TweetFollow Us on Twitter

March 95 - Editor's Note

EDITOR'S NOTE

Caroline Rose

[IMAGE 002_Editorial_html1.GIF]



From time to time people I know outside of Apple ask me what kind of Macintosh they should buy for home use. I in turn always ask what made them decide on a Macintosh in the first place. The answer is usually along the lines of "My kid has one at school and loves it" or "I use PCs at work but write my memos on a Macintosh, and I love my Mac." Typically they can't pinpoint the reasons for this "love." People enjoy using the Macintosh; you might say they're charmed by it.

Charm sells. I used to think my taste for older houses with all their nooks and crannies -- and yes, imperfections -- would work to my benefit in the real estate market. But in fact it seems that's what everyone wants. The houses that suit me are rarely put up for sale, their owners are so loathe to part with them; on those few occasions that they are on the market, they're sold in the blink of an eye. Newer, bigger houses that go for the same price sell much more slowly.

So when I hear about how some new computer is expected to run infinitesimally faster than some other one, I'm not swayed. (You'd be amazed to learn the creaky model of the Macintosh I use at home for my personal tasks.) Through years of complaints about how slow and otherwise imperfect the Macintosh was, I justknew it would thrive. I don't think people in the home market, especially, are going to focus on performance measurements or the number of applications available. Of course they need reasonable speed and the necessary applications to do what they want to do -- but most of all they want a computer they'll enjoy using. They ask around, and they see where people's hearts lie in the computer-using world. Not that there won't be heartless millions choosing those other computers, but there willalways be Macintosh.

To quote from Tim Maroney's first installment of "MPW Tips and Tricks," in this issue: "I don't use my computer to run Dhrystone benchmarks: I use it to accomplish tasks."

As someone on the original Macintosh team, I'm not surprised by its appeal to the heart. We all succumbed very early to its charm. I remember the big meeting we had to decide the computer's name, "Macintosh" being a code name that we were resolved not to keep. But no other ideas for names -- what few there were -- gained headway. The reason "Macintosh" stuck wasn't because it was the name of an apple (if misspelled); it stuck because we'd all grown so fond of our little "Mac." It would have been like renaming our first born.

Call me sentimental; I can take it. Call this my valentine to the Macintosh.

Caroline Rose Editor

CAROLINE ROSE (AppleLink CROSE) started working at Apple in 1982 the first time, then again in 1991. In between, she learned what it's like to be among the first employees in a startup company run by Steve Jobs. She worked as a programmer back when any math major could pick it up pretty easily and when there were about three programming languages to choose from. Now that there are OODLs of languages out there, she's happy to be back to writing in English. Caroline stood out as an odd bird in grade school because she actually enjoyed diagramming sentences. (There are other reasons, too, but we won't go into those.) *

 
AAPL
$95.60
Apple Inc.
-2.55
MSFT
$43.16
Microsoft Corpora
-0.42
GOOG
$571.60
Google Inc.
-15.82

MacTech Search:
Community Search:

Software Updates via MacUpdate

OneNote 15.2 - Free digital notebook fro...
OneNote is your very own digital notebook. With OneNote, you can capture that flash of genius, that moment of inspiration, or that list of errands that’s too important to forget. Whether you’re at... Read more
iStat Menus 4.22 - Monitor your system r...
iStat Menus lets you monitor your system right from the menubar. Included are 8 menu extras that let you monitor every aspect of your system. Some features: CPU -- Monitor cpu usage. 7 display... Read more
Ember 1.8 - Versatile digital scrapbook....
Ember (formerly LittleSnapper) is your digital scrapbook of things that inspire you: websites, photos, apps or other things. Just drag in images that you want to keep, organize them into relevant... Read more
OmniPlan 2.3.6 - Robust project manageme...
With OmniPlan, you can create logical, manageable project plans with Gantt charts, schedules, summaries, milestones, and critical paths. Break down the tasks needed to make your project a success,... Read more
Command-C 1.1.1 - Clipboard sharing tool...
Command-C is a revolutionary app which makes easy to share your clipboard between iOS and OS X using your local WiFi network, even if the app is not currently opened. Copy anything (text, pictures,... Read more
Knock 1.1.7 - Unlock your Mac by knockin...
Knock is a faster, safer way to sign in. You keep your iPhone with you all the time. Now you can use it as a password. You never have to open the app -- just knock on your phone twice, even when it's... Read more
Mellel 3.3.6 - Powerful word processor w...
Mellel is the leading word processor for OS X and has been widely considered the industry standard since its inception. Mellel focuses on writers and scholars for technical writing and multilingual... Read more
LibreOffice 4.3.0.4 - Free Open Source o...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
Freeway Pro 7.0 - Drag-and-drop Web desi...
Freeway Pro lets you build websites with speed and precision... without writing a line of code! With it's user-oriented drag-and-drop interface, Freeway Pro helps you piece together the website of... Read more
Drive Genius 3.2.4 - Powerful system uti...
Drive Genius is an OS X utility designed to provide unsurpassed storage management. Featuring an easy-to-use interface, Drive Genius is packed with powerful tools such as a drive optimizer, a... Read more

