TweetFollow Us on Twitter

Vertical Market
Volume Number:4
Issue Number:12
Column Tag:HyperChät™

The Vertical Market

By Fred Stauder, HyperChat Editor, Zurich, Switzerland

on HyperChat 

-- HyperEditorial

HyperCard: what will the future hold?

HyperCard is just over a year old; some people say that it’s not the panacea that everyone thought it was; others say it’s the best thing since sliced bread.

What is it being used for? We don’t see hordes of stackware, in the shelves at the local computer store, yet do we? Well it seems to me that Apple was right with it’s obscure placement of HyperCard as System Software. Does HyperCard really fall into this category? HyperCard is used as controller for sound digitizers, MIDI devices, CD-ROM’s, Laserdiscs, and Scanners. It also allows other programs such as Macromind’s Videoworks to run as drivers. It can act as a finder replacement and much more.

With the introduction of MacPaint, the rest of the world started to play catch-up to develop paint programs. We shall see programs that have similarities to HyperCard emerging. Once again Apple was not that interested in the sales of MacPaint, it used it to “Change the World one Computer at a time” and drive it’s market forward. It is interesting that both programs are by the same author, namely Bill Atkinson. HyperCard is not the “be all and end all”; it is merely the start of the next generation. We should call it the “HyperGeneration” or “MultiMedia Generation”, just as MacPaint was the forerunner of the “Graphic Interface Generation”

College curricula are already offering courses in Hypertext and MultiMedia. We don’t hear about the most interesting HyperCard applications because they are vertical. A few examples:

Techniques in surgery of the hand (utilizing scanned images and videoworks)

The electric cadaver(using laserdisc)

Genetic maps and molecular biology

Floorplans of large automotive factories

Artificial archeology.

This list shows the diverse nature of HyperCard. It is possible now to fill a lot of previously hard to access niches. Well what kind of vertical market opportunities are out there? Just look around; A catalog of parts and part numbers for regional offices, Training disks for employees. How do you get into developing vertical market applications? We have seen that the market defines that the content of a stack in particular (naturally a good interface is vital) is important, and, if you can produce a stack that is “Educationally Entertaining”, all the better. For example, you are a HyperCard developer and a scuba diver; you might get together with an instructor to make a stack to teach diving. You can do it simply(text and some graphics), or animated graphics or videoworks animation(color and sound); if it gets too big, put it on a CD-ROM. You can even go as far as using video and putting it onto laserdisc. The extent and depth you wish to go to depends on the usual factors, time and money. The beauty of HyperCard is that if you only do a simple stack it can easily be expanded by someone else. There are literally thousands of opportunities waiting in the vertical market arena. I was recently in the Serengeti Wildlife Reserve in Tanzania Africa, on a Photographic Safari and I met a scientist that studied leopards. He told me he had all this video footage of the leopards; how they kill their prey and drag them into the tree tops to eat them, plus stills of bone fragments, and tooth pressure data obtained from the bones etc. He was saying wouldn’t it be wonderful if you could put all this data from different media together and present it. When I told him about HyperCard and what it can do he nearly fell over backwards and told me I was a godsend. So you see it is not hard to find vertical markets even when you are on vacation.

A really good book that gives great insight into planning a HyperCard project is Applied HyperCard: Developing and Marketing Superior Stackware by Jerry Daniels and Mary Jane Mara it is published by Brady Software and comes complete with a disc.

figure 1.

You may remember the authors made a stack called MacTV, a type of future look at what TV will be like when controlled by a computer. They take you from basic concepts of HyperCard and hypermedia through project management to marketing and distribution. The appendices list distributors, publishers, press contacts, user groups as well as a hypertalk glossary. This is a book that is ideal for the developer who is thinking of going commercial.

figure 2.

As mentioned earlier Apple has released a development package for Videodisc. It comes complete with drivers for most players, or you can write your own.

figure 3.

It also gives some great ideas for interface design with controllers. Such as the simple controller that looks like the control panel on a Videodisc player.

figure 4.

The human interface group at Apple did a great job with the gesture controller, when you are watching the video you can go back and forward using the mouse without taking your eyes off the screen. This package is well worth getting (through APDA). The investment in Videodisc technology is not that expensive at well under $1000 for player and monitor.

figure 5.

--HyperBugs

Dear HyperEd,

I have found an interesting bug (or maybe it is just a feature?) in HyperCard (versions 1.2 as well as 1.2.1, system version 4.3, finder 6.0 under or without multifinder 1.0).

From any stack, open the message box, then

1. Hide card window (from then, HyperCard loses control of your keyboard, even in blind-typing mode).

2. Hide the menubar and finally;

3. close the message box; from that point , the Mac is hung and I could not find any means to get control back other than rebooting. Even under multifinder, and using macsbug is of little help.

