TweetFollow Us on Twitter

June 94 - History of the Dogcow, Part 2

History of the Dogcow, Part 2

MARK ("THE RED") HARLAN

[IMAGE 114-115_Dogcow_2_rev1.GIF]

In Issue 17, we told part 1 of the history of the dogcow. We'll warn you again: If you don't know what or who the dogcow is, or you don't care for Apple cultural minutiae, you should just flip past this column.

DISTRIBUTION OF TECH NOTE #31
We left off at the point where the former Macintosh Technical Note #31, "The Dogcow," had been created. The question then was how to distribute it. Mark Johnson and I both thought that since it was an April Fool's joke anyway, the best thing would be to just include it in the April monthly mailing to Apple Partners and Associates; we'd drop it from the subsequent batches, with the direct intent of making it a curio. The idea was that the people who were currently in the Macintosh community would get it and everyone else wouldn't. We very intentionally were trying to build an aura around it. The April 1989 mailing is the only time this Tech Note was ever in print under the official auspices of Apple.

There was a bit of a lag time between the writing of the Note and the actual release; by the time it went out, I actually had forgotten about it. The response was immediate and intense. Internally I received a couple of vaguely threatening calls from people claiming false ownership, but the overwhelming majority of people thought it was great. One gentleman in the developer community took offense saying that "dogcow" was too close to "Dachau" and showed how the note had underpinnings of anti-Semitism. (I showed this one to my Jewish father-in-law, who had to be resuscitated, he was laughing so hard.)

Aside from that, it really struck a chord with the developer community like nothing I've seen before or since. I received about 40 pieces of fan mail that month. Developer Technical Support (DTS) must have gone for a year before there was a batch of e-mail that didn't have a dogcow reference in it. In fact, to this day people say to me, "Mark Harlan? I know your name from Tech Notes" -- but it's the only one I ever wrote.

Then came the concept of a Developer CD as a vehicle for distributing Tech Notes electronically (along with sample code and more). I was overseeing that project, and immediately we had an interesting conundrum: We wanted all information in electronic format, yet what were we going to do with Tech Note #31? Merely slipping it into the Tech Notes stack seemed like disaster, but then it didn't really feel right to omit it.

Again, it was Mark Johnson who came to the rescue with the excellent idea of burying the Tech Note. So on the early CD, "Phil and Dave's Excellent CD," you have to go through a bizarre sequence of commands to bring it up. Even now, tradition requires that I not give the details, but it involves Shift-Option-clicking and typing "grazing off a cliff," and it emits "Moof!" and "Foom!" sounds. (For the "Moof!" sound we took a real cow and then Zz said "fff" into a MacRecorder; the"Foom!" is just the same sound played backwards.) It took a while for anyone to find the Note using any technique, and I've never heard of anyone doing it except through ResEdit.

The Note stayed on the first few Developer CDs. The access technique changed from disc to disc, and not even I knew how to do it after the original "Phil and Dave." Somewhere along the line the Note was dropped from the CD altogether.

OTHER DOGCOW PARAPHERNALIA
Bootleg T-shirts started appearing. There was an apartment near Apple headquarters that started flying a dogcow flag. The stack version of the Note had a watermarked background that someone removed pixel by pixel before posting it to the Internet. Several developers were nearly thrown out of a movie theater at MacHack for "Moofing" before a movie.

In addition to the Tech Note there are three pins: green background, the most common; red background with Kanji (the word on the pin actually is pronounced "Moo-aann!" because Japanese dogs don't woof, they say something like "aann-aann"); and the super-rare red background with "Moof!", which are misprints of the Kanji batch. Also, there's a dogcow window sticker. All of these were given away in DTS labs, and all but the window sticker have been collected up a long time ago.

If you think of the dogcow fathers as being Zz Zimmerman, Mark Johnson, and me, there's only one dogcow shirt that received our supervision and approval: the black DTS sweatshirt with the small dogcow on the chest (designed by Toni Trujillo). I also designed the graphic for a DTS gift that was a shoulder bag with all incarnations of the dogcow on it (flipped, rotated, and inverted). Unfortunately the bag was incredibly cheap and most of them have self-destructed.

Chris Derossi and Mary Burke designed a dogcow mousepad and even went so far as to call Pepsi- Cola to get the exact color of Mountain Dew green for the background. They made 500 of these and I wrote an insert that went into the packaging. Aside from the original Tech Note, it's the only thing I've ever written about dogcattle -- until these develop  columns.

