Apple still most popular mobile device manufacturer
TweetFollow Us on Twitter

Apple still most popular mobile device manufacturer

Mobile phone satisfaction among IT service professionals is heavily driven by the device itself -- far more than the wireless provider. At least that's what OnForce ( -- a source for on-site tech talent in the cloud -- uncovered in its recent survey of nearly 900 IT service professionals. And the report shines a favorable light on Apple.

The study, conducted just last month, found that when it comes to overall satisfaction, AT&T and Verizon are in a dead heat, with Sprint a distant third. In fact, only 55% of Sprint customers surveyed are "very satisfied" overall with their mobile experience, compared to 67% of AT&T customers and 66%of Verizon customers.

However, a customer's overall satisfaction comes from a blend of experiences, and deeper analysis uncovered some dramatic differences in satisfaction levels -- especially when asked about the service a carrier provides. While AT&T appears to have a slight advantage in overall satisfaction, AT&T customers aren't happy with the service itself. Only 35% of AT&T customers reported being "very satisfied" with the service compared to 58% for Verizon, 41% for T-Mobile and 35%for Sprint.

So why are AT&T customers the most satisfied overall, but disappointed in the carrier's service? It comes down to the battle between iPhone and Android.
iPhone customers, regardless of carrier, were substantially more satisfied in 10 of 11 functionality categories we surveyed. The only area where Android users expressed more satisfaction than iPhone users was on maps and directions --functionality Apple is improving in iOS 6. 

Even more telling are the Net Promoter scores OnForce's survey uncovered, where iOS came in at 69, well ahead of Android at just 27.

"The Net Promoter results are surprising," says Peter Cannone, CEO of OnForce. "IT field techs tend to be on the leading edge and often prefer open systems like Linux and Android. However, based on our findings, significantly more technicians are likely to recommend iOS to a friend or colleague than Android."

From this data, it seems reasonable to conclude that AT&T's early exclusive deal with Apple has had a very positive impact on overall satisfaction ratings, helping to mask AT&T's weakness in carrier satisfaction. Fully 67% of AT&T customers use the iPhone, compared to only 33% of Verizon customers. 

"Apple's strength in the mobile market for the IT service community is clearly driven by the experience the iPhone delivers," says Cannone. "Since AT&T no longer has iPhone exclusivity, the carrier risks losing market share."

In fact, based on those surveyed, once existing contracts expire, AT&T is likely to lose approximately 10 % of iPhone users to competitors like Verizon and Sprint.

Apple leads, but Samsung's gaining momentum

Apple continues to be the most popular mobile device manufacturer for IT service professionals, owning approximately 35 percent of the market, but Samsung (currently at 20%) is building momentum. 

According to the study, both Apple and Samsung can expect to see a slight increase in market share, rising to 38 and 23%, respectively. That said, the recent patent infringement ruling against Samsung could have a significant impact on the company's growth and adoption. It's interesting to note that current Samsung customers had the second lowest overall satisfaction with their mobile phone (BlackBerry was lowest) with only about half of current Samsung users "very satisfied."

In part, Samsung's growing popularity seems to be due to the sheer number of options Samsung provides. Among survey respondents who listed an exact phone model, there were 32 distinct Samsung phones -- far more than any other manufacturer. 

"We've seen a steady increase in Android usage amongst our community over the past year, but that could change quickly with new hardware and software developments on the horizon for Apple, and the majority of IT service technicians indicating that their next mobile device will be an Apple device," adds Cannone. "Regardless, we've seen huge demand for our recently launched Android application, which is running on 247 distinct hardware/OS version combinations – further demonstrating the incredible variety of Android devices."


Community Search:
MacTech Search:

Software Updates via MacUpdate

World of Tanks Generals guide - Tips and...
World of Tanks Generals is a brand new card game by the developer behind the World of Tanks shooter franchise. It plays like a cross between chess and your typical card game. You have to keep in consideration where you place your tanks on the board... | Read more »
TruckSimulation 16 guide: How to succeed...
Remember those strangely enjoyable truck missions in Grand Theft Auto V whereit was a disturbing amount of fun to deliver cargo? TruckSimulation 16 is reminiscent of that, and has you play the role of a truck driver who has to deliver various... | Read more »
The best GIF making apps
Animated GIFs have exploded in popularity recently which is likely thanks to a combination of Tumblr, our shorter attention spans, and the simple fact they’re a lot of fun. [Read more] | Read more »
The best remote desktop apps for iOS
We've been sifting through the App Store to find the best ways to do computer tasks on a tablet. That gave us a thought - what if we could just do computer tasks from our tablets? Here's a list of the best remote desktop apps to help you use your... | Read more »
Warhammer 40,000: Freeblade guide - How...
Warhammer 40,000: Freebladejust launched in the App Store and it lets you live your childhood dream of blowing up and slashing a bunch of enemies as a massive, hulking Space Marine. It's not easy being a Space Marine though - and particularly if... | Read more »
Gopogo guide - How to bounce like the be...
Nitrome just launched a new game and, as to be expected, it's a lot of addictive fun. It's called Gopogo, and it challenges you to hoparound a bunch of platforms, avoiding enemies and picking up shiny stuff. It's not easy though - just like the... | Read more »
Sago Mini Superhero (Education)
Sago Mini Superhero 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: KAPOW! Jack the rabbit bursts into the sky as the Sago Mini Superhero! Fly with Jack as he lifts impossible weights,... | Read more »
Star Wars: Galaxy of Heroes guide - How...
Star Wars: Galaxy of Heroes is all about collecting heroes, powering them up, and using them together to defeat your foes. It's pretty straightforward stuff for the most part, but increasing your characters' stats can be a bit confusing because it... | Read more »
The best cooking apps (just in time for...
It’s that time of year again, where you’ll be gathering around the dinner table with your family and a huge feast in front of you. [Read more] | Read more »
Square Rave guide - How to grab those te...
Square Rave is an awesome little music-oriented puzzle game that smacks of games like Lumines, but with its own unique sense of gameplay. To help wrap your head around the game, keep the following tips and tricks in mind. [Read more] | Read more »

