The future of publishing is digital if ...
TweetFollow Us on Twitter

The future of publishing is digital if ...

I'm one of those folks who believe that the future of magazines and newspapers will, at least to a significant extent, be determined by how publications adapt to devices such as the iPad. There will always be room for print magazines and newspapers (at least some) -- as there will always be printed books -- but most publications are going to have to have a digital option to thrive, if not survie.

The main attraction -- for me, anyway -- is that I can carry dozens of newspapers and magazines around with me on one, small device (my iPad). On my recent jaunt to San Francisco for the Macworld Expo, I had over a dozen ebooks, as well as videos and albums, available for two days' worth of travel. Talk about lightening your load.

Also, digital publications offer a "green" solution that can cut back on paper usage.

A lot of the success of electronic newspapers and magazines depends on price. A digital publication should cost half as much as the print version, as there are no physical printing or shipping costs involved. Digital magazines and newspapers will sell if done right and priced right. However, there's still a lot of the general public that needs to be educated about the advantages that digital publications can offer.

For example, I love the UK's "MacUser" magazine, but the print version is a bit pricey for me. However, if I could subscribe to it on my iPad for the same price as an US-based magazine, I'm there. And why should it cost more? There are -- again -- no physical printing or shipping costs involved.

Also -- and Apple probably doesn't want to hear this -- digital publications and ebooks shouldn't be tied to one device or platform. If there were a digital version of "The Tennesseean," my local paper, I'd want to subscribe and be able to read it on my Mac or iOS device -- not just my iPad. And others would want to be able to read it on their iPad, Windows machine or Android device. The iBookstore and the iNewsstand (or whatever Apple may call its newspaper/magazine subscription service) shouldn't be so restrictive as to be unusable for a majority of people.

If you doubt that change is coming, consider this: publishing group Gannett, which is also the largest owner of local newspapers in the US, has radically restructured USA Today as it cuts costs and tries to dedicate more resource to the production and distribution of news digitally. The reorganization saw 130 jobs at the newspaper cut in August, notes "The Telegraph" (http://macte.ch/eynnh).

"The iPad had been a real positive for USA Today," Gracia Martore, Gannett's chief operating officer, says. "We expect this will translate into a much more significant improvement," regarding revenues, she added. The iPad, the latest product from Apple, has been seen by some publishers as a device capable of reproducing the pleasure of reading a newspaper while still being able to deliver updated content to the reader.

The app for USA Today, which relinquished its status as the country's most-read national paper to "The Wall Street Journal," has had more than 1.4 million downloads since it was started in April, notes "The Telegraph."

Another important point: those of us spoiled by the Internet have to accept the fact that all content can't be offered for free. Content providers have to make a living, too. That means paying for the books and publications we love, just as we have to pay for the music we enjoy (and you do pay for it, don't you?).

A good test for the future of digital magazines will be "The Daily," which will be published, well, daily. It will purportedly will sell for 99 cents a week, will use lots of video, and will have cool multimedia bells and whistles.

In fact, Apple and News Corp. will hold an event today at the Guggenheim Museum in New York. News Corp. Chairman & CEO Rupert Murdock and Eddy Cue, Apple's vice president of Internet Services, will oversee the event. The event will almost certainly see the launch of "The Daily." Also, Apple's Cue will probably announce the long-anticipated iTunes subscription purchasing model that will allow publishers to bill customers on a recurring basis rather than requiring per-issue in-app purchases.

"MacNews" and "MacTech" will, of course, be updating you on the event. A lot more than the debut of one publication is riding on this event, so stay tuned.

