Larger display sets iPad mini apart from competitors
TweetFollow Us on Twitter

Larger display sets iPad mini apart from competitors

The iPad mini stands apart from competitive 7.x-inch media tablets with its larger display, which is intended to offer a user experience that is closer to full-sized tablets -- along with its use of the 4:3 aspect ratio, which makes it suitable to capitalize on the existing iPad ecosystem.

However, the mini display falls short of other comparable 7.x-in tablets in terms of its display resolution, according to the "IHS iSuppli Display Materials and Components Service" from information and analytics provider IHS (www.isuppli.com).

"Apple has thrown its hat into the ring for smaller-sized media tablets with the iPad mini, putting it into direct competition with alternative devices such as Google Nexus 7, the Amazon Kindle Fire HD and the Barnes & Noble Nook HD, " says Vinita Jakhanwal, director for Small & Medium Displays at IHS. "However, by using a bigger display with a larger viewing area for the iPad Mini, Apple is trying to offer a media tablet that’s physically smaller than other iPads, but doesn’t totally compromise the user experience delivered by the larger members of the iPad line. But, it differs by sticking with the 4:3 aspect ratio used in other iPads, rather than the wider aspect ratio of16:10 employed by competitors -- a dimension that can be better suited for displaying high-definition video content in the landscape mode."

Despite the tradeoffs, Apple historically has been extremely shrewd in picking which features will appeal to consumers for its media tablet and smartphone products, and IHS believes the mini will continue the company’s winning streak with the 7.9-inch, 4:3 aspect ratio design, ready to tap into the existing base of applications already developed for the iPad 2.

Some experts were expecting the mini to be less expensive, and downgraded their shipment forecasts based on Apple’s announced pricing. However, the pricing conformed with IHS iSuppli expectations, and continued Apple’s pattern of offering premium-priced media tablets and smartphones that are highly successful in the market.

The iPad mini comes equipped with a 7.9-inch display. In comparison, the other brands have displays nearly 1-inch smaller, at just 7.0-inches.

The larger screen size of the mini leads to a bigger display viewing area -- 35 percent greater than the other media tablets with 7-inch displays

Furthermore, the bezel width on two sides of the Mini’s display has been reduced, decreasing the breadth of the device. The overall size of the Mini is only 13% larger than the Google Nexus 7, but the mini’s display area is 35% bigger.

When compared to the Kindle Fire HD, the total size of the Mini is about the same. But similar to the Nexus 7 comparison, the display area of the Mini is 35% bigger -- again, a case of clever designing to offer more viewing real estate without impacting the device form factor.

The Mini’s display has a pixel format of 1,024 by 768 pixels, resulting in a resolution of 163 pixels per inch (PPI). This is lower than the other 7.x-inch displays, whose resolutions are greater than 200 PPI. The Nook HD, for instance, has a resolution of 243 PPI, putting it closest to the 264 PPI Retina display resolution of the new iPad and the newly launched fourth-generation iPad.

The resolution of the iPad 2 is 132 PPI and with the same pixel format as the iPad mini. Although the resolution is lower for the mini, the smaller iPad offers compatibility with the multitude of apps developed for the iPad 2 that continue to be sold in the market.

All the iPads, including the mini, use an aspect ratio of 4:3 for their display. The other brands like Amazon, Barnes & Noble and Google use a 16:10 aspect ratio. The recently launched iPhone 5 moved to a 16:9 aspect ratio. In a 4:3 aspect ratio display, HD video content that isn’t letterboxed will be displayed with black bands above and below the video. The wider aspect ratio (16:10) improves viewing experience of video and game-based multimedia content, making such displays more suitable for devices meant primarily for the consumption of video content.

Viewing content in the portrait mode is better supported by a 4:3 aspect ratio, however, and may be better suited for multiple-use devices employed in viewing web pages, books and magazines. The 4:3 aspect ratio also increases the screen area on a same-sized display when compared to a wide aspect ratio display, and may require less scrolling to view the content. 

