TweetFollow Us on Twitter

March 94 - HISTORY OF THE DOGCOW PART 1

HISTORY OF THE DOGCOW PART 1

MARK ("THE RED") HARLAN

[IMAGE 135-136_Dogcow_column_re1.GIF]

I'm going to tell you a few things that have never been put in print before about the dogcow. If you don't know what or who the dogcow is, or you don't care for Apple cultural minutiae, you should just flip past this column.

This is only part 1 of the story, to be followed by more in a future issue of develop . We didn't want to hit you with it all at once, for fear of what the shock (or the boredom) might do.

HOW IT ALL BEGAN
The dogcow was originally a character in the Cairo font that used to ship with the Macintosh; it was designed by Susan Kare. I had always been interested in this critter ever since I first saw it in the LaserWriter Page Setup Options dialog, sometime during my stint in Apple's Developer Technical Support (DTS) group in 1987. To me it showed perfection in human interface design. With one picture it was very easy to explain concepts like an inverted image or larger print area that otherwise would be nearly impossible to communicate.

Interest became an obsession when one day I was talking to Scott ("Zz") Zimmerman about the dialog and suddenly thought, "Just what is that animal supposed to be, anyway?" Since Zz was the Printing Guy in DTS (now in the Newton group), and my favorite pastime was to bother him endlessly anyway, I started pressing him on whether the animal was a dog or a cow.

In an act of desperation he said, "It's both, OK? It's called a 'dogcow.' Now will you get out of my office?" The date was October 15, 1987, and I consider this to be the first use of the term. It should be noted that since then a few people (including Ginger herself) have told me that actually the phrase was coined by Ginger Jernigan (ex-DTS, now ROM software) at a meeting of Apple's Print Shop sometime shortly before that, which very well could be the case. Nevertheless it was Zz who pressed it into common usage, and he certainly was the first person I ever heard use the term.

Zz's ploy to get me out of his office was futile, however, because then I stood around and postulated that the dogcow's genes would have a radical effect on its behavior, and it must not bark or moo, but rather utter a combination like "Boo-woo!" or "Moof!"

We both thought it was funny enough that we decided to press it into everyday usage, and I started circulating the dogcow with "Moof!" on internal memos. The idea caught on, and at the 1988 Worldwide Developers Conference we gave away dogcow buttons in the debugging lab. Louella Pizzuti (ex-DTS, ex-develop editor, now citizen of the world) came up with the great idea of making the background Mountain Dew green. Response to the buttons was huge, and no one was smiling more than the DTS folks when John Sculley wore one for his keynote speech. It was a major-league coup.

THE ORIGIN OF TECH NOTE #31
Then things started to spin out of control. Various groups internally started picking up the dogcow logo and doing things that didn't seem, well, DTS-like. The final straw was when the dogcow pin appeared in a Microsoft advertisement. Mark Johnson (ex-DTS, now in Apple Europe) approached me and suggested that we throw down the gauntlet and write a Technical Note on the subject. I balked out of nothing more than sheer laziness.

Some time passed and we were getting ready to go with the April 1989 batch of Tech Notes when Mark approached me again, saying that he thought having an April Fool's edition describing the dogcow would be perfect. I said yes but then stalled and stalled, missing two deadlines, and I thought the Tech Note wasn't going to happen.

Mark marched in my office one day in March of 1989 at 11:30A. M. announcing that Tech Notes were shipping at noon and implied that my manliness was in question if I didn't get that Note in the batch. My macho instincts just couldn't allow that to happen, so Tech Note #31, "The Dogcow," was written in literally 40 minutes in one pass. I'd been thinking about it for quite some time, so I knew pretty much how it would go; I just sat down and typed it out. Given more time I definitely would have churned out something a bit more polished, and part of its quirkiness, I'm sure, is due to the time pressure I was under.

One thing was certain: it had to be something original in concept. I've always had a deep disdain for people who rip off comedic stuff. You know, the same people who used to have to tell all their jokes with an English accent because of Monty Python are now those who say "Not!  " behind phrases. Once is funny, but after a while it gets really old. I definitely wanted it out of the mainstream.

For numbering I wanted to use e , but Mark pointed out that there had been confusion early on in the Tech Note numbering scheme and that a few numbers had been left out for various reasons. He showed me some conversations from the net that went on and on about Tech Note #31 and people's guesses as to why it was missing. (People were really, really out there with their guessing; anyone who's a believer in conspiracy theories would have enjoyed this blatant gibberish.) The number 31 had the right feel; it would blend into the regular batch better thane , and I've always had a soft spot for prime numbers, so we picked it.

Sports Illustrated had run a great fake story about a Zen baseball pitcher sometime earlier and we borrowed the idea of having the words "April Fool's" spelled out within the article from them -- in our case using the first letter of every line of the poem at the closing. No one has ever mentioned this to me, so few people must have caught it.

