Greg's bite: MSNBC touts Window Mobile 7 
TweetFollow Us on Twitter

Greg's bite: MSNBC touts Window Mobile 7 

By Greg Mills

Sometimes the tech media runs the most hysterical articles, ones that are so transparently sponsored by big money. Case in point: an MSNBC article (http://www.msnbc.msn.com/id/38741936/ns/technology_and_science-wireless/) touting the unreleased vaporware that is the Mobile Windows 7 platform that Microsoft is busy working on.  

Posting a review of vaporware is an exercise in foolishness, especially given Microsoft's lousy track record. They raise expectations to counter innovative products Apple actually releases. The failed Vista, Kin and Zune employees are hard at work putting their vast innovation skills into this coming Mobile OS, which is really Microsoft's "too late, last chance" to even be relevant in the modern smartphone market.

To understand how such mindless dribble could be posted on a major news web site, like MSNBC, note that the M in the name stands for Microsoft. The author mentions the fact that, while the company that writes his paychecks is a joint venture between Microsoft and NBC Universal, he claims "his opinion is not influenced in any way." Hmmm, as Shakespeare noted, "thou protesteth too much." To think that this phony "flowers" article he posted was unbiased is nonsense. What legitimated tech writer pumps unreleased vaporware anyway? Of course, he presents his "proof of impartiality" by admitting he uses an iPhone.

When Wilson Rothman actuality trashes his iPhone for a Windows Mobile 7 phone, that is when he has some credibility to tout the promised Microsoft OS. The new Windows Mobile OS is expected to launch with a whopping 50 games available, all of which are related to the Xbox. 

In fact, the killer function is that the un-launched vaporware Mobile OS is counting on is a connection to the game console. Sound to me like Microsoft is strong-arming it's Xbox developers to write apps for the promised mobile OS.  Rothman says, "The good news is, it sounds like the games division (of Microsoft) is totally on board, and ready to fight for this as if it were a console: to produce mobile versions of Xbox favorites while sweet-talking the owners of other major console franchises to get with the program." 

Yeah right. Major developers were born yesterday and just love everything Microsoft does.

The concept is that games on the Windows Mobile OS will work with Xbox to operate their 3-D avatar and keep track of Xbox scores as well as working over the Xbox live system. All this sounds like it could be done with an iPhone or Android app ... why punish the world with another flavor of Windows?  

Frankly, I expect that some developer will do just that. Gut the killer app Microsoft is counting on by releasing an iPhone and Android app that does the "Mobile Xbox" tricks on iPhones and Androids. Who would then buy a Windows cell phone. Or, more importantly, who will build them one? Mattel may sit this one out, having been badly burned by manufacturing the disastrously infamous Ken (Kin) phone for Microsoft.

Assume of the 25 million Xbox owners out there, half are old enough to own a smartphone. Then assume that of the 12.5 million Xbox owners old enough to buy and support a smartphone 80% of them also own a PlayStation or Wii, which they like even better than the Xbox. How many rabid Xbox owners are so into Xbox they will put up with the indignities of using a brand new Microsoft Windows Mobile OS to hook up to their internet connected Xboxes? The answer is not enough to matter in the real smartphone war going on between Apple and Google.  

I count RIM as also losing out due to the loss of unique encrypted security features they need to hold onto the business market they have enjoyed in the past. Microsoft is an also ran mobile cell phone OS vendor, but a stone looser in the modern smartphone market.

Also, hanging the name "Windows" around the neck of the promised Microsoft Mobile OS is an albatross due to the misery PC users associate with that name. I bet Wilson Rothman US$20 Microsoft is completely out of the mobile OS business by this time next year and will take a serious loss on Windows Mobile 7.  I would bet him another $20 that Microsoft CEO Ballmer is out by this time next year.  

