Greg's Bite: Windows Strategic Plan
TweetFollow Us on Twitter

Greg's Bite: Windows Strategic Plan

Posted by Greg Mills

The press, especially MSNBC, is loaded these days with glowing stories about Microsoft's Windows 8. I do not claim to be an expert on anything Microsoft, as I avoid their software like the plague. In my experience, OS X almost never crashes, but when it does go down, it is normally a Microsoft app that did it.

I have noticed interesting differences between Apple and Microsoft in their strategic approach to mobile platforms. That is the focus of this article.

Apple launched the iOS to support the iPhone. Modern mobile computers and smartphones require a robust operating system that can do the cell phone functions as well as run iPod, camera, GPS, web and apps. Built upon the fresh and clean iOS foundation they expanded the iPhone iOS to run on iPad as well. In the Apple world we have the Mac OS X which runs Apple personal computers and the Mac iOS to run mobile devices. Apple is betting that mobile computers will eventually kill the PC and have even announced the end of the PC age. We are seeing a convergence of sorts where features of the iOS are showing up on our Mac computers.

Microsoft launched its original smartphone OS years ago and it sucked, but didn't have much competition. In those days not much was expected of smartphones. Then after iPhone was a wildly successful product, Microsoft launched the Kin phone with its own mobile OS and was so awful the product was killed within a few weeks. Apple's iPhone market share began to surge and very late in the mobile revolution, Microsoft launched its Mobile Windows OS.

Tablets, actually iPad, began to be the computer market growth area while conventional PCs, other than Macs, began to tank. The decline is so severe and the prospects so bad HP, the largest PC maker is pulling out of the market. Serious competition forcing the margin out of PCs and the mobile revolution have combined to rock the PC industry. Fearful of a declining market, never seen in the PC industry before, Microsoft finally realized they needed to move into the tablet OS market to provide its hardware "partners" with an operating system and stay in business for the long term.

This is where it gets interesting. Instead of the Microsoft vision of tablets being an offshoot of the mobile revolution, they opted instead for something like a mobile mutation of the stock Windows PC OS they knew and loved. Instead of Microsoft ramping up its smartphone OS as Apple did it, Microsoft plans to dumb down its new Windows 8 PC OS to serve the tablet computer format.

The problems Microsoft has had in the past, making Windows into a mobile OS that will scale and run well on touch screen tablets are pretty well known. The truth of the matter is that at its heart, Microsoft completely rejects the notion that the PC is the walking dead. Ballmer has stated that "tablets are only a PC in a different form factor". Steve Jobs shot a round over the bow of the great ship Microsoft, warning of the giant mobile revolution that is taking place and the Redmond gang, that can't shoot straight, still doesn't get it.

I submit that simply having a flawed strategic plan, that fundamentally sets the stage for bulky tablets running on a modified conventional PC opertaing system is backwards and doomed for failure. In addition to the basic foundational planning error, from what I hear, Microsoft plans to launch its tablet OS as a third platform without compatibility for either the Windows PC OS or its new Windows smartphone operating system. Apple has two platforms, Microsoft will have three platforms that don't interact so well.

Even Ballmer has recently admitted publicly that the new Windows smartphone OS has not done well in the market. Handset makers who built Windows smartphones are very disappointed in the lousy sales. Microsoft hopes the most recent "Mango" mobile phone update will improve the roughly 3% market penetration for Windows Mobile.

Nokia is working on launching smartphones that run Microsoft's mobile OS. Nokia has bet the farm on Microsoft's mobile OS and if the pending Nokia launch is anything like recent RIM offerings, Nokia is going down for good. The dumb phone market is not doing well these days and Nokia must enter the smartphone era or perish. Rumors of a pre-paid incarnation of iPhone must be causing serious panic at Nokia's headquarters. Nokia stock is plunging as is RIM's.

RIM may soon put its PlayBook on sale at half off to the general public, just to move the sluggish inventory of unsold tablets. Recently it came out that RIM only shipped 200,000 PlayBooks, but the sell through to consumers isn't publically known. How many PlayBooks are just gathering dust on the shelves of electronics stores? Rodgers cellular network in Canada is selling PlayBooks at half price to employees. Even sprint refuses to support PlayBook. If Rim finally pulls the plug on PlayBook, as HP did on its Palm based tablets, RIMs poorly selling BlackBerry handsets will not save the day. Look for RIM to be bought out for its patents. Keep in mind, RIM was one of the partners with Apple when they bought that giant raft of patents a while back. Could Google buy RIM as well as Motorola without bringing in the monopoly cops? The RIM story is just about over folks.

