TweetFollow Us on Twitter

June 94 - History of the Dogcow, Part 2

History of the Dogcow, Part 2

MARK ("THE RED") HARLAN

[IMAGE 114-115_Dogcow_2_rev1.GIF]

In Issue 17, we told part 1 of the history of the dogcow. We'll warn you again: If you don't know what or who the dogcow is, or you don't care for Apple cultural minutiae, you should just flip past this column.

DISTRIBUTION OF TECH NOTE #31
We left off at the point where the former Macintosh Technical Note #31, "The Dogcow," had been created. The question then was how to distribute it. Mark Johnson and I both thought that since it was an April Fool's joke anyway, the best thing would be to just include it in the April monthly mailing to Apple Partners and Associates; we'd drop it from the subsequent batches, with the direct intent of making it a curio. The idea was that the people who were currently in the Macintosh community would get it and everyone else wouldn't. We very intentionally were trying to build an aura around it. The April 1989 mailing is the only time this Tech Note was ever in print under the official auspices of Apple.

There was a bit of a lag time between the writing of the Note and the actual release; by the time it went out, I actually had forgotten about it. The response was immediate and intense. Internally I received a couple of vaguely threatening calls from people claiming false ownership, but the overwhelming majority of people thought it was great. One gentleman in the developer community took offense saying that "dogcow" was too close to "Dachau" and showed how the note had underpinnings of anti-Semitism. (I showed this one to my Jewish father-in-law, who had to be resuscitated, he was laughing so hard.)

Aside from that, it really struck a chord with the developer community like nothing I've seen before or since. I received about 40 pieces of fan mail that month. Developer Technical Support (DTS) must have gone for a year before there was a batch of e-mail that didn't have a dogcow reference in it. In fact, to this day people say to me, "Mark Harlan? I know your name from Tech Notes" -- but it's the only one I ever wrote.

Then came the concept of a Developer CD as a vehicle for distributing Tech Notes electronically (along with sample code and more). I was overseeing that project, and immediately we had an interesting conundrum: We wanted all information in electronic format, yet what were we going to do with Tech Note #31? Merely slipping it into the Tech Notes stack seemed like disaster, but then it didn't really feel right to omit it.

Again, it was Mark Johnson who came to the rescue with the excellent idea of burying the Tech Note. So on the early CD, "Phil and Dave's Excellent CD," you have to go through a bizarre sequence of commands to bring it up. Even now, tradition requires that I not give the details, but it involves Shift-Option-clicking and typing "grazing off a cliff," and it emits "Moof!" and "Foom!" sounds. (For the "Moof!" sound we took a real cow and then Zz said "fff" into a MacRecorder; the"Foom!" is just the same sound played backwards.) It took a while for anyone to find the Note using any technique, and I've never heard of anyone doing it except through ResEdit.

The Note stayed on the first few Developer CDs. The access technique changed from disc to disc, and not even I knew how to do it after the original "Phil and Dave." Somewhere along the line the Note was dropped from the CD altogether.

OTHER DOGCOW PARAPHERNALIA
Bootleg T-shirts started appearing. There was an apartment near Apple headquarters that started flying a dogcow flag. The stack version of the Note had a watermarked background that someone removed pixel by pixel before posting it to the Internet. Several developers were nearly thrown out of a movie theater at MacHack for "Moofing" before a movie.

In addition to the Tech Note there are three pins: green background, the most common; red background with Kanji (the word on the pin actually is pronounced "Moo-aann!" because Japanese dogs don't woof, they say something like "aann-aann"); and the super-rare red background with "Moof!", which are misprints of the Kanji batch. Also, there's a dogcow window sticker. All of these were given away in DTS labs, and all but the window sticker have been collected up a long time ago.

If you think of the dogcow fathers as being Zz Zimmerman, Mark Johnson, and me, there's only one dogcow shirt that received our supervision and approval: the black DTS sweatshirt with the small dogcow on the chest (designed by Toni Trujillo). I also designed the graphic for a DTS gift that was a shoulder bag with all incarnations of the dogcow on it (flipped, rotated, and inverted). Unfortunately the bag was incredibly cheap and most of them have self-destructed.

Chris Derossi and Mary Burke designed a dogcow mousepad and even went so far as to call Pepsi- Cola to get the exact color of Mountain Dew green for the background. They made 500 of these and I wrote an insert that went into the packaging. Aside from the original Tech Note, it's the only thing I've ever written about dogcattle -- until these develop  columns.

