Greg's bite: iPad 2 sighted?; electronic publishing
TweetFollow Us on Twitter

Greg's bite: iPad 2 sighted?; electronic publishing

By Greg Mills

It is thought an iPad 2 was sighted at the launch of The Daily. That iPad sported a front facing camera, which made it at least a prototype of what is to come. Eddy Cue from Apple, Rupert Murdoch and other publishing execs were there to launch the first salvo in the battle of the digital divide that will make or break the publishing industry as we know it.

My editor and I both loaded the Daily app and checked out the content. While Dennis noticed a number of features I didn't investigate, I noticed that the new electronic newspaper is very thin so far on tech stories. There was one page with short paragraphs about tech issues of the day and none of them led to any further content.

If you have an iPad, The Daily is free for two weeks, so you have nothing to lose to try it out.  Go to the Apple App Store and touch the Top Charts Star shaped button at the bottom of the screen and the #1 Free app is currently, The Daily. Touch the free button next to The Daily icon, you know the drill.

The Daily is an important, ground-breaking shot at establishing a new format of daily newspaper.  The problems associated with printing on dead trees are compounded by the economic realities of publishing today. It is interesting to note that the scaleability of print vs electronic content are the lynchpin in what is going to bring down the ink on the paper style newspaper of our parents.  Electronic publishing costs virtually nothing for each download, once the content is mounted on servers. Each old style newspaper costs something for paper, ink, deliver and such. 

Remember the growing stack of old newspapers that builds up when you subscribe to a print newspaper? When I was a Boy Scout, our troop would go door to door collecting stacks of old newspapers. We hauled them to the curb for our dads to load into the family station wagon and haul to a paper recycling center to recover the 10 cents a pound bounty. If we gathered a few hundred pounds on a Saturday we could collect up to $100 for the troop, which in those days was a lot more money than it is now. No one though much about the waste factor in that mode of news delivery since there was no alternative.

Some of those very same Boy Scouts also made money delivering the very newspapers we collected once a month with our paper drives. The cost of running a newspaper has gone up to the extent a lot of them have already failed with most of the remainder floundering. In the economics of the current model of daily paper news and the electronic method, a number of foundational issues are different.

First of all the scalability of the old and new daily newspaper method is remarkably different.  You buy giant rolls of dead trees, operate giant printing presses, have fleets of trucks and hundreds of paperboys hired to deliver your papers. Content in the form of stories written and pictures converted to print are a relatively minor part of the cost of doing business the old way.  

Under the old method of news delivery by physical paper each additional paper you sell has to be printed on real paper, trucked by real gas-guzzling vehicles and delivered by real paperboys.  Overruns are required to make sure there are enough papers to satisfy circulation. Waste is inevitable.

Under the new method of electronic delivery there are no rolls of paper, no presses, no pressmen, no press building, no trucks, no paperboys and no wasted overruns. The entire system is tidy.  You get a check from Apple for 70% of sales and that's it. Apple and servers do all the delivery.  

That leaves two areas in the new method similar to the old method of publishing: content creation and advertising. Content delivery is changed to include cool graphics, movies and even 3D elements to catch the eye of the reader. More about content creation in upcoming articles.  Suffice to say that Apple will be providing software for electronic publishing that will make the new publishing model easy to accomplish.

The newspaper form for advertising is going to be changed dramatically as advertisers begin to see and use the power of the new forms available to them. Newspapers used to collect money from advertisers and people who buy their papers. That part of the economic situation has not been changed. I have not heard whether Apple gets a cut of advertising revenue from publishers or not. Clearly, the 30% of gross revenue from subscribers will allow Apple to host the app on their App Store and collect the money for subscriptions. Apple will certainly make a lot of money by doing this.

I also don't know if some sort of local classified ad feature related to zip codes is going to be added at some point. I advertise my Faux Wall Art services in the "Kansas City Star Newspaper." If the "Star" goes broke, which it is in the process of doing, I will be left high and dry for a place to run my classified ads. I bet someone at Apple and The Daily have thought of that.

The success of such a well publicized attempt to make electronic an old and failing media will be critical.  Frankly, the old ways are hard to break; actually the people doing it the old way are what has to break. Revolutionary changes in well established industries are painful and hard to absorb, but the realities of economics are hard to ignore.  

I will read The Daily for the free, two-week period and then decide what to do about subscribing.  Millions of other iPad users will do the same thing. What isn't being said is that the competition for The Daily is already well established. Is the Daily just another news web site? How do you compete with free news web sites? What makes The Daily so value added consumers will pay for it? If there isn't enough compelling content, unavailable elsewhere to get us pay, The Daily is doomed.