-- Dennis Sellers
dsellers@applecentral.com

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Goat Simulator Waste of Space (Games)
Goat Simulator Waste of Space 1.1 Device: iOS Universal Category: Games Price: $4.99, Version: 1.1 (iTunes) Description: ** IMPORTANT - SUPPORTED DEVICESiPhone 4S, iPad 2, iPod Touch 5 or better.** | Read more »
Wildfulness - Unwind in nature and calm...
Wildfulness - Unwind in nature and calm your mind with nature sounds and illustrations 1.0 Device: iOS Universal Category: Healthcare & Fitness Price: $1.99, Version: 1.0 (iTunes) Description: Spending time in nature helps you to... | Read more »
Dr. Panda Racers (Education)
Dr. Panda Racers 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: STEP ON THE GAS, RACE AND WIN!Fasten your seat belts and get ready to race! Speed your way to the finish line while doing... | Read more »
ROMANCING SAGA 2 (Games)
ROMANCING SAGA 2 1.0.0 Device: iOS Universal Category: Games Price: $17.99, Version: 1.0.0 (iTunes) Description: Romancing SaGa 2, originally released only in Japan in 1993, has been completely remastered and now receives its first... | Read more »
WRIO Keyboard (Utilities)
WRIO Keyboard 1.0 Device: iOS iPhone Category: Utilities Price: $2.99, Version: 1.0 (iTunes) Description: 40% OFF DURING LIMITED INTRODUCTORY OFFER | Read more »
Hatoful Boyfriend (Games)
Hatoful Boyfriend 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: The hit PC game that everybirdie loves has now migrated to your mobile device! Now you are free to explore the wonders of St... | Read more »
Warp Shift (Games)
Warp Shift 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: [ CHECK YOUR HARDWARE: Warp Shift does NOT run on iPhone 4, iPad 1 and iPod touch 4G or older devices! It requires at least iOS8... | Read more »
Lifeline: Whiteout (Games)
Lifeline: Whiteout 1.0.2 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.2 (iTunes) Description: Alone in a frozen wasteland with no memory of how he got there, a lost adventurer’s only hope is his last line of... | Read more »
Castles of Mad King Ludwig (Games)
Castles of Mad King Ludwig 1.0.1 Device: iOS Universal Category: Games Price: $6.99, Version: 1.0.1 (iTunes) Description: | Read more »
How to command and conquer in Raid HQ
Raid HQ is a satisfyingly deep base building game with over-the-top macho action and explosions. This little free to play bundle gives you a lot to do from managing a squad to building the most powerful base you possibly can. [Read more] | Read more »

Price Scanner via MacPrices.net

Kanex Introduces GoPower USB-C Rechargeable B...
Kanex has announced its GoPower USB-C portable battery for the USB-C MacBook, featuring the new industry standard connector and cable used for connectivity and power. Providing users with a new... Read more
Convertible and Detachable Devices Winning Ov...
According to the latest figures published by International Data Corporation (IDC), Western European shipments of ultraslim convertibles and detachables posted positive growth (44.7%) to account for... Read more
New MacBook Pros And Will MacBook Air Be Upgr...
With my mid-2013 13-inch MacBook Air closing on its third anniversary come November, I’m in system upgrade mode. Actually the Haswell CPU equipped Air is still doing a fine job, but my good wife is... Read more
Apple’s Education discount saves up to $300 o...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free, and... Read more
13-inch 2.5GHz MacBook Pro on sale for $999,...
B&H Photo has the 13″ 2.5GHz MacBook Pro on sale for $999 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Read more
Apple refurbished iMacs available for up to $...
Apple has Certified Refurbished 2015 21″ & 27″ iMacs available for up to $350 off MSRP. Apple’s one-year warranty is standard, and shipping is free. The following models are available: - 21″ 3.... Read more
Textkraft Professional Becomes A Mobile Produ...
The new update 4.1 of Textkraft Professional for the iPad comes with many new and updated features that will be particularly of interest to self-publishers of e-books. Highlights include import and... Read more
SnipNotes 2.0 – Intelligent note-taking for i...
Indie software developer Felix Lisczyk has announced the release and immediate availability of SnipNotes 2.0, the next major version of his productivity app for iOS devices and Apple Watch.... Read more
Pitch Clock – The Entrepreneur’s Wingman Laun...
Grand Rapids, Michigan based Skunk Tank has announced the release and immediate availability of Pitch Clock – The Entrepreneur’s Wingman 1.1, the company’s new business app available exclusively on... Read more
13-inch 2.9GHz Retina MacBook Pro on sale for...
B&H Photo has the 13″ 2.9GHz Retina MacBook Pro (model #MF841LL/A) on sale for $1599 including free shipping plus NY tax only. Their price is $200 off MSRP. Amazon also has the 13″ 3.9GHz Retina... Read more

Jobs Board

Editor, *Apple* News - APPLE (United States...
Job Summary The Apple News team is looking for a passionate and knowledgeable editor with experience covering entertainment/pop culture and experience running social Read more
*Apple* Nissan Service Technicians - Apple A...
Apple Automotive is one of the fastest growing dealer...and it shows. Consider making the switch to the Apple Automotive Group today! At Apple Automotive , Read more
ISCS *Apple* ID Site Support Engineer - APP...
…position, we are looking for an individual who has experience supporting customers with Apple ID issues and enjoys this area of support. This person should be Read more
Automotive Sales Consultant - Apple Ford Linc...
…you. The best candidates are smart, technologically savvy and are customer focused. Apple Ford Lincoln Apple Valley is different, because: $30,000 annual salary Read more
*Apple* Support Technician II - Worldventure...
…global, fast growing member based travel company, is currently sourcing for an Apple Support Technician II to be based in our Plano headquarters. WorldVentures is Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.