There's a picture of the wrong way to draw the dogcow that several people thought was a scanned image of Zz. Actually, completely independently of the Tech Note, I'd been using a program called Mac-a-Mug, designed to make mug shots, and came across a set of hair that looked frighteningly like Zz's. After fiddling around with the program a bit I was able to come up with a good rendition of Zz's head, and I shoved it into the Tech Note without his ever knowing about it. The expression (and color) of his face when he learned about the picture is a memory I'll always cherish.

The Note also contains the expression "Aanal, Enacku Naiimadu, Kaanali!" People came up with very unusual anagrams or unusual explanations for what it meant, the best being that it was an obscure reference to a clip ofThe Day the Earth Stood Still that had been cut from the film. But the truth is that it's phoneticized Tamil that was supplied by Sriram Subramanian (Networking Guy, ex- DTS, ex-Taligent, now in Apple Japan) meaning "But I can't see the dogcow!"

Ironically, there's also a mistake in that the "correct" way to draw the dogcow is actually wrong. We ended up being so pressured for time in getting the Note out the door that we just jammed it into a weird PostScript file that ended up mutating the shape. Shortly after the release of that Note, Chris Derossi (ex-DTS, now at General Magic) convinced me that a better solution was to have the correct way to draw the dogcow be pixelated, to avoid these idiosyncracies in the future -- which is what's now done.

NEXT TIME
There will be more history of the dogcow in a future issue ofdevelop . Have you ever wondered if you have the entire set of dogcow pins? Is that dogcow T-shirt of your cubemate's bootlegged? Is there any way things can get more meaningless? Some, but not all, of these questions will be answered the next time we have a little extra space to fill.

MARK ("THE RED") HARLAN started life in Rawlins, Wyoming, and has led about exactly the kind of life you'd expect as a result. He spends most of his time at Apple finding employees who were hired by Steve Jobs and asking them, "So how does it feel knowing that the way you changed the world is by putting Windows on all PCs?" *

Our friend in the LaserWriter Page Setup Options dialog, normal and with Invert Image and Larger Print Area:

[IMAGE 135-136_Dogcow_column_re2.GIF]

[IMAGE 135-136_Dogcow_column_re3.GIF]

Tech Note #31 is not on this issue's CD and hasn't been on the CD for quite some time now; it's no longer available. It used to be hidden in the Technical Notes Stack on the early versions of develop 's CD. It appeared on paper only once, as part of the monthly mailing to Apple Partners and Associates in April of 1989. The continued secrecy has a little bit to do with history and a lot to do with tradition. For more on the distribution of the Tech Note, stay tuned for History of the Dogcow: Part 2.*

Thanks to Gary Robinson, whose letter asking for the story of the dogcow inspired this column. *

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

BetterTouchTool 2.292 - Customize Multi-...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more
Bookends 12.8.3 - Reference management a...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Bookends uses the cloud to sync reference libraries on all the Macs you use.... Read more
Mellel 3.5.5 - The word processor for sc...
Mellel is the leading word processor for OS X and has been widely considered the industry standard since its inception. Mellel focuses on writers and scholars for technical writing and multilingual... Read more
Mellel 3.5.5 - The word processor for sc...
Mellel is the leading word processor for OS X and has been widely considered the industry standard since its inception. Mellel focuses on writers and scholars for technical writing and multilingual... Read more
Bookends 12.8.3 - Reference management a...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Bookends uses the cloud to sync reference libraries on all the Macs you use.... Read more
Carbon Copy Cloner 4.1.18 - Easy-to-use...
Carbon Copy Cloner backups are better than ordinary backups. Suppose the unthinkable happens while you're under deadline to finish a project: your Mac is unresponsive and all you hear is an ominous,... Read more
Hopper Disassembler 4.2.14- - Binary dis...
Hopper Disassembler is a binary disassembler, decompiler, and debugger for 32- and 64-bit executables. It will let you disassemble any binary you want, and provide you all the information about its... Read more
BetterTouchTool 2.291 - Customize Multi-...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more
Sound Studio 4.8.11 - Robust audio recor...
Sound Studio lets you easily record and professionally edit audio on your Mac. Easily rip vinyls and digitize cassette tapes, or record lectures and voice memos. Prepare for live shows with live... Read more
Sound Studio 4.8.11 - Robust audio recor...
Sound Studio lets you easily record and professionally edit audio on your Mac. Easily rip vinyls and digitize cassette tapes, or record lectures and voice memos. Prepare for live shows with live... Read more

