Tim Cook's commencement speech: 'I believe in work, hard work'
TweetFollow Us on Twitter

Tim Cook's commencement speech: 'I believe in work, hard work'

By Gaurang Donovan

Apple's Chief Operating Officer Tim Cook gave a commencement speech as his alma mater Auburn [Georgia] University on 14 May. It received a modicum of media coverage but that is not totally unexpected given how Apple is often covered in the past.

The coverage was hardly on par to what other current public appearances of other much smaller or less successful companies' executive leadership receive at times. But Cook's commencement speech reiterates much of what has been practiced quietly at Apple to achieve such a successful comeback over the last 13 years or so and it does provide me with even more confidence that Apple's leadership team is still very well grounded in what it is trying to achieve. Just keep doing it.

You can view the speech as an iTunes U podcast or YouTube video. 

http://deimos3.apple.com/WebObjects/Core.woa/Browse/auburn.edu.393053402...

or

http://www.youtube.com/watch?v=xEAXuHvzjao

While it was a commencement speech and uplifting in nature, it was still encouraging and refreshing to see Cook's state his priorities of family and hometown support, dedication to entering higher education, the importance of preparation, learning from failure, practicing hard work and "attending to every detail". 

There are now more than enough stories coverage of Cook in the last decade to realize his actions in his job have supported those expressed values of his delivered commencement speech despite the missing media spotlight. It is a boring story to cover - engineer, head down, hard work, attend to the details, every detail. And those few public and quotable leaders of Apple seldom wear a tie or business suit. Almost never. (I am sure I saw a photo featuring European Commissioner Ms. Kroes and Apple's Eddy Cue dressed in a suit and tie no so very long ago.)

The executive Apple leadership is top-notch and world-class but hardly recognized for the achievements under their tenure in business or technology media coverage. Why? I believe it is because they don't take up every speaking or interview engagement and thus eliminate opportunities of self-promotion. They speak of their company's results or saleable products in financial conference calls and product announcements and work the rest of the time.

The individuals making up the Apple executive leadership spend their time running a company, attending details, building very good products with a level of unsurpassed support among its customers and not putting on makeup for the video cameras. 

Meanwhile they are achieving some of the best corporate results in recorded business history and should be recognised for it. The speed of the build-up of some of the highest corporate cash reserves levels (I have written several articles here in the past of this) earns them that distinction alone without even considering the dissection of individual products they handle. 

Just how do you explain the impressive $42 billion in cash reserves that Peter Oppenheimer, Chief Financial Officer reported on last quarter? Up from $29 billion a year previously? I wonder what other company had sizeable build-up in cash reserves in that order of magnitude? And all signs are indicating that trend is continuing.

As a result of this hard work effort and "attending to every detail", Apple leadership have earned a corporate brand loyalty second to none. And this is especially true since Tim Cook joined them in 1998. 

The international launch of the iPad this weekend reflects that user loyalty as thousands again waited in line or at their front door for an entirely new experience brought to them by hard work, the iPad and Apple. Estimates of 500,000 to 900,000 units for delivery this weekend have been written about. No matter what the real number turns out to be, one can conclude there was a frenzy, there are shortages at present with demand outstripping supply, this wild demand for a consumer product is occurring in May, not a shopping or religious holiday anywhere they have launched, and this was in only nine new countries after a such a successful single country launch in the US in April. They were forced to delay the first of an expanded international product launch. 

I am thinking the next nine countries scheduled for launch "in July" will likely have to wait until the last weekend of that month as supply is so constrained now and given it will take some time to build up the production and supply to support that expansion of the international launch. There are many a corporate leadership wishing they had that kind of overwhelming success of a product launch supply problem to deal with instead of facing overcapacity and high inventories.

The chief officers of Apple have done an excellent job executing their business since Steve Jobs' return to the company. Despite their few public speaking engagements, their repeated stated goals in developing and making the best of a certain product at affordable prices are being achieved. Others may speak of it, but Apple leadership is doing it. Time and again, quarter after quarter.

May this leadership remain very focused on their work, keep their feet on sound ground and know and acknowledge the support of thousands on their teams below them in the corporation as they strive toward achieving those lofty goals. I can't hardly wait to hear of technology and product developments during WWDC in a week's time nor given we are just past the halfway mark for the financial quarter, to hear CFO Peter Oppenheimer say those precious financial success comparative measurement words in the next financial results conference call in August, "Turning to cash,..."

