Should Apple buy Netflix or just crush it?

TweetFollow Us on Twitter

Should Apple buy Netflix or just crush it?


While Steve Jobs glibly passes the AppleTV device off as a "hobby", he is too smart to have missed the big picture, as broadcast, cable TV and even satellite TV seem to have peaked and are in a slow decline in both customers and revenue. Then you see Blockbuster and countless other smaller video rental places in decline, you have to ask the question, where are the customers going?  DVD disk sales can't be the answer either.  

Digital TV and High Definition TV have made inroads faster than prior TV technology. It was years before VHS penetrated the market and became very common. DVD disks have already peaked and Blu-ray has now begun its reign since it clobbered the other high def. format.  I expect the period Blu-ray is popular to be short, as streaming HD entertainment is going to be the next wave.  The high speed Internet service that is required  to make downloading HDTV programing fast enough to be practical is becoming an expected level or service these days.

Apple normally sees a business opportunity and figures out how to do it better and overcome the user interface issues that consumers hate. Take the cell phone as an example. In the past, even an "Internet ready" cell phone didn't mean the iPhone experience we have today.

About five years ago, while I was still being abused by Sprint, I purchased a cell phone that was
intended to allow me to check my email over the network.  I paid a bit extra for that service but never could get it to work.  I went to a Sprint store and no one there could get the phone to display my email either. What is wrong with this picture?  

That flip phone was a Motorola product and the convention at that time was the problem. No one at any of the cell phone companies or phone manufacturing realized the potential. Remember the Apple cell phone that Motorola put together? You might as well have super glued an iPod to the back of a cell phone for whatever integration you might have. That phone was a flop because something was missing.  The "Apple magic" that divides the user experience as being "Apple" or Microsoft in tone, disappointed users. Apple realized they would have to start from the ground up to make the "iPhone" fulfill the potential of a true "smart phone." 

The ironic issue, is that even when creatively challenged people see the "next big thing," most of them fail to fully understand why it is going to become the standard, until it is already well established. That is where the followers come in. They never really innovate, they just knock off what the leader does and hope to cash in before the technology ages.

Even Bill Gates understood the phenomenon, if not grasping the ability to truly innovate himself, when he said "the company that fails to obsolete its own products will see the  competition do it." Microsoft is proof that timely marketing and blind luck are still a way to make a killing by copying the brilliance of others.  

Apple has already proven that selling digital content on line is big business. The music industry, iPod and the iTunes store tell the story. This is the future of video as well. Then comes the question, it there enough value to Apple to warrant buying Netflix? A large customer base is of value. With a market cap of US$5.31 billion and Apple valued at $242 billion, if Apple wanted to buy Netflix, they likely could.  

I put my money on Apple crushing Netflix through brutal competition using the iTune model and that new server farm being built on the East Coast. Look for a new and better AppleTV device complete with DVR functions to make it both a download device with  storage and also an Apple user interfaced DVR. I expect all this sooner rather than later.

An Apple 3D High Definition TV or box is not out of the question. Keep in mind the new iPad format is just out of the box. How long will it be before it come out with a larger screen that will handle full HD video? The foray of Apple into advertising also tends to support my thoughts that more video digital content distribution from Apple is just around the corner....  

-- Greg Mills

Greg Mills does faux wall art (http://www.gregmills.info/GregMills.info/Home.html) and runs Cottage Industry Solar Shops (http://www.cottageindustrysolar.com/cottageindustrysolar/Home.html).

 
AAPL
$524.94
Apple Inc.
+5.93
MSFT
$40.01
Microsoft Corpora
-0.39
GOOG
$536.10
Google Inc.
-20.44

MacTech Search:
Community Search:

Software Updates via MacUpdate

Mac DVDRipper Pro 4.1.7 - Copy, backup,...
Mac DVDRipper Pro is the DVD backup solution that lets you protect your DVDs from scratches, save your batteries by reading your movies from your hard disk, manage your collection with just a few... Read more
PDFpenPro 6.2 - Advanced PDF toolkit for...
PDFpenPro allows users to edit PDF's easily. Add text, images and signatures. Fill out PDF forms. Merge or split PDF documents. Reorder and delete pages. Even correct text and edit graphics! Create... Read more
PDFpen 6.2 - Edit and annotate PDFs with...
PDFpen allows users to easily edit PDF's. Add text, images and signatures. Fill out PDF forms. Merge or split PDF documents. Reorder and delete pages. Even correct text and edit graphics! Features... Read more
Monolingual 1.5.9 - Remove unwanted OS X...
Monolingual is a program for removing unnecesary language resources from OS X, in order to reclaim several hundred megabytes of disk space. It requires a 64-bit capable Intel-based Mac and at least... Read more
Maya 2015 - Professional 3D modeling and...
Maya is an award-winning software and powerful, integrated 3D modeling, animation, visual effects, and rendering solution. Because Maya is based on an open architecture, all your work can be scripted... Read more
Starcraft II: Wings of Liberty 1.1.1.180...
Download the patch by launching the Starcraft II game and downloading it through the Battle.net connection within the app. Starcraft II: Wings of Liberty is a strategy game played in real-time. You... Read more
Sibelius 7.5.0 - Music notation solution...
Sibelius is the world's best-selling music notation software for Mac. It is as intuitive to use as a pen, yet so powerful that it does most things in less than the blink of an eye. The demo includes... Read more
Typinator 5.9 - Speedy and reliable text...
Typinator turbo-charges your typing productivity. Type a little. Typinator does the rest. We've all faced projects that require repetitive typing tasks. With Typinator, you can store commonly used... Read more
MYStuff Pro 2.0.16 - Create inventories...
MYStuff Pro is the most flexible way to create detail-rich inventories for your home or small business. Add items to MYStuff by dragging and dropping existing information, uploading new images, or... Read more
TurboTax 2013.r17.002 - Manage your 2013...
TurboTax guides you through your tax return step by step, does all the calculations, and checks your return for errors and overlooked deductions. It lets you file your return electronically to get... Read more

