TweetFollow Us on Twitter

March 95 - Editor's Note

EDITOR'S NOTE

Caroline Rose

[IMAGE 002_Editorial_html1.GIF]



From time to time people I know outside of Apple ask me what kind of Macintosh they should buy for home use. I in turn always ask what made them decide on a Macintosh in the first place. The answer is usually along the lines of "My kid has one at school and loves it" or "I use PCs at work but write my memos on a Macintosh, and I love my Mac." Typically they can't pinpoint the reasons for this "love." People enjoy using the Macintosh; you might say they're charmed by it.

Charm sells. I used to think my taste for older houses with all their nooks and crannies -- and yes, imperfections -- would work to my benefit in the real estate market. But in fact it seems that's what everyone wants. The houses that suit me are rarely put up for sale, their owners are so loathe to part with them; on those few occasions that they are on the market, they're sold in the blink of an eye. Newer, bigger houses that go for the same price sell much more slowly.

So when I hear about how some new computer is expected to run infinitesimally faster than some other one, I'm not swayed. (You'd be amazed to learn the creaky model of the Macintosh I use at home for my personal tasks.) Through years of complaints about how slow and otherwise imperfect the Macintosh was, I justknew it would thrive. I don't think people in the home market, especially, are going to focus on performance measurements or the number of applications available. Of course they need reasonable speed and the necessary applications to do what they want to do -- but most of all they want a computer they'll enjoy using. They ask around, and they see where people's hearts lie in the computer-using world. Not that there won't be heartless millions choosing those other computers, but there willalways be Macintosh.

To quote from Tim Maroney's first installment of "MPW Tips and Tricks," in this issue: "I don't use my computer to run Dhrystone benchmarks: I use it to accomplish tasks."

As someone on the original Macintosh team, I'm not surprised by its appeal to the heart. We all succumbed very early to its charm. I remember the big meeting we had to decide the computer's name, "Macintosh" being a code name that we were resolved not to keep. But no other ideas for names -- what few there were -- gained headway. The reason "Macintosh" stuck wasn't because it was the name of an apple (if misspelled); it stuck because we'd all grown so fond of our little "Mac." It would have been like renaming our first born.

Call me sentimental; I can take it. Call this my valentine to the Macintosh.

Caroline Rose Editor

CAROLINE ROSE (AppleLink CROSE) started working at Apple in 1982 the first time, then again in 1991. In between, she learned what it's like to be among the first employees in a startup company run by Steve Jobs. She worked as a programmer back when any math major could pick it up pretty easily and when there were about three programming languages to choose from. Now that there are OODLs of languages out there, she's happy to be back to writing in English. Caroline stood out as an odd bird in grade school because she actually enjoyed diagramming sentences. (There are other reasons, too, but we won't go into those.) *

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

A beginner's guide to Spellbinders
Spellbinderslooks a heck of a lot like Clash Royale, but has an entirely different pace to it. As such, it can be difficult to adjust to. Just in case you've been playing way too much Clash Royale (and who hasn't), we've put together a bunch of... | Read more »
Camping With Grandpa (Education)
Camping With Grandpa 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »
Black Hole Joyrider (Games)
Black Hole Joyrider 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Guide your spacecraft through the gravity well of a powerful black hole using only your retro-thrusters and dwindling fuel... | Read more »
My Koi (Games)
My Koi 1.0 Device: iOS iPhone Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: My Koi is a beautiful and relaxing fish pond app. Customise and name each fish. Feed them daily. Watch them grow. Collect new fish.... | Read more »
Never Gone (Games)
Never Gone 1.0.2 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.2 (iTunes) Description: ###IMPPORTANT### Never Gone's HD art resources require devices with more than 1GB RAM, so please note that iPhone 4/4s, iPad 2/... | Read more »
INKS. (Games)
INKS. 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: From the makers of BAFTA-winning Lumino City comes INKS. INKS updates pinball for a new generation. It combines the joy of pinball with... | Read more »
How to maximise your profits in Bakery B...
Running a bakery can be an expensive venture. You’ll need to continuously upgrade your oven, your kitchen supplies, and even your ingredients to keep customers happy. Most of these renovations in Bakery Blitz cost a pretty penny, but we have a few... | Read more »
How to manage your time in Bakery Blitz
It can be tricky, especially when you risk burning your kitchen to the ground if you forget a cake in the oven, so make sure to use these time management tricks to keep your bakery running smoothly. Don’t collect the money right away [Read more] | Read more »
Model 15 (Music)
Model 15 1.0 Device: iOS iPhone Category: Music Price: $29.99, Version: 1.0 (iTunes) Description: The Moog Model 15 App is the first Moog modular synthesizer and synthesis educational tool created exclusively for iPad, iPhone and... | Read more »
How to deal with wind in Angry Birds Act...
Angry Birds Action! is a physics-based puzzler in which you're tasked with dragging and launching birds around an obstacle-littered field to achieve a set objective. It's simple enough at first, but when wind gets introduced things can get pretty... | Read more »

