TweetFollow Us on Twitter

Vertical Market
Volume Number:4
Issue Number:12
Column Tag:HyperChät™

The Vertical Market

By Fred Stauder, HyperChat Editor, Zurich, Switzerland

on HyperChat 

-- HyperEditorial

HyperCard: what will the future hold?

HyperCard is just over a year old; some people say that it’s not the panacea that everyone thought it was; others say it’s the best thing since sliced bread.

What is it being used for? We don’t see hordes of stackware, in the shelves at the local computer store, yet do we? Well it seems to me that Apple was right with it’s obscure placement of HyperCard as System Software. Does HyperCard really fall into this category? HyperCard is used as controller for sound digitizers, MIDI devices, CD-ROM’s, Laserdiscs, and Scanners. It also allows other programs such as Macromind’s Videoworks to run as drivers. It can act as a finder replacement and much more.

With the introduction of MacPaint, the rest of the world started to play catch-up to develop paint programs. We shall see programs that have similarities to HyperCard emerging. Once again Apple was not that interested in the sales of MacPaint, it used it to “Change the World one Computer at a time” and drive it’s market forward. It is interesting that both programs are by the same author, namely Bill Atkinson. HyperCard is not the “be all and end all”; it is merely the start of the next generation. We should call it the “HyperGeneration” or “MultiMedia Generation”, just as MacPaint was the forerunner of the “Graphic Interface Generation”

College curricula are already offering courses in Hypertext and MultiMedia. We don’t hear about the most interesting HyperCard applications because they are vertical. A few examples:

Techniques in surgery of the hand (utilizing scanned images and videoworks)

The electric cadaver(using laserdisc)

Genetic maps and molecular biology

Floorplans of large automotive factories

Artificial archeology.

This list shows the diverse nature of HyperCard. It is possible now to fill a lot of previously hard to access niches. Well what kind of vertical market opportunities are out there? Just look around; A catalog of parts and part numbers for regional offices, Training disks for employees. How do you get into developing vertical market applications? We have seen that the market defines that the content of a stack in particular (naturally a good interface is vital) is important, and, if you can produce a stack that is “Educationally Entertaining”, all the better. For example, you are a HyperCard developer and a scuba diver; you might get together with an instructor to make a stack to teach diving. You can do it simply(text and some graphics), or animated graphics or videoworks animation(color and sound); if it gets too big, put it on a CD-ROM. You can even go as far as using video and putting it onto laserdisc. The extent and depth you wish to go to depends on the usual factors, time and money. The beauty of HyperCard is that if you only do a simple stack it can easily be expanded by someone else. There are literally thousands of opportunities waiting in the vertical market arena. I was recently in the Serengeti Wildlife Reserve in Tanzania Africa, on a Photographic Safari and I met a scientist that studied leopards. He told me he had all this video footage of the leopards; how they kill their prey and drag them into the tree tops to eat them, plus stills of bone fragments, and tooth pressure data obtained from the bones etc. He was saying wouldn’t it be wonderful if you could put all this data from different media together and present it. When I told him about HyperCard and what it can do he nearly fell over backwards and told me I was a godsend. So you see it is not hard to find vertical markets even when you are on vacation.

A really good book that gives great insight into planning a HyperCard project is Applied HyperCard: Developing and Marketing Superior Stackware by Jerry Daniels and Mary Jane Mara it is published by Brady Software and comes complete with a disc.

figure 1.

You may remember the authors made a stack called MacTV, a type of future look at what TV will be like when controlled by a computer. They take you from basic concepts of HyperCard and hypermedia through project management to marketing and distribution. The appendices list distributors, publishers, press contacts, user groups as well as a hypertalk glossary. This is a book that is ideal for the developer who is thinking of going commercial.

figure 2.

As mentioned earlier Apple has released a development package for Videodisc. It comes complete with drivers for most players, or you can write your own.

figure 3.

It also gives some great ideas for interface design with controllers. Such as the simple controller that looks like the control panel on a Videodisc player.

figure 4.

The human interface group at Apple did a great job with the gesture controller, when you are watching the video you can go back and forward using the mouse without taking your eyes off the screen. This package is well worth getting (through APDA). The investment in Videodisc technology is not that expensive at well under $1000 for player and monitor.

figure 5.

--HyperBugs

Dear HyperEd,

I have found an interesting bug (or maybe it is just a feature?) in HyperCard (versions 1.2 as well as 1.2.1, system version 4.3, finder 6.0 under or without multifinder 1.0).

From any stack, open the message box, then

1. Hide card window (from then, HyperCard loses control of your keyboard, even in blind-typing mode).

2. Hide the menubar and finally;

3. close the message box; from that point , the Mac is hung and I could not find any means to get control back other than rebooting. Even under multifinder, and using macsbug is of little help.

