TweetFollow Us on Twitter

June 96 - Editor's Note

EDITOR'S NOTE

CAROLINE ROSE

A couple of issues ago, I told a story here about how my friend John had failed to find some song lyrics on the Web before I managed to locate them by old-fashioned, real-world means. A few of you wrote to say how easily you found those same lyrics on the Web. Maybe they were posted after the incident I related , or maybe John just didn't look in the right place, but my point was a general one: the Web is not the world.

At first I thought that editorial would be controversial, but before it was published I noticed similar remarks starting to appear elsewhere, along the lines of the Internet and the Web being overrated. Since then I've seen even more critical articles on the subject -- the inevitable backlash, I suppose. Now that such kvetching has become socially acceptable, I should probably turn to another subject, but alas...

My main complaint is with the quality of a lot of what's posted online. I don' t mind so much if someone's personal home page is a bit rough, but lar ge corporations that should do better seem not to be doing even minimal copyediting and fact checking on what they post to the Web. It's gotten to the point where, to some people, being published on the Internet is becoming synonymous with being low quality. I even came across this sentiment in a review of a book (not related to computers) in the New York Times: after criticizing the book for sloppy editing, the reviewer wrote, "If this is the way books are going to be published, we may as well just shove the typing onto the Internet and for get about bound volumes altogether."

Why is it that the highest-quality online publications are those that are also published in print? It's as if "committing" something to print makes it seem more respectable, more enduring. As a provider of not only develop content but also a newsletter of my own on the Web, I find this ironic. Ever since my publications have been made so easily available online, reader feedback indicates that many more people have been referring to back issues; they treat all the content -- past and present -- as a single, timeless body of information. This timelessness argues for the same attention to quality online as in the print medium, or at least for more efforts in that direction.

I think one problem may be the confusion about where to put Web publishing in an organization. Most Web-related job descriptions I've seen ask for a content provider, formatter/designer, and HTML expert all rolled into one. That's like having authors of develop articles design the page layout and produce the printed product. Ask one person to do it all and what do you expect?

You may not care about minor errors, but inattention to quality will extend, web-like, beyond punctuation and grammar into the more critical realms of coherency and accuracy. So please, take a second look at your Web pages and other online content with this in mind. The world will thank you.

CAROLINE ROSE (crose@apple.com, AppleLink CROSE) finds her most difficult editing job to be rephrasing her work history for her bio in develop. There are only so many ways to say she's been working in the computer industry for a very long time, in various writing, editing, and programming capacities. The good news is that, having edited develop for five years, she finally qualifies for a sabbatical, which she'll be taking by the time you read this. She's sorry to miss Apple's Worldwide Developers Conference but decided that springtime in Tuscany was a fair tradeoff. *

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

The beginner's guide to Warbits
Warbits is a turn-based strategy that's clearly inspired by Nintendo's Advance Wars series. Since turn-based strategy games can be kind of tricky to dive into, see below for a few tips to help you in the beginning. Positioning is crucial [Read... | Read more »
How to upgrade your character in Spellsp...
So you’ve mastered the basics of Spellspire. By which I mean you’ve realised it’s all about spelling things in a spire. What next? Well you’re going to need to figure out how to toughen up your character. It’s all well and good being able to spell... | Read more »
5 slither.io mash-ups we'd love to...
If there's one thing that slither.io has proved, it's that the addictive gameplay of Agar.io can be transplanted onto basically anything and it will still be good fun. It wouldn't be surprising if we saw other developers jumping on the bandwagon,... | Read more »
How to navigate the terrain in Sky Charm...
Sky Charms is a whimsical match-'em up adventure that uses creative level design to really ramp up the difficulty. [Read more] | Read more »
Victorious Knight (Games)
Victorious Knight 1.3 Device: iOS Universal Category: Games Price: $1.99, Version: 1.3 (iTunes) Description: New challenges awaits you! Experience fresh RPG experience with a unique combat mechanic, packed with high quality 3D... | Read more »
Agent Gumball - Roguelike Spy Game (Gam...
Agent Gumball - Roguelike Spy Game 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Someone’s been spying on Gumball. What the what?! Two can play at that game! GO UNDERCOVERSneak past enemy... | Read more »
Runaway Toad (Games)
Runaway Toad 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: It ain’t easy bein’ green! Tap, hold, and swipe to help Toad hop to safety in this gorgeous new action game from the creators of... | Read more »
PsyCard (Games)
PsyCard 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: From the makers och Card City Nights, Progress To 100 and Ittle Dew PSYCARD is a minesweeper-like game set in a cozy cyberpunk... | Read more »
Sago Mini Robot Party (Education)
Sago Mini Robot Party 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: -- Children's Technology Review Editor's Choice -- | Read more »
Egz – The Origin of the Universe (Games...
Egz – The Origin of the Universe 1.0.2 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.2 (iTunes) Description: ►►► Special offer until 2nd may : get the game at 2.99€ instead of 3.99€ ! ◄◄◄ Egz is a mesmerizing mix... | Read more »