Sent in by Jean-Pascal J. Lange

Commission of the European Communities

Joint Research Center

--ScriptTips

This month I have written a script that will show all the hidden buttons and fields. I have used a single button and depending where you click it, it will do that operation. I will leave it as an exercise for you to try to improve the script so that it remembers which ones were originally hidden. This should be easy for the people that followed the AutoHyperEdit evolution.

-------- ••••ShowHiddens  by Fred Stauder  Oct 1988•••• ----------
-- Hold the mouse down on cdBtn to show hidden card buttons
-- it will show all of them or until you release the mouse button

on mouseDown
  get trunc(((item 1 of the  clickloc) - (item 1 of the rect of me)) 
/¬
  (((item 3 of the rect of me) - (item 1 of the rect of me)) / 4))
  
  if it is 0 then
    
    repeat with i=1 to the number of card fields
      if the mouse is up then exit repeat
      show card field i
    end repeat
    
  else if it is 1 then
    
    repeat with i=1 to the number of background fields
      if the mouse is up then exit repeat
      show background field i
      
    end repeat
    
  else if it is 2 then
    
    repeat with i=1 to the number of card buttons
      if the mouse is up then exit repeat
      show card button i
    end repeat
    
  else if it is 3 then
    
    repeat with i=1 to the number of background buttons
      if the mouse is up then exit repeat
      show background button i
      
    end repeat
    
  end if
end mouseDown

Non-Comercial use only - All Rights Reserved
Fred Stauder, HyperCard Editor, (HyperChat) MacTutor
------ ••••ShowHiddens  by Fred Stauder  Oct 1988•••• ----------

figure 6.

Have a HyperChristmass from the HyperChat Team!

end HyperChat
 

Community Search:
MacTech Search:

Software Updates via MacUpdate

VOX 2.8.6 - Music player that supports m...
VOX just sounds better! The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features and support for all audio formats you should ever need.... Read more
MacUpdate Desktop 6.1.3 - Search and ins...
MacUpdate Desktop 6 brings seamless 1-click app installs and version updates to your Mac. With a free MacUpdate account and MacUpdate Desktop 6, Mac users can now install almost any Mac app on... Read more
ExpanDrive 5.4.1 - Access cloud storage...
ExpanDrive builds cloud storage in every application, acts just like a USB drive plugged into your Mac. With ExpanDrive, you can securely access any remote file server directly from the Finder or... Read more
Espionage 3.6.6 - Simple, state-of-the-a...
Espionage offers state-of-the-art encryption and plausible deniability for your confidential data. Sometimes, encrypting your data isn't enough to protect it. That's why Espionage 3 goes beyond data... Read more
Pinegrow Web Designer 2.94 - Mockup and...
Pinegrow Web Designer is desktop app that lets you mockup and design webpages faster with multi-page editing, CSS and LESS styling, and smart components for Bootstrap, Foundation, Angular JS, and... Read more
1Password 6.3.3 - Powerful password mana...
1Password is a password manager that uniquely brings you both security and convenience. It is the only program that provides anti-phishing protection and goes beyond password management by adding Web... Read more
Sublime Text 3126 - Sophisticated text e...
Sublime Text is a sophisticated text editor for code, markup, and prose. You'll love the slick user interface, extraordinary features, and amazing performance. Features Goto Anything. Use Goto... Read more
ForkLift 3.0 Beta 2 - Powerful file mana...
ForkLift is a powerful file manager and ferociously fast FTP client clothed in a clean and versatile UI that offers the combination of absolute simplicity and raw power expected from a well-executed... Read more
OmniFocus 2.7.1 - GTD task manager with...
OmniFocus helps you manage your tasks the way that you want, freeing you to focus your attention on the things that matter to you most. Capturing tasks and ideas is always a keyboard shortcut away in... Read more
CleanApp 5.1.1 - Application deinstaller...
CleanApp is an application deinstaller and archiver.... Your hard drive gets fuller day by day, but do you know why? CleanApp 5 provides you with insights how to reclaim disk space. There are... Read more

