple cables by incorporating... Read more
Save up to $140 off MSRP with Apple refurbish...
Apple is offering Certified Refurbished iPad Airs for up to $140 off MSRP. Apple’s one-year warranty is included with each model, and shipping is free. Stock tends to come and go with some of these... Read more
2.5GHz Mac mini on sale for $549, save $50
B&H Photo has the 2.5GHz Mac mini on sale for $549.99 including free shipping. That’s $50 off MSRP, and B&H will also include a free copy of Parallels Desktop software. NY sales tax only. Read more
Chromebooks Are Actually Sometimes A Better C...
Mac360′s Kate MacKenzie notes that when Steve Jobs announced the post-PC era, he was assuming that the dominant post-PC device would be the iPad he was unveiling, or another Apple product like the... Read more
Files-Finder Edition 1.0 app Brings Finder/Ex...
Appsicum’s Files Finder App is designed for iPad users who miss the functionality of the OS X Finder and Windows’ Explorer on their tablet. Files-Finder Edition App is a complete tool having rich... Read more
Apple and Samsung Both Face Growth Declines I...
As the tablet PC market matures and growth slows, the dominance of market leaders Apple and Samsung is also weakening, according to the latest NPD DisplaySearch Monthly Tablet PC Panel Shipment... Read more
Target online offers $50 off iPad Air, $100 o...
Target has iPad Airs on sale for $50 off MSRP and the 16GB iPad mini on sale for $199 on their online store this week only. Choose free shipping or free local store pickup (if available). Prices are... Read more

Jobs Board

Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** As businesses discover the power of Apple computers and mobile devices, it's your job - as a Solutions Engineer - to show them how to introduce these Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** As more and more people discover Apple , they visit our stores seeking ways to incorporate our products into their lives. It's your job, as a Store Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** Being a Business Manager at an Apple Store means you're the catalyst for businesses to discover and leverage the power, ease, and flexibility of Apple Read more
Project Manager / Business Analyst, WW *Appl...
…a senior project manager / business analyst to work within our Worldwide Apple Fulfillment Operations and the Business Process Re-engineering team. This role will work Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.