Sent in by Jean-Pascal J. Lange

Commission of the European Communities

Joint Research Center

--ScriptTips

This month I have written a script that will show all the hidden buttons and fields. I have used a single button and depending where you click it, it will do that operation. I will leave it as an exercise for you to try to improve the script so that it remembers which ones were originally hidden. This should be easy for the people that followed the AutoHyperEdit evolution.

-------- ••••ShowHiddens  by Fred Stauder  Oct 1988•••• ----------
-- Hold the mouse down on cdBtn to show hidden card buttons
-- it will show all of them or until you release the mouse button

on mouseDown
  get trunc(((item 1 of the  clickloc) - (item 1 of the rect of me)) 
/¬
  (((item 3 of the rect of me) - (item 1 of the rect of me)) / 4))
  
  if it is 0 then
    
    repeat with i=1 to the number of card fields
      if the mouse is up then exit repeat
      show card field i
    end repeat
    
  else if it is 1 then
    
    repeat with i=1 to the number of background fields
      if the mouse is up then exit repeat
      show background field i
      
    end repeat
    
  else if it is 2 then
    
    repeat with i=1 to the number of card buttons
      if the mouse is up then exit repeat
      show card button i
    end repeat
    
  else if it is 3 then
    
    repeat with i=1 to the number of background buttons
      if the mouse is up then exit repeat
      show background button i
      
    end repeat
    
  end if
end mouseDown

Non-Comercial use only - All Rights Reserved
Fred Stauder, HyperCard Editor, (HyperChat) MacTutor
------ ••••ShowHiddens  by Fred Stauder  Oct 1988•••• ----------

figure 6.

Have a HyperChristmass from the HyperChat Team!

end HyperChat
 

Community Search:
MacTech Search:

Software Updates via MacUpdate

OS X Server 4.1.3 - For OS X 10.10 Yosem...
Designed for OS X and iOS devices, OS X Server makes it easy to share files, schedule meetings, synchronize contacts, develop software, host your own website, publish wikis, configure Mac, iPhone,... Read more
pwSafe 4.1 - Secure password management...
pwSafe provides simple and secure password management across devices and computers. pwSafe uses iCloud to keep your password databases backed-up and synced between Macs and iOS devices. It is... Read more
Kodi 15.0.rc1 - Powerful media center to...
Kodi (was XBMC) is an award-winning free and open-source (GPL) software media player and entertainment hub that can be installed on Linux, OS X, Windows, iOS, and Android, featuring a 10-foot user... Read more
Coda 2.5.11 - One-window Web development...
Coda is a powerful Web editor that puts everything in one place. An editor. Terminal. CSS. Files. With Coda 2, we went beyond expectations. With loads of new, much-requested features, a few surprises... Read more
Bookends 12.5.7 - Reference management a...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Access the power of Bookends directly from Mellel, Nisus Writer Pro, or MS Word (... Read more
Maya 2016 - Professional 3D modeling and...
Maya is an award-winning software and powerful, integrated 3D modeling, animation, visual effects, and rendering solution. Because Maya is based on an open architecture, all your work can be scripted... Read more
RapidWeaver 6.2.3 - Create template-base...
RapidWeaver is a next-generation Web design application to help you easily create professional-looking Web sites in minutes. No knowledge of complex code is required, RapidWeaver will take care of... Read more
MacFamilyTree 7.5.2 - Create and explore...
MacFamilyTree gives genealogy a facelift: it's modern, interactive, incredibly fast, and easy to use. We're convinced that generations of chroniclers would have loved to trade in their genealogy... Read more
Paragraphs 1.0.1 - Writing tool just for...
Paragraphs is an app just for writers. It was built for one thing and one thing only: writing. It gives you everything you need to create brilliant prose and does away with the rest. Everything in... Read more
BlueStacks App Player 0.9.21 - Run Andro...
BlueStacks App Player lets you run your Android apps fast and fullscreen on your Mac. Version 0.9.21: Note: Now requires OS X 10.8 or later running on a 64-bit Intel processor. Initial stable... Read more

