November 91 - MADA Office Memo: Changes Ahead
MADA Office Memo: Changes Ahead
The changes that lie ahead for the Association during the next year bring to mind Alvin
Toffler's popular book from the early seventies, Future Shock. Toffler contended that change
was accelerating at ever increasing speed in all parts of our lives-at home, in the office, in
technology and in society. He felt the ability to cope with these ever increasing, ever faster
changes was the most important task ahead for us. He also asserted that those who coped best
would be those who took advantage of the changes, and thus would benefit from them.
I'm not referring here to the changes that will be brought by Pink, Purple or Taligent. I'm
referring to changes planned within the Association during the next several months.
TIME TO MOVE ON
After four years with the Association, two as Association Manager, I've submitted my
resignation to the Board. I will be leaving at the end of my present contract next July, perhaps
sooner. It was not an easy decision, but it is the right decision for me. I want to direct my
talents and energy into new areas of interest-and that's an exciting prospect to me.
I will miss the Association and the many friends I've made during my tenure. It has been an
interesting time; sometimes exhilarating, sometimes frustrating. We've grown dramatically in
membership, in services and in programs offered. Along the way, we've manuevered through
some very difficult times, but have emerged as a solid and respected organization. I feel good
about the position of this Association as I step down.
Chuck Sohnly, who has worked as Member Services Assistant in the office for two years, will
be leaving next summer as well, to begin his retirement. It is Chuck who has handled accounts
payable and receivable, processed your membership applications, and fulfilled product orders.
With the departure of Chuck and myself, the Association will be hiring new staff next year.
Also high on the priority list is a relocation of the office from Everett, Washington to the Bay
Area in California. I believe the latter is extremely important for the future of the Association.
It should substantially improve communications between the Association and Apple, as well as
others in the PC community. Silicon Valley is where the action is-and MADA's offices ought to
Also on the agenda for change is the probable expansion of the Association's charter to include
other object programming frameworks in addition to MacApp. The Charter Committee will be
presenting a recommendation to the Board on this matter about the same time as this issue of
FrameWorks goes to press. New programs and services are sure to follow.
The Orlando '92 conference is scheduled for February, and should be our most successful
conference yet. This is our third annual conference, so what's the change here? Well, plans are
also underway to sponsor our first European conference, probably in cooperation with Apple
Germany next fall.
Changes: Advantage and benefit
No doubt about it, the changes ahead for the Association are numerous. Perhaps even daunting. I
firmly believe, however, that these changes will be made successfully, with little if any
interruption to service. In the end, MADA will be even better and stronger than it is today, and
you-as a member of the Association-will find your membership to be even more valuable. The
key is to not only cope, but to cope in such a way that we take advantage of the changes to
benefit our future. And that we shall do.