TweetFollow Us on Twitter

December 96 - Editor's Note

Editor's Note

Caroline Rose

Regular readers of develop may know that, while I always use the latest hardware and software at work, my home system is woefully out of date -- at least it was until I recently upgraded to a Power Mac. The initial setup wasn't too hard, once I got used to flipping back and forth between the manual for the computer, the manual for the monitor, and the online updates; when all else failed, I relied on common sense. But when I moved beyond hardware setup into software installation, it seemed as if I was expected to know much more than I did. The modem software installer, for example, would just name a software module and say "click OK if you want to install this," with no mention of which module(s) provided the basic modem capabilities (which is all I wanted). What to do? I recently had this same feeling while trying to learn a new e-mail application at work: though I immediately saw how to address mail to anyone on any network in the known world with barely a keystroke, I couldn't tell how to simply enter an address for someone here at Apple. In these and many similar cases I've encountered recently, I couldn't figure out how to perform basic application functions without the intervention of an experienced user. The manuals and online help were somewhat helpful, but they were limited by the design of the software, which was the problem in the first place. Common sense was no help at all.

Naturally I griped about this to my "friends in the industry." I think one of them hit the nail on the head when he said the problem is that too many products are being designed by experts who, consciously or not, design for experts. Designing with experts in mind ends up complicating everything, even the features that should be simple. Bud Tribble, when he managed the software group at NeXT, used to tell programmers, "Simple things should be simple, and complex things should be possible." It seems increasingly true these days that designers are trying to make complex things simple, but as a result are making simple things complex. Design by experts for experts is not the answer: developers need to find out what real users want, and focus on their needs.

Is develop guilty of a similar problem? When I looked at the feedback we gathered at Apple's Worldwide Developers Conference this year, I noticed that some develop readers are asking for more entry-level articles, saying that a lot of what we publish is over their heads. While we're limited by what types of articles are submitted to us for publication, the develop Review Board does get to say which ones are accepted or not, and the Board is largely made up of "expert" programmers. Do we consequently tend to decide in favor of the more advanced articles? We'll keep an eye out for this from now on.

I often recall the days when Steve Jobs envisioned that the Macintosh would be as easy to use as a home appliance. Sure, we don't want to go back to that first oversimplified product, but maybe we should all ponder whether we've gone a bit too far in the opposite direction. I'd like to believe there' s still a place for common sense.

CAROLINE ROSE (crose@apple.com) has been a Mac enthusiast ever since she started writing the original Inside Macintosh in 1982. After a reorganization that suddenly changed the entire managerial hierarchy above her (up to and including Steve Jobs), she left Apple, but like so many other formerly disgruntled employees, she eventually returned. This year, again, a reorg happened that changed the entire managerial hierarchy above Caroline. At least there's some stability in her home life, where her cat Cleo remains the boss after 15 long years. *

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

BBEdit 11.6.4 - Powerful text and HTML e...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more
BBEdit 11.6.4 - Powerful text and HTML e...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more
beaTunes 4.6.12 - Organize your music co...
beaTunes is a full-featured music player and organizational tool for music collections. How well organized is your music Library? Are your artists always spelled the same way? Any R.E.M. vs REM?... Read more
Tinderbox 7.0.1 - Store and organize you...
Tinderbox is a personal content management assistant. It stores your notes, ideas, and plans. It can help you organize and understand them. And Tinderbox helps you share ideas through Web journals... Read more
FotoMagico 5.4 - Powerful slideshow crea...
FotoMagico lets you create professional slideshows from your photos and music with just a few, simple mouse clicks. It sports a very clean and intuitive yet powerful user interface. High image... Read more
Direct Mail 4.3.9 - Create and send grea...
Direct Mail is an easy-to-use, fully-featured email marketing app purpose-built for OS X. It lets you create and send great looking email campaigns. Start your newsletter by selecting from a gallery... Read more
Tinderbox 7.0.1 - Store and organize you...
Tinderbox is a personal content management assistant. It stores your notes, ideas, and plans. It can help you organize and understand them. And Tinderbox helps you share ideas through Web journals... Read more
Direct Mail 4.3.9 - Create and send grea...
Direct Mail is an easy-to-use, fully-featured email marketing app purpose-built for OS X. It lets you create and send great looking email campaigns. Start your newsletter by selecting from a gallery... Read more
FotoMagico 5.4 - Powerful slideshow crea...
FotoMagico lets you create professional slideshows from your photos and music with just a few, simple mouse clicks. It sports a very clean and intuitive yet powerful user interface. High image... Read more
beaTunes 4.6.12 - Organize your music co...
beaTunes is a full-featured music player and organizational tool for music collections. How well organized is your music Library? Are your artists always spelled the same way? Any R.E.M. vs REM?... Read more