War Eagle Tim Cook. Keep up the hard work.

(Columnist Gaurang Donovan is an Australian “mystery man” who wishes to keep his identify secret for personal and business reasons)

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

OmniGraffle Pro 7.2.2 - Create diagrams,...
OmniGraffle Pro helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use... Read more
OmniGraffle 7.2.2 - Create diagrams, flo...
OmniGraffle helps you draw beautiful diagrams, family trees, flow charts, org charts, layouts, and (mathematically speaking) any other directed or non-directed graphs. We've had people use Graffle to... Read more
Spotify 1.0.44.100. - Stream music, crea...
Spotify is a streaming music service that gives you on-demand access to millions of songs. Whether you like driving rock, silky R&B, or grandiose classical music, Spotify's massive catalogue puts... Read more
Microsoft OneNote 15.29 - Free digital n...
OneNote is your very own digital notebook. With OneNote, you can capture that flash of genius, that moment of inspiration, or that list of errands that's too important to forget. Whether you're at... Read more
WALTR 2 2.0.8 - $39.95
WALTR 2 helps you wirelessly drag-and-drop any music, ringtones, videos, PDF, and ePub files onto your iPhone, iPad, or iPod without iTunes. It is the second major version of Softorino's critically-... Read more
Dropbox 16.3.27 - Cloud backup and synch...
Dropbox is an application that creates a special Finder folder that automatically syncs online and between your computers. It allows you to both backup files and keep them up-to-date between systems... Read more
EtreCheck 3.1.5 - For troubleshooting yo...
EtreCheck is an app that displays the important details of your system configuration and allow you to copy that information to the Clipboard. It is meant to be used with Apple Support Communities to... Read more
Carbon Copy Cloner 4.1.12 - Easy-to-use...
Carbon Copy Cloner backups are better than ordinary backups. Suppose the unthinkable happens while you're under deadline to finish a project: your Mac is unresponsive and all you hear is an ominous,... Read more
VueScan 9.5.62 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
SpamSieve 2.9.27 - Robust spam filter fo...
SpamSieve is a robust spam filter for major email clients that uses powerful Bayesian spam filtering. SpamSieve understands what your spam looks like in order to block it all, but also learns what... Read more

Latest Forum Discussions

See All

Track Santa with these three festive app...
Christmas is fast approaching and that means it's time to prepare for Santa's yearly pilgrimage around the globe. Christmas Eve is an exciting time as parents help their kids get ready to welcome Santa. You've got the cookies and milk all planned... | Read more »
Galaxy on Fire 3 and four other fantasti...
Galaxy on Fire 3 - Manticore brings the series back for another round of daring space battles. It's familiar territory for folks who are familiar with the franchise. If you've beaten the game and are looking to broaden your horizons, might we... | Read more »
The best apps for your holiday gift exch...
What's that, you say? You still haven't started your holiday shopping? Don't beat yourself up over it -- a lot of people have been putting it off, too. It's become easier and easier to procrastinate gift shopping thanks to a number of apps that... | Read more »
Toca Hair Salon 3 (Education)
Toca Hair Salon 3 1.0 Device: iOS Universal Category: Education Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »
Winter comes to Darkwood as Seekers Note...
MyTona, based in the chilly Siberian city of Yakutsk, has brought a little festive fun to its hidden object game Seekers Notes: Hidden Mystery. The Christmas update introduces some new inhabitants to players, and with them a chance to win plenty of... | Read more »
Bully: Anniversary Edition (Games)
Bully: Anniversary Edition 1.03.1 Device: iOS Universal Category: Games Price: $6.99, Version: 1.03.1 (iTunes) Description: *** PLEASE NOTE: This game is officially supported on the following devices: iPhone 5 and newer, iPod Touch... | Read more »
PINE GROVE (Games)
PINE GROVE 1.0 Device: iOS Universal Category: Games Price: $1.99, Version: 1.0 (iTunes) Description: A pine grove where there are no footsteps of people due to continuous missing cases. The case is still unsolved and nothing has... | Read more »
Niantic teases new Pokémon announcement...
After rumors started swirling yesterday, it turns out there is an official Pokémon GO update on its way. We’ll find out what’s in store for us and our growing Pokémon collections tomorrow during the Starbucks event, but Niantic will be revealing... | Read more »
3 reasons why Nicki Minaj: The Empire is...
Nicki Minaj is as business-savvy as she is musically talented and she’s proved that by launching her own game. Designed by Glu, purveyors of other fine celebrity games like cult favorite Kim Kardashian: Hollywood, Nicki Minaj: The Empire launched... | Read more »
Clash of Clans is getting its own animat...
Riding on its unending wave of fame and success, Clash of Clans is getting an animated web series based on its Clash-A-Rama animated shorts.As opposed to the current shorts' 60 second run time, the new and improved Clash-A-Rama will be comprised of... | Read more »

