Disney debuts cloud-based digital movie service
The Walt Disney Studios has unveiled its exclusive cloud-based digital movie service, Disney Movies Anywhere. This all-new app for iPhone, iPad, and iPod touch and Web experience enables consumers to discover, purchase, manage, and watch movies from Disney, Pixar, and Marvel at home and on the go. iTunes is the premier digital movie provider for Disney Movies Anywhere.
The debut of Disney Movies Anywhere coincides with the digital release of Disney's hit film "Frozen" and features Disney's library of over 400 active digital titles. In addition, for a limited time, Disney Movies Anywhere users who activate and connect their Disney Movies Anywhere account to their iTunes account will receive a free digital copy of Disney Pixar's animated film, "The Incredibles."
Disney Movies Anywhere unlocks digital content across platforms and devices, enabling access to user-owned Disney digital content and movies in the Disney Movies Anywhere ecosystem and through iTunes. Consumers canL explore live-action and animated films from Disney, Pixar, and Marvel; watch exclusive content and bonus features; preview upcoming offerings; and more.
Users can connect their iTunes account to their Disney Movies Anywhere account to begin populating their Disney digital movie locker and watch movies online and on their devices. Featuring simultaneous access on multiple devices, Disney Movies Anywhere enables consumers to stream and download Disney movies on their iPhone, iPad, and iPod touch and Apple TV (through iCloud or using AirPlay). In addition, Disney Movies Anywhere functions as a streaming movie service when users log in to the website on their desktop or laptop computers (Mac or PC).
Since 2008, Disney has included codes in select DVD and Blu-ray products redeemable for digital copies of Disney, Pixar, and Marvel films. Users can now redeem these codes through Disney Movies Anywhere, and Digital Copy titles previously redeemed in Disney Movie Rewards or via iTunes will automatically be active in both Disney Movies Anywhere and iTunes once a user logs into Disney Movies Anywhere and connects their iTunes account. Additionally, for the first time, consumers can now earn Disney Movie Rewards points for their digital purchases through Disney Movies Anywhere going forward.
Disney Movies Anywhere's functionality is built upon Disney's proprietary digital rights locker, KeyChest. The Disney Movies Anywhere App is available for free from the Apple App Store. Sign up is also available through the Disney Movies Anywhere website (http://tinyurl.com/k9vmpu3).