DOGCOW TRIVIA
Somewhere along the line I baptized the dogcow "Clarus." Of course she's a female, as are all cows; males would be referred to as dogbulls, but none exist because there are already bulldogs, and God doesn't like to have naming problems.

Now things are much bigger than they were then -- both in number of developers and number of Apple employees. The dogcow regularly appears on documents that are no longer connected to DTS, or in some cases (such as Scott Knaster's books) not even from Apple. In a sense, the dogcow has become mainstream; people are copying it -- and that's exactly what I was fighting against in the first place (not to mention that she, and her "Moof!" cry, are bona fide trademarks of Apple Computer). To put a stop to all this, I'm threatening to kill her off, butdevelop 's editor has become such a fan that she's not sure she'll accept a "Dogcow is Dead" column. Stay tuned!


MARK ("THE RED") HARLAN went through extensive deprogramming after six years at Apple. Unfortunately, the therapy didn't hold and he has since joined yet another cult: General Magic. In a recent interview, Mark was asked if he had any words of wisdom on the dogcow. "Yeah. Warn everyone that both the dogcow logo and 'Moof!' are trademarks of Apple Computer. You don't ever  want to be in the position of having to answer 'What are you in for?' with 'Bootleg T-shirts.'" *

Our friend in the LaserWriter Page Setup Options dialog, normal and flipped vertically: [IMAGE 114-115_Dogcow_2_rev2.GIF] [IMAGE 114-115_Dogcow_2_rev3.GIF]

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

VLC Media Player 2.2.0 - Popular multime...
VLC Media Player is a highly portable multimedia player for various audio and video formats (MPEG-1, MPEG-2, MPEG-4, DivX, MP3, OGG, ...) as well as DVDs, VCDs, and various streaming protocols. It... Read more
Sound Studio 4.7.8 - Robust audio record...
Sound Studio lets you easily record and professionally edit audio on your Mac. Easily rip vinyls and digitize cassette tapes, or record lectures and voice memos. Prepare for live shows with live... Read more
LibreOffice 4.4.1.2 - Free, open-source...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
Freeway Pro 7.0.3 - Drag-and-drop Web de...
Freeway Pro lets you build websites with speed and precision... without writing a line of code! With its user-oriented drag-and-drop interface, Freeway Pro helps you piece together the website of... Read more
Cloud 3.3.0 - File sharing from your men...
Cloud is simple file sharing for the Mac. Drag a file from your Mac to the CloudApp icon in the menubar and we take care of the rest. A link to the file will automatically be copied to your clipboard... Read more
Cyberduck 4.6.5 - FTP and SFTP browser....
Cyberduck is a robust FTP/FTP-TLS/SFTP browser for the Mac whose lack of visual clutter and cleverly intuitive features make it easy to use. Support for external editors and system technologies such... Read more
Firefox 36.0 - Fast, safe Web browser. (...
Firefox for Mac offers a fast, safe Web browsing experience. Browse quickly, securely, and effortlessly. With its industry-leading features, Firefox is the choice of Web development professionals and... Read more
Thunderbird 31.5.0 - Email client from M...
As of July 2012, Thunderbird has transitioned to a new governance model, with new features being developed by the broader free software and open source community, and security fixes and improvements... Read more
VOX 2.4 - Music player that supports man...
VoxIt just sounds better! The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features & support for all audio formats you should ever need... Read more
A Better Finder Rename 9.46 - File, phot...
A Better Finder Rename is the most complete renaming solution available on the market today. That's why, since 1996, tens of thousands of hobbyists, professionals and businesses depend on A Better... Read more