(Greg Mills is currently a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Married, with one daughter still at home, Greg writes for intellectual web sites and Mac related issues. See Greg's web sites at http://www.gregmills.info . He can be emailed at gregmills@mac.com )

 
AAPL
$99.76
Apple Inc.
+2.09
MSFT
$44.08
Microsoft Corpora
+0.45
GOOG
$520.84
Google Inc.
+9.67

MacTech Search:
Community Search:

Software Updates via MacUpdate

Macgo Blu-ray Player 2.10.9.1750 - Blu-r...
Macgo Mac Blu-ray Player can bring you the most unforgettable Blu-ray experience on your Mac. Overview Macgo Mac Blu-ray Player can satisfy just about every need you could possibly have in a Blu-ray... Read more
Apple iOS 8.1 - The latest version of Ap...
The latest version of iOS can be downloaded through iTunes. Apple iOS 8 comes with big updates to apps you use every day, like Messages and Photos. A whole new way to share content with your family.... Read more
TechTool Pro 7.0.5 - Hard drive and syst...
TechTool Pro is now 7, and this is the most advanced version of the acclaimed Macintosh troubleshooting utility created in its 20-year history. Micromat has redeveloped TechTool Pro 7 to be fully 64... Read more
PDFKey Pro 4.0.2 - Edit and print passwo...
PDFKey Pro can unlock PDF documents protected for printing and copying when you've forgotten your password. It can now also protect your PDF files with a password to prevent unauthorized access and/... Read more
Yasu 2.9.1 - System maintenance app; per...
Yasu was originally created with System Administrators who service large groups of workstations in mind, Yasu (Yet Another System Utility) was made to do a specific group of maintenance tasks... Read more
Hazel 3.3 - Create rules for organizing...
Hazel is your personal housekeeper, organizing and cleaning folders based on rules you define. Hazel can also manage your trash and uninstall your applications. Organize your files using a... Read more
Autopano Giga 3.7 - Stitch multiple imag...
Autopano Giga allows you to stitch 2, 20, or 2,000 images. Version 3.0 integrates impressive new features that will definitely make you adopt Autopano Pro or Autopano Giga: Choose between 9... Read more
MenuMeters 1.8 - CPU, memory, disk, and...
MenuMeters is a set of CPU, memory, disk, and network monitoring tools for Mac OS X. Although there are numerous other programs which do the same thing, none had quite the feature set I was looking... Read more
Coda 2.5 - One-window Web development su...
Coda is a powerful Web editor that puts everything in one place. An editor. Terminal. CSS. Files. With Coda 2, we went beyond expectations. With loads of new, much-requested features, a few... Read more
Arq 4.6.1 - Online backup to Google Driv...
Arq is super-easy online backup for the Mac. Back up to your own Google Drive storage (15GB free storage), your own Amazon Glacier ($.01/GB per month storage) or S3, or any SFTP server. Arq backs up... Read more

Latest Forum Discussions

See All

This Week at 148Apps: October 13-17, 201...
Expert App Reviewers   So little time and so very many apps. What’s a poor iPhone/iPad lover to do? Fortunately, 148Apps is here to give you the rundown on the latest and greatest releases. And we even have a tremendous back catalog of reviews; just... | Read more »
Angry Birds Transformers Review
Angry Birds Transformers Review By Jennifer Allen on October 20th, 2014 Our Rating: :: TRANSFORMED BIRDSUniversal App - Designed for iPhone and iPad Transformed in a way you wouldn’t expect, Angry Birds Transformers is a quite... | Read more »
GAMEVIL Announces the Upcoming Launch of...
GAMEVIL Announces the Upcoming Launch of Mark of the Dragon Posted by Jessica Fisher on October 20th, 2014 [ permalink ] Mark of the Dragon, by GAMEVIL, put | Read more »
Interview With the Angry Birds Transform...
Angry Birds Transformers recently transformed and rolled out worldwide. This run-and-gun title is a hit with young Transformers fans, but the ample references to classic Transformers fandom has also earned it a place in the hearts of long-time... | Read more »
Find Free Food on Campus with Ypay
Find Free Food on Campus with Ypay Posted by Jessica Fisher on October 20th, 2014 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
Strung Along Review
Strung Along Review By Jordan Minor on October 20th, 2014 Our Rating: :: GOT NO STRINGSUniversal App - Designed for iPhone and iPad A cool gimmick and a great art style keep Strung Along from completely falling apart.   | Read more »
P2P file transferring app Send Anywhere...
File sharing services like Dropbox have security issues. Email attachments can be problematic when it comes to sharing large files. USB dongles don’t fit into your phone. Send Anywhere, a peer-to-peer file transferring application, solves all of... | Read more »
Zero Age Review
Zero Age Review By Jordan Minor on October 20th, 2014 Our Rating: :: MORE THAN ZEROiPad Only App - Designed for the iPad With its mind-bending puzzles and spellbinding visuals, Zero Age has it all.   | Read more »
Hay Ewe Review
Hay Ewe Review By Campbell Bird on October 20th, 2014 Our Rating: :: SAVE YOUR SHEEPLEUniversal App - Designed for iPhone and iPad Pave the way for your flock in this line drawing puzzle game from the creators of Worms.   | Read more »
My Very Hungry Caterpillar (Education)
My Very Hungry Caterpillar 1.0.0 Device: iOS Universal Category: Education Price: $3.99, Version: 1.0.0 (iTunes) Description: Care for your very own Very Hungry Caterpillar! My Very Hungry Caterpillar will captivate you as he crawls... | Read more »