The iPad mini is also a much thinner device compared to the other tablets in the 7.x-inch category. The device’s thickness is only 0.28-inches, or 7.2mm, compared to 0.41-inches for the Google Nexus 7 and 0.45-inches for the Kindle Fire.

The display technology for the Mini continues to be in-plane switching liquid crystal display (IPS LCD), which is used in most 7.x-inch branded tablets. However, improvements have been made from the previous-generation iPad displays to make the Mini’s screen slimmer and lighter.

The mini’s slim design is partly due to its battery, the thinnest single-cell battery ever made by Apple. However, it’s also likely that changes have been implemented in the touch screen design. IHS believes that the glass layer that houses the touch sensors in the larger iPads has been replaced with plastic film for the Mini..

In terms of device weight, the mini at 0.68 pounds is the lightest among the other top 7.x-inch tablets, despite having a larger screen size and area. The Nook HD isn’t that far behind at 0.69 pounds, but it uses a smaller 7.0-inch display.

 
AAPL
$102.50
Apple Inc.
+0.25
MSFT
$45.43
Microsoft Corpora
+0.55
GOOG
$571.60
Google Inc.
+2.40

MacTech Search:
Community Search:

Software Updates via MacUpdate

VueScan 9.4.41 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
Cloud 3.0.0 - File sharing from your men...
Cloud is simple file sharing for the Mac. Drag a file from your Mac to the CloudApp icon in the menubar and we take care of the rest. A link to the file will automatically be copied to your clipboard... Read more
LibreOffice 4.3.1.2 - Free Open Source o...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
SlingPlayer Plugin 3.3.20.505 - Browser...
SlingPlayer is the screen interface software that works hand-in-hand with the hardware inside the Slingbox to make your TV viewing experience just like that at home. It features an array of... Read more
Get Lyrical 3.8 - Auto-magically adds ly...
Get Lyrical auto-magically add lyrics to songs in iTunes. You can choose either a selection of tracks, or the current track. Or turn on "Active Tagging" to get lyrics for songs as you play them.... Read more
Viber 4.2.2 - Send messages and make cal...
Viber lets you send free messages and make free calls to other Viber users, on any device and network, in any country! Viber syncs your contacts, messages and call history with your mobile device,... Read more
Cocktail 7.6 - General maintenance and o...
Cocktail is a general purpose utility for OS X that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
LaunchBar 6.1 - Powerful file/URL/email...
LaunchBar is an award-winning productivity utility that offers an amazingly intuitive and efficient way to search and access any kind of information stored on your computer or on the Web. It provides... Read more
Maya 2015 - Professional 3D modeling and...
Maya is an award-winning software and powerful, integrated 3D modeling, animation, visual effects, and rendering solution. Because Maya is based on an open architecture, all your work can be scripted... Read more
BBEdit 10.5.12 - Powerful text and HTML...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more

