MacTech Ad Mechanical Requirements
Publication Trim Size:
8-3/8" x 10-7/8". Bleed Size: 8-5/8" x 11-1/8"
Image Area (Live Area): 7-7/8" x 10-3/8"
Note: Note: All bleed dimensions allow for 1/8" bleed past trim. Allow 1/4"safety inside trims for type and live area. Spreads only: to preserve live matter in the crossover, we allow 5/16" non-image (5/32" each page) in the gutter. See Bleed/Live Area Visual Guide for dimensions and additional information.
Printing Process: Four-process-color (CMYK), Web Offset.
Binding Method: Perfect Bound.
Preferred Material Submission
MacTech only accepts digital ad submissions.
Digital Ads: Ad materials submitted must adhere to MacTech's digital ad guidelines. MacTech holds no responsibility for the storage or archiving of digital ads beyond the time duration of the current space reservation contract.
- Media Supported
- Software Supported
- Document Elements To Supply: All fonts and linked graphics used in a
digital ad must be supplied. Use ONLY TIFF or EPS formats. (DO NOT
use any graphics that have been saved in the Macintosh PICT format.)
- Dimensions: All ads must be set up to the proper size as indicated in
the MacTech rate card mechanical specifications.
- Black and White Ads: All black and white ads must be set up to output
as 1-color art. No color specifications other than black should be
applied to any type or art elements of a black and white ad. This will
prevent unanticipated screen tints from appearing on the final film. A
laser proof or velox must accompany any 1-color digital ad.
- 2-Color Ads: Color proofs must accompany all 2-color digital ads.
Colors that you assign to type and graphic elements in your page
layout file must be limited to black and one other color.
- 4-Color Ads: Color proofs must accompany all 4-color digital ads.
Be sure to pre-separate all color graphics as process CMYK EPS files
before they are placed into the electronic mechanical. DO NOT import
RGB or JPEG format graphics into your document, they will be
converted or rejected.
Colorized linked graphics of 4-color digital ads must use the process
color system in conjunction with QuarkXPress for final compositing.
DO NOT use Pantone or any other color systems in your page layout
software or in any linked graphics.
- Preparation: It is important to double check that you have supplied
all necessary fonts and linked graphics before submitting digital
ads. Quark users should use the collect for Output feature under
the File menu.
- Black and White screens and proofs: Maximum 150 line screen (lpi).
Black & white positive proof to be supplied with each submission.
Laser proofs acceptable for proof. If a proof is not supplied, a contact
print will be prepared at additional charge of $25 per page or partial
page. All files must contain crop and register marks.
- Two-process-color (Black plus second color of Red or Cyan only) Ð
Screen/Tone Density/Proofs: Maximum 150 line screen (lpi). PMS 1795
Red is used for second color. Color proof preferred if accessible; color
screen shot and b/w positive proof required. If an acceptable proof is
not supplied, we will prepare an off press proof at a conversion cost
of $50 per page or partial page. All files must contain crop and register
- Four-process-color (CMYK) (Includes two and three color ads with
Pantone (PMS) color matches made from process color screen
mixes) Ð Screen/Tone Density/Proofs: Maximum 150 line screen (lpi).
Color proof preferred if accessible; color screen shot and b/w positive
proof required. If an acceptable proof is not furnished, we will prepare
an off press proof at a conversion cost of $100 per page or partial page.
All files must contain crop and register marks.
- Materials: Retained by Publisher for one year from closing date
unless return is specifically requested. Publisher is not responsible for
storing materials beyond one year.
- Closing & Issue Dates: All materials must reach our offices six weeks
prior to the issue in which you want your ad to appear. Call your
representative for further information.
- Positioning: Positioning, with the exception of Premium Positions
(see Advertising Rates), is at the discretion of MacTech Magazine.
- Are all fonts included?
- Are all linked graphics included?
- Are all linked 2, 3, or 4-color graphics saved as process color EPS or TIFF files ONLY?
- Is a proof provided?
- Is the width and height of the ad correct?
- If it is a bleed ad, is live matter a safe distance from trim?
All Pantone (PMS) color matches are printed in four process color screen mixes (Cyan, Magenta, Yellow and Black = CMYK) and therefore must be called out in all Macintosh documents in CMYK color mixes. Due to the technical limitations of four-process-color printing, we can make no guarantees on perfect color matches to Pantone (PMS) colors. Documents received with colors specified as Pantone (PMS) colors instead of CMYK will be rejected, converted to CMYK or will print as simple two-color ads (black plus second color of Cyan or red) at the publisher's discretion.
To send your electronic files, upload via our web form www.mactech.com/adsales/upload. This form will automatically notify us when your upload is complete. If you have any questions, drop us a note at firstname.lastname@example.org and our production department will be glad to help.
Any ads submitted without a proof will be refused. Please refer to the mechanical specification page of the MacTech Media Kit. Also available online at www.mactech.com/adsales/index.html.
If MacTech's production department considers a digital ad to be incorrectly set up by the advertiser, the advertiser may correct and re-submit the ad or the advertiser may request MacTech to alter the ad to meet specifications at an additional charge to be quoted before any work is done.