Accelerating tablet adoption dramatically shifts TV viewing habits
TweetFollow Us on Twitter

Accelerating tablet adoption dramatically shifts TV viewing habits

The trend of viewing “live” and on demand programming on devices such as smartphones and tablets is accelerating -- with 76% of 18-44 year olds indicating they're watching more TV on these devices than just one year ago, according to research by video service management specialists, QuickPlay Media (http://www.quickplay.com/).

The report, which captured a number of trends showing shifting TV viewing habits, found that 44% of mobile TV viewers also prefer to catch-up with sports, news, and shows at times that suit them -- rather than during the live broadcast. The results come on the back of explosive growth of tablet devices.

Gartner estimates worldwide tablet sales to exceed 63 million units sold in 2011, a 261% increase over 20101 which illustrates the dramatic shift around how, when and where consumers are now watching "live" television and VOD content on their mobile devices.

The survey, which questioned respondents across the UK on their mobile TV usage and viewing experience, indicates that the increase in mobile TV consumption is driving a change in viewing habits including:

° The majority of respondents (51%) reported having watched a TV program or film on a mobile device such as a smartphone or a tablet.

° Mobile TV watchers preferred to view on demand TV (44%) compared to 28% who preferred to use mobile devices to watch live programming.

° Most consumers watch mobile TV at home, but 39% watch TV on mobile devices while commuting.

° TV episodes are the most frequently viewed type of content with nearly 60% of respondents indicating that they use mobile devices to watch TV episodes of shows like "X-Factor" or "Glee," closely followed by sporting events and news.

° Tablet device users watch mobile TV for far longer time periods than on smartphones -- 20% of tablet device users reported having spent more than an hour of uninterrupted time watching a TV program or a movie.

° Mobile TV users are regular viewers with 33% of respondents reporting they watch at least once per week and 12% viewing almost every day.

° As more consumers watch mobile TV, the demand for higher quality and a wider range of services is on the rise with over 75% of respondents stating they would like their service provider to invest more in their mobile TV services.

"We’re in the midst of a massive transformation of the way consumers watch TV and movies," says Mark Hyland, vice president of Sales and Marketing for QuickPlay Media. "The explosive growth of tablets is driving a tremendous demand for service providers to increase the amount of premium mobile content they offer to their subscribers. As a result, we are seeing a growing number of companies turning to managed video service providers such as QuickPlay as a cost effective way to securely deliver these services and enhance the quality of the video viewing experience."

-- Dennis Sellers

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

VOX 2.8.24 - Music player that supports...
VOX just sounds better! The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features and support for all audio formats you should ever need.... Read more
Dropbox 24.4.17 - Cloud backup and synch...
Dropbox is an application that creates a special Finder folder that automatically syncs online and between your computers. It allows you to both backup files and keep them up-to-date between systems... Read more
OmniPlan Pro 3.7.1 - Professional-grade...
With OmniPlan Pro, you can create logical, manageable project plans with Gantt charts, schedules, summaries, milestones, and critical paths. Break down the tasks needed to make your project a success... Read more
OmniPlan 3.7.1 - Robust project manageme...
With OmniPlan, you can create logical, manageable project plans with Gantt charts, schedules, summaries, milestones, and critical paths. Break down the tasks needed to make your project a success,... Read more
Adium 1.5.10.4 - Popular instant messagi...
Adium is a fast and free instant messaging client which supports AIM, ICQ, Jabber, MSN, Yahoo!, Google Talk, Yahoo! Japan, Bonjour, Gadu-Gadu, Novell Groupwise, SIP/SIMPLE (Text), and Lotus Sametime... Read more
SteerMouse 5.1 - Powerful third-party mo...
SteerMouse is an advanced driver for USB and Bluetooth mice. It also supports Apple Mighty Mouse very well. SteerMouse can assign various functions to buttons that Apple's software does not allow,... Read more
File Juicer 4.57 - $18.00
File Juicer is a drag-and-drop can opener and data archaeologist. Its specialty is to find and extract images, video, audio, or text from files which are hard to open in other ways. In computer... Read more
1Password 6.7 - Powerful password manage...
1Password is a password manager that uniquely brings you both security and convenience. It is the only program that provides anti-phishing protection and goes beyond password management by adding Web... Read more
CleanMyMac 3.8.1 - $39.95
CleanMyMac makes space for the things you love. Sporting a range of ingenious new features, CleanMyMac lets you safely and intelligently scan and clean your entire system, delete large, unused files... Read more
Monolingual 1.7.8 - Remove unwanted OS X...
Monolingual is a program for removing unnecesary language resources from OS X, in order to reclaim several hundred megabytes of disk space. If you use your computer in only one (human) language, you... Read more

