TweetFollow Us on Twitter

September 96 - Editor's Note



As I write this our esteemed Editor-in-Cheek is off on sabbatical, indulging in a little global gallivanting and some well deserved (and completely unstructured) hanging around. Thus it falls to me to write this editorial, making this only the second issue of develop that has had two pictures of me in it (trivia question: which was the other?), and also marking the first time (and hopefully the last time) my signature has been aired in public. (Yes, I know it's illegible, and I confess: I never really learned to write cursive. So it's only a rough approximation. Even my printing is barely legible. Thank goodness for keyboards.)

Unaccustomed as I am to editorial speaking, I was having a hard time thinking of something to write about. Fortuitously, Apple's Worldwide Developers Conferenceoccurred just about the time I needed to settle on a topic, and as always the developers I talked with at the conference brought up several issues about what we on the develop staff do and why we do it that way.

One issue that came up is conveniently editorial in nature. We're often applauded for the better-than-usual (at least for a technical journal) writing in our articles and columns. It's quite true that in addition to trying to make sure everything in the magazine is correct, we also put a lot of ef fort into making it read well. This is great for you, the reader, but as with any way of doing things there's a downside. In this case, it means more trouble and more work for those who generate the content of the journal. Occasionally an author thinks it's a hassle, all that fussing over finding the right word or phrase, all that questioning and worrying over something that's "off the topic" as far as they're concerned. For others, of course, it' s a real blessing, having our highly trained team of crackerjack editors swarming over their work, nipping and tucking and polishing it until it's snug and smooth and gleaming. While I naturally tend to side with the latter, ever ybody's entitled to an opinion.

Those of us here at develop believe that it's absolutely worth it. It' s a truism about technical writing that if it's done well no one notices it. That's our goal, and always has been, and I think it' s a good and important one. If you have to read a sentence twice or three times to figure out what it means, or if you have to backtrack a page to make sense of something you just read, or if you can't find a constant in Inside Macintoshbecause it's spelled wrong in the article, then the writing will be noticed, because it's getting in your way. That's something we' re proud to avoid more often than not, even though it takes longer, and even though it's a lot more work. We hope you agree.

So that's my editorial. An easy out, some might say, simply restating our editorial philosophy rather than coming up with new thoughts. But it's something that' s often lost in all the noise, and I think it's good -- both for us and for you -- to be reminded once in a while why it is we do what we do.

Dave Johnson Editorial Pretender

DAVE JOHNSON ( and his wife Lisa have a tiny but thriving mask-making business in San Francisco, selling masks for a one-month period each year around Halloween. In 1994 they had sales of $344 and gross profits were $159. (There was a write-down of $188 that year for retooling, resulting in a net loss of $29.) In 1995 they had total profits of $287 on sales of $330. If this explosive profit growth keeps up, this small garage business could, in time, be worth literally hundreds of millions of dollars. Dave is rubbing his hands in anticipation. *


Community Search:
MacTech Search:

Software Updates via MacUpdate

Gopogo guide - How to bounce like the be...
Nitrome just launched a new game and, as to be expected, it's a lot of addictive fun. It's called Gopogo, and it challenges you to hoparound a bunch of platforms, avoiding enemies and picking up shiny stuff. It's not easy though - just like the... | Read more »
Sago Mini Superhero (Education)
Sago Mini Superhero 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: KAPOW! Jack the rabbit bursts into the sky as the Sago Mini Superhero! Fly with Jack as he lifts impossible weights,... | Read more »
Star Wars: Galaxy of Heroes guide - How...
Star Wars: Galaxy of Heroes is all about collecting heroes, powering them up, and using them together to defeat your foes. It's pretty straightforward stuff for the most part, but increasing your characters' stats can be a bit confusing because it... | Read more »
The best cooking apps (just in time for...
It’s that time of year again, where you’ll be gathering around the dinner table with your family and a huge feast in front of you. [Read more] | Read more »
Square Rave guide - How to grab those te...
Square Rave is an awesome little music-oriented puzzle game that smacks of games like Lumines, but with its own unique sense of gameplay. To help wrap your head around the game, keep the following tips and tricks in mind. [Read more] | Read more »
Snowboard Party 2 (Games)
Snowboard Party 2 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Crowned the best snowboarding game available on the market, Snowboard Party is back to fulfill all your adrenaline needs in... | Read more »
One Button Travel (Games)
One Button Travel 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: “To cut a long story short, If you like interactive fiction, just go buy this one.” - “Oozes the polish that... | Read more »
Light Apprentice Volume 1 (Games)
Light Apprentice Volume 1 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Light Apprentice Volume 1 includes Chapters 1 to 4, all gathered in a new exclusive game. When life in the world of... | Read more »
The best games like Animal Crossing on m...
Animal Crossing amiibo Festival is out right now for the Wii U, reminding us of just how much fun that world can be. Or at least to go back and check in on our villages once in a while. [Read more] | Read more »
Between 2 Taps - Tap for Tap interview M...
Hello, and welcome back to Between 2 Taps, Tap for Tap’s Indie Dev interview series. [Read more] | Read more »