The best 2v2 card combos in Clash Royale
2v2 is making it's grand return toClash Royalequite soon. 2v2 has quickly become one of the game's most popular gameplay modes, though they still have yet to make it a permanent fixture in the game. 2v2 is exciting and adds some new flavor to... | Read more »
The best games we played this week - Aug...
Another busy week has come to a close. We played a lot of excellent games this week and now it's time to look back and reflect on some our favorites. Here are our picks for the week of August 18. [Read more] | Read more »
War Wings beginner's guide - how to...
War Wings is the newest project from well-established game maker Miniclip. It's a World War II aerial dogfighting game with loads of different airplane models to unlock and battle. The game offers plenty of single player and multiplayer action. We... | Read more »
How to win every 2v2 battle in Clash Roy...
2v2 is coming back to Clash Royale in a big way. Although it's only been available for temporary periods of time, 2v2 has seen a hugely positive fan response, with players clamoring for more team-based gameplay. Soon we'll get yet another taste of... | Read more »
Roll to Win with Game of Dice’s new upda...
Joycity’s hit Game of Dice gets a big new update this week, introducing new maps, mechanics, and even costumes. The update sets players loose on an exciting new map, The Cursed Tower, that allows folks to use special Runes mid-match. If you feel... | Read more »
Bottom of the 9th (Games)
Bottom of the 9th 1.0.1 Device: iOS iPhone Category: Games Price: $4.99, Version: 1.0.1 (iTunes) Description: Play the most exciting moment of baseball in this fast-paced dice and card game! | Read more »
The best apps for viewing the solar ecli...
If you somehow missed the news, many parts of the United States will be witness to a total solar eclipse on August 21 for the first time in over 90 years. It'll be possible to see the eclipse in at least some capacity throughout the continental U... | Read more »
The 5 best mobile survival games
Games like ARK: Survival Evolved and Conan Exiles have taken the world of gaming by storm. The market is now flooded with hardcore survival games that send players off into the game's world with nothing but maybe the clothes on their back. Never... | Read more »
Portal Walk (Games)
Portal Walk 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Portal Walk is adventure and relaxing platform game about Eugene. Eugene stuck between worlds and trying to find way back home.... | Read more »
Technobabylon (Games)
Technobabylon 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: City of Newton, 2087. Genetic engineering is the norm, the addictive Trance has replaced almost any need for human interaction,... | Read more »

Price Scanner via MacPrices.net

Free Instant Translator 2.0 App For iOS Relea...
Mobile application development company, Neoappz has announced the release and immediate availability of Instant Translator 2.0 for iOS devices. Instant Translator is a user-friendly application which... Read more
2017 15-inch MacBook Pros on sale for $200 of...
Amazon has 2017 15″ MacBook Pros on sale for $200 off MSRP. Shipping is free: – 15″ 2.8GHz MacBook Pro Space Gray: $2199.99, $200 off MSRP – 15″ 2.8GHz MacBook Pro Silver: $2296, $103 off MSRP – 15″... Read more
Apple’s 2017 Back to School Promotion: Free B...
Purchase a new Mac using Apple’s Education discount, and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free. As part... Read more
Clearance 2016 12-inch Retina MacBooks, Apple...
Apple has Certified Refurbished 2016 12″ Retina MacBooks available starting at $1019. Apple will include a standard one-year warranty with each MacBook, and shipping is free. The following... Read more
15-inch 2.2GHz Retina MacBook Pro, Apple refu...
Apple has Certified Refurbished 2015 15″ 2.2GHz Retina MacBook Pros available for $1699. That’s $300 off MSRP, and it’s the lowest price available for a 15″ MacBook Pro. An Apple one-year warranty is... Read more
Apple refurbished Mac minis available startin...
Apple has Certified Refurbished Mac minis available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: – 1.4GHz Mac mini: $419 $80 off MSRP – 2.6GHz Mac... Read more
Apple refurbished iPad Pros available startin...
Apple has Certified Refurbished 2016 12″ WiFi iPad Pros available starting at $589. An Apple one-year warranty is included with each model, and shipping is free: – 32GB 12″ iPad Pro WiFi: $589... Read more
Weekend sale: 13-inch MacBook Pros for up to...
Amazon has new 2017 13″ MacBook Pros on sale today for up to $200 off MSRP, each including free shipping: – 13″ 3.1GHz/256GB Space Gray MacBook Pro (MPXV2LL/A): $1599.99 $200 off MSRP – 13″ 3.1GHz/... Read more
Back To School With The Edge Desk All-in-one...
Back to school is just around the corner, and the ergonomically correct Edge Desk all-in-one portable kneeling desk is ideal for students living in dorms and small apartments, Edge Desk features:... Read more
Norton Core Secure Wi-Fi Router Now Available...
First introduced at the 2017 Consumer Electronics Show (CES), Norton Core, a secure, high-performance Wi-Fi router, fundamentally changed the concept of Wi-Fi routers by making security the primary... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Development Operations and Site Reliability E...
Development Operations and Site Reliability Engineer, Apple Payment Gateway Job Number: 57572631 Santa Clara Valley, California, United States Posted: Jul. 27, 2017 Read more
Frameworks Engineering Manager, *Apple* Wat...
Frameworks Engineering Manager, Apple Watch Job Number: 41632321 Santa Clara Valley, California, United States Posted: Jun. 15, 2017 Weekly Hours: 40.00 Job Summary Read more
*Apple* Solutions Consultant - Apple Inc. (U...
…about helping others on a team while also delighting customers? As an Apple Solutions Consultant (ASC), you will discover customers needs and help connect them Read more
*Apple* Solutions Consultant - Apple Inc. (U...
Job Summary As an Apple Solutions Consultant, you'll be the link between our future customers and our products. You'll showcase your entrepreneurial spirit as you Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.