According to Appinions research conducted for “Forbes” (http://macte.ch/KYaw6), Phil Schiller, Apple’s senior vice president of worldwide marketing, topped the list as most influential CMO [chief marketing officer].
His opinions appeared frequently in various media over the course of 60 days, mostly on the topic of Apple, the article adds. Other CMOs who ranked in the top 20: Ford CMO Jim Farley, Verizon vice president and CMO Tami Erwin, Gap CMO Seth Farbman and Macy’s CMO Martine Reardon.