Latest Forum Discussions

See All

Rhonna Designs Magic (Photography)
Rhonna Designs Magic 1.0 Device: iOS Universal Category: Photography Price: $1.99, Version: 1.0 (iTunes) Description: Want to sprinkle *magic* on your photos? With RD Magic, you can add colors, filters, light leaks, bokeh, edges,... | Read more »
This Week at 148Apps: August 25-29, 2014
Shiny Happy App Reviews   | Read more »
Qube Kingdom – Tips, Tricks, Strategies,...
Qube Kingdom is a tower defense game from DeNA. You rally your troops – magicians, archers, knights, barbarians, and others – and fight against an evil menace looking to dominate your kingdom of tiny squares. Planning a war isn’t easy, so here are a... | Read more »
Qube Kingdom Review
Qube Kingdom Review By Nadia Oxford on August 29th, 2014 Our Rating: :: KIND OF A SQUARE KINGDOMUniversal App - Designed for iPhone and iPad Qube Kingdom has cute visuals, but it’s a pretty basic tower defense game at heart.   | Read more »
Fire in the Hole Review
Fire in the Hole Review By Rob Thomas on August 29th, 2014 Our Rating: :: WALK THE PLANKUniversal App - Designed for iPhone and iPad Seafoam’s Fire in the Hole looks like a bright, 8-bit throwback, but there’s not enough booty to... | Read more »
Alien Creeps TD is Now Available Worldwi...
Alien Creeps TD is Now Available Worldwide Posted by Ellis Spice on August 29th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Dodo Master Review
Dodo Master Review By Jordan Minor on August 29th, 2014 Our Rating: :: NEST EGGiPad Only App - Designed for the iPad Dodo Master is tough but fair, and that’s what makes it a joy to play.   | Read more »
Motorsport Manager Review
Motorsport Manager Review By Lee Hamlet on August 29th, 2014 Our Rating: :: MARVELOUS MANAGEMENTUniversal App - Designed for iPhone and iPad Despite its depth and sense of tactical freedom, Motorsport Manager is one of the most... | Read more »
Motorsport Manager – Beginner Tips, Tric...
The world of Motorsport management can be an unforgiving and merciless one, so to help with some of the stress that comes with running a successful race team, here are a few hints and tips to leave your opponents in the dust. | Read more »
CalPal Update Brings the App to 2.0, Add...
CalPal Update Brings the App to 2.0, Adds Lots of New Stuff Posted by Ellis Spice on August 29th, 2014 [ permalink ] | Read more »

Price Scanner via MacPrices.net

The Rise of Phablets
Carlisle & Gallagher Consulting Group, a businesses and technology consulting firm focused solely on the financial services industry, has released an infographic depicting the convergence of... Read more
Eddy – Cloud Music Player for iPhone/iPad Fre...
Ukraine based CapableBits announces the release of Eddy, its tiny, but smart and powerful cloud music player for iPhone and iPad that allows users to stream or download music directly from cloud... Read more
A&D Medical Launches Its WellnessConnecte...
For consumers and the healthcare providers and loved ones who care for them, A&D Medical, a leader in connected health and biometric measurement devices and services, has launched its... Read more
Anand Lal Shimpi Retires From AnandTech
Anand Lal Shimpi, whose AnandTech Website is famous for its meticulously detailed and thoroughgoing reviews and analysis, is packing it in. Lal Shimpi, who founded the tech site at age 14 in 1997,... Read more
2.5GHz Mac mini, Apple refurbished, in stock...
The Apple Store has Apple Certified Refurbished 2.5GHz Mac minis available for $509, $90 off MSRP. Apple’s one-year warranty is included, and shipping is free. Read more
13-inch 2.5GHz MacBook Pro on sale for $999,...
B&H Photo has the 13″ 2.5GHz MacBook Pro on sale for $999.99 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Read more
Labor Day Weekend MacBook Pro sale; 15-inch m...
B&H Photo has the new 2014 15″ Retina MacBook Pros on sale for up to $125 off MSRP. Shipping is free, and B&H charges NY sales tax only. They’ll also include free copies of Parallels Desktop... Read more
Labor Day Weekend iPad mini sale; $50 to $100...
Best Buy has the iPad mini with Retina Display (WiFi models) on sale for $50 off MSRP on their online store for Labor Day Weekend. Choose free shipping or free local store pick up. Price is for... Read more
13-inch 1.4GHz MacBook Air on sale for $899,...
Adorama has the new 2014 13″ 1.4GHz/128GB MacBook Air on sale for $899.99 including free shipping plus NY & NJ tax only. Their price is $100 off MSRP. Read more
It’s Official: Apple Issues Invitations To Se...
Apple has issued one of its characteristically cryptic press invitations for a special event to be held at the Flint Center for the Performing Arts in hometown Cupertino on Sept. 9, 2014 at 10:00 am... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Senior Event Manager, *Apple* Retail Market...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global event strategy. Delivering an overarching brand story; in-store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.