DOGCOW TRIVIA
Somewhere along the line I baptized the dogcow "Clarus." Of course she's a female, as are all cows; males would be referred to as dogbulls, but none exist because there are already bulldogs, and God doesn't like to have naming problems.

Now things are much bigger than they were then -- both in number of developers and number of Apple employees. The dogcow regularly appears on documents that are no longer connected to DTS, or in some cases (such as Scott Knaster's books) not even from Apple. In a sense, the dogcow has become mainstream; people are copying it -- and that's exactly what I was fighting against in the first place (not to mention that she, and her "Moof!" cry, are bona fide trademarks of Apple Computer). To put a stop to all this, I'm threatening to kill her off, butdevelop 's editor has become such a fan that she's not sure she'll accept a "Dogcow is Dead" column. Stay tuned!


MARK ("THE RED") HARLAN went through extensive deprogramming after six years at Apple. Unfortunately, the therapy didn't hold and he has since joined yet another cult: General Magic. In a recent interview, Mark was asked if he had any words of wisdom on the dogcow. "Yeah. Warn everyone that both the dogcow logo and 'Moof!' are trademarks of Apple Computer. You don't ever  want to be in the position of having to answer 'What are you in for?' with 'Bootleg T-shirts.'" *

Our friend in the LaserWriter Page Setup Options dialog, normal and flipped vertically: [IMAGE 114-115_Dogcow_2_rev2.GIF] [IMAGE 114-115_Dogcow_2_rev3.GIF]

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

LaunchBar 6.9 - Powerful file/URL/email...
LaunchBar is an award-winning productivity utility that offers an amazingly intuitive and efficient way to search and access any kind of information stored on your computer or on the Web. It provides... Read more
MacFamilyTree 8.2.1 - Create and explore...
MacFamilyTree gives genealogy a facelift: modern, interactive, convenient and fast. Explore your family tree and your family history in a way generations of chroniclers before you would have loved.... Read more
Spotify 1.0.57.474. - Stream music, crea...
Spotify is a streaming music service that gives you on-demand access to millions of songs. Whether you like driving rock, silky R&B, or grandiose classical music, Spotify's massive catalogue puts... Read more
VOX 2.8.26 - Music player that supports...
VOX just sounds better! The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features and support for all audio formats you should ever need.... Read more
beaTunes 5.0.1 - Organize your music col...
beaTunes is a full-featured music player and organizational tool for music collections. How well organized is your music library? Are your artists always spelled the same way? Any R.E.M. vs REM?... Read more
LibreOffice 5.3.4.2 - Free, open-source...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
Sparkle Pro 2.2 - $79.99
Sparkle Pro will change your mind if you thought building websites wasn't for you. Sparkle is the intuitive site builder that lets you create sites for your online portfolio, team or band pages, or... Read more
calibre 3.1.1 - Complete e-book library...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
calibre 3.1.1 - Complete e-book library...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
Sparkle Pro 2.2 - $79.99
Sparkle Pro will change your mind if you thought building websites wasn't for you. Sparkle is the intuitive site builder that lets you create sites for your online portfolio, team or band pages, or... Read more

Latest Forum Discussions

See All

This War of Mine gets a new ending and m...
This War of Mine just got a big new update, featuring free DLC that adds a new ending to the game, among other exciting changes. The update is celebrating the game's two-year release anniversary. Apart from the new ending, which will be quite... | Read more »
Summon eight new heroes in Fire Emblem H...
Nintendo keeps coming at us with Fire Emblem Heroes updates, and it doesn't look like that trend is stopping anytime soon. The folks behind the game have just announced the new War of the Clerics Voting Gauntlet, expected to start next Tuesday. [... | Read more »
The best deals on the App Store this wee...
iOS publishers are pulling out all the stops this week -- there's a huge number of seriously great games at discounted prices this week. Let's not waste any time and get right down to business. [Read more] | Read more »
The House of da Vinci (Games)
The House of da Vinci 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: Enter The House of Da Vinci, a new must-try 3D puzzle adventure game. Solve mechanical puzzles, discover hidden... | Read more »
Solve the disappearance of history’s gre...
Blue Brain Games invites you to indulge in an immersive hands-on 3D puzzle adventure in similar vein to The Room series, with its debut release The House of Da Vinci. Set during the historic period of the Italian Renaissance (when Leonardo himself... | Read more »
Age of Rivals (Games)
Age of Rivals 3.3 Device: iOS Universal Category: Games Price: $.99, Version: 3.3 (iTunes) Description: Deep civilization-building strategy in a fast-paced card game! | Read more »
Panthera Frontier (Games)
Panthera Frontier 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: | Read more »
Angry Birds Evolution beginner's gu...
Angry Birds changes things up a fair bit in its latest iteration, Angry Birds Evolution. The familiar sling-shot physics mechanics are still there, but the game now features team-based gameplay, RPG elements, and a new top-down view. With all of... | Read more »
Sega Forever is for the retro game fans
Sega is launching a new retro games service titled Sega Forever, in a move that's sure to delight games enthusiasts with a bit of nostalgia. Sega's releasing five classic games for free. The titles include Sonic the Hedgehog, Phantasy Star II,... | Read more »
The Little Acre (Games)
The Little Acre 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »

