TweetFollow Us on Twitter

June 96 - Editor's Note

EDITOR'S NOTE

CAROLINE ROSE

A couple of issues ago, I told a story here about how my friend John had failed to find some song lyrics on the Web before I managed to locate them by old-fashioned, real-world means. A few of you wrote to say how easily you found those same lyrics on the Web. Maybe they were posted after the incident I related , or maybe John just didn't look in the right place, but my point was a general one: the Web is not the world.

At first I thought that editorial would be controversial, but before it was published I noticed similar remarks starting to appear elsewhere, along the lines of the Internet and the Web being overrated. Since then I've seen even more critical articles on the subject -- the inevitable backlash, I suppose. Now that such kvetching has become socially acceptable, I should probably turn to another subject, but alas...

My main complaint is with the quality of a lot of what's posted online. I don' t mind so much if someone's personal home page is a bit rough, but lar ge corporations that should do better seem not to be doing even minimal copyediting and fact checking on what they post to the Web. It's gotten to the point where, to some people, being published on the Internet is becoming synonymous with being low quality. I even came across this sentiment in a review of a book (not related to computers) in the New York Times: after criticizing the book for sloppy editing, the reviewer wrote, "If this is the way books are going to be published, we may as well just shove the typing onto the Internet and for get about bound volumes altogether."

Why is it that the highest-quality online publications are those that are also published in print? It's as if "committing" something to print makes it seem more respectable, more enduring. As a provider of not only develop content but also a newsletter of my own on the Web, I find this ironic. Ever since my publications have been made so easily available online, reader feedback indicates that many more people have been referring to back issues; they treat all the content -- past and present -- as a single, timeless body of information. This timelessness argues for the same attention to quality online as in the print medium, or at least for more efforts in that direction.

I think one problem may be the confusion about where to put Web publishing in an organization. Most Web-related job descriptions I've seen ask for a content provider, formatter/designer, and HTML expert all rolled into one. That's like having authors of develop articles design the page layout and produce the printed product. Ask one person to do it all and what do you expect?

You may not care about minor errors, but inattention to quality will extend, web-like, beyond punctuation and grammar into the more critical realms of coherency and accuracy. So please, take a second look at your Web pages and other online content with this in mind. The world will thank you.

CAROLINE ROSE (crose@apple.com, AppleLink CROSE) finds her most difficult editing job to be rephrasing her work history for her bio in develop. There are only so many ways to say she's been working in the computer industry for a very long time, in various writing, editing, and programming capacities. The good news is that, having edited develop for five years, she finally qualifies for a sabbatical, which she'll be taking by the time you read this. She's sorry to miss Apple's Worldwide Developers Conference but decided that springtime in Tuscany was a fair tradeoff. *

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

How to become the ultimate robot warrior...
Chrono Strike is a delightfully immersive beat ‘em up with a sense of humor (any game with a good Sims reference gets points in my book). [Read more] | Read more »
Tips and tricks to get a higher score in...
Snow Roll is a devilish endless runner very much in the vein of Flappy Bird. It revels in its dastardly level of difficulty, and doesn’t really care how angry you get at it as it knows you’ll keep coming back for more. [Read more] | Read more »
How to win big in Slots Deluxe
Cheating while gambling is illegal and morally wrong, and in some parts of the world it leads to men with names like Vinnie "Six Knuckles" Manchenzo beating you to a pulp in a dark alley. [Read more] | Read more »
How to take over the world in Dictator 2
Running a country isn't easy - especially when you're a dictator who wants to take over the world and crush everyone in your path while you do it. [Read more] | Read more »
Tips and tricks to get a higher score in...
Tank.iois - you guessed it! - another multiplayer arena battler likeAgar.io and Slither.io. It does differentiate itself by putting you in a tiny tank though, so it's not exactly the same. To help you get that all-important high score, we've got a... | Read more »
How to unlock characters in One Tap Tenn...
As the title suggests, One Tap Tennis requires only a single tap to play its particular brand of tennis, and rewards you with a ton of unlockable characters if you perform well. Fortunately for you, we at 148Apps have got a few tips and tricks to... | Read more »
Grab it now: Game Craft’s Legend of War...
The real time strategy game is now available for you to sink your teeth into, through the App Store and Google Play. Combining elements of skill, strategy and empire building, Legend of War is a real gamers’ game. [Read more] | Read more »
Skateboard Party 3 ft. Greg Lutzka (Gam...
Skateboard Party 3 ft. Greg Lutzka 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Skateboard Party is back! This third edition of the popular sports franchise features professional skater... | Read more »
Cubious (Games)
Cubious 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: Cubious – How smart are you? How high is your IQube? Solve the impossible puzzles to find out, and help a lost little cube find his... | Read more »
Goat Simulator Waste of Space (Games)
Goat Simulator Waste of Space 1.1 Device: iOS Universal Category: Games Price: $4.99, Version: 1.1 (iTunes) Description: ** IMPORTANT - SUPPORTED DEVICESiPhone 4S, iPad 2, iPod Touch 5 or better.** | Read more »

