Greg's bite: TV's changing channel
TweetFollow Us on Twitter

Greg's bite: TV's changing channel

By Greg Mills

Things are starting to fall into place on the Apple TV front. Blockbuster filed for bankruptcy, as expected, under great market pressure from NetFlix and RedBox. Apple will seal the doom of Blockbuster by adding one more strong competitor to the mix of TV content providers.  

Blockbuster expects to shed about US$900,000 million of debt and leases by going bankrupt. While they will be leaner and meaner, it is far from certain they will survive.

Blockbuster's biggest problem is that they were way too slow to abandon the business model that had worked for so many years. Putting in brick and mortar stores in every town and lining the shelved with TV and game content in physical form worked for a long time. They rented the titles and had to purchase all the content in vast quantities, distribute and keep a running inventory of all those VCT tapes, DVD disks and game disks. They had to sign leases on the store fronts for period of years and invest hundreds of millions in store front remodeling. They franchised and also had company owned stores.  

Then the digital download started with cable TV and satellite providers. Then RedBoxes began to turn up around towns. The RedBox DVD dispensers offered a cheap and easy way to pick up DVD movies for a buck a pop at McDonalds or the like. It is hard to compete with large red refrigerator sized footprints scattered around town renting recent DVDs dirt cheap. Then NetFlix began to rent DVDs through the mail and downloaded over the internet.  

Customers began to allow their Blockbuster memberships to expire and obtained digital video content other ways. Too late to save their bacon, Blockbuster began to also stream content. The problem is that the legacy of leased storefronts dragged them down. All across the country are empty Blockbuster stores or desperately failing stores that barely survive. This is the fate of companies that are too content to milk the "go to market" methods of the past and are not nimble enough to make changes required to meet new technology head on.

Apple's new server farm in South Carolina is being built for a number of reasons, and Apple TV is a heavy hint. While NetFlix is partnering with Apple right now, the history of being too close to Apple indicates one of two results long term. Apple will compete and capture the market or simply buy the partner out and make the entire product Apple's.  

Watch what happens in the next few months. Apple is so loaded with cash they could buy NetFlix easily. I suspect they would be able to convert most NetFlix customers to stay on board as Apple begins to take over the business. The alternative is that Apple simply outgrows NetFlix and takes them over a while downline, when the business has largely been taken over by Apple anyway....

I recently bit the bullet and joined NetFlix. They always ticked me off that they overcame my pop-up blocker more than any other advertiser. I tend to punish bad citizens of the Internet but swallowed my frustration with them and signed up. I have downloaded several movies and played then on both my MacBook Pro and my iPad. They downloaded OK, and I expect my new Apple TV device to arrive any time. I will let you all know how that works out. I am planning to run my Internet cable under the floor to move my cable modem to the space near the HDTV. I will hook up the Wi-Fi server, PlayStation 3 and all that stuff under the TV equipment shelf in the master bedroom.  

We have Dish TV and run an additional TV down stairs off one DVR. Dish has worked out well, and the Dish DVR software is head and shoulders better than the TimeWarner Cable DVR box it replaced. I had a terrible experience with DirecTV. I think we all have had bad experiences with all the current video content providers. I look to Apple to make that all better.  

My plan is to dump one Dish pay TV channel to pay for my NetFlix account and then use NetFlix download over AppleTV as a movie channel. I will also consider Apple's TV offerings, but I don't think I am interested in paying $1 to watch a TV show I can see for free on Dish or pay $5 to see a movie I can see a few months from now on NetFlix.

The path to controlling the living room is going to be a long haul for Apple, but who knows what they will come up with that will wow us? Talk of an Apple HDTV are making the rounds again. I see further development of the Apple TV device as a slam dunk development and won't hold my breath to see Apple launch an HDTV.  

There simply is not enough money in manufacturing TV sets.  Have you noticed the price dropping on big TVs lately? Making the Apple TV device more of a DVR is much more likely.  That's Greg's Bite for today.

(Greg Mills, is a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup, www.CottageIndustrySolar.com using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Greg writes for intellectual web sites and Mac related issues. See Greg's art web site at www.gregmills.info ; His email is gregmills@mac.com )

