Women log in more often than men
MyLife.com has announced new findings from the "2012 Connecting and Communicating Online: State of Social Media study," conducted by Harris Interactive.
Survey results reveal unique usage patterns between men and women’s online behavior, with women more likely to be a member of Facebook and to login more frequently between current male and female members. While men and women average the same number of email addresses, the study finds that women are also more likely to be checking their e-mail accounts more often.
"They say men are from Mars and women are from Venus, and clearly those different communication styles ring true online as well," says Jeff Tinsley, CEO of MyLife. "Women are more afflicted with FOMO than men, reporting a greater fear of missing out on something important reported online and logging in more frequently to check both Facebook and their email accounts. And, while many social networks are as popular with men and women, they’re using them for different reasons."
It’s no secret that Facebook is the leading social network, and it may be women who are responsible for more of the status updates in the newsfeed. Of online adults who are a member of at least one social networking site, women were more likely to belong to Facebook and also login more frequently. MyLife.com's survey shows that:
° 95% of women surveyed belong to Facebook vs. 86% of men;
° 67% of women login to Facebook once a day or more as compared with 54% of male Facebook members;
° 21% of women login 2-3 times a day vs. 15% of men;
° Only 13% of women say they login to Facebook less than once a week. One in five (20%) of men said the same.
Men and women both average just under three email addresses per user (2.7 for men vs. 2.6 for women) but women are keeping a closer watch on their inbox, with more than 4-in-5 women checking their email daily, according to MyLife.com. Eight-three percent women check their primary email once a day or more vs. 75% of men. This goes up to 90% of females age 35-44 as compared with 85% of men the same age.