Greg's bite: MSNBC touts Window Mobile 7 
TweetFollow Us on Twitter

Greg's bite: MSNBC touts Window Mobile 7 

By Greg Mills

Sometimes the tech media runs the most hysterical articles, ones that are so transparently sponsored by big money. Case in point: an MSNBC article (http://www.msnbc.msn.com/id/38741936/ns/technology_and_science-wireless/) touting the unreleased vaporware that is the Mobile Windows 7 platform that Microsoft is busy working on.  

Posting a review of vaporware is an exercise in foolishness, especially given Microsoft's lousy track record. They raise expectations to counter innovative products Apple actually releases. The failed Vista, Kin and Zune employees are hard at work putting their vast innovation skills into this coming Mobile OS, which is really Microsoft's "too late, last chance" to even be relevant in the modern smartphone market.

To understand how such mindless dribble could be posted on a major news web site, like MSNBC, note that the M in the name stands for Microsoft. The author mentions the fact that, while the company that writes his paychecks is a joint venture between Microsoft and NBC Universal, he claims "his opinion is not influenced in any way." Hmmm, as Shakespeare noted, "thou protesteth too much." To think that this phony "flowers" article he posted was unbiased is nonsense. What legitimated tech writer pumps unreleased vaporware anyway? Of course, he presents his "proof of impartiality" by admitting he uses an iPhone.

When Wilson Rothman actuality trashes his iPhone for a Windows Mobile 7 phone, that is when he has some credibility to tout the promised Microsoft OS. The new Windows Mobile OS is expected to launch with a whopping 50 games available, all of which are related to the Xbox. 

In fact, the killer function is that the un-launched vaporware Mobile OS is counting on is a connection to the game console. Sound to me like Microsoft is strong-arming it's Xbox developers to write apps for the promised mobile OS.  Rothman says, "The good news is, it sounds like the games division (of Microsoft) is totally on board, and ready to fight for this as if it were a console: to produce mobile versions of Xbox favorites while sweet-talking the owners of other major console franchises to get with the program." 

Yeah right. Major developers were born yesterday and just love everything Microsoft does.

The concept is that games on the Windows Mobile OS will work with Xbox to operate their 3-D avatar and keep track of Xbox scores as well as working over the Xbox live system. All this sounds like it could be done with an iPhone or Android app ... why punish the world with another flavor of Windows?  

Frankly, I expect that some developer will do just that. Gut the killer app Microsoft is counting on by releasing an iPhone and Android app that does the "Mobile Xbox" tricks on iPhones and Androids. Who would then buy a Windows cell phone. Or, more importantly, who will build them one? Mattel may sit this one out, having been badly burned by manufacturing the disastrously infamous Ken (Kin) phone for Microsoft.

Assume of the 25 million Xbox owners out there, half are old enough to own a smartphone. Then assume that of the 12.5 million Xbox owners old enough to buy and support a smartphone 80% of them also own a PlayStation or Wii, which they like even better than the Xbox. How many rabid Xbox owners are so into Xbox they will put up with the indignities of using a brand new Microsoft Windows Mobile OS to hook up to their internet connected Xboxes? The answer is not enough to matter in the real smartphone war going on between Apple and Google.  

I count RIM as also losing out due to the loss of unique encrypted security features they need to hold onto the business market they have enjoyed in the past. Microsoft is an also ran mobile cell phone OS vendor, but a stone looser in the modern smartphone market.

Also, hanging the name "Windows" around the neck of the promised Microsoft Mobile OS is an albatross due to the misery PC users associate with that name. I bet Wilson Rothman US$20 Microsoft is completely out of the mobile OS business by this time next year and will take a serious loss on Windows Mobile 7.  I would bet him another $20 that Microsoft CEO Ballmer is out by this time next year.  