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Model 15 (Music)
Model 15 1.0 Device: iOS iPhone Category: Music Price: $29.99, Version: 1.0 (iTunes) Description: The Moog Model 15 App is the first Moog modular synthesizer and synthesis educational tool created exclusively for iPad, iPhone and... | Read more »
How to deal with wind in Angry Birds Act...
Angry Birds Action! is a physics-based puzzler in which you're tasked with dragging and launching birds around an obstacle-littered field to achieve a set objective. It's simple enough at first, but when wind gets introduced things can get pretty... | Read more »
How to get three stars in every level of...
Angry Birds Action! is, essentially, a pinball-style take on the pull-and-fling action of the original games. When you first boot it up, you'll likely be wondering exactly what it is you have to do to get a good score. Well, never fear as 148Apps... | Read more »
The beginner's guide to Warbits
Warbits is a turn-based strategy that's clearly inspired by Nintendo's Advance Wars series. Since turn-based strategy games can be kind of tricky to dive into, see below for a few tips to help you in the beginning. Positioning is crucial [Read... | Read more »
How to upgrade your character in Spellsp...
So you’ve mastered the basics of Spellspire. By which I mean you’ve realised it’s all about spelling things in a spire. What next? Well you’re going to need to figure out how to toughen up your character. It’s all well and good being able to spell... | Read more »
5 slither.io mash-ups we'd love to...
If there's one thing that slither.io has proved, it's that the addictive gameplay of Agar.io can be transplanted onto basically anything and it will still be good fun. It wouldn't be surprising if we saw other developers jumping on the bandwagon,... | Read more »
How to navigate the terrain in Sky Charm...
Sky Charms is a whimsical match-'em up adventure that uses creative level design to really ramp up the difficulty. [Read more] | Read more »
Victorious Knight (Games)
Victorious Knight 1.3 Device: iOS Universal Category: Games Price: $1.99, Version: 1.3 (iTunes) Description: New challenges awaits you! Experience fresh RPG experience with a unique combat mechanic, packed with high quality 3D... | Read more »
Agent Gumball - Roguelike Spy Game (Gam...
Agent Gumball - Roguelike Spy Game 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: Someone’s been spying on Gumball. What the what?! Two can play at that game! GO UNDERCOVERSneak past enemy... | Read more »
Runaway Toad (Games)
Runaway Toad 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: It ain’t easy bein’ green! Tap, hold, and swipe to help Toad hop to safety in this gorgeous new action game from the creators of... | Read more »

Price Scanner via MacPrices.net

Price drops on clearance 2015 13-inch MacBook...
B&H Photo has dropped prices on clearance 2015 13″ MacBook Airs by up to $250. Shipping is free, and B&H charges NY sales tax only: - 13″ 1.6GHz/4GB/128GB MacBook Air (MJVE2LL/A): $799, $200... Read more
Mac minis on sale for up to $100 off MSRP
B&H Photo has Mac minis on sale for up to $100 off MSRP including free shipping plus NY sales tax only: - 1.4GHz Mac mini: $449 $50 off MSRP - 2.6GHz Mac mini: $649 $50 off MSRP - 2.8GHz Mac mini... Read more
13-inch Retina MacBook Pros on sale for up to...
B&H Photo has 13″ Retina MacBook Pros on sale for $130-$200 off MSRP. Shipping is free, and B&H charges NY tax only: - 13″ 2.7GHz/128GB Retina MacBook Pro: $1169 $130 off MSRP - 13″ 2.7GHz/... Read more
Apple price trackers, updated continuously
Scan our Apple Price Trackers for the latest information on sales, bundles, and availability on systems from Apple’s authorized internet/catalog resellers. We update the trackers continuously: - 15″... Read more
SanDisk Half-Terabyte SSD Optimized for Every...
SanDisk Corporation has announced the SanDisk Z410 SSD, a cost-competitive, half-terabyte solid state drive (SSD) that enables manufacturers to design for a broad range of desktop PCs and laptops.... Read more
Churchill Downs Racetrack Selects VenueNext t...
Churchill Downs Racetrack has announced an agreement with VenueNext to implement its technology platform for the start of Churchill Downs 2016 Spring Meet, which includes the 142nd running of the... Read more
Record 700 Million Pounds of CE Recycled in 2...
The Consumer Technology Association (CTA) reports that a record-setting 700 million pounds of consumer electronics (CE) have been recycled under the eCycling Leadership Initiative (ELI). According to... Read more
Price drops on clearance 12-inch Retina MacBo...
B&H Photo has dropped prices on leftover 2015 12″ Retina MacBooks with models now available starting at $999. Shipping is free, and B&H charges NY tax only: - 12″ 1.1GHz Gray Retina MacBook... Read more
15-inch Retina MacBook Pros available for $20...
B&H Photo has 15″ Retina MacBook Pros on sale for up to $210 off MSRP. Shipping is free, and B&H charges NY tax only: - 15″ 2.2GHz Retina MacBook Pro: $1799 $200 off MSRP - 15″ 2.5GHz Retina... Read more
Target offers Apple Watch Sport for $50 off M...
Target has Apple Watch Sports on sale for $50 off MSRP for a limited time. Choose free shipping or free local store pickup (if available). Sale prices for online orders only, in-store prices may vary... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Restaurant Manager (Neighborhood Captain) - A...
…in every aspect of daily operation. WHY YOU'LL LIKE IT: You'll be the Big Apple . You'll solve problems. You'll get to show your ability to handle the stress and Read more
Simply Mac *Apple* Specialist- Service Repa...
Simply Mac is the largest premier retailer of Apple products in the nation. In order to support our growing customer base, we are currently looking for a driven Read more
*Apple* Retail - Multiple Positions - Apple,...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.