Cooliris (www.cooliris.com) has launched BeamIt, a mobile app and service that blends private messaging with a photo experience.

BeamIt seamlessly integrates photos and text and introduces powerful features new to the messaging world, according to says Soujanya Bhumkar, Cooliris CEO and co-founder. With Photo Drawers, users can share hundreds of photos at once, all in full resolution, without interrupting the flow of the conversation.

Bhumkar adds that BeamIt also enables users to simultaneously and privately share to separate groups or people at the same time — saving the sender the pain of having to separately compose the same message multiple times. What’s more, the user has complete control with a”unsend” feature, which lets the sender delete their content from the entire group. Finally, BeamIt features offline support for composing and curating, so users can interact with their groups, as well as share the media without incurring data usage costs or roaming charges.

With a freemium business model in place, BeamIt is an advertising-free experience. Premium in-app purchases are scheduled to appear in subsequent versions. Go to www.beamitapp.com for more info.