Personal storage market sees double digit year-over-year growth
TweetFollow Us on Twitter

Personal storage market sees double digit year-over-year growth

The worldwide personal and entry-level storage (PELS) market grew 73.4% year over year with 20.2 million units shipped in the first quarter of 2013 (1Q13), according to the IDC research group (

Shipment value experienced growth of 54.1% year over year to $1.8 billion. This is the second consecutive quarter of year-over-year growth in worldwide shipment value.

"The first quarter of 2013 brought strong shipment and revenue growth as well as continued recovery to the personal and entry-level storage market," says Liz Conner, senior research analyst, Storage Systems, IDC. "A year after the PELS market saw record declines due to the Thailand floods and resulting hard disk drive (HDD) shortage, the PELS market has recovered back to pre-flood levels. Continued end user data growth, increased awareness on the need for data storage/back-up, declining average selling prices, and evolving vendor product offerings have all attributed to the recovery in the PELS market."

HDD vendors continue to increase share in PELS units shipped, gaining 14.7 points year over year to grow to 76.1% market share. However the entry-level storage market continues to be dominated by the mainstream non-HDD vendors, who saw unit shipments shares increase 3.5 percentage points year over year to 70.8% market share.

The entry-level storage market continued to grow with unit shipments growing 1.2% year over year. Specifically, the entry-level market saw strong growth in the higher bay devices (6, 8, and 12 bays), which saw units shipped grow 38.2% year over year.

In 1Q13 the personal storage market saw good growth in dual-bay products, where unit shipments were up 43.6% year over year. Single bay personal storage devices remain the most popular choice, representing 96.8% of the personal storage units shipped in 1Q13. Personal storage represents 99.1% of the PELS units shipped and 89.8% of the shipment value in 1Q13.

Both 3.5-inch and 2.5-inch form factor saw units shipped increase 56.0% and 79.7% year over year, respectively. However the 3.5-inch form factor continues to give way to the more portable 2.5-inch form factor, with the 3.5-inch losing 2.6 percentage points year over year.

End users continue to migrate to higher capacity points to meet storage needs. In the 3.5-inch personal storage market, 2TB devices represented 49.9% of unit shipments in the quarter. For the 2.5-inch personal storage market, 1TB devices captured 50.6% market share.

For the entry-level market, capacity ranges are more varied due to multiple bays and vendors' ability to partially populate devices. However 4TB devices hold the most market share with 28.3% of units shipped.

USB continues to be the interface of choice for the PELS market, growing units shipped 76.4% year over year. Ethernet also saw strong shipment growth, posting a 68.8% year over year growth rate and being the interface of choice for the entry-level market. Thunderbolt continues to ramp up, posting a year-over-year shipment growth rate of 5102.7%, albeit off a very small base.


Community Search:
MacTech Search:

Software Updates via MacUpdate

Gopogo guide - How to bounce like the be...
Nitrome just launched a new game and, as to be expected, it's a lot of addictive fun. It's called Gopogo, and it challenges you to hoparound a bunch of platforms, avoiding enemies and picking up shiny stuff. It's not easy though - just like the... | Read more »
Sago Mini Superhero (Education)
Sago Mini Superhero 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: KAPOW! Jack the rabbit bursts into the sky as the Sago Mini Superhero! Fly with Jack as he lifts impossible weights,... | Read more »
Star Wars: Galaxy of Heroes guide - How...
Star Wars: Galaxy of Heroes is all about collecting heroes, powering them up, and using them together to defeat your foes. It's pretty straightforward stuff for the most part, but increasing your characters' stats can be a bit confusing because it... | Read more »
The best cooking apps (just in time for...
It’s that time of year again, where you’ll be gathering around the dinner table with your family and a huge feast in front of you. [Read more] | Read more »
Square Rave guide - How to grab those te...
Square Rave is an awesome little music-oriented puzzle game that smacks of games like Lumines, but with its own unique sense of gameplay. To help wrap your head around the game, keep the following tips and tricks in mind. [Read more] | Read more »
Snowboard Party 2 (Games)
Snowboard Party 2 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: Crowned the best snowboarding game available on the market, Snowboard Party is back to fulfill all your adrenaline needs in... | Read more »
One Button Travel (Games)
One Button Travel 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: “To cut a long story short, If you like interactive fiction, just go buy this one.” - “Oozes the polish that... | Read more »
Light Apprentice Volume 1 (Games)
Light Apprentice Volume 1 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Light Apprentice Volume 1 includes Chapters 1 to 4, all gathered in a new exclusive game. When life in the world of... | Read more »
The best games like Animal Crossing on m...
Animal Crossing amiibo Festival is out right now for the Wii U, reminding us of just how much fun that world can be. Or at least to go back and check in on our villages once in a while. [Read more] | Read more »
Between 2 Taps - Tap for Tap interview M...
Hello, and welcome back to Between 2 Taps, Tap for Tap’s Indie Dev interview series. [Read more] | Read more »