Rage of Bahamut is Giving Almost All of...
The App Store isn't what it used to be back in 2012, so it's not unexpected to see some games changing their structures with the times. Now we can add Rage of Bahamut to that list with the recent announcement that the game is severely cutting back... | Read more »
Adventures of Pip (Games)
Adventures of Pip 1.0 Device: iOS iPhone Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: ** ONE WEEK ONLY — 66% OFF! *** “Adventures of Pip is a delightful little platformer full of charm, challenge and impeccable... | Read more »
Divide By Sheep - Tips, Tricks, and Stre...
Who would have thought splitting up sheep could be so involved? Anyone who’s played Divide by Sheep, that’s who! While we’re not about to give you complete solutions to everything (because that’s just cheating), we will happily give you some... | Read more »
NaturalMotion and Zynga Have Started Tea...
An official sequel to 2012's CSR Racing is officially on the way, with Zynga and NaturalMotion releasing a short teaser trailer to get everyone excited. Well, as excited as one can get from a trailer with no gameplay footage, anyway. [Read more] | Read more »
Grab a Friend and Pick up Overkill 3, Be...
Overkill 3 is a pretty enjoyable third-person shooter that was sort of begging for some online multiplayer. Fortunately the begging can stop, because its newest update has added an online co-op mode. [Read more] | Read more »
Scanner Pro's Newest Update Adds Au...
Scanner Pro is one of the most popular document scanning apps on iOS, thanks in no small part to its near-constant updates, I'm sure. Now we're up to update number six, and it adds some pretty handy new features. [Read more] | Read more »
Heroki (Games)
Heroki 1.0 Device: iOS Universal Category: Games Price: $7.99, Version: 1.0 (iTunes) Description: CLEAR THE SKIES FOR A NEW HERO!The peaceful sky village of Levantia is in danger! The dastardly Dr. N. Forchin and his accomplice,... | Read more »
Wars of the Roses (Games)
Wars of the Roses 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: | Read more »
TapMon Battle (Games)
TapMon Battle 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: It's time to battle!Tap! Tap! Tap! Try tap a egg to hatch a Tapmon!Do a battle with another tapmons using your hatched tapmons! *... | Read more »
Alchemic Dungeons (Games)
Alchemic Dungeons 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: ### Release Event! ### 2.99$->0.99$ for limited time! ### Roguelike Role Playing Game! ### Alchemic Dungeons is roguelike... | Read more »

Price Scanner via MacPrices.net

Seagate Backup Plus Drives Feature 200GB of C...
Seagate Technology plc has announced that its Backup Plus family of external storage offerings will now include 200GB of OneDrive cloud storage, a major added value, and the addition of Lyve’s photo... Read more
Canon PIXMA MG3620 Wireless Inkjet All-in-One...
Canon U.S.A., Inc. has announced the PIXMA MG3620 Wireless (1) Inkjet All-in-One (AIO) printer for high-quality photo and document printing. Built with convenience in mind for the everyday home user... Read more
July 4th Holiday Weekend 13-inch MacBook Pro...
Save up to $150 on the purchase of a new 2015 13″ Retina MacBook Pro at the following resellers this weekend. Shipping is free with each model: 2.7GHz/128GB MSRP $1299 2.7GHz/... Read more
27-inch 3.5GHz 5K iMac on sale for $2149, sav...
Best Buy has the 27″ 3.5GHz 5K iMac on sale for $2149.99. Choose free shipping or free local store pickup (if available). Sale price for online orders only, in-store prices may vary. Their price is $... Read more
Apple now offering refurbished 2015 11-inch...
The Apple Store is now offering Apple Certified Refurbished 2015 11″ MacBook Airs as well as 13″ MacBook Airs (the latest models), available for up to $180 off the cost of new models. An Apple one-... Read more
15-inch 2.5GHz Retina MacBook Pro on sale for...
Amazon.com has the 15″ 2.5GHz Retina MacBook Pro on sale for $2274 including free shipping. Their price is $225 off MSRP, and it’s the lowest price available for this model. Read more
Finally Safe To Upgrade To Yosemite’?
The reason I’ve held back from upgrading my MacBook Air from OS X 10.9 Mavericks to 10.10 Yosemite for nearly a year isn’t just procrastination. Among other bugs reported, there have been persistent... Read more
Logo Pop Free Vector Logo Design App For OS X...
128bit Technologies has released of Logo Pop Free 1.2 for Mac OS X, a vector based, full-fledged, logo design app available exclusively on the Mac App Store for the agreeable price of absolutely free... Read more
21-inch 1.4GHz iMac on sale for $999, save $1...
B&H Photo has new 21″ 1.4GHz iMac on sale for $999 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Best Buy has the 21″ 1.4GHz iMac on sale for $999.99 on their... Read more
16GB iPad mini 3 on sale for $339, save $60
B&H Photo has the 16GB iPad mini 3 WiFi on sale for $339 including free shipping plus NY tax only. Their price is $60 off MSRP. Read more

Jobs Board

Frameworks Engineer, *Apple* Watch - Apple...
**Job Summary** Join the team that is shaping the future of software development for Apple Watch! As a software engineer on the Apple Watch Frameworks team you will Read more
Mobile Payments Counsel, *Apple* Pay (digit...
**Job Summary** Apple is looking for an atto ey to join Apple 's Legal Department to support Apple Pay. **Key Qualifications** 4+ years of relevant experience Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** The ASC is an Apple employee who serves as the Apple business manager and influencer in a hyper-business critical Reseller's store which delivers Read more
Partner Marketing Manager, Merchant- *Apple*...
**Job Summary** The Apple Pay partner marketing team is looking for a marketing manager to develop and drive US marketing programs with our merchant partners. The right Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.