Samsung continues to struggle with Apple patent suits around the world. Palm and RIM are down for the count, Nokia is facing a make it or break it launch soon, Android is on the ropes in many respects and we are just a few weeks from Apple's newest iPhones and perhaps iPad, both running iOS 5. That is Greg's Bite on the grim situation in the iPad killer camps around the world.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

CleanMyMac 3.9.2 - $39.95
CleanMyMac makes space for the things you love. Sporting a range of ingenious new features, CleanMyMac lets you safely and intelligently scan and clean your entire system, delete large, unused files... Read more
Printopia 3.0.4 - Share Mac printers wit...
Run Printopia on your Mac to share its printers to any capable iPhone, iPad, or iPod Touch. Printopia will also add virtual printers, allowing you to save print-outs to your Mac and send to apps.... Read more
Tinderbox 7.3.1 - Store and organize you...
Tinderbox is a personal content management assistant. It stores your notes, ideas, and plans. It can help you organize and understand them. And Tinderbox helps you share ideas through Web journals... Read more
ExpanDrive 6.1.6 - Access cloud storage...
ExpanDrive builds cloud storage in every application, acts just like a USB drive plugged into your Mac. With ExpanDrive, you can securely access any remote file server directly from the Finder or... Read more
Printopia 3.0.4 - Share Mac printers wit...
Run Printopia on your Mac to share its printers to any capable iPhone, iPad, or iPod Touch. Printopia will also add virtual printers, allowing you to save print-outs to your Mac and send to apps.... Read more
Tinderbox 7.3.1 - Store and organize you...
Tinderbox is a personal content management assistant. It stores your notes, ideas, and plans. It can help you organize and understand them. And Tinderbox helps you share ideas through Web journals... Read more
ExpanDrive 6.1.6 - Access cloud storage...
ExpanDrive builds cloud storage in every application, acts just like a USB drive plugged into your Mac. With ExpanDrive, you can securely access any remote file server directly from the Finder or... Read more
VOX 3.0.1 - Music player that supports m...
VOX just sounds better! The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features and support for all audio formats you should ever need.... Read more
Merlin Project 4.3.3 - $289.00
Merlin Project is the leading professional project management software for OS X. If you plan complex projects on your Mac, you won’t get far with a simple list of tasks. Good planning raises... Read more
Mac DVDRipper Pro 7.1 - Copy, backup, an...
Mac DVDRipper Pro is the DVD backup solution that lets you protect your DVDs from scratches, save your batteries by reading your movies from your hard disk, manage your collection with just a few... Read more

Latest Forum Discussions

See All

Blob gets a new look in Give It Up! 3
Blob makes his triumphant return, as Yoozoo Games and Invictus Gaming have joined forces to create Give It Up! 3, the third in a series of delightful action-adventure games featuring our wobbly friend Blob. In this newest adventure, you’ll get to... | Read more »
148Apps' Ultimate Guide to Black Fr...
Black Friday is here, and there are a whole lot of discounts running right now for folks on the lookout for new mobile devices, accessories, and yes, even games. Here's a helpful rundown of what you'll find both in stores and online. Happy... | Read more »
The best Black Friday mobile game deals
Black Friday's upon us, and if you've happened to nab a fancy new phone during the week's big savings, you might be searching for some new games to fill up space on your new gadget. There are a lot of great games on sale right now for Black Friday... | Read more »
The best mobile games to play while your...
Thanksgiving is a time to reconnect with loved ones, eat lots of food, and all of that jazz, but once the festivities start to wind down, folks tend to head to the couch to watch whatever football is happening for Turkey Day. | Read more »
The best Black Friday deals for Apple ga...
Black Friday is hours away at this point, but many popular retailers are getting a jump on things with plenty of pre-Black Friday sales already available. Many of those early bird sales including some sharp discounts on the latest Apple phones... | Read more »
The Inner World 2 (Games)
The Inner World 2 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Solve mind-bending puzzles in a world full of mystery and save the family of the flute-noses! Their dynasty has been... | Read more »
warbot.io wants you for the robot wars
Fans of epic gundam-style battles will find a lot to love in warbot.io, the first game for up and coming developer Wondersquad. The game saw a lot of success when it first launched for browsers and Facebook, and now even more people are getting the... | Read more »
Uncover alien mysteries in cross-genre s...
If the Alien franchise taught us anything, it’s that landing on a strange planet at the behest of a faceless corporation is probably asking for trouble. And Eldritch Game’s Deliria doesn’t prove otherwise. In 2107, Dimension LG7 is rich with... | Read more »
The best mobile games to play during dre...
| Read more »
Animal Crossing: Pocket Camp beginner...
Animal Crossing: Pocket Camp, was just announced yesterday, but it's already in soft launch in Australia. No matter where you are in the world, you can still get access to the soft launch on iOS, so we've devised a few beginner tips for folks who... | Read more »

