Greg's bite: TV's changing channel
TweetFollow Us on Twitter

Greg's bite: TV's changing channel

By Greg Mills

Things are starting to fall into place on the Apple TV front. Blockbuster filed for bankruptcy, as expected, under great market pressure from NetFlix and RedBox. Apple will seal the doom of Blockbuster by adding one more strong competitor to the mix of TV content providers.  

Blockbuster expects to shed about US$900,000 million of debt and leases by going bankrupt. While they will be leaner and meaner, it is far from certain they will survive.

Blockbuster's biggest problem is that they were way too slow to abandon the business model that had worked for so many years. Putting in brick and mortar stores in every town and lining the shelved with TV and game content in physical form worked for a long time. They rented the titles and had to purchase all the content in vast quantities, distribute and keep a running inventory of all those VCT tapes, DVD disks and game disks. They had to sign leases on the store fronts for period of years and invest hundreds of millions in store front remodeling. They franchised and also had company owned stores.  

Then the digital download started with cable TV and satellite providers. Then RedBoxes began to turn up around towns. The RedBox DVD dispensers offered a cheap and easy way to pick up DVD movies for a buck a pop at McDonalds or the like. It is hard to compete with large red refrigerator sized footprints scattered around town renting recent DVDs dirt cheap. Then NetFlix began to rent DVDs through the mail and downloaded over the internet.  

Customers began to allow their Blockbuster memberships to expire and obtained digital video content other ways. Too late to save their bacon, Blockbuster began to also stream content. The problem is that the legacy of leased storefronts dragged them down. All across the country are empty Blockbuster stores or desperately failing stores that barely survive. This is the fate of companies that are too content to milk the "go to market" methods of the past and are not nimble enough to make changes required to meet new technology head on.

Apple's new server farm in South Carolina is being built for a number of reasons, and Apple TV is a heavy hint. While NetFlix is partnering with Apple right now, the history of being too close to Apple indicates one of two results long term. Apple will compete and capture the market or simply buy the partner out and make the entire product Apple's.  

Watch what happens in the next few months. Apple is so loaded with cash they could buy NetFlix easily. I suspect they would be able to convert most NetFlix customers to stay on board as Apple begins to take over the business. The alternative is that Apple simply outgrows NetFlix and takes them over a while downline, when the business has largely been taken over by Apple anyway....

I recently bit the bullet and joined NetFlix. They always ticked me off that they overcame my pop-up blocker more than any other advertiser. I tend to punish bad citizens of the Internet but swallowed my frustration with them and signed up. I have downloaded several movies and played then on both my MacBook Pro and my iPad. They downloaded OK, and I expect my new Apple TV device to arrive any time. I will let you all know how that works out. I am planning to run my Internet cable under the floor to move my cable modem to the space near the HDTV. I will hook up the Wi-Fi server, PlayStation 3 and all that stuff under the TV equipment shelf in the master bedroom.  

We have Dish TV and run an additional TV down stairs off one DVR. Dish has worked out well, and the Dish DVR software is head and shoulders better than the TimeWarner Cable DVR box it replaced. I had a terrible experience with DirecTV. I think we all have had bad experiences with all the current video content providers. I look to Apple to make that all better.  

My plan is to dump one Dish pay TV channel to pay for my NetFlix account and then use NetFlix download over AppleTV as a movie channel. I will also consider Apple's TV offerings, but I don't think I am interested in paying $1 to watch a TV show I can see for free on Dish or pay $5 to see a movie I can see a few months from now on NetFlix.

The path to controlling the living room is going to be a long haul for Apple, but who knows what they will come up with that will wow us? Talk of an Apple HDTV are making the rounds again. I see further development of the Apple TV device as a slam dunk development and won't hold my breath to see Apple launch an HDTV.  

There simply is not enough money in manufacturing TV sets.  Have you noticed the price dropping on big TVs lately? Making the Apple TV device more of a DVR is much more likely.  That's Greg's Bite for today.

(Greg Mills, is a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup, www.CottageIndustrySolar.com using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Greg writes for intellectual web sites and Mac related issues. See Greg's art web site at www.gregmills.info ; His email is gregmills@mac.com )