The best sales on the App Store this wee...
The App Store has quite an exciting lineup of discount games this week that range across a variety of genres. It's a great opportunity to catch up on some of the premium games you may have been holding off on -- and some you can even grab for free... | Read more »
The best new games we played this week
Ah, here we are again at the close of another busy week. Don't rest too easy, though. We had a lot of great new releases in mobile games this week, and now you're going to have to spend all weekend playing them. That shouldn't be too much of a... | Read more »
Rollercoaster Tycoon Touch Guide: How to...
| Read more »
Rabbids Crazy Rush Guide: How to unlock...
The Rabbids are back in a new endless running adventure, Rabbids Crazy Rush. It's more ridiculous cartoon craziness as you help the little furballs gather enough fuel (soda) to get to the moon. Sure, it's a silly idea, but everyone has dreams --... | Read more »
Tavern Guardians (Games)
Tavern Guardians 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Tavern Guardians is a Hack-and-Slash action game played in the style of a match-three. You can experience high pace action... | Read more »
Slay your way to glory in idle RPG Endle...
It’s a golden age for idle games on the mobile market, and those addictive little clickers have a new best friend. South Korean developer Ekkorr released Endless Frontier last year, and players have been idling away the hours in the company of its... | Read more »
Tiny Striker: World Football Guide - How...
| Read more »
Good news everyone! Futurama: Worlds of...
Futurama is finding a new home on mobile in TinyCo and Fox Interactive's new game, Futurama: Worlds of Tomorrow. They're really doing it up, bringing on board Futurama creator Matt Groening along with the original cast and writers. TinyCo wants... | Read more »
MUL.MASH.TAB.BA.GAL.GAL (Games)
MUL.MASH.TAB.BA.GAL.GAL 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: ENDLESS UPGRADES. CONSTANT DANGER. ANCIENT WISDOM. BOUNCY BALLS. Launch Sale, 40% OFF for a very limited time!!! MUL.... | Read more »
Dungeon Rushers (Games)
Dungeon Rushers 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Dungeon Rushers is a 2D tactical RPG combining dungeon crawler’s gameplay and turn based fights. Manage your team, loot dusty... | Read more »

Price Scanner via MacPrices.net

13-inch 2.0GHz Apple MacBook Pros on sale for...
B&H has the non-Touch Bar 13″ 2.0GHz MacBook Pros in stock today and on sale for $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.0GHz MacBook Pro Space Gray (... Read more
15-inch Touch Bar MacBook Pros on sale for up...
B&H Photo has the new 2016 15″ Apple Touch Bar MacBook Pros in stock today and on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.7GHz Touch Bar... Read more
12-inch Retina MacBooks on sale for $1150, $1...
B&H has 12″ 1.1GHz Retina MacBooks on sale for $150 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 12″ 1.1GHz Space Gray Retina MacBook: $1149 $150 off MSRP - 12″ 1.1GHz... Read more
Apple restocks refurbished 11-inch MacBook Ai...
Apple has Certified Refurbished 11″ MacBook Airs (the latest models recently discontinued by Apple), available for up to $170 off original MSRP. An Apple one-year warranty is included with each... Read more
Apple Park Opens to Employees in April With T...
Apple has announced that Apple Park, the company’s new 175-acre campus, will be ready for employees to begin occupying in April. The process of moving more than 12,000 people will take over six... Read more
Manhattan Neighbors for Safer Telecommunicati...
A new education and advocacy group focused on cell phone and wireless risks, Manhattan Neighbors for Safer Telecommunications, launched today at http://www.ManhattanNeighbors.org. Manhattan... Read more
Portable Dual DisplayPort Monitor Dock Enable...
IOGEAR has announced the launch of its USB-C Dual DisplayPort Monitor Portable Dock (GUC3CMST). The dock enables users to easily connect two DisplayPort monitors to a USB-C or Thunderbolt 3 laptop to... Read more
13-inch 2.7GHz Retina MacBook Pro on sale for...
Amazon.com has restocked the 13″ 2.7GHz/128GB Retina MacBook Pro (MF839LL/A) for $200 off MSRP including free shipping: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1099 $200 off MSRP This model tends to... Read more
Apple’s New iPad Ads Don’t Address Pro Users’...
Apple launched a new tranche of iPad Pro TV ads last week addressing actual queries and challenges from the Twitterverse, albeit using actors for the visuals. That’s great. As an iPad fan and heavy... Read more
Free Verbum Catholic Bible Study App For iOS
The Verbum mobile app runs on Logos’ powerful Bible software and is an advanced resource for mobile Catholic study. The Verbum app surrounds the Bible with the Tradition. Verbum comes with 15 free... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions- Chicago...
SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Manager *Apple* Systems Administration - Pu...
Req ID 3315BR Position Title Manager, Apple Systems Administration Job Description The Manager of Apple Systems Administration oversees the administration and Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Manager *Apple* Systems Administration - Pu...
Req ID 3315BR Position Title Manager, Apple Systems Administration Job Description The Manager of Apple Systems Administration oversees the administration and Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.