Get The Whole Story – Lone Wolf Complete...
Get The Whole Story – Lone Wolf Complete is Now Available and On Sale Posted by Jessica Fisher on February 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Check Out the Trailer for the Upcoming F...
Check Out the Trailer for the Upcoming FINAL FANTASY: Record Keeper Posted by Jessica Fisher on February 26th, 2015 [ permalink ] DeNA and Square Enix have announced that | Read more »
Legacy Quest is an Upcoming Rouge-like T...
Legacy Quest is an Upcoming Rouge-like That’ll Kill the Whole Family Posted by Jessica Fisher on February 26th, 2015 [ permalink ] Nexon Co. | Read more »
Grudgeball: Enter the Chaosphere Review
Grudgeball: Enter the Chaosphere Review By Jordan Minor on February 26th, 2015 Our Rating: :: MUSCLE MENUniversal App - Designed for iPhone and iPad Regular Show gets an above average game.   | Read more »
Action RPG League of Angels – Fire Raide...
Gaia is being invaded by the Devil Prince and the demonic Devil Army at his disposal, and it’s up to you and your avatar to defeat him in League of Angels – Fire Raiders. Raise a mighty army from hundreds of recruitable angel heroes and take the... | Read more »
Burn Rubber on the Ice With a New Cars:...
Burn Rubber on the Ice With a New Cars: Fast as Lightning Update Posted by Jessica Fisher on February 26th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
AdVenture Capitalist Review
AdVenture Capitalist Review By Jordan Minor on February 26th, 2015 Our Rating: :: DAS KAPITALUniversal App - Designed for iPhone and iPad An inadvertent Marxist manifesto.   | Read more »
Monster vs Sheep Review
Monster vs Sheep Review By Jennifer Allen on February 25th, 2015 Our Rating: :: SAMEY FUNUniversal App - Designed for iPhone and iPad What Monster vs Sheep lacks in variety it makes up for with stress relieving fun. At least, for a... | Read more »
Is Your Face Ready for the New Outwitter...
Is Your Face Ready for the New Outwitters 2.0 Trailer? Posted by Jessica Fisher on February 25th, 2015 [ permalink ] One Man Left Studios has announced that their turn-based strategy game, | Read more »
HowToFormat Review
HowToFormat Review By Jennifer Allen on February 25th, 2015 Our Rating: :: USEFUL TIPSiPhone App - Designed for the iPhone, compatible with the iPad Making a presentation and want to get it just right? HowToFormat teaches you how... | Read more »

Price Scanner via MacPrices.net

Apple restocks refurbished Mac minis for up t...
The Apple Store has restocked Apple Certified Refurbished 2014 Mac minis, with models available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz... Read more
Save up to $50 on iPad Air 2s, NY tax only, f...
 B&H Photo has iPad Air 2s on sale for $50 off MSRP including free shipping plus NY sales tax only: - 16GB iPad Air 2 WiFi: $469.99 $30 off - 64GB iPad Air 2 WiFi: $549 $50 off - 128GB iPad Air 2... Read more
16GB iPad Air 2 on sale for $447, save $52
Walmart has the 16GB iPad Air 2 WiFi on sale for $446.99 on their online store for a limited time. Choose free shipping or free local store pickup (if available). Sale price for online orders only,... Read more
iMacs on sale for up to $205 off MSRP
B&H Photo has 21″ and 27″ iMacs on sale for up to $205 off MSRP including free shipping plus NY sales tax only: - 21″ 1.4GHz iMac: $1029 $70 off - 21″ 2.7GHz iMac: $1199 $100 off - 21″ 2.9GHz... Read more
Apple Takes 89 Percent Share of Global Smartp...
According to the latest research from Strategy Analytics, global smartphone operating profit reached US$21 billion in Q4 2014. The Android operating system captured a record-low 11 percent global... Read more
New Travel Health App “My Travel Health” iOS...
Rochester, Minnesota based Travel Health and Wellness LLC has announced that its new iOS app help safeguard the user’s health when traveling abroad — “My Travel Health” is now available on the Apple... Read more
Sale! MacBook Airs for up to $115 off MSRP
B&H Photo has MacBook Airs on sale for up to $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 11″ 128GB MacBook Air: $799 100 off MSRP - 11″ 256GB MacBook Air: $999 $100... Read more
15-inch 2.0GHz Retina MacBook Pro (refurbishe...
The Apple Store has Apple Certified Refurbished previous-generation 15″ 2.0GHz Retina MacBook Pros available for $1489 including free shipping plus Apple’s standard one-year warranty. Their price is... Read more
Wither The iPad mini? End Of The Road Imminen...
AppleDailyReport’s Dennis Sellers predicts that the iPad mini is going to be left to wither on the vine, as it were, and then just allowed to fade away — a casualty of the IPhone 6 Plus and other... Read more
Android and iOS Duopoly Owns 96.3% of Smartph...
IDC reports that Android and iOS inched closer to total domination of the worldwide smartphone market in both the fourth quarter (4Q14) and the calendar year 2014 (CY14). According to data from the... Read more

Jobs Board

Sr. Technical Services Consultant, *Apple*...
**Job Summary** Apple Professional Services (APS) has an opening for a senior technical position that contributes to Apple 's efforts for strategic and transactional Read more
Event Director, *Apple* Retail Marketing -...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global engagement strategy and team. Delivering an overarching brand Read more
*Apple* Pay - Site Reliability Engineer - Ap...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.