Price Scanner via

Sunday roundup of Holiday weekend Mac sales:...
Take up to $500 off MSRP on the price of a new Mac at B&H Photo today as part of their Black Friday/Holiday weekend sale. Shipping is free, and B&H charges NY tax only. These prices are... Read more
Holiday weekend: Apple Watch on sale for $50-...
B&H Photo has the Apple Watch on sale today for $50-$100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - Apple Watch Sport: $50 off - Apple Watch: $50-$100 off Read more
Holiday weekend: iPad Air 2s on sale for up t...
B&H Photo has iPad Air 2s on sale for up to $80 off MSRP including free shipping plus NY sales tax only: - 16GB iPad Air 2 WiFi: $459 $40 off - 64GB iPad Air 2 WiFi: $569 $30 off - 128GB iPad Air... Read more
Holiday weekend Mac sales roundup: B&H Ph...
B&H Photo continues to have all new Macs on sale for up to $500 off MSRP as part of their Black Friday/Holiday weekend sale. Shipping is free, and B&H charges NY tax only: - 15″ 2.2GHz Retina... Read more
iMobie Releases its Ace iOS Cleaner PhoneClea...
iMobie Inc. has announced the new update of PhoneClean 4, its iOS cleaner designed to reclaim wasted space on iPhone/iPad for use and keep the device fast. Alongside, iMobie hosts a 3-day giveaway of... Read more
U.S. Cellular Offering iPad Pro
U.S. Cellular today announced that it is offering the new iPad Pro with Wi-Fi + Cellular, featuring a 12.9-inch Retina display with 5.6 million pixels — the most ever in an iOS device. U.S. Cellular... Read more
Newegg Canada Unveils Black Friday Deals for...
Newegg Canada is offering more than 1,000 deep discounts to Canadian customers this Black Friday, available now through Cyber Monday, with new deals posted throughout the week. “Black Friday is... Read more
Black Friday: Macs on sale for up to $500 off...
BLACK FRIDAY B&H Photo has all new Macs on sale for up to $500 off MSRP as part of their early Black Friday sale including free shipping plus NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $... Read more
Black Friday: Up to $125 off iPad Air 2s at B...
BLACK FRIDAY Walmart has the 16GB iPad Air 2 WiFi on sale for $100 off MSRP on their online store. Choose free shipping or free local store pickup (if available): - 16GB iPad Air 2 WiFi: $399, save $... Read more
Black Friday: iPad mini 4s on sale for $100 o...
BLACK FRIDAY Best Buy has iPad mini 4s on sale for $100 off MSRP on their online store for Black Friday. Choose free shipping or free local store pickup (if available): - 16GB iPad mini 4 WiFi: $299.... Read more

Jobs Board

Technical Program Manager, Strategic Merchant...
# Technical Program Manager, Strategic Merchants - Apple Pay Job Number: 44001177 Santa Clara Valley, Califo ia, United States Posted: Oct. 30, 2015 Weekly Hours: 40.00 Read more
Frameworks Engineer, *Apple* Watch - Apple...
# Frameworks Engineer, Apple Watch Job Number: 41403122 Santa Clara Valley, Califo ia, United States Posted: Jul. 1, 2015 Weekly Hours: 40.00 **Job Summary** Join the Read more
Software Engineer - *Apple* Pay - Apple (Un...
# Software Engineer - Apple Pay Job Number: 44003246 Santa Clara Valley, Califo ia, United States Posted: Nov. 16, 2015 Weekly Hours: 40.00 **Job Summary** Apple Pay Read more
Merchant Operations Manager: *Apple* Pay -...
# Merchant Operations Manager: Apple Pay Job Number: 43593822 Santa Clara Valley, Califo ia, United States Posted: Nov. 10, 2015 Weekly Hours: 40.00 **Job Summary** The Read more
Product Design Engineer - *Apple* Watch - A...
# Product Design Engineer - Apple Watch Job Number: 41727161 Santa Clara Valley, Califo ia, United States Posted: Jul. 22, 2015 Weekly Hours: 40.00 **Job Summary** Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.