TweetFollow Us on Twitter

June 96 - Editor's Note

EDITOR'S NOTE

CAROLINE ROSE

A couple of issues ago, I told a story here about how my friend John had failed to find some song lyrics on the Web before I managed to locate them by old-fashioned, real-world means. A few of you wrote to say how easily you found those same lyrics on the Web. Maybe they were posted after the incident I related , or maybe John just didn't look in the right place, but my point was a general one: the Web is not the world.

At first I thought that editorial would be controversial, but before it was published I noticed similar remarks starting to appear elsewhere, along the lines of the Internet and the Web being overrated. Since then I've seen even more critical articles on the subject -- the inevitable backlash, I suppose. Now that such kvetching has become socially acceptable, I should probably turn to another subject, but alas...

My main complaint is with the quality of a lot of what's posted online. I don' t mind so much if someone's personal home page is a bit rough, but lar ge corporations that should do better seem not to be doing even minimal copyediting and fact checking on what they post to the Web. It's gotten to the point where, to some people, being published on the Internet is becoming synonymous with being low quality. I even came across this sentiment in a review of a book (not related to computers) in the New York Times: after criticizing the book for sloppy editing, the reviewer wrote, "If this is the way books are going to be published, we may as well just shove the typing onto the Internet and for get about bound volumes altogether."

Why is it that the highest-quality online publications are those that are also published in print? It's as if "committing" something to print makes it seem more respectable, more enduring. As a provider of not only develop content but also a newsletter of my own on the Web, I find this ironic. Ever since my publications have been made so easily available online, reader feedback indicates that many more people have been referring to back issues; they treat all the content -- past and present -- as a single, timeless body of information. This timelessness argues for the same attention to quality online as in the print medium, or at least for more efforts in that direction.

I think one problem may be the confusion about where to put Web publishing in an organization. Most Web-related job descriptions I've seen ask for a content provider, formatter/designer, and HTML expert all rolled into one. That's like having authors of develop articles design the page layout and produce the printed product. Ask one person to do it all and what do you expect?

You may not care about minor errors, but inattention to quality will extend, web-like, beyond punctuation and grammar into the more critical realms of coherency and accuracy. So please, take a second look at your Web pages and other online content with this in mind. The world will thank you.

CAROLINE ROSE (crose@apple.com, AppleLink CROSE) finds her most difficult editing job to be rephrasing her work history for her bio in develop. There are only so many ways to say she's been working in the computer industry for a very long time, in various writing, editing, and programming capacities. The good news is that, having edited develop for five years, she finally qualifies for a sabbatical, which she'll be taking by the time you read this. She's sorry to miss Apple's Worldwide Developers Conference but decided that springtime in Tuscany was a fair tradeoff. *

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Macs Fan Control 1.3.1.0 - Monitor and c...
Macs Fan Control allows you to monitor and control almost any aspect of your computer's fans, with support for controlling fan speed, temperature sensors pane, menu-bar icon, and autostart with... Read more
NetShade 6.3.1 - Browse privately using...
NetShade is an anonymous proxy and VPN app+service for Mac. Unblock your Internet through NetShade's high-speed proxy and VPN servers spanning seven countries. NetShade masks your IP address as you... Read more
Dragon Dictate 4.0.7 - Premium voice-rec...
With Dragon Dictate speech recognition software, you can use your voice to create and edit text or interact with your favorite Mac applications. Far more than just speech-to-text, Dragon Dictate lets... Read more
Persecond 1.0.2 - Timelapse video made e...
Persecond is the easy, fun way to create a beautiful timelapse video. Import an image sequence from any camera, trim the length of your video, adjust the speed and playback direction, and you’re done... Read more
GIMP 2.8.14p2 - Powerful, free image edi...
GIMP is a multi-platform photo manipulation tool. GIMP is an acronym for GNU Image Manipulation Program. The GIMP is suitable for a variety of image manipulation tasks, including photo retouching,... Read more
Sandvox 2.10.2 - Easily build eye-catchi...
Sandvox is for Mac users who want to create a professional looking website quickly and easily. With Sandvox, you don't need to be a Web genius to build a stylish, feature-rich, standards-compliant... Read more
LibreOffice 5.0.1.2 - Free, open-source...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
f.lux 36.1 - Adjusts the color of your d...
f.lux makes the color of your computer's display adapt to the time of day, warm at night and like sunlight during the day. Ever notice how people texting at night have that eerie blue glow? Or wake... Read more
VirtualBox 5.0.2 - x86 virtualization so...
VirtualBox is a family of powerful x86 virtualization products for enterprise as well as home use. Not only is VirtualBox an extremely feature rich, high performance product for enterprise customers... Read more
File Juicer 4.43 - Extract images, video...
File Juicer is a drag-and-drop can opener and data archaeologist. Its specialty is to find and extract images, video, audio, or text from files which are hard to open in other ways. In computer... Read more

