Greg's Bite: Windows Strategic Plan
TweetFollow Us on Twitter

Greg's Bite: Windows Strategic Plan

Posted by Greg Mills

The press, especially MSNBC, is loaded these days with glowing stories about Microsoft's Windows 8. I do not claim to be an expert on anything Microsoft, as I avoid their software like the plague. In my experience, OS X almost never crashes, but when it does go down, it is normally a Microsoft app that did it.

I have noticed interesting differences between Apple and Microsoft in their strategic approach to mobile platforms. That is the focus of this article.

Apple launched the iOS to support the iPhone. Modern mobile computers and smartphones require a robust operating system that can do the cell phone functions as well as run iPod, camera, GPS, web and apps. Built upon the fresh and clean iOS foundation they expanded the iPhone iOS to run on iPad as well. In the Apple world we have the Mac OS X which runs Apple personal computers and the Mac iOS to run mobile devices. Apple is betting that mobile computers will eventually kill the PC and have even announced the end of the PC age. We are seeing a convergence of sorts where features of the iOS are showing up on our Mac computers.

Microsoft launched its original smartphone OS years ago and it sucked, but didn't have much competition. In those days not much was expected of smartphones. Then after iPhone was a wildly successful product, Microsoft launched the Kin phone with its own mobile OS and was so awful the product was killed within a few weeks. Apple's iPhone market share began to surge and very late in the mobile revolution, Microsoft launched its Mobile Windows OS.

Tablets, actually iPad, began to be the computer market growth area while conventional PCs, other than Macs, began to tank. The decline is so severe and the prospects so bad HP, the largest PC maker is pulling out of the market. Serious competition forcing the margin out of PCs and the mobile revolution have combined to rock the PC industry. Fearful of a declining market, never seen in the PC industry before, Microsoft finally realized they needed to move into the tablet OS market to provide its hardware "partners" with an operating system and stay in business for the long term.

This is where it gets interesting. Instead of the Microsoft vision of tablets being an offshoot of the mobile revolution, they opted instead for something like a mobile mutation of the stock Windows PC OS they knew and loved. Instead of Microsoft ramping up its smartphone OS as Apple did it, Microsoft plans to dumb down its new Windows 8 PC OS to serve the tablet computer format.

The problems Microsoft has had in the past, making Windows into a mobile OS that will scale and run well on touch screen tablets are pretty well known. The truth of the matter is that at its heart, Microsoft completely rejects the notion that the PC is the walking dead. Ballmer has stated that "tablets are only a PC in a different form factor". Steve Jobs shot a round over the bow of the great ship Microsoft, warning of the giant mobile revolution that is taking place and the Redmond gang, that can't shoot straight, still doesn't get it.

I submit that simply having a flawed strategic plan, that fundamentally sets the stage for bulky tablets running on a modified conventional PC opertaing system is backwards and doomed for failure. In addition to the basic foundational planning error, from what I hear, Microsoft plans to launch its tablet OS as a third platform without compatibility for either the Windows PC OS or its new Windows smartphone operating system. Apple has two platforms, Microsoft will have three platforms that don't interact so well.

Even Ballmer has recently admitted publicly that the new Windows smartphone OS has not done well in the market. Handset makers who built Windows smartphones are very disappointed in the lousy sales. Microsoft hopes the most recent "Mango" mobile phone update will improve the roughly 3% market penetration for Windows Mobile.

Nokia is working on launching smartphones that run Microsoft's mobile OS. Nokia has bet the farm on Microsoft's mobile OS and if the pending Nokia launch is anything like recent RIM offerings, Nokia is going down for good. The dumb phone market is not doing well these days and Nokia must enter the smartphone era or perish. Rumors of a pre-paid incarnation of iPhone must be causing serious panic at Nokia's headquarters. Nokia stock is plunging as is RIM's.

RIM may soon put its PlayBook on sale at half off to the general public, just to move the sluggish inventory of unsold tablets. Recently it came out that RIM only shipped 200,000 PlayBooks, but the sell through to consumers isn't publically known. How many PlayBooks are just gathering dust on the shelves of electronics stores? Rodgers cellular network in Canada is selling PlayBooks at half price to employees. Even sprint refuses to support PlayBook. If Rim finally pulls the plug on PlayBook, as HP did on its Palm based tablets, RIMs poorly selling BlackBerry handsets will not save the day. Look for RIM to be bought out for its patents. Keep in mind, RIM was one of the partners with Apple when they bought that giant raft of patents a while back. Could Google buy RIM as well as Motorola without bringing in the monopoly cops? The RIM story is just about over folks.

