Greg's bite: where Apple leads, PCs follow
TweetFollow Us on Twitter

Greg's bite: where Apple leads, PCs follow

By Greg Mills

When Apple obsoletes technology a groan generally goes up from both people used to the status quo and hardware companies that are directly affected. Remember the demise of floppy drives and the near death of FireWire? Such a groan went up when Apple recently launched the new MacBook Air laptops that, like iPad, iPods and the Apple TV uses flash memory instead of a hard drive.  

While the cost for storage using flash memory is higher per gig of memory, there are distinct advantages to going with solid state memory instead of a mechanical rotating disk that is prone to crash. In time, all hard drives will fail. A hard bump at just the wrong time can sometimes destroy a hard drive and leave the user with a sudden data loss. Sometimes a strange noise will give a warning, but the sudden hard drive crash without a warning is common.

I am lucky, so far, and have never had a hard drive go bad, but there are a lot of folks that have had a hard drive disaster happen to them. Backing up you computer is critical to minimizing the catastrophic loss of a hard drive. Theft is the other major issue where a large amount of data can be lost without notice. It costs a bundle to have a hard drive recovery company nurse the data out of a crashed hard drive. 

While hard drive prices have recently gone down considerably and the size of the memory provided has gone up, Apple still chose to ax the devices on the MacBook Air for a number of reasons. Size is one major issue. While tiny hard drives have been used in iPods and could have been used in the new MacBook Airs, solid state memory is installed on the motherboard and requires less space. In addition to the size issue, flash memory is twice as fast at booting up and accessing stored memory is even faster. Apple has led the way in computers that are always faster, lighter, thinner, have better displays, longer battery life and fewer moving parts. The nearly instant on feature of iPad is coming to laptops. 

Where the MacBook Air has gone is where the rest of the Apple line of computers is bound to go.  Expect more flash memory as time goes on. Flash memory is not 100% failure proof, but has a longer life expectancy and failure rate than hard drives. Flash memory is almost immune to shock damage. Apple is the greatest consumer of flash memory in the world and has locked up the future supply with the largest manufactures. With Apple hogging the world supply of the critical solid state memory, it makes it hard for competitors to launch and build competitive devices in numbers that threaten Apple.  

Flash memory is used in AppleTV, iPod, iPad and the new  MacBook Air laptops. With Apple's entrance into designing its own silicon microprocessors, it is not a great stretch to see some vertical development of critical and sometimes scarce parts, such as flash memory. That could take the form of buying a large flash memory manufacturing company outright, or simply opening their own plant and producing their flash memory at manufacturing cost. 

Apple recently tends to shock the market with very competitive prices and advanced hardware, backed up by thoughtful software. Holding the line or cutting the competition off at the ankles with low prices can be supported by making their own memory chips. Remember the slate computers that were under development by a number of competitors that were canceled when the found out  that Apple was launching iPad at US$500 for the basic unit? With assembly prices going up at Foxconn in China, Apple must raise the prices of its hardware, cut its profit numbers or save money on parts. Look for them to make their own memory chips.  

That's Greg's Bite for today.

(Greg Mills, is a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup, www.CottageIndustrySolar.com using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Greg writes for intellectual web sites and Mac related issues. See Greg's art web site at www.gregmills.info ; His email is gregmills@mac.com )

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

iDefrag 5.0.0 - Disk defragmentation and...
iDefrag helps defragment and optimize your disk for improved performance. Features include: Supports HFS and HFS+ (Mac OS Extended). Supports case sensitive and journaled filesystems. Supports... Read more
PCalc 4.2 - Full-featured scientific cal...
PCalc is a full-featured, scriptable scientific calculator with support for hexadecimal, octal, and binary calculations, as well as an RPN mode, programmable functions, and an extensive set of unit... Read more
FileZilla 3.10.2 - Fast and reliable FTP...
FileZilla (ported from Windows) is a fast and reliable FTP client and server with lots of useful features and an intuitive interface. Version 3.10.2: Note: Now requires a 64-bit Intel processor.... Read more
The Hit List 1.1.11 - Advanced reminder...
The Hit List manages the daily chaos of your modern life. It's easy to learn - it's as easy as making lists. And it's powerful enough to let you plan, then forget, then act when the time is right.... Read more
Bartender 1.2.32 - Organize your menu ba...
Bartender lets you organize your menu bar apps. Features: Lets you tidy your menu bar apps how you want. See your menu bar apps when you want. Hide the apps you need to run, but do not need to... Read more
ClamXav 2.7.5 - Free virus checker, base...
ClamXav is a free virus checker for OS X. It uses the tried, tested, and very popular ClamAV open source antivirus engine as a back end. I hope you like and use ClamXav a lot and that it helps keep... Read more
xScope 4.1.2 - Onscreen graphic measurem...
xScope is powerful set of tools that are ideal for measuring, inspecting, and testing on-screen graphics and layouts. Its tools float above your desktop windows and can be accessed via a toolbar,... Read more
MacFamilyTree 7.3.3 - Create and explore...
MacFamilyTree gives genealogy a facelift: it's modern, interactive, incredibly fast, and easy to use. We're convinced that generations of chroniclers would have loved to trade in their genealogy... Read more
Skype 7.5.0.738 - Voice-over-internet ph...
Skype allows you to talk to friends, family and co-workers across the Internet without the inconvenience of long distance telephone charges. Using peer-to-peer data transmission technology, Skype... Read more
PushPal 3.0 - Mirror Android notificatio...
PushPal is a client for Pushbullet, which automatically shows you all of your phone's notifications right on your computer. This means you can see who's calling or read text messages even if your... Read more

