Apple still most popular mobile device manufacturer
TweetFollow Us on Twitter

Apple still most popular mobile device manufacturer

Mobile phone satisfaction among IT service professionals is heavily driven by the device itself -- far more than the wireless provider. At least that's what OnForce (www.OnForce.com) -- a source for on-site tech talent in the cloud -- uncovered in its recent survey of nearly 900 IT service professionals. And the report shines a favorable light on Apple.

The study, conducted just last month, found that when it comes to overall satisfaction, AT&T and Verizon are in a dead heat, with Sprint a distant third. In fact, only 55% of Sprint customers surveyed are "very satisfied" overall with their mobile experience, compared to 67% of AT&T customers and 66%of Verizon customers.

However, a customer's overall satisfaction comes from a blend of experiences, and deeper analysis uncovered some dramatic differences in satisfaction levels -- especially when asked about the service a carrier provides. While AT&T appears to have a slight advantage in overall satisfaction, AT&T customers aren't happy with the service itself. Only 35% of AT&T customers reported being "very satisfied" with the service compared to 58% for Verizon, 41% for T-Mobile and 35%for Sprint.

So why are AT&T customers the most satisfied overall, but disappointed in the carrier's service? It comes down to the battle between iPhone and Android.
iPhone customers, regardless of carrier, were substantially more satisfied in 10 of 11 functionality categories we surveyed. The only area where Android users expressed more satisfaction than iPhone users was on maps and directions --functionality Apple is improving in iOS 6. 

Even more telling are the Net Promoter scores OnForce's survey uncovered, where iOS came in at 69, well ahead of Android at just 27.

"The Net Promoter results are surprising," says Peter Cannone, CEO of OnForce. "IT field techs tend to be on the leading edge and often prefer open systems like Linux and Android. However, based on our findings, significantly more technicians are likely to recommend iOS to a friend or colleague than Android."

From this data, it seems reasonable to conclude that AT&T's early exclusive deal with Apple has had a very positive impact on overall satisfaction ratings, helping to mask AT&T's weakness in carrier satisfaction. Fully 67% of AT&T customers use the iPhone, compared to only 33% of Verizon customers. 

"Apple's strength in the mobile market for the IT service community is clearly driven by the experience the iPhone delivers," says Cannone. "Since AT&T no longer has iPhone exclusivity, the carrier risks losing market share."

In fact, based on those surveyed, once existing contracts expire, AT&T is likely to lose approximately 10 % of iPhone users to competitors like Verizon and Sprint.

Apple leads, but Samsung's gaining momentum

Apple continues to be the most popular mobile device manufacturer for IT service professionals, owning approximately 35 percent of the market, but Samsung (currently at 20%) is building momentum. 

According to the study, both Apple and Samsung can expect to see a slight increase in market share, rising to 38 and 23%, respectively. That said, the recent patent infringement ruling against Samsung could have a significant impact on the company's growth and adoption. It's interesting to note that current Samsung customers had the second lowest overall satisfaction with their mobile phone (BlackBerry was lowest) with only about half of current Samsung users "very satisfied."

In part, Samsung's growing popularity seems to be due to the sheer number of options Samsung provides. Among survey respondents who listed an exact phone model, there were 32 distinct Samsung phones -- far more than any other manufacturer. 

"We've seen a steady increase in Android usage amongst our community over the past year, but that could change quickly with new hardware and software developments on the horizon for Apple, and the majority of IT service technicians indicating that their next mobile device will be an Apple device," adds Cannone. "Regardless, we've seen huge demand for our recently launched Android application, which is running on 247 distinct hardware/OS version combinations – further demonstrating the incredible variety of Android devices."

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

BBEdit 11.6.4 - Powerful text and HTML e...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more
beaTunes 4.6.12 - Organize your music co...
beaTunes is a full-featured music player and organizational tool for music collections. How well organized is your music Library? Are your artists always spelled the same way? Any R.E.M. vs REM?... Read more
Tinderbox 7.0.1 - Store and organize you...
Tinderbox is a personal content management assistant. It stores your notes, ideas, and plans. It can help you organize and understand them. And Tinderbox helps you share ideas through Web journals... Read more
FotoMagico 5.4 - Powerful slideshow crea...
FotoMagico lets you create professional slideshows from your photos and music with just a few, simple mouse clicks. It sports a very clean and intuitive yet powerful user interface. High image... Read more
Direct Mail 4.3.9 - Create and send grea...
Direct Mail is an easy-to-use, fully-featured email marketing app purpose-built for OS X. It lets you create and send great looking email campaigns. Start your newsletter by selecting from a gallery... Read more
Tinderbox 7.0.1 - Store and organize you...
Tinderbox is a personal content management assistant. It stores your notes, ideas, and plans. It can help you organize and understand them. And Tinderbox helps you share ideas through Web journals... Read more
Direct Mail 4.3.9 - Create and send grea...
Direct Mail is an easy-to-use, fully-featured email marketing app purpose-built for OS X. It lets you create and send great looking email campaigns. Start your newsletter by selecting from a gallery... Read more
FotoMagico 5.4 - Powerful slideshow crea...
FotoMagico lets you create professional slideshows from your photos and music with just a few, simple mouse clicks. It sports a very clean and intuitive yet powerful user interface. High image... Read more
beaTunes 4.6.12 - Organize your music co...
beaTunes is a full-featured music player and organizational tool for music collections. How well organized is your music Library? Are your artists always spelled the same way? Any R.E.M. vs REM?... Read more
Spotify 1.0.49.125. - Stream music, crea...
Spotify is a streaming music service that gives you on-demand access to millions of songs. Whether you like driving rock, silky R&B, or grandiose classical music, Spotify's massive catalogue puts... Read more