Price Scanner via MacPrices.net

Dell Launches World’s First 17-inch Convertib...
Apple and other laptop makers have stepped away from the 17-inch display laptop form factor, frustrating users who liked the vast expanse of screen real estate. Having used a 17-inch PowerBook for... Read more
12-inch 1.2GHz Space Gray Retina MacBook avai...
Amazon has the new 12″ 1.2GHz/512GB Space Gray Retina MacBook (Apple model #MLH82LL/A) available for $1549 including free shipping. Their price is $50 off MSRP. B&H has the 12″ 1.2GHz/512GB Space... Read more
Apple refurbished Mac Pros available for up t...
Apple has Certified Refurbished Mac Pros available for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The following... Read more
Enterprise Workers Pick Technology Over Perks...
New Adobe study shows surprising attitudes about office jobs and where the future of work is heading. Adobe has released survey findings revealing that a surprising 70 percent of U.S. office workers... Read more
Memorial Day Weekend Sale: $50-$100 off 11-in...
B&H Photo has 13″ and 11″ MacBook Airs with 256GB SSDs on sale for $50-$100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 11″ 1.6GHz/256GB MacBook Air: $999 $100 off MSRP... Read more
Memorial Day Weekend Sales: Apple MacBook Pro...
B&H Photo has 13″ and 15″ Retina MacBook Pros on sale for up to $210 off MSRP. Shipping is free, and B&H charges NY tax only: - 15″ 2.2GHz Retina MacBook Pro: $1799 $200 off MSRP - 15″ 2.5GHz... Read more
Memorial Day Weekend Sales: Apple iMacs and M...
Take up to $150 off the price of a new iMac or Mac mini at the following Apple resellers this Memorial Day weekend: iMacs: B&H Photo has 21″ and 27″ iMacs on sale for up to $150 off MSRP... Read more
Apple refurbished Retina MacBook Pros availab...
Apple has Certified Refurbished 2015 13″ and 15″ Retina MacBook Pros available for up to $380 off the cost of new models. An Apple one-year warranty is included with each model, and shipping is free... Read more
Apple refurbished 11-inch MacBook Airs availa...
Apple has Certified Refurbished 11″ MacBook Airs (the latest models), available for up to $170 off the cost of new models. An Apple one-year warranty is included with each MacBook, and shipping is... Read more
Goal Zero and OtterBox Partner to Expand iPh...
Goal Zero, specialists in portable power, have announced a partnership with OtterBox, brand smartphone case protection, to offer the Slide and Slide Plus Batteries as modules compatible with the new... Read more

Jobs Board

*Apple* Project Engineer - Smart Source Inc...
SmartSource is in need of an Apple Project Engineer for a 12 month contract opportunity in Pittsburg, PA. Role: Apple Project Engineer Location: Pittsburg, PA Read more
Senior *Apple* Engineer - Signature Technol...
One-year contract for an Apple consultant. The resource should be an Apple Certified Technical Coordinator or get the certification within 60 days of starting Read more
Senior *Apple* Engineer - Signature Technol...
One-year contract for an Apple consultant. The resource should be an Apple Certified Technical Coordinator or get the certification within 60 days of starting Read more
*Apple* Architect - AECOM (United States)
**Requisition/Vacancy No.** 132759BR **Position Title** Apple Architect **Job Category** Information Technology **Business Line** Government **Country** United Read more
*Apple* Solutions Consultant - APPLE (United...
Job Summary As an Apple Solutions Consultant, you'll be the link between our future customers and our products. You'll showcase your entrepreneurial spirit as you Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.