iSuppli: Microsoft/Intel alliance is fraying
TweetFollow Us on Twitter

iSuppli: Microsoft/Intel alliance is fraying

After a generation of setting the pace and calling the shots in the computer market, the Microsoft/Intel cartel known as Wintel now finds itself playing catch-up in the new era of smartphones and media tablets, spurring a widening rift in the historic alliance, according to IHS iSuppli (www.isuppli.com).

Despite a flurry of activities to adjust to the changed realities of the technology industry, Wintel is expected to suffer a declining share of the "new" computer market, a category consisting not just of PCs but also of the much faster-growing smartphone and media tablet segments, says the research group. Microsoft’s share of the operating system market for the three products combined is expected to slip to 33% in 2016, down from 44%in 2011, according to an "IHS iSuppli DRAM Dynamics Report."

Meanwhile, Intel’s share of microprocessors will fall to 29%, down from 41%. At the same time, the total size of the market will double from 2011 to 2016, almost entirely due to the strong growth of the smartphone and media tablet segments, as presented in the table.

Craig Stice, senior principal analyst compute platforms at IHS, has this to say: "Microsoft and Intel once marched shoulder to shoulder, dominating the PC market with their closely tied operating system and microprocessor technologies," says. "In the PC segment, Wintel extracted the majority of the profits, controlled every move and compelled all other players to either comply or risk being forced out of the game. While still an overwhelming influence in their respective markets, the tables have turned for Microsoft and Intel.

"With smartphones and tablets performing tasks previously exclusive to PCs, the computer market has expanded to include other platforms. As a result, Wintel finds itself in the unfamiliar position of dancing to someone else’s tune, following standards that were set by other companies for form factors, user interfaces and even pricing. This means Microsoft and Intel must think outside the box -- even if it means adopting strategies that work against each other’s interests."

Wintel outsmarted in smartphones

IHS predicts 655 million smartphones will ship worldwide in 2012, nearly triple the total for mobile computers. From a processor perspective, the ARM architecture long has been the leader in the smartphone market. Intel, although dominant in the PC world, has yet to make much headway in this segment.

IHS estimates Intel has been able to capture only 6-8 %of market share in the mobile handset processor revenue business -- with its small success in this area mostly due to the company’s acquisition of the wireless business of Germany’s Infineon Technologies.

In the smartphone operating system segment, Android and iOS lead the pack. Microsoft’s Windows Mobile has fared even worse than Intel, with less than 2% share in 2011, although the company is expected to make advances in the market in the coming years.

Headache tablets for Wintel

Media tablets sit in the sweet spot between the smartphone and the notebook computer. Similar to that of the smartphone, the tablet growth rate is very strong throughout the forecast period. By 2016, IHS projects that media tablet shipments will surge to 311 million units, about equal to the total mobile computer market at 322 million.

Tablets have given consumers a new choice for their computing needs and now are leaking into the corporate space due to their ultra-portability. Compared to the Intel options, ARM-based processors have generally ruled the media tablet market because of their low power and price. New players like NVidia, Qualcomm and Texas Instruments are  also dominating the processor market, leaving out Intel.
Equally, Apple’s iOS and Google’s Android have controlled the operating systems for tablets, excluding Microsoft from the party.

Win vs. Tel

These developments represent a huge challenge for the two technology giants accustomed to industry hegemony. However, neither is sitting still, as the computer industry has witnessed more innovation in the last nine months than it has in two decades. Significantly, many of these innovations enlarge the schism that is forming between the two companies.

If you can’t beat ‘em …

Intel’s response has been to go back to its bread and butter, the notebook, by making a complete overhaul of the system to make it ultrathin, ultraportable, and ultramobile. The ultrabook represents Intel’s bid to reignite the PC market and draw consumer dollars away from the other computing gadgets.  

However, Intel is also making moves to compete directly in the media tablet market. The company’s solution is to promote its Atom microprocessor directly to makers of Android operating system-based media tablets.

For Intel, this represents a fundamental departure from the Microsoft-centric approach to the PC market and toward an operating-system-agnostic philosophy, according to IHS iSuppli.

Opening Windows

Microsoft’s response is the Windows 8 operating system. The company has conducted a complete restructuring of its operating system, adding in the new “Metro App” tile style, quick reboot, and touch-screen interface, just to name a few changes. All of these are features similar to what would be included in a smartphone or tablet.  

Just as with Intel, Microsoft’s response involves a step away from its traditional partner, notes IHS iSuppli. One version of Windows 8, Windows RT, runs on ARM processor-based platforms. This is Microsoft’s attempt to disconnect from Intel x86 microprocessor-based systems to become platform agnostic.

