Starwood Hotels & Resorts Worldwide says Starwood Preferred Guest members can now connect with the company’s customer service agents using FaceTime, Apple’s video calling feature on iPhone 4, the new iPod touch and Macs.

To launch a video call, SPG members call 1-866-500-0369 from their iPhone 4, new iPod touch or Mac. A SPG customer service representative will answer ready to handle any customer service inquiry, such as making or changing reservations, booking award stays, checking account balances, or providing more information about Starwood’s 1000 hotels and resorts across the globe.

“Starwood Hotels is proud to offer face-to-face video calling for SPG members with FaceTime,” says David Godsman, vice president Global Web Services. “Apple’s innovative technology allows us to provide a meaningful, personalized experience that will resonate with our most loyal customers.”

FaceTime works over Wi-Fi on the iPhone 4, the new iPod touch and Macs running Mac OS X 10.6.4 and later.