It Came From Canada: Jurojin: Immortal N...
At this point it’s pretty safe to say that no MOBA is going to dethrone Dota 2 and League of Legends anytime soon. After all, if Batman can’t do it, nobody can. However, with a genre as popular and profitable as this one, there’s still room for... | Read more »
Tiny Farm – Animals, Tractors and Advent...
Tiny Farm – Animals, Tractors and Adventures! Review By Amy Solomon on March 3rd, 2015 Our Rating: :: LIVELY LANDSCAPESUniversal App - Designed for iPhone and iPad Tiny Farm – Animals, Tractors and Adventures! includes farm-related... | Read more »
This Week at 148Apps: February 23-27, 20...
Final February Fun at 148Apps   How do you know what apps are worth your time and money? Just look to the review team at 148Apps. We sort through the chaos and find the apps you’re looking for. The ones we love become Editor’s Choice, standing out... | Read more »
GDC 2015 – Does Not Commute is Definitel...
GDC 2015 – Does Not Commute is Definitely a Game You Should Keep an Eye on Posted by Rob Rich on March 2nd, 2015 [ permalink ] We were teased about Mediocre Games’ (Smash Hit, | Read more »
F84 Games & POW! Announce Stan Lee V...
F84 Games has announced that it is working with legendary comic creator Stan Lee and POW! Entertainment to produce Stan Lee’s Hero Command. The game will be a action adventure of heroic proportions. | Read more »
Setlyst Keeps Your Set Straight So You C...
Setlyst Keeps Your Set Straight So You Can Focus On Rocking Out. Posted by Jessica Fisher on March 2nd, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Space is Vast, So Space Agency Has a Vas...
Space is Vast, So Space Agency Has a Vast New Update! Posted by Jessica Fisher on March 2nd, 2015 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Size DOES Matter Review
Size DOES Matter Review By Campbell Bird on March 2nd, 2015 Our Rating: :: HARD TO BEATUniversal App - Designed for iPhone and iPad This rhythm game has a unique control scheme and performance system that make it feel like a true... | Read more »
The first ever action 3D card battler Al...
On the other hand, you probably haven’t played an action 3D card battler – until now. Step forward, All Star Legion. All Star Legion is a 3D QTE-based action RPG card battler, but fear not – the game itself isn’t as convoluted as its description.... | Read more »
Travel Back to the 1980s With the Making...
Headup Games has released a hilarious making of video for its upcoming title, Pixel Heroes: Byte & Magic. The game is a RPG/Roguelike where you control three heroes set to save the township of Pixton from an evil cult called The Sons of Dawn.... | Read more »

Price Scanner via MacPrices.net

Sale! 15-inch 2.2GHz Retina MacBook Pro for $...
 Best Buy has the 15″ 2.2GHz Retina MacBook Pro on sale for $1774.99 $1799.99, or $225 off MSRP. Choose free home shipping or free local store pickup (if available). Price valid for online orders... Read more
27-inch 3.5GHz 5K iMac in stock today and on...
 B&H Photo has the 27″ 3.5GHz 5K iMac in stock today and on sale for $2299 including free shipping plus NY sales tax only. Their price is $200 off MSRP, and it’s the lowest price available for... Read more
Apple Launches Free Web-Based Pages and Other...
Apple’s new Web-only access to iWork productivity apps is a free level of iCloud service available to anyone, including people who don’t own or use Apple devices. The service includes access to Apple... Read more
Survey Reveals Solid State Disk (SSD) Technol...
In a recent SSD technology use survey, Kroll Ontrack, a firm specializing in data recovery, found that while nearly 90 percent of respondents leverage the performance and reliability benefits of SSD... Read more
Save up to $600 with Apple refurbished Mac Pr...
The Apple Store is offering Apple Certified Refurbished Mac Pros for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The... Read more
Updated Mac Price Trackers
We’ve updated our Mac Price Trackers with the latest information on prices, bundles, and availability on systems from Apple’s authorized internet/catalog resellers: - 15″ MacBook Pros - 13″ MacBook... Read more
Apple CEO Tim Cook to Deliver 2015 George Was...
Apple CEO Tim Cook will deliver the George Washington University’s Commencement address to GWU grads on May 17, at which time he will also be awarded an honorary doctorate of public service from the... Read more
Apple restocks refurbished Mac minis for up t...
The Apple Store has restocked Apple Certified Refurbished 2014 Mac minis, with models available starting at $419. Apple’s one-year warranty is included with each mini, and shipping is free: - 1.4GHz... Read more
Save up to $50 on iPad Air 2s, NY tax only, f...
 B&H Photo has iPad Air 2s on sale for $50 off MSRP including free shipping plus NY sales tax only: - 16GB iPad Air 2 WiFi: $469.99 $30 off - 64GB iPad Air 2 WiFi: $549 $50 off - 128GB iPad Air 2... Read more
16GB iPad Air 2 on sale for $447, save $52
Walmart has the 16GB iPad Air 2 WiFi on sale for $446.99 on their online store for a limited time. Choose free shipping or free local store pickup (if available). Sale price for online orders only,... Read more

Jobs Board

*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
*Apple* Pay Automation Engineer - iOS System...
**Job Summary** At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job Read more
Sr. Technical Services Consultant, *Apple*...
**Job Summary** Apple Professional Services (APS) has an opening for a senior technical position that contributes to Apple 's efforts for strategic and transactional Read more
Event Director, *Apple* Retail Marketing -...
…This senior level position is responsible for leading and imagining the Apple Retail Team's global engagement strategy and team. Delivering an overarching brand Read more
*Apple* Pay - Site Reliability Engineer - Ap...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.