Apple still most popular mobile device manufacturer
TweetFollow Us on Twitter

Apple still most popular mobile device manufacturer

Mobile phone satisfaction among IT service professionals is heavily driven by the device itself -- far more than the wireless provider. At least that's what OnForce (www.OnForce.com) -- a source for on-site tech talent in the cloud -- uncovered in its recent survey of nearly 900 IT service professionals. And the report shines a favorable light on Apple.

The study, conducted just last month, found that when it comes to overall satisfaction, AT&T and Verizon are in a dead heat, with Sprint a distant third. In fact, only 55% of Sprint customers surveyed are "very satisfied" overall with their mobile experience, compared to 67% of AT&T customers and 66%of Verizon customers.

However, a customer's overall satisfaction comes from a blend of experiences, and deeper analysis uncovered some dramatic differences in satisfaction levels -- especially when asked about the service a carrier provides. While AT&T appears to have a slight advantage in overall satisfaction, AT&T customers aren't happy with the service itself. Only 35% of AT&T customers reported being "very satisfied" with the service compared to 58% for Verizon, 41% for T-Mobile and 35%for Sprint.

So why are AT&T customers the most satisfied overall, but disappointed in the carrier's service? It comes down to the battle between iPhone and Android.
iPhone customers, regardless of carrier, were substantially more satisfied in 10 of 11 functionality categories we surveyed. The only area where Android users expressed more satisfaction than iPhone users was on maps and directions --functionality Apple is improving in iOS 6. 

Even more telling are the Net Promoter scores OnForce's survey uncovered, where iOS came in at 69, well ahead of Android at just 27.

"The Net Promoter results are surprising," says Peter Cannone, CEO of OnForce. "IT field techs tend to be on the leading edge and often prefer open systems like Linux and Android. However, based on our findings, significantly more technicians are likely to recommend iOS to a friend or colleague than Android."

From this data, it seems reasonable to conclude that AT&T's early exclusive deal with Apple has had a very positive impact on overall satisfaction ratings, helping to mask AT&T's weakness in carrier satisfaction. Fully 67% of AT&T customers use the iPhone, compared to only 33% of Verizon customers. 

"Apple's strength in the mobile market for the IT service community is clearly driven by the experience the iPhone delivers," says Cannone. "Since AT&T no longer has iPhone exclusivity, the carrier risks losing market share."

In fact, based on those surveyed, once existing contracts expire, AT&T is likely to lose approximately 10 % of iPhone users to competitors like Verizon and Sprint.

Apple leads, but Samsung's gaining momentum

Apple continues to be the most popular mobile device manufacturer for IT service professionals, owning approximately 35 percent of the market, but Samsung (currently at 20%) is building momentum. 

According to the study, both Apple and Samsung can expect to see a slight increase in market share, rising to 38 and 23%, respectively. That said, the recent patent infringement ruling against Samsung could have a significant impact on the company's growth and adoption. It's interesting to note that current Samsung customers had the second lowest overall satisfaction with their mobile phone (BlackBerry was lowest) with only about half of current Samsung users "very satisfied."

In part, Samsung's growing popularity seems to be due to the sheer number of options Samsung provides. Among survey respondents who listed an exact phone model, there were 32 distinct Samsung phones -- far more than any other manufacturer. 

"We've seen a steady increase in Android usage amongst our community over the past year, but that could change quickly with new hardware and software developments on the horizon for Apple, and the majority of IT service technicians indicating that their next mobile device will be an Apple device," adds Cannone. "Regardless, we've seen huge demand for our recently launched Android application, which is running on 247 distinct hardware/OS version combinations – further demonstrating the incredible variety of Android devices."

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Fantastical 2.3.2 - Create calendar even...
Fantastical 2 is the Mac calendar you'll actually enjoy using. Creating an event with Fantastical is quick, easy, and fun: Open Fantastical with a single click or keystroke Type in your event... Read more
PCalc 4.4.4 - Full-featured scientific c...
PCalc is a full-featured, scriptable scientific calculator with support for hexadecimal, octal, and binary calculations, as well as an RPN mode, programmable functions, and an extensive set of unit... Read more
Alfred 3.2.1 - Quick launcher for apps a...
Alfred is an award-winning productivity application for OS X. Alfred saves you time when you search for files online or on your Mac. Be more productive with hotkeys, keywords, and file actions at... Read more
OmniPlan 3.6 - Robust project management...
With OmniPlan, you can create logical, manageable project plans with Gantt charts, schedules, summaries, milestones, and critical paths. Break down the tasks needed to make your project a success,... Read more
Backblaze 4.2.0.990 - Online backup serv...
Backblaze is an online backup service designed from the ground-up for the Mac. With unlimited storage available for $5 per month, as well as a free 15-day trial, peace of mind is within reach with... Read more
AppDelete 4.3.1 - $7.99
AppDelete is an uninstaller that will remove not only applications but also widgets, preference panes, plugins, and screensavers along with their associated files. Without AppDelete these associated... Read more
Apple GarageBand 10.1.4 - Complete recor...
The new GarageBand is a whole music creation studio right inside your Mac -- complete with keyboard, synths, orchestral and percussion instruments, presets for guitar and voice, an entirely... Read more
Adobe Lightroom 6.8 - Import, develop, a...
Adobe Lightroom is available as part of Adobe Creative Cloud for as little as $9.99/month bundled with Photoshop CC as part of the photography package. Lightroom 6 is also available for purchase as a... Read more
iMazing 2.1.3 - Complete iOS device mana...
iMazing (was DiskAid) is the ultimate iOS device manager with capabilities far beyond what iTunes offers. With iMazing and your iOS device (iPhone, iPad, or iPod), you can: Copy music to and from... Read more
Little Snitch 3.7.1 - Alerts you about o...
Little Snitch gives you control over your private outgoing data. Track background activity As soon as your computer connects to the Internet, applications often have permission to send any... Read more