Samsung continues to struggle with Apple patent suits around the world. Palm and RIM are down for the count, Nokia is facing a make it or break it launch soon, Android is on the ropes in many respects and we are just a few weeks from Apple's newest iPhones and perhaps iPad, both running iOS 5. That is Greg's Bite on the grim situation in the iPad killer camps around the world.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

OmniGraffle 7.2.2 - Create diagrams, flo...
OmniGraffle helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use Graffle to... Read more
OmniGraffle Pro 7.2.2 - Create diagrams,...
OmniGraffle Pro helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use... Read more
OmniGraffle Pro 7.2.2 - Create diagrams,...
OmniGraffle Pro helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use... Read more
OmniGraffle 7.2.2 - Create diagrams, flo...
OmniGraffle helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use Graffle to... Read more
Spotify 1.0.44.100. - Stream music, crea...
Spotify is a streaming music service that gives you on-demand access to millions of songs. Whether you like driving rock, silky R&B, or grandiose classical music, Spotify's massive catalogue puts... Read more
Microsoft OneNote 15.29 - Free digital n...
OneNote is your very own digital notebook. With OneNote, you can capture that flash of genius, that moment of inspiration, or that list of errands that's too important to forget. Whether you're at... Read more
WALTR 2 2.0.8 - $39.95
WALTR 2 helps you wirelessly drag-and-drop any music, ringtones, videos, PDF, and ePub files onto your iPhone, iPad, or iPod without iTunes. It is the second major version of Softorino's critically-... Read more
Dropbox 16.3.27 - Cloud backup and synch...
Dropbox is an application that creates a special Finder folder that automatically syncs online and between your computers. It allows you to both backup files and keep them up-to-date between systems... Read more
EtreCheck 3.1.5 - For troubleshooting yo...
EtreCheck is an app that displays the important details of your system configuration and allow you to copy that information to the Clipboard. It is meant to be used with Apple Support Communities to... Read more
Carbon Copy Cloner 4.1.12 - Easy-to-use...
Carbon Copy Cloner backups are better than ordinary backups. Suppose the unthinkable happens while you're under deadline to finish a project: your Mac is unresponsive and all you hear is an ominous,... Read more

Latest Forum Discussions

See All

Track Santa with these three festive app...
Christmas is fast approaching and that means it's time to prepare for Santa's yearly pilgrimage around the globe. Christmas Eve is an exciting time as parents help their kids get ready to welcome Santa. You've got the cookies and milk all planned... | Read more »
Galaxy on Fire 3 and four other fantasti...
Galaxy on Fire 3 - Manticore brings the series back for another round of daring space battles. It's familiar territory for folks who are familiar with the franchise. If you've beaten the game and are looking to broaden your horizons, might we... | Read more »
The best apps for your holiday gift exch...
What's that, you say? You still haven't started your holiday shopping? Don't beat yourself up over it -- a lot of people have been putting it off, too. It's become easier and easier to procrastinate gift shopping thanks to a number of apps that... | Read more »
Toca Hair Salon 3 (Education)
Toca Hair Salon 3 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »
Winter comes to Darkwood as Seekers Note...
MyTona, based in the chilly Siberian city of Yakutsk, has brought a little festive fun to its hidden object game Seekers Notes: Hidden Mystery. The Christmas update introduces some new inhabitants to players, and with them a chance to win plenty of... | Read more »
Bully: Anniversary Edition (Games)
Bully: Anniversary Edition 1.03.1 Device: iOS Universal Category: Games Price: $6.99, Version: 1.03.1 (iTunes) Description: *** PLEASE NOTE: This game is officially supported on the following devices: iPhone 5 and newer, iPod Touch... | Read more »
PINE GROVE (Games)
PINE GROVE 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: A pine grove where there are no footsteps of people due to continuous missing cases. The case is still unsolved and nothing has... | Read more »
Niantic teases new Pokémon announcement...
After rumors started swirling yesterday, it turns out there is an official Pokémon GO update on its way. We’ll find out what’s in store for us and our growing Pokémon collections tomorrow during the Starbucks event, but Niantic will be revealing... | Read more »
3 reasons why Nicki Minaj: The Empire is...
Nicki Minaj is as business-savvy as she is musically talented and she’s proved that by launching her own game. Designed by Glu, purveyors of other fine celebrity games like cult favorite Kim Kardashian: Hollywood, Nicki Minaj: The Empire launched... | Read more »
Clash of Clans is getting its own animat...
Riding on its unending wave of fame and success, Clash of Clans is getting an animated web series based on its Clash-A-Rama animated shorts.As opposed to the current shorts' 60 second run time, the new and improved Clash-A-Rama will be comprised of... | Read more »