ReBoard: Revolutionary Keyboard (Utilit...
ReBoard: Revolutionary Keyboard 1.0 Device: iOS Universal Category: Utilities Price: $1.99, Version: 1.0 (iTunes) Description: Do everything within the keyboard without switching apps! If you are in WhatsApp, how do you schedule a... | Read more »
Tiny Empire (Games)
Tiny Empire 1.1.3 Device: iOS Universal Category: Games Price: $2.99, Version: 1.1.3 (iTunes) Description: Launch cannonballs and blow tiny orcs into thousands of pieces in this intuitive fantasy-themed puzzle shooter! Embark on an... | Read more »
Astropad Mini (Productivity)
Astropad Mini 1.0 Device: iOS iPhone Category: Productivity Price: $4.99, Version: 1.0 (iTunes) Description: *** 50% off introductory price! ​*** Get the high-end experience of a Wacom tablet at a fraction of the price with Astropad... | Read more »
Emo Chorus (Music)
Emo Chorus 1.0.0 Device: iOS Universal Category: Music Price: $1.99, Version: 1.0.0 (iTunes) Description: Realistic Choir simulator ranging from simple Chorus emulation to full ensemble Choir with 128 members. ### introductory offer... | Read more »
Forest Spirit (Games)
Forest Spirit 1.0.5 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.5 (iTunes) Description: | Read more »
Ski Safari 2 (Games)
Ski Safari 2 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: The world's most fantastical, fun, family-friendly skiing game is back and better than ever! Play as Sven's sister Evana, share... | Read more »
Lara Croft GO (Games)
Lara Croft GO 1.0.47768 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.47768 (iTunes) Description: Lara Croft GO is a turn based puzzle-adventure set in a long-forgotten world. Explore the ruins of an ancient... | Read more »
Whispering Willows (Games)
Whispering Willows 1.23 Device: iOS Universal Category: Games Price: $4.99, Version: 1.23 (iTunes) Description: **LAUNCH SALE 50% OFF** - Whispering Willows is on sale for 50% off ($4.99) until September 9th. | Read more »
Calvino Noir (Games)
Calvino Noir 1.1 Device: iOS iPhone Category: Games Price: $3.99, Version: 1.1 (iTunes) Description: The film noir stealth game. Calvino Noir is the exploratory, sneaking adventure through the 1930s European criminal underworld.... | Read more »
Angel Sword (Games)
Angel Sword 1.0 Device: iOS Universal Category: Games Price: $6.99, Version: 1.0 (iTunes) Description: Prepare to adventure in the most epic full scale multiplayer 3D RPG for mobile! Experience amazing detailed graphics in full HD.... | Read more »

Price Scanner via MacPrices.net

Apple offering refurbished 2015 13-inch Retin...
The Apple Store is offering Apple Certified Refurbished 2015 13″ Retina MacBook Pros for up to $270 (15%) off the cost of new models. An Apple one-year warranty is included with each model, and... Read more
Apple refurbished 2015 MacBook Airs available...
The Apple Store has Apple Certified Refurbished 2015 11″ and 13″ MacBook Airs (the latest models), available for up to $180 off the cost of new models. An Apple one-year warranty is included with... Read more
21-inch iMacs on sale for up to $120 off MSRP
B&H Photo has 21″ iMacs on sale for up to $120 off MSRP including free shipping plus NY sales tax only: - 21″ 1.4GHz iMac: $999.99 $100 off - 21″ 2.7GHz iMac: $1199.99 $100 off - 21″ 2.9GHz iMac... Read more
5K iMacs on sale for up to $150 off MSRP, fre...
B&H Photo has the 27″ 3.3GHz 5K iMac on sale for $1899.99 including free shipping plus NY tax only. Their price is $100 off MSRP. They have the 27″ 3.5GHz 5K iMac on sale for $2149.99 $2199.99, $... Read more
1.4GHz Mac mini, refurbished, available for $...
The Apple Store has Apple Certified Refurbished 1.4GHz Mac minis available for $419. Apple’s one-year warranty is included, and shipping is free. Their price is $80 off MSRP, and it’s the lowest... Read more
iPad Air 2 on sale for up to $100 off MSRP
Best Buy has iPad Air 2s on sale for up to $100 off MSRP on their online store for a limited time. Choose free shipping or free local store pickup (if available). Sale prices available for online... Read more
MacBook Airs on sale for $100 off MSRP
Best Buy has MacBook Airs on sale for $100 off MSRP on their online store. Choose free shipping or free local store pickup (if available). Sale prices for online orders only, in-store prices may vary... Read more
Big Grips Lift Handle For iPad Air and iPad A...
KEM Ventures, Inc. which pioneered the extra-large, super-protective iPad case market with the introduction of Big Grips Frame and Stand in 2011, is launching Big Grips Lift featuring a new super-... Read more
Samsung Launches Galaxy Tab S2, Its Most Powe...
Samsung Electronics America, Inc. has announced the U.S. release of the Galaxy Tab S2, its thinnest, lightest, ultra-fast tablet. Blending form and function, elegant design and multitasking power,... Read more
Tablet Screen Sizes Expanding as iPad Pro App...
Larger screen sizes are gaining favor as the tablet transforms into a productivity device, with shipments growing 185 percent year-over-year in 2015. According to a new Strategy Analytics’ Tablet... Read more

Jobs Board

*Apple* Music, Business Operations - Apple (...
**Job Summary** This role in Apple Music and in iTunes is working with…the songs that we all enjoy listening to in Apple Music. Your job will be to work wit Read more
Hardware Systems Integration Engineer - *App...
**Job Summary** We are seeking an enthusiastic electrical engineer for the Apple Watch team. This is a design engineering position that entails working with Read more
Engineering Project Manager - *Apple* TV -...
**Job Summary** The iTunes Apps project management team oversees iTunes, Apple TV, DRM and iOS Applications. We are looking for a project manager to help manage and Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail Online Store: Customer Insigh...
**Job Summary** Apple Retail (Online Store) is seeking an experienced e-commerce analytics professional to join the Customer Insights Team. The Web e-Commerce Analyst Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.