Latest Forum Discussions

See All

Galaxy on Fire 3 and four other fantasti...
Galaxy on Fire 3 - Manticore brings the series back for another round of daring space battles. It's familiar territory for folks who are familiar with the franchise. If you've beaten the game and are looking to broaden your horizons, might we... | Read more »
The best apps for your holiday gift exch...
What's that, you say? You still haven't started your holiday shopping? Don't beat yourself up over it -- a lot of people have been putting it off, too. It's become easier and easier to procrastinate gift shopping thanks to a number of apps that... | Read more »
Toca Hair Salon 3 (Education)
Toca Hair Salon 3 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »
Winter comes to Darkwood as Seekers Note...
MyTona, based in the chilly Siberian city of Yakutsk, has brought a little festive fun to its hidden object game Seekers Notes: Hidden Mystery. The Christmas update introduces some new inhabitants to players, and with them a chance to win plenty of... | Read more »
Bully: Anniversary Edition (Games)
Bully: Anniversary Edition 1.03.1 Device: iOS Universal Category: Games Price: $6.99, Version: 1.03.1 (iTunes) Description: *** PLEASE NOTE: This game is officially supported on the following devices: iPhone 5 and newer, iPod Touch... | Read more »
PINE GROVE (Games)
PINE GROVE 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: A pine grove where there are no footsteps of people due to continuous missing cases. The case is still unsolved and nothing has... | Read more »
Niantic teases new Pokémon announcement...
After rumors started swirling yesterday, it turns out there is an official Pokémon GO update on its way. We’ll find out what’s in store for us and our growing Pokémon collections tomorrow during the Starbucks event, but Niantic will be revealing... | Read more »
3 reasons why Nicki Minaj: The Empire is...
Nicki Minaj is as business-savvy as she is musically talented and she’s proved that by launching her own game. Designed by Glu, purveyors of other fine celebrity games like cult favorite Kim Kardashian: Hollywood, Nicki Minaj: The Empire launched... | Read more »
Clash of Clans is getting its own animat...
Riding on its unending wave of fame and success, Clash of Clans is getting an animated web series based on its Clash-A-Rama animated shorts.As opposed to the current shorts' 60 second run time, the new and improved Clash-A-Rama will be comprised of... | Read more »
Leaks hint at Pokémon GO and Starbucks C...
Leaked images from a hub for Starbucks employees suggests that a big Pokémon GO event with the coffee giant could begin this very week. The images appeared on Reddit and hint at some exciting new things to come for Niantic's smash hit game. | Read more »

Price Scanner via MacPrices.net

12-inch Retina MacBooks, Apple refurbished, n...
Apple has restocked a full line of Certified Refurbished 2016 12″ Retina MacBooks, now available for $200-$260 off MSRP. Refurbished 2015 models are available starting at $929. Apple will include a... Read more
Holiday sale: 12-inch Retina MacBook for $100...
B&H has 12″ Retina MacBooks on sale for $100 off MSRP as part of their Holiday sale. Shipping is free, and B&H charges NY sales tax only: - 12″ 1.1GHz Space Gray Retina MacBook: $1199 $100... Read more
Apple refurbished 13-inch MacBook Airs availa...
Apple has Certified Refurbished 13″ MacBook Airs available starting at $849. An Apple one-year warranty is included with each MacBook, and shipping is free: - 13″ 1.6GHz/8GB/128GB MacBook Air: $849 $... Read more
Apple refurbished iMacs available for up to $...
Apple has Certified Refurbished 2015 21″ & 27″ iMacs available for up to $350 off MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are available: - 21″ 3.... Read more
Apple’s Education discount saves up to $300 o...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free: -... Read more
Back in stock: Apple refurbished Mac minis fr...
Apple has Certified Refurbished Mac minis available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz Mac mini: $419 $80 off MSRP - 2.6GHz Mac... Read more
Twenty-Five Years Of Apple Laptops – A person...
Among many other things, the often tumultuous 16th year of the new century marked the 25th anniversary of Apple laptop computers, not counting the optimistically named 16-pound Mac Portable of 1989.... Read more
Landlordy iOS App Adds Support For Appliances...
Riga, Latvia based E-protect SIA is releasing major update (version 1.8) to its Landlordy app for managing rental business financials on the go. Landlordy is iPhone and iPad app designed for self-... Read more
Holiday sale, Apple iMacs for up to $200 off...
B&H Photo has 21″ and 27″ Apple iMacs on sale for up to $200 off MSRP including free shipping plus NY sales tax only: - 27″ 3.3GHz iMac 5K: $2099 $200 off MSRP - 27″ 3.2GHz/1TB Fusion iMac 5K: $... Read more
Holiday sale: Mac minis for $50 to $100 off M...
B&H Photo has Mac minis on sale for up to $100 off MSRP free shipping plus NY sales tax only: - 1.4GHz Mac mini: $449 $50 off MSRP - 2.6GHz Mac mini: $629 $70 off MSRP - 2.8GHz Mac mini: $899 $... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions- Trumbul...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions- Philade...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions- San Ant...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Products Tester Needed - Apple (Unit...
…we therefore look forward to put out products to quality test for durability. Apple leads the digital music revolution with its iPods and iTunes online store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.