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Check out the new Pirate Attack update i...
Love pirates and board games? Well, you'll love the new Pirate Attack themed update that just launched in Game of Dice. It adds a bunch of new content themed around pirates, like an all new event map based on a pirate ship which revamps the toll... | Read more »
Splash Cars guide - How to paint the tow...
Splash Cars is an arcade driving game that feels like a hybrid between Dawn of the Plow and Splatoon. In it, you'll need to drive a car around to repaint areas of a town that have lost all of their color. Check out these tips to help you perform... | Read more »
The best video player on mobile
We all know the stock video player on iOS is not particularly convenient, primarily because it asks us to hook a device up to iTunes to sync video in a world that has things like Netflix. [Read more] | Read more »
Four apps to help improve your Super Bow...
Super Bowl Sunday is upon us, and whether you’re a Panthers or a Broncos fan you’re no doubt gearing up for it. [Read more] | Read more »
LooperSonic (Music)
LooperSonic 1.0 Device: iOS Universal Category: Music Price: $4.99, Version: 1.0 (iTunes) Description: LooperSonic is a multi-track audio looper and recorder that will take your loops to the next level. Use it like a loop pedal to... | Read more »
Space Grunts guide - How to survive
Space Grunts is a fast-paced roguelike from popular iOS developer, Orange Pixel. While it taps into many of the typical roguelike sensibilities, you might still find yourself caught out by a few things. We delved further to find you some helpful... | Read more »
Dreii guide - How to play well with othe...
Dreii is a rather stylish and wonderful puzzle game that’s reminiscent of cooperative games like Journey. If that sounds immensely appealing, then you should immediately get cracking and give it a whirl. We can offer you some tips and tricks on... | Read more »
Kill the Plumber World guide - How to ou...
You already know how to hop around like Mario, but do you know how to defeat him? Those are your marching orders in Kill the Plumber, and it's not always as easy as it looks. Here are some tips to get you started. This is not a seasoned platform... | Read more »
Planar Conquest (Games)
Planar Conquest 1.0 Device: iOS Universal Category: Games Price: $12.99, Version: 1.0 (iTunes) Description: IMPORTANT: Planar Conquest is compatible only with iPad 3 & newer devices, iPhone 5 & newer. It’s NOT compatible with... | Read more »
We talk to Cheetah Mobile about its plan...
Piano Tiles 2 is a fast-paced rhythm action high score chaser out now on iOS and Android. You have to tap a series of black tiles that appear on the screen in time to the music, being careful not to accidentally hit anywhere else. Do that and it's... | Read more »

Price Scanner via MacPrices.net

BookBook For iPad Pro Coming Soon
The iPad Pro is a device unlike any other, and with Apple Pencil, it’s the ideal portable sketchpad: all that’s missing is the modern easel and portfolio to go. TwelveSouth’s BookBook for iPad Pro... Read more
12-inch 1.2GHz Silver Retina MacBook on sale...
B&H Photo has the 12″ 1.2GHz Silver Retina MacBook on sale for $1399 including free shipping plus NY sales tax only. Their price is $200 off MSRP, and it’s the lowest price for this model from... Read more
iPads on sale at Target: $100 off iPad Air 2,...
Target has WiFi iPad Air 2s and iPad mini 4s on sale for up to $100 off MSRP on their online store for a limited time. Choose free shipping or free local store pickup (if available). Sale prices for... Read more
Target offers Apple Watch for $100 off MSRP
Target has Apple Watches on sale for $100 for a limited time. Choose free shipping or free local store pickup (if available). Sale prices for online orders only, in-store prices may vary: - Apple... Read more
Apple refurbished 2014 13-inch Retina MacBook...
Apple has Certified Refurbished 2014 13″ Retina MacBook Pros available for up to $400 off original MSRP, starting at $979. An Apple one-year warranty is included with each model, and shipping is free... Read more
Macs available for up to $300 off MSRP, $20 o...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free, and... Read more
Watch Super Bowl 50 Live On Your iPad For Fre...
Watch Super Bowl 50 LIVE on the CBS Sports app for iPad and Apple TV. Get the app and then tune in Sunday, February 7, 2016 at 6:30 PM ET to catch every moment of the big game. The CBS Sports app is... Read more
Two-thirds Of All Smart Watches Shipped In 20...
Apple dominated the smart watch market in 2015, accounting for over 12 million units and two-thirds of all shipments according to Canalys market research analysts’ estimates. Samsung returned to... Read more
12-inch 1.2GHz Retina MacBooks on sale for up...
B&H Photo has 12″ 1.2GHz Retina MacBooks on sale for $180 off MSRP. Shipping is free, and B&H charges NY tax only: - 12″ 1.2GHz Gray Retina MacBook: $1499 $100 off MSRP - 12″ 1.2GHz Silver... Read more
12-inch 1.1GHz Gray Retina MacBook on sale fo...
B&H Photo has the 12″ 1.1GHz Gray Retina MacBook on sale for $1199 including free shipping plus NY sales tax only. Their price is $100 off MSRP, and it’s the lowest price available for this model... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Subject Matter Expert - Experis (Uni...
This position is for an Apple Subject Matter Expert to assist in developing the architecture, support and services for integration of Apple devices into the domain. Read more
*Apple* Macintosh OSX - Net2Source Inc. (Uni...
…: * Work Authorization : * Contact Number(Best time to reach you) : Skills : Apple Macintosh OSX Location : New York, New York. Duartion : 6+ Months The associate would Read more
Computer Operations Technician ll - *Apple*...
# Web Announcement** Apple Technical Liaison**The George Mason University, Information Technology Services (ITS), Technology Support Services, Desktop Support Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.