Latest Forum Discussions

See All

Dawn of the Immortals Review
Dawn of the Immortals Review By Jennifer Allen on July 31st, 2014 Our Rating: :: RESPECTABLE EXPLORATIONUniversal App - Designed for iPhone and iPad Dawn of the Immortals might not re-invent the wheel, but it does tweak it a little... | Read more »
80 Days Review
80 Days Review By Jennifer Allen on July 31st, 2014 Our Rating: :: EPIC ADVENTUREUniversal App - Designed for iPhone and iPad A fantastic and fascinating re-envisioning of the classic novel by Jules Verne, 80 Days is a delightful... | Read more »
Battleheart Legacy Guide
The world of Battleheart Legacy is fun and deep; full of wizards, warriors, and witches. Here are some tips and tactics to help you get the most enjoyment out of this great game. | Read more »
Puzzle Roo Review
Puzzle Roo Review By Jennifer Allen on July 31st, 2014 Our Rating: :: PUZZLE-BASED TWISTUniversal App - Designed for iPhone and iPad A different take on the usual block dropping puzzle game, Puzzle Roo is quite pleasant.   | Read more »
Super Crossfire Re-Release Super Crossfi...
Super Crossfire Re-Release Super Crossfighter Coming Soon, Other Radiangames Titles Go 50% Off Posted by Ellis Spice on July 31st, 2014 [ | Read more »
Hexiled Review
Hexiled Review By Rob Thomas on July 31st, 2014 Our Rating: :: HEX SELLSUniversal App - Designed for iPhone and iPad In space, no one can hear you… spell? Hexiled is a neat concept for a word scramble puzzle, but it doesn’t go too... | Read more »
Summoners War: Sky Arena Passes 10 Milli...
Summoners War: Sky Arena Passes 10 Million Installs! Posted by Jessica Fisher on July 31st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Deep Loot Review
Deep Loot Review By Jennifer Allen on July 31st, 2014 Our Rating: :: DIVE DEEPUniversal App - Designed for iPhone and iPad Dive deep in this fun explore-em-up that’s a little grind heavy but ultimately quite entertaining.   | Read more »
Despicable Me: Minion Rush is One Year O...
Despicable Me: Minion Rush is One Year Old, Gets its Biggest Update Yet Posted by Jennifer Allen on July 31st, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Fish & Shark Review
Fish & Shark Review By Jordan Minor on July 31st, 2014 Our Rating: :: FLAPPY FISHUniversal App - Designed for iPhone and iPad Fish & Shark’s beauty is only scale deep.   | Read more »

Price Scanner via MacPrices.net

All Over For Tablets Or Just A Maturing, Evol...
CNN’s David Goldman weighs in on tablet sector doom and gloom, asking rhetorically: “Is this the beginning of the end for the tablet?” Answering that, he contends that hysteria and panic are... Read more
Letterspace 1.0.1 – New Free iOS Text Editor...
Bangkok, Thailand based independent developer Sittipon Simasanti has released Letterspace, a new text editor for iPhone, iPad, and iPod touch devices. Letterspace is a note taking app with an... Read more
Save up to $130 on an iPad mini with Apple re...
The Apple Store has Certified Refurbished 2nd generation iPad minis with Retina Displays available for up to $130 off the cost of new models, starting at $339. Apple’s one-year warranty is included... Read more
iPad Cannibalization Threat “Overblown”
Seeking Alpha’s Kevin Greenhalgh observes that while many commentators think Apple’s forthcoming 5.5-inch panel iPhone 6 will cannibalize iPad sales, in his estimation, these concerns are being... Read more
Primate Labs Releases July 2014 MacBook Pro P...
Primate Labs’ John Poole has posted Geekbench 3 results for most of the new MacBook Pro models that Apple released on Tuesday. Poole observes that overall performance improvements for the new MacBook... Read more
Apple Re-Releases Bugfixed MacBook Air EFI Fi...
Apple has posted a bugfixed version EFI Firmware Update 2.9 a for MacBook Air (Mid 2011) models. The update addresses an issue where systems may take longer to wake from sleep than expected, and... Read more
Save $50 on the 2.5GHz Mac mini, plus free sh...
B&H Photo has the 2.5GHz Mac mini on sale for $549.99 including free shipping. That’s $50 off MSRP, and B&H will also include a free copy of Parallels Desktop software. NY sales tax only. Read more
Save up to $140 on an iPad Air with Apple ref...
Apple is offering Certified Refurbished iPad Airs for up to $140 off MSRP. Apple’s one-year warranty is included with each model, and shipping is free. Stock tends to come and go with some of these... Read more
$250 price drop on leftover 15-inch Retina Ma...
B&H Photo has dropped prices on 2013 15″ Retina MacBook Pros by $250 off original MSRP. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.3GHz Retina MacBook Pro: $2249, $250 off... Read more
More iPad Upgrade Musings – The ‘Book Mystiqu...
Much discussed recently, what with Apple reporting iPad sales shrinkage over two consecutive quarters, is that it had apparently been widely assumed that tablet users would follow a two-year hardware... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Sr. Product Leader, *Apple* Store Apps - Ap...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
Sr Software Lead Engineer, *Apple* Online S...
Sr Software Lead Engineer, Apple Online Store Publishing Systems Keywords: Company: Apple Job Code: E3PCAK8MgYYkw Location (City or ZIP): Santa Clara Status: Full Read more
Sr Software Lead Engineer, *Apple* Online S...
Sr Software Lead Engineer, Apple Online Store Publishing Systems Keywords: Company: Apple Job Code: E3PCAK8MgYYkw Location (City or ZIP): Santa Clara Status: Full Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.