TweetFollow Us on Twitter

March 95 - Editor's Note

EDITOR'S NOTE

Caroline Rose

[IMAGE 002_Editorial_html1.GIF]



From time to time people I know outside of Apple ask me what kind of Macintosh they should buy for home use. I in turn always ask what made them decide on a Macintosh in the first place. The answer is usually along the lines of "My kid has one at school and loves it" or "I use PCs at work but write my memos on a Macintosh, and I love my Mac." Typically they can't pinpoint the reasons for this "love." People enjoy using the Macintosh; you might say they're charmed by it.

Charm sells. I used to think my taste for older houses with all their nooks and crannies -- and yes, imperfections -- would work to my benefit in the real estate market. But in fact it seems that's what everyone wants. The houses that suit me are rarely put up for sale, their owners are so loathe to part with them; on those few occasions that they are on the market, they're sold in the blink of an eye. Newer, bigger houses that go for the same price sell much more slowly.

So when I hear about how some new computer is expected to run infinitesimally faster than some other one, I'm not swayed. (You'd be amazed to learn the creaky model of the Macintosh I use at home for my personal tasks.) Through years of complaints about how slow and otherwise imperfect the Macintosh was, I justknew it would thrive. I don't think people in the home market, especially, are going to focus on performance measurements or the number of applications available. Of course they need reasonable speed and the necessary applications to do what they want to do -- but most of all they want a computer they'll enjoy using. They ask around, and they see where people's hearts lie in the computer-using world. Not that there won't be heartless millions choosing those other computers, but there willalways be Macintosh.

To quote from Tim Maroney's first installment of "MPW Tips and Tricks," in this issue: "I don't use my computer to run Dhrystone benchmarks: I use it to accomplish tasks."

As someone on the original Macintosh team, I'm not surprised by its appeal to the heart. We all succumbed very early to its charm. I remember the big meeting we had to decide the computer's name, "Macintosh" being a code name that we were resolved not to keep. But no other ideas for names -- what few there were -- gained headway. The reason "Macintosh" stuck wasn't because it was the name of an apple (if misspelled); it stuck because we'd all grown so fond of our little "Mac." It would have been like renaming our first born.

Call me sentimental; I can take it. Call this my valentine to the Macintosh.

Caroline Rose Editor

CAROLINE ROSE (AppleLink CROSE) started working at Apple in 1982 the first time, then again in 1991. In between, she learned what it's like to be among the first employees in a startup company run by Steve Jobs. She worked as a programmer back when any math major could pick it up pretty easily and when there were about three programming languages to choose from. Now that there are OODLs of languages out there, she's happy to be back to writing in English. Caroline stood out as an odd bird in grade school because she actually enjoyed diagramming sentences. (There are other reasons, too, but we won't go into those.) *

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

GraphicConverter 10.5.1 - $39.95
GraphicConverter is an all-purpose image-editing program that can import 200 different graphic-based formats, edit the image, and export it to any of 80 available file formats. The high-end editing... Read more
Delicious Library 3.7 - Import, browse a...
Delicious Library allows you to import, browse, and share all your books, movies, music, and video games with Delicious Library. Run your very own library from your home or office using our... Read more
Adobe Animate CC 2017 18.0.0.107 - Anima...
Animate CC 2018 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Flash Professional customer). Animate CC 2018 (was Flash CC) lets you... Read more
Adobe After Effects CC 2018 15.0 - Creat...
After Effects CC 2018 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous After Effects customer). The new, more connected After Effects CC... Read more
Adobe Premiere Pro CC 2018 12.0.0 - Digi...
Premiere Pro CC 2018 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Premiere Pro customer). Adobe Premiere Pro CC 2018 lets you edit... Read more
Alarm Clock Pro 10.3 - $19.95
Alarm Clock Pro isn't just an ordinary alarm clock. Use it to wake you up in the morning, send and compose e-mails, remind you of appointments, randomize the iTunes selection, control an internet... Read more
Adobe Lightroom 20170919-1412-ccb76bd] -...
Adobe Lightroom is available as part of Adobe Creative Cloud for as little as $9.99/month bundled with Photoshop CC as part of the photography package. Lightroom 6 is also available for purchase as a... Read more
Adobe Illustrator CC 2018 22.0.0 - Profe...
Illustrator CC 2018 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous Illustrator customer). Adobe Illustrator CC 2018 is the industry... Read more
Hopper Disassembler 4.3.0- - Binary disa...
Hopper Disassembler is a binary disassembler, decompiler, and debugger for 32- and 64-bit executables. It will let you disassemble any binary you want, and provide you all the information about its... Read more
Adobe InDesign CC 2018 13.0.0.125 - Prof...
InDesign CC 2018 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous InDesign customer). Adobe InDesign CC 2018 is part of Creative Cloud.... Read more