Price Scanner via MacPrices.net

New 2016 13-inch Touch Bar MacBook Pros on sa...
B&H Photo the new 2016 Apple 13″ 2.9GHz/256GB Touch Bar MacBook Pros on sale for $50 off MSRP, each including free shipping plus NY sales tax only: - 13″ 2.9GHz/256GB Touch Bar MacBook Pro Space... Read more
12-inch 1.2GHz Space Gray Retina MacBook on s...
B&H Photo has dropped their price on the 2016 Apple 12″ 1.2GHz Space Gray Retina MacBook (MLH82LL/A) to $1399 including free shipping plus NY sales tax only. Their price is $200 off MSRP, and it’... Read more
Never Settle for Low Performing Wifi With iOS...
AppYogi Software has announced the release of WiFi Signal Strength Status App 1.0, the company’s new utility developed exclusively for macOS. WiFi Signal Strength Status App features a unique, single... Read more
New 2016 13-inch Touch Bar MacBook Pros in st...
B&H Photo has stock of new 2016 Apple 13″ Touch Bar MacBook Pro models, each including free shipping plus NY sales tax only: - 13″ 2.9GHz/512GB Touch Bar MacBook Pro Space Gray: $1999 - 13″ 2.... Read more
New 2016 15″ Touch Bar MacBook Pros in stock...
B&H Photo has new 2016 Apple 15″ Touch Bar MacBook Pro models in stock today including free shipping plus NY sales tax only: - 15″ 2.7GHz Touch Bar MacBook Pro Space Gray: $2799 - 15″ 2.7GHz... Read more
DietSensor App Targeting Diabetes and Obesity...
DietSensor, Inc., a developer of smart food and nutrition applications designed to fight diabetes and obesity and help improve overall fitness, has announced the launch of its DietSensor app for... Read more
Holiday 2016 13-inch 2.0GHz MacBook Pro sales...
B&H has the non-Touch Bar 13″ MacBook Pros in stock today for $50-$100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.0GHz MacBook Pro Space Gray (MLL42LL/A): $1449 $... Read more
Holiday sale: Apple TVs for $51-$40 off MSRP,...
Best Buy has dropped their price on the 64GB Apple TV to $159.99 including free shipping. That’s $40 off MSRP. 32GB Apple TVs are on sale right now for $98 on Sams Club’s online store. That’s $51 off... Read more
12-inch Retina MacBooks, Apple refurbished, n...
Apple has restocked a full line of Certified Refurbished 2016 12″ Retina MacBooks, now available for $200-$260 off MSRP. Refurbished 2015 models are available starting at $929. Apple will include a... Read more
Holiday sale: 12-inch Retina MacBook for $100...
B&H has 12″ Retina MacBooks on sale for $100 off MSRP as part of their Holiday sale. Shipping is free, and B&H charges NY sales tax only: - 12″ 1.1GHz Space Gray Retina MacBook: $1199 $100... Read more

Jobs Board

Integration Technician, *Apple* - Zones, In...
…at Zones and for our customers each day. Position Overview The Apple Integration Technician will be responsible for performing customer specific configuration Read more
*Apple* Brand Ambassador (Macy's) - The...
…(T-ROC), is proud of its unprecedented relationship with our partner and client, APPLE ,in bringing amazing" APPLE ADVOCATES"to "non" Apple store locations. Read more
*Apple* Retail - Multiple Positions- Trumbul...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
US- *Apple* Store Leader Program - Apple (Un...
…Summary Learn and grow as you explore the art of leadership at the Apple Store. You'll master our retail business inside and out through training, hands-on Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.