TweetFollow Us on Twitter

June 96 - Editor's Note

EDITOR'S NOTE

CAROLINE ROSE

A couple of issues ago, I told a story here about how my friend John had failed to find some song lyrics on the Web before I managed to locate them by old-fashioned, real-world means. A few of you wrote to say how easily you found those same lyrics on the Web. Maybe they were posted after the incident I related , or maybe John just didn't look in the right place, but my point was a general one: the Web is not the world.

At first I thought that editorial would be controversial, but before it was published I noticed similar remarks starting to appear elsewhere, along the lines of the Internet and the Web being overrated. Since then I've seen even more critical articles on the subject -- the inevitable backlash, I suppose. Now that such kvetching has become socially acceptable, I should probably turn to another subject, but alas...

My main complaint is with the quality of a lot of what's posted online. I don' t mind so much if someone's personal home page is a bit rough, but lar ge corporations that should do better seem not to be doing even minimal copyediting and fact checking on what they post to the Web. It's gotten to the point where, to some people, being published on the Internet is becoming synonymous with being low quality. I even came across this sentiment in a review of a book (not related to computers) in the New York Times: after criticizing the book for sloppy editing, the reviewer wrote, "If this is the way books are going to be published, we may as well just shove the typing onto the Internet and for get about bound volumes altogether."

Why is it that the highest-quality online publications are those that are also published in print? It's as if "committing" something to print makes it seem more respectable, more enduring. As a provider of not only develop content but also a newsletter of my own on the Web, I find this ironic. Ever since my publications have been made so easily available online, reader feedback indicates that many more people have been referring to back issues; they treat all the content -- past and present -- as a single, timeless body of information. This timelessness argues for the same attention to quality online as in the print medium, or at least for more efforts in that direction.

I think one problem may be the confusion about where to put Web publishing in an organization. Most Web-related job descriptions I've seen ask for a content provider, formatter/designer, and HTML expert all rolled into one. That's like having authors of develop articles design the page layout and produce the printed product. Ask one person to do it all and what do you expect?

You may not care about minor errors, but inattention to quality will extend, web-like, beyond punctuation and grammar into the more critical realms of coherency and accuracy. So please, take a second look at your Web pages and other online content with this in mind. The world will thank you.

CAROLINE ROSE (crose@apple.com, AppleLink CROSE) finds her most difficult editing job to be rephrasing her work history for her bio in develop. There are only so many ways to say she's been working in the computer industry for a very long time, in various writing, editing, and programming capacities. The good news is that, having edited develop for five years, she finally qualifies for a sabbatical, which she'll be taking by the time you read this. She's sorry to miss Apple's Worldwide Developers Conference but decided that springtime in Tuscany was a fair tradeoff. *

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Adobe Audition CC 2018 11.0.1 - Professi...
Audition CC 2018 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Audition customer). Adobe Audition CC 2018 empowers you to create and... Read more
Adobe After Effects CC 2018 15.0.1 - Cre...
After Effects CC 2018 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous After Effects customer). The new, more connected After Effects CC... Read more
Adobe Premiere Pro CC 2018 12.0.1 - Digi...
Premiere Pro CC 2018 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Premiere Pro customer). Adobe Premiere Pro CC 2018 lets you edit... Read more
Adobe Photoshop CC 2018 19.1 - Professio...
Photoshop CC 2018 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Photoshop customer). Adobe Photoshop CC 2018, the industry standard... Read more
Spotify 1.0.69.336. - Stream music, crea...
Spotify is a streaming music service that gives you on-demand access to millions of songs. Whether you like driving rock, silky R&B, or grandiose classical music, Spotify's massive catalogue puts... Read more
rekordbox 5.1.1.0001 - Professional DJ m...
rekordbox is the best way of preparing and managing your tracks, be it at home, in the studio, or even on the plane! It allows you to import music from other music-management software using the... Read more
Mactracker 7.7.1 - Database of all Mac m...
Mactracker provides detailed information on every Mac computer ever made, including items such as processor speed, memory, optical drives, graphic cards, supported OS X versions, and expansion... Read more
Printopia 3.0.6 - Share Mac printers wit...
Run Printopia on your Mac to share its printers to any capable iPhone, iPad, or iPod Touch. Printopia will also add virtual printers, allowing you to save print-outs to your Mac and send to apps.... Read more
Luminar 2018 1.1.0 - Powerful, adaptive,...
Luminar 2018 is the new full-featured image editor that adapts to the way you edit photos. Over 300 essential tools to fix, edit, and enhance your photos with comfort. The future of photo editing is... Read more
Opera 50.0.2762.67 - High-performance We...
Opera is a fast and secure browser trusted by millions of users. With the intuitive interface, Speed Dial and visual bookmarks for organizing favorite sites, news feature with fresh, relevant content... Read more

