A company Apple might buy: Lytro
TweetFollow Us on Twitter

A company Apple might buy: Lytro

Since Apple has approximately 10 bazillion bucks in the bank, much of it allotted for strategic acquisitions, one company it MIGHT (I'll explain in a moment) make sense for Apple to purchase is Lytro (http:/www.lytro.com). The company has developed a new digital camera technology using sophisticated software algorithms and a special lens that literally allow you to choose the focused point in a picture, after it's already taken.

In Walter Isaacson's authorized biography of Steve Jobs, the Apple co-founder was quoted as saying that his desires for the future involved the reinvention of three industries: television, textbooks, and photography. The Apple TV and the rumored 'iTV" cover the former. iBooks and iBooks Author tackle the second. But what of the third industry: photography? Jobs purportedly did met with the CEO of Lytro, though we may never know why.

Last week, "iLounge" released its "New iPad Buyers' Guide." In the announcement (http://macte.ch/ZPVEs) of the guide's release, "iLounge" includes a two-page spread arguing that Apple may be working on a camera product of some sort.

If so, Lytro has the sort of "wow" factor that Apple products have. Unlike a conventional camera that captures a single plane of light, the Lytro camera captures the entire light field -- that is, all the light traveling in every direction in every point in space. By instantly capturing complete light field data, it gives you capabilities unavailable in a regular camera.

As mentioned, you can focus after the fact. You can focus and re-focus anywhere in a picture and at anytime. 

As the folks at Lytro point out, focusing after the fact means no auto-focus motor. No auto-focus motor means no shutter delay.

Perhaps Jobs never actually met with Lytro. If he did, perhaps it involved licensing their technology for current Apple products. However, if Jobs -- and now Tim Cook -- does have its eye on a standalone camera of some sort, Lytro would make a fine match for our favorite tech company.

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

LibreOffice 4.4.1.2 - Free, open-source...
LibreOffice is an office suite (word processor, spreadsheet, presentations, drawing tool) compatible with other major office suites. The Document Foundation is coordinating development and... Read more
Freeway Pro 7.0.3 - Drag-and-drop Web de...
Freeway Pro lets you build websites with speed and precision... without writing a line of code! With its user-oriented drag-and-drop interface, Freeway Pro helps you piece together the website of... Read more
Cloud 3.3.0 - File sharing from your men...
Cloud is simple file sharing for the Mac. Drag a file from your Mac to the CloudApp icon in the menubar and we take care of the rest. A link to the file will automatically be copied to your clipboard... Read more
Cyberduck 4.6.5 - FTP and SFTP browser....
Cyberduck is a robust FTP/FTP-TLS/SFTP browser for the Mac whose lack of visual clutter and cleverly intuitive features make it easy to use. Support for external editors and system technologies such... Read more
Firefox 36.0 - Fast, safe Web browser. (...
Firefox for Mac offers a fast, safe Web browsing experience. Browse quickly, securely, and effortlessly. With its industry-leading features, Firefox is the choice of Web development professionals and... Read more
Thunderbird 31.5.0 - Email client from M...
As of July 2012, Thunderbird has transitioned to a new governance model, with new features being developed by the broader free software and open source community, and security fixes and improvements... Read more
VOX 2.4 - Music player that supports man...
VoxIt just sounds better! The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features & support for all audio formats you should ever need... Read more
A Better Finder Rename 9.46 - File, phot...
A Better Finder Rename is the most complete renaming solution available on the market today. That's why, since 1996, tens of thousands of hobbyists, professionals and businesses depend on A Better... Read more
WALTR 1.0.9 - Drag-and-drop any media fi...
WALTR is designed to make it easy to upload and convert any music or video file to an iPad or iPhone format for native playback. It supports a huge variety of media file types, including MP3, MP4,... Read more
Default Folder X 4.6.14 - Enhances Open...
Default Folder X attaches a toolbar to the right side of the Open and Save dialogs in any OS X-native application. The toolbar gives you fast access to various folders and commands. You just click on... Read more