(Greg Mills is currently a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Married, with one daughter still at home, Greg writes for intellectual web sites and Mac related issues. See Greg's web sites at http://www.gregmills.info . He can be emailed at gregmills@mac.com )

 
AAPL
$99.02
Apple Inc.
+1.35
MSFT
$43.97
Microsoft Corpora
-0.53
GOOG
$590.60
Google Inc.
+1.58

MacTech Search:
Community Search:

Software Updates via MacUpdate

OS X Yosemite Wallpaper 1.0 - Desktop im...
OS X Yosemite Wallpaper is the gorgeous new background image for Apple's upcoming OS X 10.10 Yosemite. This wallpaper is available for all screen resolutions with a source file that measures 5,418... Read more
Acorn 4.4 - Bitmap image editor. (Demo)
Acorn is a new image editor built with one goal in mind - simplicity. Fast, easy, and fluid, Acorn provides the options you'll need without any overhead. Acorn feels right, and won't drain your bank... Read more
Bartender 1.2.20 - Organize your menu ba...
Bartender lets you organize your menu bar apps. Features: Lets you tidy your menu bar apps how you want. See your menu bar apps when you want. Hide the apps you need to run, but do not need to... Read more
TotalFinder 1.6.2 - Adds tabs, hotkeys,...
TotalFinder is a universally acclaimed navigational companion for your Mac. Enhance your Mac's Finder with features so smart and convenient, you won't believe you ever lived without them. Tab-based... Read more
Vienna 3.0.0 RC 2 :be5265e: - RSS and At...
Vienna is a freeware and Open-Source RSS/Atom newsreader with article storage and management via a SQLite database, written in Objective-C and Cocoa, for the OS X operating system. It provides... Read more
VLC Media Player 2.1.5 - Popular multime...
VLC Media Player is a highly portable multimedia player for various audio and video formats (MPEG-1, MPEG-2, MPEG-4, DivX, MP3, OGG, ...) as well as DVDs, VCDs, and various streaming protocols. It... Read more
Default Folder X 4.6.7 - Enhances Open a...
Default Folder X attaches a toolbar to the right side of the Open and Save dialogs in any OS X-native application. The toolbar gives you fast access to various folders and commands. You just click... Read more
TinkerTool 5.3 - Expanded preference set...
TinkerTool is an application that gives you access to additional preference settings Apple has built into Mac OS X. This allows to activate hidden features in the operating system and in some of the... Read more
Audio Hijack Pro 2.11.0 - Record and enh...
Audio Hijack Pro drastically changes the way you use audio on your computer, giving you the freedom to listen to audio when you want and how you want. Record and enhance any audio with Audio Hijack... Read more
Intermission 1.1.1 - Pause and rewind li...
Intermission allows you to pause and rewind live audio from any application on your Mac. Intermission will buffer up to 3 hours of audio, allowing users to skip through any assortment of audio... Read more

Latest Forum Discussions

See All

Traps n’ Gemstones Review
Traps n’ Gemstones Review By Campbell Bird on July 28th, 2014 Our Rating: :: CASTLEVANIA JONESUniversal App - Designed for iPhone and iPad Fight mummies, dig tunnels, and ride a runaway minecart to discover ancient secrets in this... | Read more »
The Phantom PI Mission Apparition Review
The Phantom PI Mission Apparition Review By Jordan Minor on July 28th, 2014 Our Rating: :: GHOSTS BUSTEDUniversal App - Designed for iPhone and iPad The Phantom PI is an exceedingly clever and well-crafted adventure game.   | Read more »
More Stubies Are Coming Your Way in a Ne...
More Stubies Are Coming Your Way in a New Update Posted by Jessica Fisher on July 28th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
The Great Prank War Review
The Great Prank War Review By Nadia Oxford on July 28th, 2014 Our Rating: :: PRANKING IS SERIOUS BUSINESSUniversal App - Designed for iPhone and iPad Though short, The Great Prank War offers an interesting and fun mix of action and... | Read more »
Marvel Contest of Champions Announced at...
Marvel Contest of Champions Announced at Comic-Con Posted by Jennifer Allen on July 28th, 2014 [ permalink ] Announced over the weekend at San Diego Comic-Con was the fairly exciting looking Marvel Contest of Champions. | Read more »
Teenage Mutant Ninja Turtles Review
Teenage Mutant Ninja Turtles Review By Jennifer Allen on July 28th, 2014 Our Rating: :: DULL SWIPINGUniversal App - Designed for iPhone and iPad The pizza power is weak when it comes to this Teenage Mutant Ninja Turtles game.   | Read more »
Exploration Focused Puzzle Game Beatbudd...
Exploration Focused Puzzle Game Beatbuddy Set to Make Transition from PC to iOS this September Posted by Jennifer Allen on July 28th, 2014 [ permalink ] | Read more »
PlanetHD
PlanetHD By Nadia Oxford on July 28th, 2014 Our Rating: :: SPACE MADNESSUniversal App - Designed for iPhone and iPad PlanetHD will keep players busy for a while, though its unpredictable physics are a handful to deal with.   | Read more »
This Week at 148Apps: July 21-25, 2014
Another Week of Expert App Reviews   At 148Apps, we help you sort through the great ocean of apps to find the ones we think you’ll like and the ones you’ll need. Our top picks become Editor’s Choice, our stamp of approval for apps with that little... | Read more »
Reddme for iPhone - The Reddit Client (...
Reddme for iPhone - The Reddit Client 1.0 Device: iOS iPhone Category: News Price: $.99, Version: 1.0 (iTunes) Description: Reddme for iPhone is an iOS 7-optimized Reddit client that offers a refreshing new way to experience Reddit... | Read more »

