Apple fans prefer black products over white
TweetFollow Us on Twitter

Apple fans prefer black products over white

Eleven years after the release of the original iPod classic, a recent study by price comparison Idealo (www.idealo.co.uk) shows which color Apple device is the most popular among its online consumers. Does Apple’s vintage white still reign supreme?

Idealo looked at 22 different specifications of Apple’s iPad, iPhone, iPod touch and iPod classic models, which are currently offered in either black or white colors from the Apple Store. The European price comparison compared the amount of clicks each model has yielded over the first three quarters of 2012 across its price comparison platforms in Germany, France, UK, Italy and Austria.

According to the data, nearly 70% of Idealo users prefer an Apple device in black over white. If a click is interpreted as a vote, than Idealo’s survey represents around a quarter of a million votes over the first nine months of 2012 and an interesting insight into the online behavior of Apple’s online consumers.

While the overall click distribution is dominated by black colored devices, Apple’s trademark "white" color does best for the older iPod products (iPod classic and iPod touch). The first generation iPod classic was released on Oct. 23, 2001, with the first iPod touch being launched six years later in late 2007.

While the data points to black being users’ dominant color of choice, two countries broke this mould: France & Italy. Sixty-four percent of French users and 52% of Italian users clicked on the white versions of the iPad and iPods (both iPod touch and iPod classic).

Of the four gadgets in the study, the iPhone was clicked on in black the most often by Idealo’s users. The iPhone, in fact, represented the only product where the majority of users from all five countries preferred black. More than 70% of Idealo’s users from each of the five countries clicked on black versions of the iPhone. Eighty-four percent of users from the UK preferred a black iPhone, the most of the five countries in the study. Apple has branded the iPhone as a black device from the beginning, manufacturing the original iPhone with a black plastic base and releasing the iPhone 4 in 2010 exclusively in black.
One thing not affecting the decision to choose black over white is price. Apple sells the products regardless of color for the same price. While the prices of other online retailers can vary depending on the color of the product, the price difference is negligible.

In 2012, 11 years after the release of the original iPod classic, it appears black has overtaken Apple’s signature color "white" as the color of favor, at least among Idealo’s users. Only the Italians and French seem to prefer the traditional white for their Apple gadgets, not including the iPhone.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Skim 1.4.32 - PDF reader and note-taker...
Skim is a PDF reader and note-taker for OS X. It is designed to help you read and annotate scientific papers in PDF, but is also great for viewing any PDF file. Skim includes many features and has a... Read more
ForkLift 3.1.1 - Powerful file manager:...
ForkLift is a powerful file manager and ferociously fast FTP client clothed in a clean and versatile UI that offers the combination of absolute simplicity and raw power expected from a well-executed... Read more
Direct Mail 5.2.1 - Create and send grea...
Direct Mail is an easy-to-use, fully-featured email marketing app purpose-built for macOS. Create, send, and track great looking email campaigns that get results. Start your newsletter by selecting... Read more
Direct Mail 5.2.1 - Create and send grea...
Direct Mail is an easy-to-use, fully-featured email marketing app purpose-built for macOS. Create, send, and track great looking email campaigns that get results. Start your newsletter by selecting... Read more
Skim 1.4.32 - PDF reader and note-taker...
Skim is a PDF reader and note-taker for OS X. It is designed to help you read and annotate scientific papers in PDF, but is also great for viewing any PDF file. Skim includes many features and has a... Read more
ForkLift 3.1.1 - Powerful file manager:...
ForkLift is a powerful file manager and ferociously fast FTP client clothed in a clean and versatile UI that offers the combination of absolute simplicity and raw power expected from a well-executed... Read more
MarsEdit 4.0.5 - Quick and convenient bl...
MarsEdit is a blog editor for OS X that makes editing your blog like writing email, with spell-checking, drafts, multiple windows, and even AppleScript support. It works with with most blog services... Read more
MarsEdit 4.0.5 - Quick and convenient bl...
MarsEdit is a blog editor for OS X that makes editing your blog like writing email, with spell-checking, drafts, multiple windows, and even AppleScript support. It works with with most blog services... Read more
ffWorks 1.0.1 - Convert multimedia files...
ffWorks (was iFFmpeg), focused on simplicity, brings a fresh approach to the use of FFmpeg, allowing you to create ultra-high-quality movies without the need to write a single line of code on the... Read more
Civilization VI 1.0.7 - Next iteration o...
Sid Meier’s Civilization VI is the next entry in the popular Civilization franchise. Originally created by legendary game designer Sid Meier, Civilization is a strategy game in which you attempt to... Read more