The new computer market

"Wintel now is playing in a new computer market that is a composite of the PC, smartphone and media tablet segments," Stice says. "While this may be a non-traditional way of looking at the PC market, tradition has gone out the window. The smartphone influenced the tablet, the tablet influenced the PC, the PC wants to become more like a tablet and the tablet more like a PC. It’s a vicious circle in which both Intel and Microsoft must take part, but they are losing control of the game and how it’s played. The Wintel camp is not accustomed to following, but with both companies being excluded of the two fastest-growing markets, they are in catch-up mode."

While this may be hard news for Wintel, the beneficiary is the consumer, he adds. Read more at "The Changing PC and the Impact to the Wintel Dominance" (http://macte.ch/87bZP).

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Dropbox 37.4.29 - Cloud backup and synch...
Dropbox is an application that creates a special Finder folder that automatically syncs online and between your computers. It allows you to both backup files and keep them up-to-date between systems... Read more
Google Chrome 62.0.3202.62 - Modern and...
Google Chrome is a Web browser by Google, created to be a modern platform for Web pages and applications. It utilizes very fast loading of Web pages and has a V8 engine, which is a custom built... Read more
Chromium 62.0.3202.62 - Fast and stable...
Chromium is an open-source browser project that aims to build a safer, faster, and more stable way for all Internet users to experience the web. Version 62.0.3202.62: High CVE-2017-5124: UXSS with... Read more
Fantastical 2.4.3 - Create calendar even...
Fantastical 2 is the Mac calendar you'll actually enjoy using. Creating an event with Fantastical is quick, easy, and fun: Open Fantastical with a single click or keystroke Type in your event... Read more
Things 3.2.1 - Elegant personal task man...
Things is a task management solution that helps to organize your tasks in an elegant and intuitive way. Things combines powerful features with simplicity through the use of tags and its intelligent... Read more
A Better Finder Attributes 6.06 - Change...
A Better Finder Attributes is the ultimate file-tweaking tool for OS X. It combines photo-shooting date and file date changing along with a few unique tricks of its own. Change EXIF Timestamps at... Read more
MacCleanse 6.0.5 - $29.95
MacCleanse is the product of thousands of hours of intense research and development. It meticulously scans all of the nooks and crannies of a computer for unnecessary junk that can take up huge... Read more
Smultron 10.0.2 - Easy-to-use, powerful...
Smultron 10 is an elegant and powerful text editor that is easy to use. You can use Smultron 10 to create or edit any text document. Everything from a web page, a note or a script to any single piece... Read more
Capto 1.2.5 - $29.99
Capto (was Voila) is an easy-to-use app that takes capturing, recording, video and image editing to the next level. With an intelligent file manager and quick sharing options, Capto is perfect for... Read more
Cocktail 11.0.1 - General maintenance an...
Cocktail is a general purpose utility for macOS that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more

Time Recoil (Games)
Time Recoil 1.0.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0.1 (iTunes) Description: Time Recoil is a top-down shooter where you kill to slow time, dominate slow motion gunfights, and trigger devastating special... | Read more »
Campfire Cooking (Games)
Campfire Cooking 1.0 Device: iOS Universal Category: Games Price: $3.99, Version: 1.0 (iTunes) Description: | Read more »
Returner 77 (Games)
Returner 77 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Returner 77 is a cinematic space mystery puzzle game. You are in a giant alien spaceship hovering above Earth, after everything... | Read more »
Dune! guide - how to toe the line and ge...
Publisher Voodoo is at it again with an all new high score chaser -- Dune! In this fast-paced arcade game, you have to propel yourself along sand dunes, gaining enough momentum to jump above the line to score points, while making sure you have... | Read more »
The best deals on the App Store this wee...
Happy Tuesday, dear readers. Your favorite part of the week as officially arrived. It's time to take a look at the best deals in games. Things are admittedly a bit sparse, but there are a few diamonds in the rough to see you through if you're... | Read more »
Be the last person standing in Legacy of...
Yoozoo Games’ popular action MMO Legacy of Discord is getting a huge new update to celebrate its first anniversary. Perhaps the biggest change is the addition of an exciting survival mode titled Last Guardian. This new survival mode will pit you... | Read more »
Home Street guide - how to make friends...
From the creators of Food Street comes Home Street, a new simulation game that tasks you with building a social network and designing a beautiful home. It's a bit like The Sims, but you won't have to worry about the daily chores involved (feeding,... | Read more »
Color Ballz guide - how to bounce to the...
Color Ballz is an addictive new arcade title from Ketchapp Studios. It takes old school mechanics from games like Brickles and puts a fun twist on it. Your job? To catch balls with a paddle and send them back into a chute to be carried back to... | Read more »
Q&A: A-33 Studio explains why Combat...
When it comes to mobile FPS, it’s often tricky to get the fundamentals right on a platform lacking a physical controller, large display and hefty RAM. With Combat Squad: Project Wednesday, A-33 Studio bravely took on the challenge of making a... | Read more »
Taichi Panda 3: Dragon Hunter guide - ti...
Taichi Panda 3: Dragon Hunter launched this week to players all over the world. It's a beautiful mobile MMORPG that blends elements of Eastern and Western fantasy. It reminds us of a mix between World of Warcraft and Jade Empire. MMO's can have a... | Read more »