Price Scanner via

Black Friday deals on the Apple Watch and App...
Apple resellers are offering discounts and bundles with the purchase of an Apple Watch this Black Friday weekend. Below is a roundup of the deals being offered by authorized Watch resellers: Apple... Read more
Early Black Friday sale at B&H Photo, up...
B&H Photo has all new Macs on sale for up to $500 off MSRP as part of their early Black Friday sale including free shipping plus NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $1699 $300 off... Read more
NewerTech/OWC/MacSales Black Friday Deals 201... • Free Shipping available on nearly EVERYTHING on orders $35.00 & up within USA + • International Delivery Specials from $2.99+ Special Purolator... Read more
Walmart Black Friday deals: $100 off select i...
Walmart has released their Black Friday deals for 2015, now available online. Choose free shipping or free local store pickup (if available): - 16GB iPad Air 2: $399, $100 off MSRP - 16GB iPad Air: $... Read more
Photo Cleaner 1.0 Reclaims iPhone Storage Spa...
Seoul, Korea based mix1009 has announced the release and immediate availability of Photo Cleaner 1.0, their handy iPhone app that deletes the video portion of Live Photos, in order to reclaim space... Read more
Black Friday and Holiday sales on our price t...
Scan our Mac Price Trackers for the latest Black Friday and Holiday season information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the... Read more
Best Buy Black Friday deals: Up to $200 off M...
Best Buy has posted their Black Friday sale prices for 2015. Save on MacBook Pros, MacBooks, MacBook Airs, iMacs, iPads, and Apple Watches. Choose free shipping or free local store pickup (if... Read more
Save $30-$40 on new Apple TVs after rebate
Adorama has new Apple TVs on sale for up to $40 off MSRP after mail-in rebate, good through December 15th. Shipping is free, and Adorama charges NY & NJ sales tax only: - 32GB Apple TV: $119.99... Read more
13-Inch Haswell MacBook Air At Two Years – Th...
The 13-inch mid-2013 “Haswell” MacBook Air I ordered in Apple’s November 2013 Black Friday sale was my first new Mac in four and a half years — the longest interval I’ve gone between system upgrades... Read more
Target Black Friday Early Access deals: $100...
Target is offering early access to their Black Friday deals on Apple products on their online store for today, the 25th, only. Choose free shipping or free local store pickup (if available): - Apple... Read more

Jobs Board

*Apple* Enterprise / Government Professional...
# Apple Enterprise / Gove ment Professional Services Engineer Job Number: 42292976 Reston, Virginia, United States Posted: Aug. 18, 2015 Weekly Hours: 40.00 **Job Read more
iOS Wallet & *Apple* Pay Engineer - App...
# iOS Wallet & Apple Pay Engineer Job Number: 40586801 Santa Clara Valley, Califo ia, United States Posted: Nov. 16, 2015 Weekly Hours: 40.00 **Job Summary** The iOS Read more
Software Engineer, *Apple* Watch - Clock Fa...
# Software Engineer, Apple Watch - Clock Face Team Job Number: 44368761 Santa Clara Valley, Califo ia, United States Posted: Nov. 14, 2015 Weekly Hours: 40.00 **Job Read more
Administrative Assistant, *Apple* Online St...
# Administrative Assistant, Apple Online Store Job Number: 43992352 Santa Clara Valley, Califo ia, United States Posted: Nov. 9, 2015 Weekly Hours: 40.00 **Job Summary** Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.