Latest Forum Discussions

See All

Jydge hints, tips, and tricks - Everythi...
Just released on iOS, Jydge is a prequel to Neon Chrome and is set in the same universe. Not just that, but the games play in pretty similar ways with them both being twin stick shooters full of surprises. As you might expect from a 10tons game,... | Read more »
World of Warships Blitz: A guide to tact...
Ahoy mates! It's time to set out on the high seas for some PvP battles, and ... sorry, actually, World of Warships Blitz has nothing to do with pirates. Let's start over. [Read more] | Read more »
Around the Empire: What have you missed...
Around this time every week we're going to have a look at the comings and goings on the other sites in Steel Media's pocket-gaming empire. We'll round up the very best content you might have missed, so you're always going to be up to date with the... | Read more »
Everything about Hero Academy 2: Part 4...
In this part of our Hero Academy 2 guide, we're going to have a look at some of the tactics you're going to need to learn if you want to rise up the ranks. We're going to start off slow, then get more advanced in the next section. [Read more] | Read more »
All the best games on sale for iPhone an...
Another week has flown by. Sometimes it feels like the only truly unstoppable thing is time. Time will make dust of us all. But before it does, we should probably play as many awesome mobile videogames as we can. Am I right, or am I right? [Read... | Read more »
The 7 best games that came out for iPhon...
Well, it's that time of the week. You know what I mean. You know exactly what I mean. It's the time of the week when we take a look at the best games that have landed on the App Store over the past seven days. And there are some real doozies here... | Read more »
Popular MMO Strategy game Lords Mobile i...
Delve into the crowded halls of the Play Store and you’ll find mobile fantasy strategy MMOs-a-plenty. One that’s kicking off the new year in style however is IGG’s Lords Mobile, which has beaten out the fierce competition to receive Google Play’s... | Read more »
Blocky Racing is a funky and fresh new k...
Blocky Racing has zoomed onto the App Store and Google Play this week, bringing with it plenty of classic kart racing shenanigans that will take you straight back to your childhood. If you’ve found yourself hooked on games like Mario Kart or Crash... | Read more »
Cytus II (Games)
Cytus II 1.0.1 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.1 (iTunes) Description: "Cytus II" is a music rhythm game created by Rayark Games. It's our fourth rhythm game title, following the footsteps of three... | Read more »
JYDGE (Games)
JYDGE 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: Build your JYDGE. Enter Edenbyrg. Get out alive. JYDGE is a lawful but awful roguehate top-down shooter where you get to build your... | Read more »

Price Scanner via MacPrices.net

Where to buy 13″ Apple MacBook Pros for up to...
B&H Photo has 13″ MacBook Pros on sale for $100 off MSRP. Shipping is free, and B&H charges sales tax for NY & NJ residents only: – 13-inch 2.3GHz/128GB Space Gray MacBook Pro (MPXQ2LL/A... Read more
Apple Refurbished 2017 iMacs available starti...
Apple has a full line of Certified Refurbished iMacs available for up to $350 off original MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are available: – 27... Read more
Apple offers clearance 2016 13-inch MacBook A...
Apple has Certified Refurbished 2016 13″ MacBook Airs available starting at $809. An Apple one-year warranty is included with each MacBook, and shipping is free: – 13″ 1.6GHz/8GB/128GB MacBook Air: $... Read more
Clearance Apple refurbished iMacs available s...
Apple has previous-generation Certified Refurbished 2015 21″ & 27″ iMacs available starting at $849. Apple’s one-year warranty is standard, and shipping is free. The following models are... Read more
How to save $150-$420 on the purchase of a 20...
B&H Photo has 15″ MacBook Pros on sale for up to $200 off MSRP. Shipping is free, and B&H charges sales tax for NY & NJ residents only: – 15″ 2.8GHz Touch Bar MacBook Pro Space Gray (... Read more
How to save $100-$180 on the purchase of a 20...
B&H Photo has 13″ MacBook Airs on sale for $50-$120 off MSRP. Shipping is free, and B&H charges sales tax for NY & NJ residents only: – 13″ 1.8GHz/128GB MacBook Air (MQD32LL/A): $899, $... Read more
Save on Beats: $30-$80 off headphones, earpho...
Walmart has Beats by Dr. Dre on sale on their online store for $30-$80 off MSRP, depending on the item: – Powerbeats3 Wireless Earphones: $134, save $65 – BeatsX Earphones: $109, save $40 – Beats... Read more
Deals on clearance 15″ Apple MacBook Pros wit...
B&H Photo has clearance 2016 15″ MacBook Pros available for up to $800 off original MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: – 15″ 2.7GHz Touch Bar MacBook Pro... Read more
Apple restocked Certified Refurbished 13″ Mac...
Apple has restocked a full line of Certified Refurbished 2017 13″ MacBook Airs starting at $849. An Apple one-year warranty is included with each MacBook, and shipping is free: – 13″ 1.8GHz/8GB/128GB... Read more
How to find the lowest prices on 2017 Apple M...
Apple has Certified Refurbished 13″ and 15″ 2017 MacBook Pros available for $200 to $420 off the cost of new models. Apple’s refurbished prices are the lowest available for each model from any... Read more

Jobs Board

*Apple* Solutions Consultant - Apple (United...
# Apple Solutions Consultant Job Number: 113384559 Brandon, Florida, United States Posted: 10-Jan-2018 Weekly Hours: 40.00 **Job Summary** Are you passionate about Read more
Security Engineering Coordinator, *Apple* R...
# Security Engineering Coordinator, Apple Retail Job Number: 113237456 Santa Clara Valley, California, United States Posted: 18-Jan-2018 Weekly Hours: 40.00 **Job Read more
*Apple* Data Center Site Selection and Strat...
# Apple Data Center Site Selection and Strategy Research Analyst Job Number: 83708609 Santa Clara Valley, California, United States Posted: 18-Jan-2018 Weekly Hours: Read more
Engineering Manager - *Apple* TV - Apple (U...
# Engineering Manager - Apple TV Job Number: 113305053 Santa Clara Valley, California, United States Posted: 05-Dec-2017 Weekly Hours: 40.00 **Job Summary** The Read more
AppleCare Support Engineer for *Apple* Medi...
# AppleCare Support Engineer for Apple Media Products Job Number: 113222855 Santa Clara Valley, California, United States Posted: 14-Nov-2017 Weekly Hours: 40.00 Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.