Greg's bite: where Apple leads, PCs follow
TweetFollow Us on Twitter

Greg's bite: where Apple leads, PCs follow

By Greg Mills

When Apple obsoletes technology a groan generally goes up from both people used to the status quo and hardware companies that are directly affected. Remember the demise of floppy drives and the near death of FireWire? Such a groan went up when Apple recently launched the new MacBook Air laptops that, like iPad, iPods and the Apple TV uses flash memory instead of a hard drive.  

While the cost for storage using flash memory is higher per gig of memory, there are distinct advantages to going with solid state memory instead of a mechanical rotating disk that is prone to crash. In time, all hard drives will fail. A hard bump at just the wrong time can sometimes destroy a hard drive and leave the user with a sudden data loss. Sometimes a strange noise will give a warning, but the sudden hard drive crash without a warning is common.

I am lucky, so far, and have never had a hard drive go bad, but there are a lot of folks that have had a hard drive disaster happen to them. Backing up you computer is critical to minimizing the catastrophic loss of a hard drive. Theft is the other major issue where a large amount of data can be lost without notice. It costs a bundle to have a hard drive recovery company nurse the data out of a crashed hard drive. 

While hard drive prices have recently gone down considerably and the size of the memory provided has gone up, Apple still chose to ax the devices on the MacBook Air for a number of reasons. Size is one major issue. While tiny hard drives have been used in iPods and could have been used in the new MacBook Airs, solid state memory is installed on the motherboard and requires less space. In addition to the size issue, flash memory is twice as fast at booting up and accessing stored memory is even faster. Apple has led the way in computers that are always faster, lighter, thinner, have better displays, longer battery life and fewer moving parts. The nearly instant on feature of iPad is coming to laptops. 

Where the MacBook Air has gone is where the rest of the Apple line of computers is bound to go.  Expect more flash memory as time goes on. Flash memory is not 100% failure proof, but has a longer life expectancy and failure rate than hard drives. Flash memory is almost immune to shock damage. Apple is the greatest consumer of flash memory in the world and has locked up the future supply with the largest manufactures. With Apple hogging the world supply of the critical solid state memory, it makes it hard for competitors to launch and build competitive devices in numbers that threaten Apple.  

Flash memory is used in AppleTV, iPod, iPad and the new  MacBook Air laptops. With Apple's entrance into designing its own silicon microprocessors, it is not a great stretch to see some vertical development of critical and sometimes scarce parts, such as flash memory. That could take the form of buying a large flash memory manufacturing company outright, or simply opening their own plant and producing their flash memory at manufacturing cost. 

Apple recently tends to shock the market with very competitive prices and advanced hardware, backed up by thoughtful software. Holding the line or cutting the competition off at the ankles with low prices can be supported by making their own memory chips. Remember the slate computers that were under development by a number of competitors that were canceled when the found out  that Apple was launching iPad at US$500 for the basic unit? With assembly prices going up at Foxconn in China, Apple must raise the prices of its hardware, cut its profit numbers or save money on parts. Look for them to make their own memory chips.  

That's Greg's Bite for today.

(Greg Mills, is a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup, www.CottageIndustrySolar.com using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Greg writes for intellectual web sites and Mac related issues. See Greg's art web site at www.gregmills.info ; His email is gregmills@mac.com )

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Duplicate Annihilator 5.7.5 - Find and d...
Duplicate Annihilator takes on the time-consuming task of comparing the images in your iPhoto library using effective algorithms to make sure that no duplicate escapes. Duplicate Annihilator... Read more
BusyContacts 1.0.2 - Fast, efficient con...
BusyContacts is a contact manager for OS X that makes creating, finding, and managing contacts faster and more efficient. It brings to contact management the same power, flexibility, and sharing... Read more
Capture One Pro 8.2.0.82 - RAW workflow...
Capture One Pro 8 is a professional RAW converter offering you ultimate image quality with accurate colors and incredible detail from more than 300 high-end cameras -- straight out of the box. It... Read more
Backblaze 4.0.0.872 - Online backup serv...
Backblaze is an online backup service designed from the ground-up for the Mac.With unlimited storage available for $5 per month, as well as a free 15-day trial, peace of mind is within reach with... Read more
Little Snitch 3.5.2 - Alerts you about o...
Little Snitch gives you control over your private outgoing data. Track background activity As soon as your computer connects to the Internet, applications often have permission to send any... Read more
Monolingual 1.6.4 - Remove unwanted OS X...
Monolingual is a program for removing unnecesary language resources from OS X, in order to reclaim several hundred megabytes of disk space. If you use your computer in only one (human) language, you... Read more
CleanApp 5.0 - Application deinstaller a...
CleanApp is an application deinstaller and archiver.... Your hard drive gets fuller day by day, but do you know why? CleanApp 5 provides you with insights how to reclaim disk space. There are... Read more
Fantastical 2.0 - Create calendar events...
Fantastical is the Mac calendar you'll actually enjoy using. Creating an event with Fantastical is quick, easy, and fun: Open Fantastical with a single click or keystroke Type in your event details... Read more
Cocktail 8.2 - General maintenance and o...
Cocktail is a general purpose utility for OS X that lets you clean, repair and optimize your Mac. It is a powerful digital toolset that helps hundreds of thousands of Mac users around the world get... Read more
Direct Mail 4.0.4 - Create and send grea...
Direct Mail is an easy-to-use, fully-featured email marketing app purpose-built for OS X. It lets you create and send great looking email campaigns. Start your newsletter by selecting from a gallery... Read more