Price Scanner via MacPrices.net

2013 15-inch 2.0GHz Retina MacBook Pro availa...
B&H Photo has leftover previous-generation 15″ 2.0GHz Retina MacBook Pros now available for $1599 including free shipping plus NY sales tax only. Their price is $400 off original MSRP. B&H... Read more
Updated iPad Prices
We’ve updated our iPad Air Price Tracker and our iPad mini Price Tracker with the latest information on prices and availability from Apple and other resellers, including the new iPad Air 2 and the... Read more
Apple Pay Available to Millions of Visa Cardh...
Visa Inc. brings secure, convenient payments to iPad Air 2 and iPad mini 3as well as iPhone 6 and 6 Plus. Starting October 20th, eligible Visa cardholders in the U.S. will be able to use Apple Pay,... Read more
Textkraft Pocket – the missing TextEdit for i...
infovole GmbH has announced the release and immediate availability of Textkraft Pocket 1.0, a professional text editor and note taking app for Apple’s iPhone. In March 2014 rumors were all about... Read more
C Spire to offer iPad Air 2 and iPad mini 3,...
C Spire on Friday announced that it will offer iPad Air 2 and iPad mini 3, both with Wi-Fi + Cellular, on its 4G+ LTE network in the coming weeks. C Spire will offer the new iPads with a range of... Read more
Belkin Announces Full Line of Keyboards and C...
Belkin International has unveiled a new lineup of keyboard cases and accessories for Apple’s newest iPads, featuring three QODE keyboards and a collection of thin, lightweight folios for both the... Read more
Verizon offers new iPad Air 2 preorders for $...
Verizon Wireless is accepting preorders for the new iPad Air 2, cellular models, for $100 off MSRP with a 2-year service agreement: - 16GB iPad Air 2 WiFi + Cellular: $529.99 - 64GB iPad Air 2 WiFi... Read more
Price drops on refurbished Mac minis, now ava...
The Apple Store has dropped prices on Apple Certified Refurbished previous-generation Mac minis, with models now available starting at $419. Apple’s one-year warranty is included with each mini, and... Read more
Apple refurbished 2014 MacBook Airs available...
The Apple Store has Apple Certified Refurbished 2014 MacBook Airs available for up to $180 off the cost of new models. An Apple one-year warranty is included with each MacBook, and shipping is free.... Read more
Refurbished 2013 MacBook Pros available for u...
The Apple Store has Apple Certified Refurbished 13″ and 15″ MacBook Pros available starting at $929. Apple’s one-year warranty is standard, and shipping is free: - 13″ 2.5GHz MacBook Pros (4GB RAM/... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Position Opening at *Apple* - Apple (United...
…customers purchase our products, you're the one who helps them get more out of their new Apple technology. Your day in the Apple Store is filled with a range of Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** At the Apple Store, you connect business professionals and entrepreneurs with the tools they need in order to put Apple solutions to work in their Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** The Apple Store is a retail environment like no other - uniquely focused on delivering amazing customer experiences. As an Expert, you introduce people Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** As businesses discover the power of Apple computers and mobile devices, it's your job - as a Solutions Engineer - to show them how to introduce these Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.