Price Scanner via MacPrices.net

Apple Black Friday sale for 2017: $150 Apple...
BLACK FRIDAY Apple has posted their Black Friday deals for 2017. Receive a $150 Apple gift card with the purchase of select Macs and up to $100 with various iPads, iPhones, and Apple Watches. The... Read more
Black Friday 2017: Where to find the best dea...
B&H Photo has 15″ and 13″ MacBook Pros on sale for up to $200 off MSRP as part of the Black Friday and Holiday sale. Shipping is free, and B&H charges sales tax for NY & NJ residents only... Read more
Black Friday 2017: Where to find the best dea...
B&H Photo has 12″ MacBooks on sale for $150 off MSRP as part of the Black Friday and Holiday sale. Shipping is free, and B&H charges sales tax for NY & NJ residents only: – 12″ 1.2GHz... Read more
Black Friday 2017: Where to find the best dea...
B&H Photo has 10.5″ iPad Pros in stock today and on sale for up to $130 off MSRP. Each iPad includes free shipping, and B&H charges sales tax in NY & NJ only: – 10.5″ 64GB WiFi iPad Pro... Read more
Black Friday 2017: Where to find the best dea...
B&H Photo has 13″ MacBook Airs on sale for up to $150 off MSRP as part of the Black Friday and Holiday sale. Shipping is free, and B&H charges sales tax for NY & NJ residents only: – 13″... Read more
Black Friday 2017: Where to find the best dea...
B&H Photo has 27″ and 21″ iMacs on sale for up to $200 off MSRP as part of the Black Friday and Holiday sale. Shipping is free, and B&H charges sales tax for NY & NJ residents only: – 27... Read more
Black Friday 2017: Where to find the best dea...
B&H Photo has Mac minis on sale for $100 off MSRP as part of their Black Friday sale, each including free shipping plus NY & NJ sales tax only: – 1.4GHz Mac mini: $399 $100 off MSRP – 2.6GHz... Read more
Black Friday 2017: Find the best deals and lo...
Scan our exclusive price trackers for the latest Black Friday 2017 sales & deals and the lowest prices available on Apple Macs, iPads, and gear from Apple’s authorized resellers. We update the... Read more
Black Friday: 27″ 3.4GHz iMac for $1599, save...
Amazon has the 27″ 3.4GHz Apple iMac on sale for $1599.99 as part of their Black Friday sale. That’s $200 off MSRP, and shipping is free. Their price is currently the lowest price available for this... Read more
Black Friday: 13″ 2.3GHz/256GB MacBook Pro fo...
Amazon has the 13″ 2.3GHz/256GB Apple MacBook Pro on sale for $1299.99 as part of their Black Friday sale. Shipping is free: – 13-inch 2.3GHz/256GB Space Gray MacBook Pro (MPXT2LL/A): $1299.99 $200... Read more

Jobs Board

Business Development Manager, *Apple* Pay -...
# Business Development Manager, Apple Pay Job Number: 112919084 Santa Clara Valley, California, United States Posted: 18-Aug-2017 Weekly Hours: 40.00 **Job Summary** Read more
Digital Marketing Media Planner, *Apple* Se...
# Digital Marketing Media Planner, Apple Services Job Number: 113080212 Culver City, California, United States Posted: 03-Oct-2017 Weekly Hours: **Job Summary** Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Business Development Manager, *Apple* Pay -...
# Business Development Manager, Apple Pay Job Number: 112919084 Santa Clara Valley, California, United States Posted: 18-Aug-2017 Weekly Hours: 40.00 **Job Summary** Read more
*Apple* Solutions Consultant - Apple (United...
# Apple Solutions Consultant Job Number: 56553863 North Wales, Pennsylvania, United States Posted: 17-Jun-2017 Weekly Hours: 40.00 **Job Summary** Are you passionate Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.