Latest Forum Discussions

See All

Why doesn't mobile gaming have its...
The Overwatch League is a pretty big deal. It's an attempt to really push eSports into the mainstream, by turning them into, well, regular sports. But slightly less sweaty. It's a lavish affair with teams from all around the world, and more... | Read more »
Give Webzen’s new billiard game PoolTime...
Best known for producing hugely popular MMO titles, South Korean publisher Webzen is now taking aim at a different genre altogether. PoolTime is a realistic eight ball pool simulator, allowing you to compete in real-time matches against players... | Read more »
Let Them Come Guide - How to survive aga...
Let Them Come is all about making it as far as possible against overwhelming odds. Check out some of these tips to help you last a little longer in your unwinnable fight: [Read more] | Read more »
All the best games on sale for iPhone an...
Happy last day of the week. I hope you've been having a good one. I have. I saw ten doggos today. So because I'm in a good mood, I thought I'd round up all of the best games that are currently on sale on the App Store. [Read more] | Read more »
The very best games that came out for iP...
We're getting to the end of the first real, full, proper week of 2018. And in that time we've seen some pretty awesome games landing on the App Store. Of course, we've seen some absolute duffers as well. The sort of games that you look at and... | Read more »
Rusty Lake Paradise (Games)
Rusty Lake Paradise 1.4 Device: iOS Universal Category: Games Price: $2.99, Version: 1.4 (iTunes) Description: Jakob, the oldest son of the Eilander family, is returning to Paradise island after his mother passed away. Since her... | Read more »
Antihero Guide - Sneaky tricks to get ah...
Games of Antihero start out small and streamlined, but they quickly turn into long strategic conquests as you fight for control of the Victorian-era streets. If you find yourself struggling in the skullduggery department, here are a few things you... | Read more »
Here's why Niantic pulling Pokemon...
If there's one thing that Pokemon GO did well, it was bringing people together. I still remember seeing groups of people around the marina near where I live in the weeks after the game came out, all of them trying to grab some water Pokemon. There... | Read more »
Let Them Come (Games)
Let Them Come 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: | Read more »
Why the iPhone X isn't the best bet...
It's always tempting to have the best thing. As game players we're almost conditioned to chase the biggest processor, the most power, the next generation. Even mobile gaming isn't immune to this push to progress - there are games on the App Store... | Read more »

Price Scanner via MacPrices.net

Amazon offers Silver 13″ Apple MacBook Pros f...
Amazon has new Silver 2017 13″ #Apple #MacBook Pros on sale today for up to $150 off MSRP, each including free shipping: – 13″ 2.3GHz/128GB Silver MacBook Pro (MPXR2LL/A): $1199.99 $100 off MSRP – 13... Read more
Sale: 12″ 1.3GHz MacBooks on sale for $1499,...
B&H Photo has Space Gray and Rose Gold 12″ 1.3GHz #Apple MacBooks on sale for $100 off MSRP. Shipping is free, and B&H charges sales tax for NY & NJ residents only: – 12″ 1.3GHz Space... Read more
Apple offers Certified Refurbished 2017 iMacs...
Apple has a full line of Certified Refurbished iMacs available for up to $350 off original MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are available: – 27... Read more
13″ MacBook Airs on sale for $120-$100 off MS...
B&H Photo has 2017 13″ 128GB MacBook Airs on sale for $120 off MSRP. Shipping is free, and B&H charges sales tax for NY & NJ residents only: – 13″ 1.8GHz/128GB MacBook Air (MQD32LL/A): $... Read more
15″ Touch Bar MacBook Pros on sale for up to...
Adorama has Space Gray 15″ MacBook Pros on sale for $200 off MSRP. Shipping is free, and Adorama charges sales tax in NJ and NY only: – 15″ 2.8GHz MacBook Pro Space Gray (MPTR2LL/A): $2199, $200 off... Read more
21″ 3.4GHz 4K iMac on sale for $1399, $100 of...
Adorama has the 21″ 3.4GHz 4K #Apple #iMac on sale today for $1399. Their price is $100 off MSRP. Shipping is free, and Adorama charges sales tax in NJ and NY only: – 21″ 3.4GHz 4K iMac (MNE02LL/A... Read more
B&H offering 13″ Apple MacBook Pros for u...
B&H Photo has 13″ MacBook Pros on sale for up to $75-$120 off MSRP. Shipping is free, and B&H charges sales tax for NY & NJ residents only: – 13-inch 2.3GHz/128GB Space Gray MacBook Pro (... Read more
B&H continues to offer clearance 2016 15″...
B&H Photo has clearance 2016 15″ #MacBook Pros available for up to $800 off original MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: – 15″ 2.7GHz Touch Bar MacBook Pro... Read more
The cheapest 15″ Apple MacBook Pro available...
B&H Photo has the 15″ 2.2GHz MacBook Pro available for $200 off MSRP including free shipping plus NY & NJ sales tax only: – 15″ 2.2GHz MacBook Pro (MJLQ2LL/A): $1799 $200 off MSRP Apple has... Read more
Beats sale continues: $30-$80 off headphones,...
Walmart has Beats by Dr. Dre on sale on their online store for $30-$80 off MSRP (#Beats #Walmart), depending on the item: – Powerbeats3 Wireless Earphones: $134, save $65 – BeatsX Earphones: $109,... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Site Reliability Engineer, *Apple* Pay - Ap...
# Site Reliability Engineer, Apple Pay Job Number: 113356036 Santa Clara Valley, California, United States Posted: 12-Jan-2018 Weekly Hours: 40.00 **Job Summary** Read more
UI Tools and Automation Engineer, *Apple* M...
# UI Tools and Automation Engineer, Apple Media Products Job Number: 86351939 Santa Clara Valley, California, United States Posted: 11-Jan-2018 Weekly Hours: 40.00 Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
UI Tools and Automation Engineer, *Apple* M...
# UI Tools and Automation Engineer, Apple Media Products Job Number: 113136387 Santa Clara Valley, California, United States Posted: 11-Jan-2018 Weekly Hours: 40.00 Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.