TweetFollow Us on Twitter

June 96 - Editor's Note

EDITOR'S NOTE

CAROLINE ROSE

A couple of issues ago, I told a story here about how my friend John had failed to find some song lyrics on the Web before I managed to locate them by old-fashioned, real-world means. A few of you wrote to say how easily you found those same lyrics on the Web. Maybe they were posted after the incident I related , or maybe John just didn't look in the right place, but my point was a general one: the Web is not the world.

At first I thought that editorial would be controversial, but before it was published I noticed similar remarks starting to appear elsewhere, along the lines of the Internet and the Web being overrated. Since then I've seen even more critical articles on the subject -- the inevitable backlash, I suppose. Now that such kvetching has become socially acceptable, I should probably turn to another subject, but alas...

My main complaint is with the quality of a lot of what's posted online. I don' t mind so much if someone's personal home page is a bit rough, but lar ge corporations that should do better seem not to be doing even minimal copyediting and fact checking on what they post to the Web. It's gotten to the point where, to some people, being published on the Internet is becoming synonymous with being low quality. I even came across this sentiment in a review of a book (not related to computers) in the New York Times: after criticizing the book for sloppy editing, the reviewer wrote, "If this is the way books are going to be published, we may as well just shove the typing onto the Internet and for get about bound volumes altogether."

Why is it that the highest-quality online publications are those that are also published in print? It's as if "committing" something to print makes it seem more respectable, more enduring. As a provider of not only develop content but also a newsletter of my own on the Web, I find this ironic. Ever since my publications have been made so easily available online, reader feedback indicates that many more people have been referring to back issues; they treat all the content -- past and present -- as a single, timeless body of information. This timelessness argues for the same attention to quality online as in the print medium, or at least for more efforts in that direction.

I think one problem may be the confusion about where to put Web publishing in an organization. Most Web-related job descriptions I've seen ask for a content provider, formatter/designer, and HTML expert all rolled into one. That's like having authors of develop articles design the page layout and produce the printed product. Ask one person to do it all and what do you expect?

You may not care about minor errors, but inattention to quality will extend, web-like, beyond punctuation and grammar into the more critical realms of coherency and accuracy. So please, take a second look at your Web pages and other online content with this in mind. The world will thank you.

CAROLINE ROSE (crose@apple.com, AppleLink CROSE) finds her most difficult editing job to be rephrasing her work history for her bio in develop. There are only so many ways to say she's been working in the computer industry for a very long time, in various writing, editing, and programming capacities. The good news is that, having edited develop for five years, she finally qualifies for a sabbatical, which she'll be taking by the time you read this. She's sorry to miss Apple's Worldwide Developers Conference but decided that springtime in Tuscany was a fair tradeoff. *

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Luminar 1.0.2 - Powerful, adaptive, conf...
Luminar is the new full-featured image editor that adapts to the way you edit photos. Over 300 essential tools to fix, edit, and enhance your photos with comfort. The future of photo editing is here... Read more
Slack 2.3.3 - Collaborative communicatio...
Slack is a collaborative communication app that simplifies real-time messaging, archiving, and search for modern working teams. Version 2.3.3: Fixed window zoom jumping back-and-forth OS X 10.9... Read more
WhatRoute 2.0.10 - Geographically trace...
WhatRoute is designed to find the names of all the routers an IP packet passes through on its way from your Mac to a destination host. It also measures the round-trip time from your Mac to the router... Read more
Luminar 1.0.2 - Powerful, adaptive, conf...
Luminar is the new full-featured image editor that adapts to the way you edit photos. Over 300 essential tools to fix, edit, and enhance your photos with comfort. The future of photo editing is here... Read more
WhatRoute 2.0.10 - Geographically trace...
WhatRoute is designed to find the names of all the routers an IP packet passes through on its way from your Mac to a destination host. It also measures the round-trip time from your Mac to the router... Read more
Slack 2.3.3 - Collaborative communicatio...
Slack is a collaborative communication app that simplifies real-time messaging, archiving, and search for modern working teams. Version 2.3.3: Fixed window zoom jumping back-and-forth OS X 10.9... Read more
Lens Blur 1.4.3 - True out-of-focus boke...
Lens Blur transforms your existing photo into true SLR-quality out-of-focus bokeh effect! Everyone needs a gorgeous personalized background for a social profile, blog, Web/UI design, presentation, or... Read more
CleanMyMac 3.6.0 - $39.95
CleanMyMac makes space for the things you love. Sporting a range of ingenious new features, CleanMyMac lets you safely and intelligently scan and clean your entire system, delete large, unused files... Read more
DEVONthink Pro 2.9.8 - Knowledge base, i...
DEVONthink Pro is your essential assistant for today's world, where almost everything is digital. From shopping receipts to important research papers, your life often fills your hard drive in the... Read more
MacFamilyTree 8.1 - Create and explore y...
MacFamilyTree gives genealogy a facelift: modern, interactive, convenient and fast. Explore your family tree and your family history in a way generations of chroniclers before you would have loved.... Read more