Price Scanner via MacPrices.net

iOS 8 and OS X 10.10 To Support DuckDuckGo As...
Writing for Quartz, Dan Frommer reports that Apple’s forthcoming iOS 8 and OS X 10.10 operating systems version updates will allow users to select DuckDuckGo as their default search engine. He notes... Read more
U.K. Hospital Using iPods and iPads To Record...
British news journal GazetteLive’s. Ian McNeal notes that the old “an apple a day keeps the doctor away” proverb is being turned on its head at http://southtees.nhs.uk/hospitals/james-cook/ James... Read more
13-inch 2.5GHz MacBook Pro on sale for $1099,...
Best Buy has the 13″ 2.5GHz MacBook Pro available for $1099.99 on their online store. Choose free shipping or free instant local store pickup (if available). Their price is $100 off MSRP. Price is... Read more
Roundup of Apple refurbished MacBook Pros, th...
The Apple Store has Apple Certified Refurbished 13″ and 15″ MacBook Pros available for up to $400 off the cost of new models. Apple’s one-year warranty is standard, and shipping is free. Their prices... Read more
Record Mac Shipments In Q2/14 Confound Analys...
A Seeking Alpha Trefis commentary notes that Apple’s fiscal Q3 2014 results released July 22, beat market predictions on earnings, although revenues were slightly lower than anticipated. Apple’s Mac’... Read more
Intel To Launch Core M Silicon For Use In Not...
Digitimes’ Monica Chen and Joseph Tsai, report that Intel will launch 14nm-based Core M series processors specifically for use in fanless notebook/tablet 2-in-1 models in Q4 2014, with many models to... Read more
Apple’s 2014 Back to School promotion: $100 g...
 Apple’s 2014 Back to School promotion includes a free $100 App Store Gift Card with the purchase of any new Mac (Mac mini excluded), or a $50 Gift Card with the purchase of an iPad or iPhone,... Read more
iMacs on sale for $150 off MSRP, $250 off for...
Best Buy has iMacs on sale for up to $160 off MSRP for a limited time. Choose free home shipping or free instant local store pickup (if available). Prices are valid for online orders only, in-store... Read more
Mac minis on sale for $100 off MSRP, starting...
Best Buy has Mac minis on sale for $100 off MSRP. Choose free shipping or free instant local store pickup. Prices are for online orders only, in-store prices may vary: 2.5GHz Mac mini: $499.99 2.3GHz... Read more
Global Tablet Market Grows 11% in Q2/14 Notwi...
Worldwide tablet sales grew 11.0 percent year over year in the second quarter of 2014, with shipments reaching 49.3 million units according to preliminary data from the International Data Corporation... Read more

Jobs Board

Sr Software Lead Engineer, *Apple* Online S...
Sr Software Lead Engineer, Apple Online Store Publishing Systems Keywords: Company: Apple Job Code: E3PCAK8MgYYkw Location (City or ZIP): Santa Clara Status: Full Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Sr. Product Leader, *Apple* Store Apps - Ap...
**Job Summary** Imagine what you could do here. At Apple , great ideas have a way of becoming great products, services, and customer experiences very quickly. Bring Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.