The best sales on the App Store this wee...
The App Store has quite an exciting lineup of discount games this week that range across a variety of genres. It's a great opportunity to catch up on some of the premium games you may have been holding off on -- and some you can even grab for free... | Read more »
The best new games we played this week
Ah, here we are again at the close of another busy week. Don't rest too easy, though. We had a lot of great new releases in mobile games this week, and now you're going to have to spend all weekend playing them. That shouldn't be too much of a... | Read more »
Rollercoaster Tycoon Touch Guide: How to...
| Read more »
Rabbids Crazy Rush Guide: How to unlock...
The Rabbids are back in a new endless running adventure, Rabbids Crazy Rush. It's more ridiculous cartoon craziness as you help the little furballs gather enough fuel (soda) to get to the moon. Sure, it's a silly idea, but everyone has dreams --... | Read more »
Tavern Guardians (Games)
Tavern Guardians 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Tavern Guardians is a Hack-and-Slash action game played in the style of a match-three. You can experience high pace action... | Read more »
Slay your way to glory in idle RPG Endle...
It’s a golden age for idle games on the mobile market, and those addictive little clickers have a new best friend. South Korean developer Ekkorr released Endless Frontier last year, and players have been idling away the hours in the company of its... | Read more »
Tiny Striker: World Football Guide - How...
| Read more »
Good news everyone! Futurama: Worlds of...
Futurama is finding a new home on mobile in TinyCo and Fox Interactive's new game, Futurama: Worlds of Tomorrow. They're really doing it up, bringing on board Futurama creator Matt Groening along with the original cast and writers. TinyCo wants... | Read more »
MUL.MASH.TAB.BA.GAL.GAL (Games)
MUL.MASH.TAB.BA.GAL.GAL 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: ENDLESS UPGRADES. CONSTANT DANGER. ANCIENT WISDOM. BOUNCY BALLS. Launch Sale, 40% OFF for a very limited time!!! MUL.... | Read more »
Dungeon Rushers (Games)
Dungeon Rushers 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Dungeon Rushers is a 2D tactical RPG combining dungeon crawler’s gameplay and turn based fights. Manage your team, loot dusty... | Read more »

Price Scanner via MacPrices.net

13-inch 2.0GHz Apple MacBook Pros on sale for...
B&H has the non-Touch Bar 13″ 2.0GHz MacBook Pros in stock today and on sale for $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.0GHz MacBook Pro Space Gray (... Read more
15-inch Touch Bar MacBook Pros on sale for up...
B&H Photo has the new 2016 15″ Apple Touch Bar MacBook Pros in stock today and on sale for up to $150 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.7GHz Touch Bar... Read more
12-inch Retina MacBooks on sale for $1150, $1...
B&H has 12″ 1.1GHz Retina MacBooks on sale for $150 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 12″ 1.1GHz Space Gray Retina MacBook: $1149 $150 off MSRP - 12″ 1.1GHz... Read more
Apple restocks refurbished 11-inch MacBook Ai...
Apple has Certified Refurbished 11″ MacBook Airs (the latest models recently discontinued by Apple), available for up to $170 off original MSRP. An Apple one-year warranty is included with each... Read more
Apple Park Opens to Employees in April With T...
Apple has announced that Apple Park, the company’s new 175-acre campus, will be ready for employees to begin occupying in April. The process of moving more than 12,000 people will take over six... Read more
Manhattan Neighbors for Safer Telecommunicati...
A new education and advocacy group focused on cell phone and wireless risks, Manhattan Neighbors for Safer Telecommunications, launched today at http://www.ManhattanNeighbors.org. Manhattan... Read more
Portable Dual DisplayPort Monitor Dock Enable...
IOGEAR has announced the launch of its USB-C Dual DisplayPort Monitor Portable Dock (GUC3CMST). The dock enables users to easily connect two DisplayPort monitors to a USB-C or Thunderbolt 3 laptop to... Read more
13-inch 2.7GHz Retina MacBook Pro on sale for...
Amazon.com has restocked the 13″ 2.7GHz/128GB Retina MacBook Pro (MF839LL/A) for $200 off MSRP including free shipping: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1099 $200 off MSRP This model tends to... Read more
Apple’s New iPad Ads Don’t Address Pro Users’...
Apple launched a new tranche of iPad Pro TV ads last week addressing actual queries and challenges from the Twitterverse, albeit using actors for the visuals. That’s great. As an iPad fan and heavy... Read more
Free Verbum Catholic Bible Study App For iOS
The Verbum mobile app runs on Logos’ powerful Bible software and is an advanced resource for mobile Catholic study. The Verbum app surrounds the Bible with the Tradition. Verbum comes with 15 free... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions- Chicago...
SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Manager *Apple* Systems Administration - Pu...
Req ID 3315BR Position Title Manager, Apple Systems Administration Job Description The Manager of Apple Systems Administration oversees the administration and Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Manager *Apple* Systems Administration - Pu...
Req ID 3315BR Position Title Manager, Apple Systems Administration Job Description The Manager of Apple Systems Administration oversees the administration and Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.