Get The Whole Story – Lone Wolf Complete...
Get The Whole Story – Lone Wolf Complete is Now Available and On Sale Posted by Jessica Fisher on February 27th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Check Out the Trailer for the Upcoming F...
Check Out the Trailer for the Upcoming FINAL FANTASY: Record Keeper Posted by Jessica Fisher on February 26th, 2015 [ permalink ] DeNA and Square Enix have announced that | Read more »
Legacy Quest is an Upcoming Rouge-like T...
Legacy Quest is an Upcoming Rouge-like That’ll Kill the Whole Family Posted by Jessica Fisher on February 26th, 2015 [ permalink ] Nexon Co. | Read more »
Grudgeball: Enter the Chaosphere Review
Grudgeball: Enter the Chaosphere Review By Jordan Minor on February 26th, 2015 Our Rating: :: MUSCLE MENUniversal App - Designed for iPhone and iPad Regular Show gets an above average game.   | Read more »
Action RPG League of Angels – Fire Raide...
Gaia is being invaded by the Devil Prince and the demonic Devil Army at his disposal, and it’s up to you and your avatar to defeat him in League of Angels – Fire Raiders. Raise a mighty army from hundreds of recruitable angel heroes and take the... | Read more »
Burn Rubber on the Ice With a New Cars:...
Burn Rubber on the Ice With a New Cars: Fast as Lightning Update Posted by Jessica Fisher on February 26th, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
AdVenture Capitalist Review
AdVenture Capitalist Review By Jordan Minor on February 26th, 2015 Our Rating: :: DAS KAPITALUniversal App - Designed for iPhone and iPad An inadvertent Marxist manifesto.   | Read more »
Monster vs Sheep Review
Monster vs Sheep Review By Jennifer Allen on February 25th, 2015 Our Rating: :: SAMEY FUNUniversal App - Designed for iPhone and iPad What Monster vs Sheep lacks in variety it makes up for with stress relieving fun. At least, for a... | Read more »
Is Your Face Ready for the New Outwitter...
Is Your Face Ready for the New Outwitters 2.0 Trailer? Posted by Jessica Fisher on February 25th, 2015 [ permalink ] One Man Left Studios has announced that their turn-based strategy game, | Read more »
HowToFormat Review
HowToFormat Review By Jennifer Allen on February 25th, 2015 Our Rating: :: USEFUL TIPSiPhone App - Designed for the iPhone, compatible with the iPad Making a presentation and want to get it just right? HowToFormat teaches you how... | Read more »

Price Scanner via MacPrices.net

Save up to $50 on iPad Air 2s, NY tax only, f...
 B&H Photo has iPad Air 2s on sale for $50 off MSRP including free shipping plus NY sales tax only: - 16GB iPad Air 2 WiFi: $469.99 $30 off - 64GB iPad Air 2 WiFi: $549 $50 off - 128GB iPad Air 2... Read more
16GB iPad Air 2 on sale for $447, save $52
Walmart has the 16GB iPad Air 2 WiFi on sale for $446.99 on their online store for a limited time. Choose free shipping or free local store pickup (if available). Sale price for online orders only,... Read more
iMacs on sale for up to $205 off MSRP
B&H Photo has 21″ and 27″ iMacs on sale for up to $205 off MSRP including free shipping plus NY sales tax only: - 21″ 1.4GHz iMac: $1029 $70 off - 21″ 2.7GHz iMac: $1199 $100 off - 21″ 2.9GHz... Read more
Apple Takes 89 Percent Share of Global Smartp...
According to the latest research from Strategy Analytics, global smartphone operating profit reached US$21 billion in Q4 2014. The Android operating system captured a record-low 11 percent global... Read more
New Travel Health App “My Travel Health” iOS...
Rochester, Minnesota based Travel Health and Wellness LLC has announced that its new iOS app help safeguard the user’s health when traveling abroad — “My Travel Health” is now available on the Apple... Read more
Sale! MacBook Airs for up to $115 off MSRP
B&H Photo has MacBook Airs on sale for up to $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 11″ 128GB MacBook Air: $799 100 off MSRP - 11″ 256GB MacBook Air: $999 $100... Read more
15-inch 2.0GHz Retina MacBook Pro (refurbishe...
The Apple Store has Apple Certified Refurbished previous-generation 15″ 2.0GHz Retina MacBook Pros available for $1489 including free shipping plus Apple’s standard one-year warranty. Their price is... Read more
Wither The iPad mini? End Of The Road Imminen...
AppleDailyReport’s Dennis Sellers predicts that the iPad mini is going to be left to wither on the vine, as it were, and then just allowed to fade away — a casualty of the IPhone 6 Plus and other... Read more
Android and iOS Duopoly Owns 96.3% of Smartph...
IDC reports that Android and iOS inched closer to total domination of the worldwide smartphone market in both the fourth quarter (4Q14) and the calendar year 2014 (CY14). According to data from the... Read more
13-inch 2.4GHz Retina MacBook Pro available f...
MacMall has the 2013 13″ 2.4GHz/128GB Retina MacBook Pro available for $999.99 for a limited time. Shipping is free. Their price is $300 off original MSRP, and it’s the only sub-$1000 new Retina... Read more

Jobs Board

Sr. Technical Services Consultant, *Apple*...
**Job Summary** Apple Professional Services (APS) has an opening for a senior technical position that contributes to Apple 's efforts for strategic and transactional Read more
Event Director, *Apple* Retail Marketing -...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global engagement strategy and team. Delivering an overarching brand Read more
*Apple* Pay - Site Reliability Engineer - Ap...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.