Price Scanner via

iMobie Releases its Ace iOS Cleaner PhoneClea...
iMobie Inc. has announced the new update of PhoneClean 4, its iOS cleaner designed to reclaim wasted space on iPhone/iPad for use and keep the device fast. Alongside, iMobie hosts a 3-day giveaway of... Read more
Black Friday deals on the Apple Watch and App...
Apple resellers are offering discounts and bundles with the purchase of an Apple Watch this Black Friday weekend. Below is a roundup of the deals being offered by authorized Watch resellers: Apple... Read more
Early Black Friday sale at B&H Photo, up...
B&H Photo has all new Macs on sale for up to $500 off MSRP as part of their early Black Friday sale including free shipping plus NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $1699 $300 off... Read more
NewerTech/OWC/MacSales Black Friday Deals 201... • Free Shipping available on nearly EVERYTHING on orders $35.00 & up within USA + • International Delivery Specials from $2.99+ Special Purolator... Read more
Walmart Black Friday deals: $100 off select i...
Walmart has released their Black Friday deals for 2015, now available online. Choose free shipping or free local store pickup (if available): - 16GB iPad Air 2: $399, $100 off MSRP - 16GB iPad Air: $... Read more
Photo Cleaner 1.0 Reclaims iPhone Storage Spa...
Seoul, Korea based mix1009 has announced the release and immediate availability of Photo Cleaner 1.0, their handy iPhone app that deletes the video portion of Live Photos, in order to reclaim space... Read more
Black Friday and Holiday sales on our price t...
Scan our Mac Price Trackers for the latest Black Friday and Holiday season information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the... Read more
Best Buy Black Friday deals: Up to $200 off M...
Best Buy has posted their Black Friday sale prices for 2015. Save on MacBook Pros, MacBooks, MacBook Airs, iMacs, iPads, and Apple Watches. Choose free shipping or free local store pickup (if... Read more
Save $30-$40 on new Apple TVs after rebate
Adorama has new Apple TVs on sale for up to $40 off MSRP after mail-in rebate, good through December 15th. Shipping is free, and Adorama charges NY & NJ sales tax only: - 32GB Apple TV: $119.99... Read more
13-Inch Haswell MacBook Air At Two Years – Th...
The 13-inch mid-2013 “Haswell” MacBook Air I ordered in Apple’s November 2013 Black Friday sale was my first new Mac in four and a half years — the longest interval I’ve gone between system upgrades... Read more

Jobs Board

Storefront Operations Coordinator, *Apple* -...
# Storefront Operations Coordinator, Apple -Latin America Job Number: 43587750 Miami, Florida, United States Posted: Oct. 16, 2015 Weekly Hours: 40.00 **Job Summary** The Read more
*Apple* Enterprise / Government Professional...
# Apple Enterprise / Gove ment Professional Services Engineer Job Number: 42292976 Reston, Virginia, United States Posted: Aug. 18, 2015 Weekly Hours: 40.00 **Job Read more
iOS Wallet & *Apple* Pay Engineer - App...
# iOS Wallet & Apple Pay Engineer Job Number: 40586801 Santa Clara Valley, Califo ia, United States Posted: Nov. 16, 2015 Weekly Hours: 40.00 **Job Summary** The iOS Read more
Software Engineer, *Apple* Watch - Clock Fa...
# Software Engineer, Apple Watch - Clock Face Team Job Number: 44368761 Santa Clara Valley, Califo ia, United States Posted: Nov. 14, 2015 Weekly Hours: 40.00 **Job Read more
Administrative Assistant, *Apple* Online St...
# Administrative Assistant, Apple Online Store Job Number: 43992352 Santa Clara Valley, Califo ia, United States Posted: Nov. 9, 2015 Weekly Hours: 40.00 **Job Summary** Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.