That's Greg's bite for today.

(Greg Mills is currently a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Married, with one daughter still at home, Greg writes for intellectual web sites and Mac related issues. See Greg's web sites at http://www.gregmills.info . He can be emailed at gregmills.mac.)

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

ExpanDrive 6.1.6 - Access cloud storage...
ExpanDrive builds cloud storage in every application, acts just like a USB drive plugged into your Mac. With ExpanDrive, you can securely access any remote file server directly from the Finder or... Read more
VOX 3.0.1 - Music player that supports m...
VOX just sounds better! The beauty is in its simplicity, yet behind the minimal exterior lies a powerful music player with a ton of features and support for all audio formats you should ever need.... Read more
Merlin Project 4.3.3 - $289.00
Merlin Project is the leading professional project management software for OS X. If you plan complex projects on your Mac, you won’t get far with a simple list of tasks. Good planning raises... Read more
Mac DVDRipper Pro 7.1 - Copy, backup, an...
Mac DVDRipper Pro is the DVD backup solution that lets you protect your DVDs from scratches, save your batteries by reading your movies from your hard disk, manage your collection with just a few... Read more
iMazing 2.5.2 - Complete iOS device mana...
iMazing (was DiskAid) is the ultimate iOS device manager with capabilities far beyond what iTunes offers. With iMazing and your iOS device (iPhone, iPad, or iPod), you can: Copy music to and from... Read more
Pinegrow 4 - Mockup and design webpages...
Pinegrow (was Pinegrow Web Designer) is desktop app that lets you mockup and design webpages faster with multi-page editing, CSS and LESS styling, and smart components for Bootstrap, Foundation,... Read more
iExplorer 4.1.11 - View and transfer fil...
iExplorer is an iPhone browser for Mac lets you view the files on your iOS device. By using a drag and drop interface, you can quickly copy files and folders between your Mac and your iPhone or... Read more
Merlin Project 4.3.3 - $289.00
Merlin Project is the leading professional project management software for OS X. If you plan complex projects on your Mac, you won’t get far with a simple list of tasks. Good planning raises... Read more
iMazing 2.5.2 - Complete iOS device mana...
iMazing (was DiskAid) is the ultimate iOS device manager with capabilities far beyond what iTunes offers. With iMazing and your iOS device (iPhone, iPad, or iPod), you can: Copy music to and from... Read more
Mac DVDRipper Pro 7.1 - Copy, backup, an...
Mac DVDRipper Pro is the DVD backup solution that lets you protect your DVDs from scratches, save your batteries by reading your movies from your hard disk, manage your collection with just a few... Read more

Latest Forum Discussions

See All

The best mobile games to play while your...
Thanksgiving is a time to reconnect with loved ones, eat lots of food, and all of that jazz, but once the festivities start to wind down, folks tend to head to the couch to watch whatever football is happening for Turkey Day. | Read more »
The best Black Friday deals for Apple ga...
Black Friday is hours away at this point, but many popular retailers are getting a jump on things with plenty of pre-Black Friday sales already available. Many of those early bird sales including some sharp discounts on the latest Apple phones... | Read more »
The Inner World 2 (Games)
The Inner World 2 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: Solve mind-bending puzzles in a world full of mystery and save the family of the flute-noses! Their dynasty has been... | Read more »
warbot.io wants you for the robot wars
Fans of epic gundam-style battles will find a lot to love in warbot.io, the first game for up and coming developer Wondersquad. The game saw a lot of success when it first launched for browsers and Facebook, and now even more people are getting the... | Read more »
Uncover alien mysteries in cross-genre s...
If the Alien franchise taught us anything, it’s that landing on a strange planet at the behest of a faceless corporation is probably asking for trouble. And Eldritch Game’s Deliria doesn’t prove otherwise. In 2107, Dimension LG7 is rich with... | Read more »
The best mobile games to play during dre...
| Read more »
Animal Crossing: Pocket Camp beginner...
Animal Crossing: Pocket Camp, was just announced yesterday, but it's already in soft launch in Australia. No matter where you are in the world, you can still get access to the soft launch on iOS, so we've devised a few beginner tips for folks who... | Read more »
The mobile gamer's guide to Black F...
We're starting to catch wind of some exciting deals in the mobile gaming space for Black Friday. There are big discounts on mobile phones and accessories cropping up already, so you might want to get a move on things ahead of the big day. It's... | Read more »
The best pre-Black Friday deals - Novemb...
Black Friday will soon be upon us, but online retailers are already getting a headstart on the steep discounts. Don't wait until Friday—you'll find some pretty good deals all over the internet without waiting in lines or competing with other... | Read more »
Mighty Battles guide - how to build a so...
Mighty Battles, the latest title from Hothead Games, is set to take the App Store by storm. The game puts a welcome twist on lane battlers, adding FPS elements to spice things up a bit. You'll collect cards to put your own military unit to gether,... | Read more »