Latest Forum Discussions

See All

Amateur Surgeon 4 Guide: Become the worl...
It's time to wield your trusty pizza cutter again, as Amateur Surgeon has returned with a whole fresh set of challenges (and some old, familiar ones, too). Starting anew isn't easy, especially when all you have at your disposal is a lighter, the... | Read more »
Le Parker: Sous Chef Extraordinaire (Ga...
Le Parker: Sous Chef Extraordinaire 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »
Telltale Games really is working on a Gu...
Telltale Games' next episodic adventure is indeed Guardians of the Galaxy. A document tied to the voice actors strike suggested that the project was in the work, but now we have direct confirmation following an announcement at the Game Awards that... | Read more »
Amateur Surgeon returns to iOS and Andro...
Amateur Surgeon and its two sequels disappeared from the App Store some time and it was sad days for all. But now, just in time for the holidays, the Adult Swim favorite makes its joyous return in the shape of Amateur Surgeon 4, a remake with... | Read more »
The best board games on mobile
Sometimes you need to ditch all of the high speed, high action games in favor of something a little more traditional. If you don't feel like parting ways from your mobile device, though, there are still plenty of ways to get that old-school fix.... | Read more »
The best Facebook Messenger Instant Game...
Facebook's new Instant Games is now here, meaning you can play games with your friends directly via Facebook. It's a fun new way to connect with friends, of course, but it's also proving to be a solid gaming experience in its own right, with a... | Read more »
You can now play game's on Facebook...
Facebook launched its new Instant Games platform in an exciting new attempt to engage its user base. As a result, you can now play a number of different games directly through Facebook Messenger. All of these games run with HTML5, meaning you play... | Read more »
Apollo Justice Ace Attorney (Games)
Apollo Justice Ace Attorney 1.00.00 Device: iOS Universal Category: Games Price: $.99, Version: 1.00.00 (iTunes) Description: Court Is Back In Session Star as rookie defense attorney, Apollo Justice, as he visits crime scenes,... | Read more »
KORG iWAVESTATION (Music)
KORG iWAVESTATION 1.0 Device: iOS Universal Category: Music Price: $19.99, Version: 1.0 (iTunes) Description: A revolutionary new world of sound.The Wave Sequence Synthesizer for iPad - KORG iWAVESTATION | Read more »
Don't Grind Guide: Tips for becomin...
Don’t Grind is a surprising, derpy little one touch game with fun hand-drawn graphics. The goal is simple -- get the high score without being chopped to bits. That can be tough when you’re not used to the game, and that’s compounded by the fact... | Read more »

Price Scanner via MacPrices.net

Parallels Toolbox 1.3 for Mac Offers 25 Singl...
Parallels has launched Parallels Toolbox 1.3 for Mac, an upgrade that adds five new utilities to the stand-alone application which was released in August and is available exclusively online at http... Read more
OWC Mercury Elite Pro Dual mini Ultra-Portabl...
OWC has introduced the new OWC Mercury Elite Pro Dual mini, a powerful yet ultra-portable dual-drive RAID solution. The new Mercury Elite Pro Dual mini packs phenomenal performance into a small... Read more
Clearance 13-inch Retina MacBook Pros availab...
B&H Photo has clearance 2015 13″ Retina Apple MacBook Pros available for up to $200 off original MSRP. Shipping is free, and B&H charges NY tax only: - 13″ 2.7GHz/128GB Retina MacBook Pro: $... Read more
Roundup of 2016 13-inch 2.0GHz MacBook Pro sa...
B&H has the non-Touch Bar 13″ MacBook Pros in stock today for $50-$100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.0GHz MacBook Pro Space Gray (MLL42LL/A): $1449 $... Read more
New 13-inch 2.0GHz Space Gray MacBook Pro in...
Adorama has the new 13″ 2.0GHz Space Gray MacBook Pro (non-Touch Bar, MLL42LL/A) in stock for $1499 including a free 3-year AppleCare Protection Plan. Shipping is free, and Adorama charges sales tax... Read more
Finnair Adopts iOS Enterprise iPad Apps from...
Finnair and IBM have announced a first-of-its-kind agreement to utilize iOS enterprise apps from IBM to support the airline’s overall digital transformation. Finnair is focused on Asia-Europe traffic... Read more
Tech21 Launches Evo Go iPhone 7 Case Availabl...
Tech21 has announced the launch of the Evo Go case for Apple iPhone 7 and iPhone 7 Plus, exclusively at T-Mobile. Available online and at participating T-Mobile stores nationwide, Evo Go cases start... Read more
Apple Turns (RED) with More Ways to Join the...
In recognition of World AIDS Day, Apple is offering more ways than ever for customers to join (RED) in its mission to create an AIDS-free generation. Apple is the worlds largest corporate contributor... Read more
Deals on new 15-inch Touch Bar MacBook Pros,...
B&H Photo has new 2016 Apple 15″ Touch Bar MacBook Pro models in stock today with some available for $50 off MSRP, each including free shipping plus NY sales tax only: - 15″ 2.7GHz Touch Bar... Read more
12-inch Retina MacBooks on sale for up to $10...
12-inch Retina MacBooks remain on sale at B&H Photo with models available for up to $100 off MSRP. Shipping is free, and B&H charges NY sales tax only. B&H will also include a free copy... Read more

Jobs Board

*Apple* Retail - Multiple Positions- White P...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Automotive Detailer - *Apple* Used Autos -...
We are currently conductinginterviews and will be accepting applications for a part-time detailer. Apple Used Autos is a great place to work andstart a career. We Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
US- *Apple* Store Leader Program - Apple (Un...
…Summary Learn and grow as you explore the art of leadership at the Apple Store. You'll master our retail business inside and out through training, hands-on Read more
*Apple* & PC Desktop Support Technician...
Apple & PC Desktop Support Technician job in Dallas TX Introduction: We have immediate job openings for several Desktop Support Technicians with one of our most Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.