Price Scanner via MacPrices.net

Hybrid Tablets Meet Rising Demand for a Singl...
Rising demand for a new breed of hybrid tablets — 2 in 1 devices that function as either a laptop or a tablet — is shaking up the tablet market and contributing to a shift in the way owners are... Read more
Bausch + Lomb and IBM Collaborate on iPhone...
Global eye health company Bausch + Lomb, and IBM on Thursday announced a collaboration to develop the first app of its kind for iPhone and iPad for surgeons who perform cataract surgery. The... Read more
Apple & SAP Partner to Deliver New iOS Ap...
Apple and Walldorf, Germany based SAP have announced a partnership to revolutionize the mobile work experience for enterprise customers of all sizes, combining powerful native apps for iPhone and... Read more
New 12-inch 1.1GHz Rose Gold Retina MacBook o...
B&H Photo has the new 2016 12″ 1.1GHz/256GB Rose Gold Retina MacBook (sku MMGL2LL/A) on sale for $1199 including free shipping plus NY tax only. Their price is $100 off MSRP, and it’s the lowest... Read more
12-inch 128GB iPad Pros on sale for up to $10...
B&H Photo has 12″ 128GB WiFi iPad Pros on sale for up to $100 off MSRP, each including free shipping. B&H charges sales tax in NY only: - 12″ Space Gray 128GB WiFi iPad Pro: $899 $50 off MSRP... Read more
Global Tablet Sales Slump Continues, iPad’s F...
Another miserable showing for the global slate tablet category in calendar Q1/16, with global tablet shipments falling another 1ten percent to 46.5 million units during the according to Strategy... Read more
Revel Systems to Showcase iPad POS Platform w...
Revel Systems, specialists in iPad Point of Sale management solution for brick-and-mortar retail, food businesses and more, today announced that it will showcase its innovative iPad Point of Sale... Read more
13-inch 2.5GHz MacBook Pro on sale for $999,...
B&H Photo has the 13″ 2.5GHz MacBook Pro on sale for $999 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Read more
Apple refurbished 2015 iMacs available for up...
Apple now has a full line of Certified Refurbished 2015 21″ & 27″ iMacs available for up to $350 off MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are... Read more
Indian Smartphone Market Grows Annually by 12...
India’s smartphone market grew by 12 percent year-over-year, with 24.4 million units shipping in Q1 2016. The top five vendors stayed the same, with Samsung in the lead, followed by Micromax, Intex... Read more

Jobs Board

*Apple* Support Technician II - Worldventure...
…global, fast growing member based travel company, is currently sourcing for an Apple Support Technician II to be based in our Plano headquarters. WorldVentures is Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Automotive Sales Consultant - Apple Ford Linc...
…you. The best candidates are smart, technologically savvy and are customer focused. Apple Ford Lincoln Apple Valley is different, because: $30,000 annual salary Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.