Banner Saga 2 (Games)
Banner Saga 2 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: The epic award winning story-based role-playing game continues its emotional journey across a breaking world. Lead your Viking... | Read more »
Concrete Jungle (Games)
Concrete Jungle 1.16 Device: iOS Universal Category: Games Price: $4.99, Version: 1.16 (iTunes) Description: A follow up to the puzzle hit 'MegaCity'! Concrete Jungle is a new take on the city building genre that swaps micro-... | Read more »
5 great apps for the budget traveller
Travelling abroad, or even within your home country, has never been easier thanks to our handy smartphone companions. There are hundreds of apps on the market that promise to make your world journeys hassle-free, but we've selected five of the... | Read more »
Zip—Zap (Games)
Zip—Zap 1.01 Device: iOS Universal Category: Games Price: $1.99, Version: 1.01 (iTunes) Description: Touch to contract.Release to let go.Bring the clumsy mechanical beings home. · · · over 100 levelsno adsno in-app-purchases Zip—... | Read more »
Paperback: The Game (Games)
Paperback: The Game 1.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0 (iTunes) Description: You are an author trying to finish kitschy paperback novels. Complete Westerns, Science Fiction, Romance or even a Crime... | Read more »
How to Rule With a Firm Hand in My Majes...
My Majesty is a kingdom management sim not unlike August’s magisterial hit, Reigns. It’s essentially a reskin of developer Tigrido’s previous management sim, Dictator. As supreme ruler of the land, you must consult with a number of subjects to... | Read more »
Our 5 Favorite iMessage Sticker Packs
At long last, iMessage joins the ranks of messaging apps the likes of LINE and Whatsapp, adding an impressive collection of stickers. They’re a great way to add a little something extra to your daily conversations. [Read more] | Read more »
How to get past Vulture Island's tr...
Vulture Island is a colorful and quirky mish-mash of platforming and puzzles. It’s creative and fresh, but sometimes the game can throw a curveball at you, leaving you stuck as to how you should progress. These tips will help you explore smoothly... | Read more »
The new Clash of Kings is just for Weste...
If you’ve played the original Clash of Kings, you’ll probably recognise the city building, alliance forging and strategic battles in Clash of Kings: The West. What sets this version apart is that it’s tailor made for a Western audience and the... | Read more »
Frost - Survival card game (Games)
Frost - Survival card game 1.12.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.12.1 (iTunes) Description: *Warning: the game will work on iPhone 5C and above and iPad Pro / 4. Other devices are not supported* | Read more »

Price Scanner via MacPrices.net

Apple refurbished Mac minis available startin...
Apple has Certified Refurbished Mac minis available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz Mac mini: $419 $80 off MSRP - 2.6GHz Mac... Read more
13-inch 2.5GHz MacBook Pro available for $928...
Overstock has the 13″ 2.5GHz MacBook Pro available for $927.99 including free shipping. Their price is $171 off MSRP. Read more
Buying McLaren Would Give Apple Instant Car C...
Apple “iCar” rumors have waxed and waned over the years, piquing interest and speculation as to whether Apple is seriously interested in getting into the automotobile business, either in a joint... Read more
Aetna to Transform Members’ Consumer Health E...
Health care benefits company Aetna, which has an estimated 46.3 million clients, today announced a new initiative to revolutionize members consumer health experience by combining the power of iOS... Read more
USB-IF Announces USB Audio Device Class 3.0 S...
USB Implementers Forum (USB-IF), the support organization for the advancement and adoption of USB technology, today announced the USB Audio Device Class 3.0 specification to establish USB Audio over... Read more
Clearance 12-inch 1.2GHz Retina MacBooks, App...
Apple has Certified Refurbished 2015 12″ 1.2GHz Retina MacBooks available for $1189, or $410 off original MSRP. Apple will include a standard one-year warranty with each MacBook, and shipping is free... Read more
Logitech SmartDock and Skype For Business Com...
Logitech has announced Logitech SmartDock, an AV meeting room solution designed in collaboration with Microsoft. Logitech SmartDock works with Skype for Business and qualified devices, including... Read more
27-inch iMacs on sale for up to $220 off MSRP
B&H Photo has 27″ Apple iMacs on sale for up to $200 off MSRP including free shipping plus NY sales tax only: - 27″ 3.3GHz iMac 5K: $2099 $200 off MSRP - 27″ 3.2GHz/1TB Fusion iMac 5K: $1899.99 $... Read more
Apple Macs and iPads available for up to $300...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free, and... Read more
Save up to $600 with Apple refurbished Mac Pr...
Apple has Certified Refurbished Mac Pros available for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The following... Read more

Jobs Board

*Apple* Retail - Multiple Positions- Raleigh...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
User Support Specialist *Apple* Product Spe...
…Description:Ciber, Inc. is seeking a User Support Specialist - Apple Product Support in Nashville, TN!Responsibilities:Support, implementation, and upgrade of Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
US- *Apple* Store Leader Program - Apple (Un...
…Summary Learn and grow as you explore the art of leadership at the Apple Store. You'll master our retail business inside and out through training, hands-on Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.