MP4 leads Web, mobile video formats among video pros
Sorenson Media (http://www.sorensonmedia.com) -- which develops video encoding and workflow solutions -- has announced key results of a survey that the company conducted among its global user base of video professionals. The survey reveals that MP4 leads a wide range of video formats used by video professionals for distribution on the web and mobile devices -- 69 % of users employ it regularly for the web and 58 % use it for mobile.
The majority of survey respondents selected more than one format from the options provided, revealing a broad diversity among formats used for web and mobile deployment, with no runaway standard emerging. The results included:
° For web video, in addition to MP4, the following formats demonstrate strong support from video professionals: Flash (54%); QuickTime (45%); and Windows Media (34%). The emerging WebM format was selected by only 5% of respondents, underscoring its low adoption to date.
° For mobile video, MP4 adoption significantly outpaces all other formats: Flash (16%); HTML5 (16%); Windows Media (9%); and WebM (3 %).
° In addition to the formats selected, 78% of respondents indicated that they use the H.264 codec to encode their video content.
° QuickTime Reference Movie was the preferred input choice with nearly 28% of respondents. As with outputs, every major input format was represented, including .mov (25%), ProRes (10%), AVI (9%), DNxHD (8%), MPEG-4 (7%), MPEG-2 (3%), FLV (2 %) and WMV (2%).