Price Scanner via MacPrices.net

New 2016 13-inch Touch Bar MacBook Pros on sa...
B&H Photo the new 2016 Apple 13″ 2.9GHz/256GB Touch Bar MacBook Pros on sale for $50 off MSRP, each including free shipping plus NY sales tax only: - 13″ 2.9GHz/256GB Touch Bar MacBook Pro Space... Read more
12-inch 1.2GHz Space Gray Retina MacBook on s...
B&H Photo has dropped their price on the 2016 Apple 12″ 1.2GHz Space Gray Retina MacBook (MLH82LL/A) to $1399 including free shipping plus NY sales tax only. Their price is $200 off MSRP, and it’... Read more
Never Settle for Low Performing Wifi With iOS...
AppYogi Software has announced the release of WiFi Signal Strength Status App 1.0, the company’s new utility developed exclusively for macOS. WiFi Signal Strength Status App features a unique, single... Read more
New 2016 13-inch Touch Bar MacBook Pros in st...
B&H Photo has stock of new 2016 Apple 13″ Touch Bar MacBook Pro models, each including free shipping plus NY sales tax only: - 13″ 2.9GHz/512GB Touch Bar MacBook Pro Space Gray: $1999 - 13″ 2.... Read more
New 2016 15″ Touch Bar MacBook Pros in stock...
B&H Photo has new 2016 Apple 15″ Touch Bar MacBook Pro models in stock today including free shipping plus NY sales tax only: - 15″ 2.7GHz Touch Bar MacBook Pro Space Gray: $2799 - 15″ 2.7GHz... Read more
DietSensor App Targeting Diabetes and Obesity...
DietSensor, Inc., a developer of smart food and nutrition applications designed to fight diabetes and obesity and help improve overall fitness, has announced the launch of its DietSensor app for... Read more
Holiday 2016 13-inch 2.0GHz MacBook Pro sales...
B&H has the non-Touch Bar 13″ MacBook Pros in stock today for $50-$100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.0GHz MacBook Pro Space Gray (MLL42LL/A): $1449 $... Read more
Holiday sale: Apple TVs for $51-$40 off MSRP,...
Best Buy has dropped their price on the 64GB Apple TV to $159.99 including free shipping. That’s $40 off MSRP. 32GB Apple TVs are on sale right now for $98 on Sams Club’s online store. That’s $51 off... Read more
12-inch Retina MacBooks, Apple refurbished, n...
Apple has restocked a full line of Certified Refurbished 2016 12″ Retina MacBooks, now available for $200-$260 off MSRP. Refurbished 2015 models are available starting at $929. Apple will include a... Read more
Holiday sale: 12-inch Retina MacBook for $100...
B&H has 12″ Retina MacBooks on sale for $100 off MSRP as part of their Holiday sale. Shipping is free, and B&H charges NY sales tax only: - 12″ 1.1GHz Space Gray Retina MacBook: $1199 $100... Read more

Jobs Board

Integration Technician, *Apple* - Zones, In...
…at Zones and for our customers each day. Position Overview The Apple Integration Technician will be responsible for performing customer specific configuration Read more
*Apple* Brand Ambassador (Macy's) - The...
…(T-ROC), is proud of its unprecedented relationship with our partner and client, APPLE ,in bringing amazing" APPLE ADVOCATES"to "non" Apple store locations. Read more
*Apple* Retail - Multiple Positions- Trumbul...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
US- *Apple* Store Leader Program - Apple (Un...
…Summary Learn and grow as you explore the art of leadership at the Apple Store. You'll master our retail business inside and out through training, hands-on Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.