Price Scanner via MacPrices.net

13″ MacBook Pros on sale for up to $120 off M...
B&H Photo has 2017 13″ MacBook Pros in stock today and on sale for up to $120 off MSRP, each including free shipping plus NY & NJ sales tax only: – 13-inch 2.3GHz/128GB Space Gray MacBook... Read more
15″ MacBook Pros on sale for up to $200 off M...
B&H Photo has 15″ MacBook Pros on sale for up to $200 off MSRP. Shipping is free, and B&H charges sales tax in NY & NJ only: – 15″ 2.8GHz MacBook Pro Space Gray (MPTR2LL/A): $2249, $150... Read more
Roundup of Apple Certified Refurbished iMacs,...
Apple has a full line of Certified Refurbished 2017 21″ and 27″ iMacs available starting at $1019 and ranging up to $350 off original MSRP. Apple’s one-year warranty is standard, and shipping is free... Read more
Sale! 27″ 3.8GHz 5K iMac for $2098, save $201...
Amazon has the 27″ 3.8GHz 5K iMac (MNED2LL/A) on sale today for $2098 including free shipping. Their price is $201 off MSRP, and it’s the lowest price available for this model (Apple’s $1949... Read more
Sale! 10″ Apple WiFi iPad Pros for up to $100...
B&H Photo has 10.5″ WiFi iPad Pros in stock today and on sale for $50-$100 off MSRP. Each iPad includes free shipping, and B&H charges sales tax in NY & NJ only: – 10.5″ 64GB iPad Pro: $... Read more
Apple iMacs on sale for up to $130 off MSRP w...
B&H Photo has 21-inch and 27-inch iMacs in stock and on sale for up to $130 off MSRP including free shipping. B&H charges sales tax in NY & NJ only: – 27″ 3.8GHz iMac (MNED2LL/A): $2179 $... Read more
2017 3.5GHz 6-Core Mac Pro on sale for $2799,...
B&H Photo has the 2017 3.5GHz 6-Core Mac Pro (MD878LL/A) on sale today for $2799 including free shipping plus NY & NJ sales tax only . Their price is $200 off MSRP. Read more
12″ 1.2GHz Space Gray MacBook on sale for $11...
Amazon has the 2017 12″ 1.2GHz Space Gray Retina MacBook on sale for $100 off MSRP. Shipping is free: 12″ 1.2GHz Space Gray MacBook: $1199.99 $100 off MSRP Read more
Bare Bones Software Releases macOS High Sierr...
Bare Bones Software has announced the release and immediate availability of BBEdit 12.0, a significant upgrade to its professional strength text and code editor. BBEdit 12 introduces a new foundation... Read more
Yale Announces Availability of Apple HomeKit-...
Yale Locks & Hardware has announced that Apple HomeKit support for its Assure Lock family is available this month. The new Yale iM1 Network Module, which provides support for the Apple Home app... Read more

Jobs Board

*Apple* News Product Marketing Mgr., Publish...
Job Summary The Apple News Product Marketing Manager will work closely with a cross-functional group to assist in defining and marketing new features and services. Read more
Fraud Analyst, *Apple* Advertising Platform...
Job Summary Apple Ad Platforms has an opportunity to redefine advertising on mobile devices. Apple reaches hundreds of millions of iPhone, iPod touch, and iPad Read more
*Apple* Information Security - Security Data...
Job Summary This role is responsible for helping to strengthen Apple 's information security posture through the identification and curation of security event data. Read more
Lead *Apple* Solution Consultant - Apple In...
…develop a team of diverse partner employees focusing on excellence to deliver the Apple story. Even when you're not present, you will maintain a consistent influence Read more
watchOS Frameworks Engineering Manager, *App...
Job Summary Join the team that is shaping the future of software development for Apple Watch! Apple is looking for an exceptional software engineering leader to Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.