Latest Forum Discussions

See All

Sudoku Sweeper (Games)
Sudoku Sweeper 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: A minimalist mashup of Minesweeper and Sudoku. Logic puzzle perfection. Every row, column and zone contains a bomb and one of... | Read more »
Under Leaves (Games)
Under Leaves 1.0.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0.0 (iTunes) Description: Journey into the forest, the jungle or the depths of the deep blue sea. Find chestnuts for the pigs, a caterpillar for the... | Read more »
Ninja Pizza Girl (Games)
Ninja Pizza Girl 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: In the not-so-distant future, rampart traffic congestion has resulted in only one way to deliver pizzas across town in thirty... | Read more »
SCRAP (Games)
SCRAP 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: That day, for no apparent reason, SCRAP decided to wake up and run. He had to, because his activation was a mistake the "Factory" could... | Read more »
The Bunker (Games)
The Bunker 1.1 Device: iOS Universal Category: Games Price: $3.99, Version: 1.1 (iTunes) Description: The critically acclaimed console hit "The Bunker" comes to iOS, The groundbreaking live-action thriller adventure set in a real... | Read more »
Die With Glory (Games)
Die With Glory 1.2.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.2.0 (iTunes) Description: Die with Glory is an epic adventure game where your goal is to die in glorious fashion. You must help Sigurd, a brave old... | Read more »
Get Ike in the new Fire Emblem: Heroes u...
One of the most popular Fire Emblem characters is finally available in a new update to Nintendo'sFire Emblem: Heroes. [Read more] | Read more »
Die With Glory in a new viking adventure...
If you're a fan of classic adventure games you'll do well to pick upDie With Glory, the gorgeous new title from Cloud Castle inc. Die With Glory updatesthe gameplay of the same kind of adventure classics such asMonkey Island for modern, mobile... | Read more »
Get up to speed with everything you need...
In case you haven’t heard, MU Origin just got a colossal new update with new all-server events, battle modes, and systems making their way to the land of MU. Here’s a handy guide to everything you need to know about the latest content. [Read... | Read more »
Minimalist puzzle game, Cuts, free on iO...
If you're looking for a gorgeous puzzle experience on iOS devices, developer Gamebra.in's aesthetically interesting puzzler, Cuts, is discounted to free on the iOS App Store right now. [Read more] | Read more »

Price Scanner via MacPrices.net

New System Clock for macOS by B-Eng Now Avail...
Fehraltorf, Switzerland based B-Eng has announced the release and immediate availability of System Clock, the company’s new system monitor and information app developed exclusively for macOS. System... Read more
DEVONtechnologies Celebrates 15th Anniversary...
DEVONtechnologies celebrates its 15th company anniversary with a 30% discount on all its software products from May 1st through 5th, 2017. In spring 2002, DEVONtechnologies opened its website and... Read more
WaterField Designs Invites Customers to Help...
San Francisco based WaterField Designs invites customers and air travelers to participate in developing the next generation in-flight travel case, the Air Porter. Frustrated with limited legroom,... Read more
Save up to $260 with Apple refurbished 12-inc...
Apple has Certified Refurbished 2016 12″ Retina MacBooks available for $200-$260 off MSRP. Apple will include a standard one-year warranty with each MacBook, and shipping is free. The following... Read more
Digital Paper Tablet Offers Distraction Free...
I typically spend 8-10 hours a day gazing at the screens in my laptops and iPad, as tools of my livelihood, I don’t as a rule use electronic devices for pleasure reading. I subscribe to a daily... Read more
“Today at Apple” Bringing New Educational Ses...
Apple has announced plans to launch dozens of new educational sessions next month in all 495 Apple Stores ranging in topics from photo and video to music, coding, art and design, and more. The hands-... Read more
Smart Finance Free Comprehensive Personal Fin...
Moscow-based indie developer, Alexander Survillo has announced the release and immediate availability of Smart Finance: Personal Finance, Budget & Money 1.1.4, an update to his comprehensive... Read more
12-inch 1.1GHz Retina MacBooks on sale for $1...
B&H has 12″ 1.1GHz Retina MacBooks on sale for $100 off MSRP. Shipping is free, and B&H charges NY & NJ sales tax only: - 12″ 1.1GHz Space Gray Retina MacBook: $1199.99 $100 off MSRP - 12... Read more
13-inch 2.7GHz Retina MacBook Pro on sale for...
B&H Photo has the 13″ 2.7GHz Retina MacBook Pro on sale for $130 off MSRP. Shipping is free, and B&H charges NY & NJ tax only: - 13″ 2.7GHz/128GB Retina MacBook Pro (MF839LL/A): $1169 $... Read more
15-inch 2.2GHz Retina MacBook Pros available...
B&H Photo has the 15″ 2.2GHz Retina MacBook Pro available for $200 off MSRP including free shipping plus NY & NJ sales tax only: - 15″ 2.2GHz Retina MacBook Pro (MJLQ2LL/A): $1799.99 $200 off... Read more

Jobs Board

*Apple* Systems Engineer - California Polyte...
Cal Poly, San Luis Obispo Apple Systems Engineer Department: ITS - Customer & Tech Support (134900) College/Division: Academic Affairs Salary Range: Position Read more
*Apple* Mobile Master - Best Buy (United Sta...
**501042BR** **Job Title:** Apple Mobile Master **Location Number:** 000416-East Lansing-Store **Job Description:** **What does a Best Buy Apple Mobile Master Read more
Best Buy *Apple* Computing Master - Best Bu...
**501195BR** **Job Title:** Best Buy Apple Computing Master **Location Number:** 000211-Colorado Blvd-Store **Job Description:** **What does a Best Buy Apple Read more
*Apple* Mac Computer Technician - GeekHampto...
…complex computer issues over the phone and in person? GeekHampton, Long Island's Apple Premium Service Provider, is looking for you! Come work with our crew Read more
Product Manager, *Apple* Platforms - Viacom...
…Product Manager to drive the execution of its iOS and AppleTV experiences. The Apple Platform Product Manager will be a leader in our Agile/Scrum environment and Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.