ICEY (Games)
ICEY 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: ICEY is a 2D side-scrolling action game. As you follow the narrator's omnipresent voice, you will see through ICEY's eyes and learn the... | Read more »
The best new games we played this week -...
We've made it, folks. Another weekend is upon us. It's time to sit back and relax with the best new releases of the week. Puzzles, strategy RPGs, and arcade games abound this week. There's a lot of quality stuff to unpack this week, so let's hop... | Read more »
Wheels of Aurelia (Games)
Wheels of Aurelia 1.0.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.1 (iTunes) Description: | Read more »
Halcyon 6: Starbase Commander guide - ti...
Halcyon 6 is a well-loved indie RPG with stellar tactical combat and some pretty good writing, too. It's now landed on the App Store, so mobile fans, if you're itching for a good intergalactic adventure, here's your game. Being a strategy RPG, the... | Read more »
Game of Thrones: Conquest guide - how to...
Fans of base building games might be excited to know that yet another entry in the genre has materialized - Game of Thrones: Conquest. Yes, you can now join the many kingdoms of the famed book series, or create your own, as you try to conquer... | Read more »
Halcyon 6: Starbase Commander (Games)
Halcyon 6: Starbase Commander 1.4.2.0 Device: iOS Universal Category: Games Price: $6.99, Version: 1.4.2.0 (iTunes) Description: An epic space strategy RPG with base building, deep tactical combat, crew management, alien diplomacy,... | Read more »
Legacy of Discord celebrates its 1 year...
It’s been a thrilling first year for fans of Legacy of Discord, the stunning PvP dungeon-crawling ARPG from YOOZOO Games, and now it’s time to celebrate the game’s first anniversary. The developers are amping up the festivities with some exciting... | Read more »
3 reasons to play Thunder Armada - the n...
The bygone days of the Battleship board game might have past, but naval combat simulators still find an audience on mobile. Thunder Armada is Chinese developer Chyogames latest entry into the genre, drawing inspiration from the explosive exchanges... | Read more »
Experience a full 3D fantasy MMORPG, as...
Those hoping to sink their teeth into a meaty hack and slash RPG that encourages you to fight with others might want to check out EZFun’s new Eternity Guardians. Available to download for iOS and Android, Eternity Guardians is an MMORPG that lets... | Read more »
Warhammer Quest 2 (Games)
Warhammer Quest 2 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Dungeon adventures in the Warhammer World are back! | Read more »

Price Scanner via MacPrices.net

9″ iPads on sale for $30 off, starting at $29...
MacMall has 9″ iPads on sale for $30 off including free shipping: – 9″ 32GB iPad: $299 – 9″ 128GB iPad: $399 Read more
Apple restocks full line of refurbished 13″ M...
Apple has restocked a full line of Apple Certified Refurbished 2017 13″ MacBook Pros for $200-$300 off MSRP. A standard Apple one-year warranty is included with each MacBook, and shipping is free.... Read more
13″ 3.1GHz/256GB MacBook Pro on sale for $167...
Amazon has the 2017 13″ 3.1GHz/256GB Space Gray MacBook Pro on sale today for $121 off MSRP including free shipping: – 13″ 3.1GHz/256GB Space Gray MacBook Pro (MPXV2LL/A): $1678 $121 off MSRP Keep an... Read more
13″ MacBook Pros on sale for up to $120 off M...
B&H Photo has 2017 13″ MacBook Pros in stock today and on sale for up to $120 off MSRP, each including free shipping plus NY & NJ sales tax only: – 13-inch 2.3GHz/128GB Space Gray MacBook... Read more
15″ MacBook Pros on sale for up to $200 off M...
B&H Photo has 15″ MacBook Pros on sale for up to $200 off MSRP. Shipping is free, and B&H charges sales tax in NY & NJ only: – 15″ 2.8GHz MacBook Pro Space Gray (MPTR2LL/A): $2249, $150... Read more
Roundup of Apple Certified Refurbished iMacs,...
Apple has a full line of Certified Refurbished 2017 21″ and 27″ iMacs available starting at $1019 and ranging up to $350 off original MSRP. Apple’s one-year warranty is standard, and shipping is free... Read more
Sale! 27″ 3.8GHz 5K iMac for $2098, save $201...
Amazon has the 27″ 3.8GHz 5K iMac (MNED2LL/A) on sale today for $2098 including free shipping. Their price is $201 off MSRP, and it’s the lowest price available for this model (Apple’s $1949... Read more
Sale! 10″ Apple WiFi iPad Pros for up to $100...
B&H Photo has 10.5″ WiFi iPad Pros in stock today and on sale for $50-$100 off MSRP. Each iPad includes free shipping, and B&H charges sales tax in NY & NJ only: – 10.5″ 64GB iPad Pro: $... Read more
Apple iMacs on sale for up to $130 off MSRP w...
B&H Photo has 21-inch and 27-inch iMacs in stock and on sale for up to $130 off MSRP including free shipping. B&H charges sales tax in NY & NJ only: – 27″ 3.8GHz iMac (MNED2LL/A): $2179 $... Read more
2017 3.5GHz 6-Core Mac Pro on sale for $2799,...
B&H Photo has the 2017 3.5GHz 6-Core Mac Pro (MD878LL/A) on sale today for $2799 including free shipping plus NY & NJ sales tax only . Their price is $200 off MSRP. Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Commerce Engineer, *Apple* Media Products -...
Commerce Engineer, Apple Media Products (New York City) Job Number: 113028813New York City, New York, United StatesPosted: Sep. 20, 2017Weekly Hours: 40.00 Job Read more
US- *Apple* Store Leader Program - Apple (Un...
US- Apple Store Leader Program Job Number: VariousUnited StatesPosted: Oct. 19, 2017Retail Store Job Summary Learn and grow as you explore the art of leadership at Read more
Product Manager - *Apple* Pay on the *Appl...
Job Summary Apple is looking for a talented product manager to drive the expansion of Apple Pay on the Apple Online Store. This position includes a unique Read more
*Apple* Retail - Multiple Positions - Farmin...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.