Price Scanner via MacPrices.net

Price drops on clearance 12-inch Retina MacBo...
B&H Photo has dropped prices on leftover 2015 12″ Retina MacBooks with models now available starting at $999. Shipping is free, and B&H charges NY tax only: - 12″ 1.1GHz Gray Retina MacBook... Read more
15-inch Retina MacBook Pros available for $20...
B&H Photo has 15″ Retina MacBook Pros on sale for up to $210 off MSRP. Shipping is free, and B&H charges NY tax only: - 15″ 2.2GHz Retina MacBook Pro: $1799 $200 off MSRP - 15″ 2.5GHz Retina... Read more
Target offers Apple Watch Sport for $50 off M...
Target has Apple Watch Sports on sale for $50 off MSRP for a limited time. Choose free shipping or free local store pickup (if available). Sale prices for online orders only, in-store prices may vary... Read more
Apple restocks Certified Refurbished Mac mini...
Apple has restocked Certified Refurbished 2014 Mac minis, with models available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz Mac mini: $419 $... Read more
15-inch 2.2GHz Retina MacBook Pro on sale for...
Amazon.com has the 15″ 2.2GHz Retina MacBook Pro on sale for $1699.99 including free shipping. Their price is $300 off MSRP, and it’s the lowest price available for this model from any reseller (and... Read more
Apple Beats Microsoft at Own Game; Amazon Pri...
First quarter seasonality combined with an overall disinterested customer base led to an annual decline of 14.7% in worldwide tablet shipments during the first quarter of 2016 (1Q16). Worldwide... Read more
Tablets Had Worst Quarter Since 2012, says St...
The global tablet market began 2016 just as 2015 left off, down. Tablet shipments fell 10% to 46.5 million units during the Q1 2016, according to the new “Preliminary Global Tablet Shipments and... Read more
Clearance 13-inch MacBook Airs, Apple refurbi...
Apple recently dropped prices on certified refurbished 2015 13″ MacBook Airs with 4GB of RAM with models now available starting at $759. An Apple one-year warranty is included with each MacBook, and... Read more
Clearance 12-inch Retina MacBooks, Apple refu...
Apple has dropped prices on Certified Refurbished 2015 12″ Retina MacBooks with models now available starting at $929. Apple will include a standard one-year warranty with each MacBook, and shipping... Read more
Aleratec Releases Mac Software Upgrade for 1...
California based Aleratec Inc., designer, developer and manufacturer of Portable Device Management (PDM) charge/sync products for mobile devices and professional-grade duplicators for hard disk... Read more

Jobs Board

Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Simply Mac *Apple* Specialist- Service Repa...
Simply Mac is the largest premier retailer of Apple products in the nation. In order to support our growing customer base, we are currently looking for a driven Read more
*Apple* Retail - Multiple Positions - Apple,...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Automotive Sales Consultant - Apple Ford Linc...
…you. The best candidates are smart, technologically savvy and are customer focused. Apple Ford Lincoln Apple Valley is different, because: $30,000 annual salary Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.