Fast & Furious: Legacy's Creati...
| Read more »
N-Fusion and 505's Ember is Totally...
| Read more »
These are All the Apple Watch Apps and G...
The Apple Watch is less than a month from hitting store shelves, and once you get your hands on it you're probably going to want some apps and games to install. Fear not! We've compiled a list of all the Apple Watch apps and games we've been able to... | Read more »
Appy to Have Known You - Lee Hamlet Look...
Being at 148Apps these past 2 years has been an awesome experience that has taught me a great deal, and working with such a great team has been a privilege. Thank you to Rob Rich, and to both Rob LeFebvre and Jeff Scott before him, for helping me... | Read more »
Hands-On With Allstar Heroes - A Promisi...
Let’s get this out of the way quickly. Allstar Heroes looks a lot like a certain other recent action RPG release, but it turns out that while it’s not yet available here, Allstar Heroes has been around for much longer than that other title. Now that... | Read more »
Macho Man and Steve Austin Join the Rank...
WWE Immortals, by Warner Bros. Interactive Entertainment and WWE, has gotten a superstar update. You'll now have access to Macho Man Randy Savage and Steve Austin. Both characters have two different versions: Macho Man Randy Savage Renegade or Macho... | Read more »
Fearless Fantasy is Fantastic for the iF...
I actually had my first look at Fearless Fantasy last year at E3, but it was on a PC so there wasn't much for me to talk about. But now that I've been able to play with a pre-release version of the iOS build, there's quite a bit for me to talk... | Read more »
MLB Manager 2015 (Games)
MLB Manager 2015 5.0.14 Device: iOS Universal Category: Games Price: $4.99, Version: 5.0.14 (iTunes) Description: Guide your favorite MLB franchise to glory! MLB Manager 2015, officially licensed by MLB.com and based on the award-... | Read more »
Breath of Light (Games)
Breath of Light 1.0.1421 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0.1421 (iTunes) Description: Hold a quiet moment. Breath of Light is a meditative and beautiful puzzle game with a hypnotic soundtrack by... | Read more »
WWE WrestleMania Tags into the App Store
Are You ready to rumble? The official WWE WrestleMania app, by World Wrestling Entertainment, is now available. Now you can get all your WrestleMania info in one place before anyone else. The app offers details on superstar signings, interactive... | Read more »

Price Scanner via MacPrices.net

13-inch 2.5GHz MacBook Pro (refurbished) avai...
The Apple Store has Apple Certified Refurbished 13″ 2.5GHz MacBook Pros available for $829, or $270 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.... Read more
Save up to $80 on iPad Air 2s, NY tax only, f...
 B&H Photo has iPad Air 2s on sale for $80 off MSRP including free shipping plus NY sales tax only: - 16GB iPad Air 2 WiFi: $469.99 $30 off - 64GB iPad Air 2 WiFi: $549.99 $50 off - 128GB iPad... Read more
iMacs on sale for up to $205 off MSRP
B&H Photo has 21″ and 27″ iMacs on sale for up to $205 off MSRP including free shipping plus NY sales tax only: - 21″ 1.4GHz iMac: $1019 $80 off - 21″ 2.7GHz iMac: $1189 $110 off - 21″ 2.9GHz... Read more
Färbe Technik Offers iPhone Battery Charge LI...
Färbe Technik, which manufactures and markets of mobile accessories for Apple, Blackberry and Samsung mobile devices, is offering tips on how to keep your iPhone charged while in the field: •... Read more
Electronic Recyclers International CEO Urges...
Citing a recent story on CNBC about concerns some security professionals have about the forthcoming Apple Watch, John Shegerian, Chairman and CEO of Electronic Recyclers International (ERI), the... Read more
Save up to $380 with Apple refurbished iMacs
The Apple Store has Apple Certified Refurbished iMacs available for up to $380 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free: - 27″ 3.5GHz 5K iMac – $2119 $... Read more
Mac minis on sale for up to $75 off, starting...
MacMall has Mac minis on sale for up to $75 off MSRP including free shipping. Their prices are the lowest available for these models from any reseller: - 1.4GHz Mac mini: $459.99 $40 off - 2.6GHz Mac... Read more
College Student Deals: Additional $50 off Mac...
Take an additional $50 off all MacBooks and iMacs at Best Buy Online with their College Students Deals Savings, valid through April 11, 2015. Anyone with a valid .EDU email address can take advantage... Read more
Mac Pros on sale for up to $260 off MSRP
B&H Photo has Mac Pros on sale for up to $260 off MSRP. Shipping is free, and B&H charges sales tax in NY only: - 3.7GHz 4-core Mac Pro: $2799, $200 off MSRP - 3.5GHz 6-core Mac Pro: $3719.99... Read more
13-inch 2.5GHz MacBook Pro on sale for $100 o...
B&H Photo has the 13″ 2.5GHz MacBook Pro on sale for $999 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Read more

Jobs Board

DevOps Software Engineer - *Apple* Pay, iOS...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
Sr. Technical Services Consultant, *Apple*...
**Job Summary** Apple Professional Services (APS) has an opening for a senior technical position that contributes to Apple 's efforts for strategic and transactional Read more
Lead *Apple* Solutions Consultant - Retail...
**Job Summary** Job Summary The Lead ASC is an Apple employee who serves as the Apple business manager and influencer in a hyper-business critical Reseller's store Read more
*Apple* Pay - Site Reliability Engineer - Ap...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.