Price Scanner via MacPrices.net

Black Friday: 27″ 3.4GHz iMac for $1599, save...
Amazon has the 27″ 3.4GHz Apple iMac on sale for $1599.99 as part of their Black Friday sale. That’s $200 off MSRP, and shipping is free. Their price is currently the lowest price available for this... Read more
Black Friday: 13″ 2.3GHz/256GB MacBook Pro fo...
Amazon has the 13″ 2.3GHz/256GB Apple MacBook Pro on sale for $1299.99 as part of their Black Friday sale. Shipping is free: – 13-inch 2.3GHz/256GB Space Gray MacBook Pro (MPXT2LL/A): $1299.99 $200... Read more
Black Friday: 15″ 2.9GHz MacBook Pros for $25...
Amazon has lowered prices on Silver and Gray 15″ 2.9GHz MacBook Pros to $2549.99. That’s $250 off MSRP, and shipping is free. Their prices are the lowest available for these models from any reseller... Read more
Lowest Black Friday prices on Apple MacBooks:...
Save $150-$420 on the purchase of a MacBook Pro, MacBook, or MacBook Air this Black Friday and Holiday weekend with Certified Refurbished models at Apple. In many cases, Apple’s refurbished prices... Read more
Black Friday: Apple Watch Series 1 for $70 of...
Macy’s has discounted Series 1 Apple Watches by $70 on their online store as part of their Black Friday sale: – 38mm Series 1 Apple Watch: $179, $70 off – 42mm Series 1 Apple Watch: $209, $70 off... Read more
Apple offers 2016 13-inch MacBook Airs, certi...
Apple has Certified Refurbished 2016 13″ MacBook Airs available starting at $809. An Apple one-year warranty is included with each MacBook, and shipping is free: – 13″ 1.6GHz/8GB/128GB MacBook Air: $... Read more
Black Friday sale: Mac minis for $100 off MSR...
B&H Photo has Mac minis on sale for up to $100 off MSRP as part of their Black Friday sale, each including free shipping plus NY & NJ sales tax only: – 1.4GHz Mac mini: $399 $100 off MSRP – 2... Read more
Use your Apple Education discount to save up...
Purchase a new Mac using Apple’s Education discount, and take up to $300 off MSRP. All teachers, students, and staff of any educational institution with a .edu email address qualify for the discount... Read more
Adorama posts Black Friday deals on Apple Mac...
Adorama has posted Black Friday sale prices on many Macs, with MacBooks and iMacs available for up to $200 off MSRP. Shipping is free, and Adorama charges sales tax in NJ and NY only: MacBook Pros... Read more
Save up to $300 on 15″ 2.2GHz MacBook Pros
B&H Photo has the 15″ 2.2GHz MacBook Pro available for $200 off MSRP including free shipping plus NY & NJ sales tax only: – 15″ 2.2GHz MacBook Pro (MJLQ2LL/A): $1799 $200 off MSRP Amazon.com... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Business Development Manager, *Apple* Pay -...
# Business Development Manager, Apple Pay Job Number: 112919084 Santa Clara Valley, California, United States Posted: 18-Aug-2017 Weekly Hours: 40.00 **Job Summary** Read more
*Apple* Solutions Consultant - Apple (United...
# Apple Solutions Consultant Job Number: 56553863 North Wales, Pennsylvania, United States Posted: 17-Jun-2017 Weekly Hours: 40.00 **Job Summary** Are you passionate Read more
*Apple* Professional Learning Specialist - A...
# Apple Professional Learning Specialist Job Number: 112952232 Dallas, Texas, United States Posted: 07-Sep-2017 Weekly Hours: 40.00 **Job Summary** The Apple Read more
*Apple* Professional Learning Specialist - A...
# Apple Professional Learning Specialist Job Number: 112953711 Houston, Texas, United States Posted: 07-Sep-2017 Weekly Hours: 40.00 **Job Summary** The Apple Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.