Price Scanner via MacPrices.net

ABBYY TextGrabber 6 for iOS Implements Instan...
ABBYY has announced the release of TextGrabber 6.0.0, an important feature update to the company’s productivity app developed for iOS and Android devices. TextGrabber 6.0 now offers Real-Time... Read more
vPhone, First Smartphone That Can’t Be Lost,...
Austin, Texas based Hypori has introduced the vPhone, a virtual smartphone that affords every business user the benefits of separate work and personal phones, conveniently delivered on a single... Read more
Save this weekend with 2016 refurbished MacBo...
Apple has dropped prices on Certified Refurbished 2016 15″ and 13″ MacBook Pros by as much as $590 off original MSRP. An Apple one-year warranty is included with each model, and shipping is free: -... Read more
New 27-inch 3.4GHz iMac on sale for $1699, sa...
MacMall has the new 2017 27″ 3.4GHz iMac (MNE92LL/A) in stock and on sale for $1699 including free shipping. Their price is $100 off MSRP. Read more
Clearance 2016 MacBook Pros available for up...
B&H Photo has clearance 2016 13″ and 15″ MacBook Pros in stock today and on sale for up to $400 off original MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: - 15″ 2.7GHz... Read more
Apple Ranks 9th In comScore Top 50 U.S. Digit...
comScore, Inc. has released its monthly ranking of U.S. online activity at the top digital media properties for May 2017 based on data from comScore Media Metrix Multi-Platform. * Entity has... Read more
10.5-inch iPad Pros available for up to $20 o...
B&H Photo has the new 2017 10.5″ iPad Pros available for up to $20 off MSRP including free shipping plus NY & NJ sales tax only: - 64GB iPad Pro WiFi: $649 - 256GB iPad Pro WiFi: $749 - 512GB... Read more
Three Off-The-Beaten-Track iOS Apps That Dese...
One of the great things about using iPads and iPhones is the vast selection of apps available for most anything you want or need to do. The three outlined in this article have been in my core app... Read more
Apple No. 1 Spot In Gartner Top 100 Vendors i...
Gartner, Inc. has unveiled the top global 100 vendors in IT in 2016 based on their revenue across IT (excluding communication services) and component market segments. In the Gartner Global Top 100:... Read more
Clearance iMacs available for up to $300 off...
B&H Photo has clearance 21″ and 27″ Apple iMacs available starting at $949, each including free shipping plus NY & NJ sales tax only: - 27″ 3.3GHz iMac 5K: $1999 $300 off original MSRP - 27″... Read more

Jobs Board

*Apple* News Product Marketing Mgr., Publish...
…organizational consensus on strategy and vision for publisher tools, authoring, and Apple News Format.Carries this strategy and vision across the organization to Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Security Data Analyst - *Apple* Information...
…data sources need to be collected to allow Information Security to better protect Apple employees and customers from a wide range of threats.Act as the subject matter Read more
Lead *Apple* Solutions Consultant - Apple I...
…integrity, and trust.Success Metrics/Key Performance Indicators:Quantitative* Year over Year growth in Apple Product and Beyond the Box sales in the assigned Point of Read more
*Apple* Solutions Consultant till v%u00E5r...
…ethics, integrity, and trust.Success Metrics/Key Performance Indicators:QuantitativeYear over Year growth in Apple Product and Beyond the Box sales in the assigned Point Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.