Latest Forum Discussions

See All

Where's My Water? Featuring XYY (G...
Where's My Water? Featuring XYY 1.0 Device: iOS Universal Category: Games Price: $.99, Version: 1.0 (iTunes) Description: iPod Touch 4th Gen, iPhone 3GS or iPad 1 are not compatible with this app. | Read more »
The Amazing Spider-Man 2 (Games)
The Amazing Spider-Man 2 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: *IMPORTANT* The Amazing Spider-Man 2 requires an iPad 2 (or newer), iPhone 4s (or newer), or iPod touch 5th... | Read more »
Living Planet - Tiny Planet Videos and P...
Living Planet - Tiny Planet Videos and Photos 1.0 Device: iOS Universal Category: Photography Price: $.99, Version: 1.0 (iTunes) Description: 50% OFF LAUNCH SPECIAL! BUY NOW BEFORE THE PRICE GOES UP... | Read more »
Livescribe 3 Smartpen Review
Made by: Livescribe Price: $149.99 for Livescribe 3 Hardware/iOS Integration Rating: 4.5 out of 5 stars Usability Rating: 4 out of 5 stars Reuse Value Rating: 4.75 out of 5 stars Build Quality Rating: 4.5 out of 5 stars Overall Rating: 4.44 out of... | Read more »
Unpossible Review
Unpossible Review By Carter Dotson on April 17th, 2014 Our Rating: :: RALPH WIGGUM APPROVESUniversal App - Designed for iPhone and iPad Unpossible is much better than its English!   | Read more »
Hitman GO Review
Hitman GO Review By Carter Dotson on April 17th, 2014 Our Rating: :: GO HITMAN, GO!Universal App - Designed for iPhone and iPad Hitman GO is not the obvious way to do a mobile version of the Hitman series, but it’s an incredibly... | Read more »
Monster High Ghouls and Jewels is a Frea...
Monster High Ghouls and Jewels is a Freaky Fashion-Forward Match-3 Puzzler Posted by Rob Rich on April 17th, 2014 [ permalink ] | Read more »
Dinosaur Train A to Z Review
Dinosaur Train A to Z Review By Amy Solomon on April 17th, 2014 Our Rating: :: DINO DETAILSUniversal App - Designed for iPhone and iPad Dinosaur Train A to Z is an educational app about dinosaurs that includes In-App Purchases... | Read more »
Easter Comes to Junk Jack X – Bringing N...
Easter Comes to Junk Jack X – Bringing New Crafts, Chemistry, and More Posted by Rob Rich on April 17th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Call of Cookie Review
Call of Cookie Review By Jordan Minor on April 17th, 2014 Our Rating: :: COOKIE CRUMBLESUniversal App - Designed for iPhone and iPad Call of Cookie proves that plants aren’t the only fighting foods out there.   | Read more »

Price Scanner via MacPrices.net

Apple restocks refurbished Mac minis starting...
The Apple Store has restocked Apple Certified Refurbished Mac minis for up to $150 off the cost of new models. Apple’s one-year warranty is included with each mini, and shipping is free: - 2.5GHz Mac... Read more
Hyundai Brings Apple CarPlay To The 2015 Sona...
Hyundai Motor America has announced it will bring Apple CarPlay functionality to the 2015 Sonata. CarPlay is pitched as a smarter, safer and easier way to use iPhone in the car and gives iPhone users... Read more
Updated iPads Coming Sooner Than We Had Thoug...
MacRumors, cites KGI securities analyst Ming Chi Kuo, well-respected as an Apple product prognisticator, saying that Apple will introduce an upgraded iPad Air and iPad mini in 2014/Q3, meaning the... Read more
Toshiba Unveils New High And Low End Laptop M...
Toshiba has announced new laptop models covering both the high-end and low-end of the notebook computer spectrum. Toshiba 4K Ultra HD Laptop Toshiba’s new Satellite P55t features one of the world’s... Read more
Save up to $270 with Apple refurbished 13-inc...
The Apple Store has Apple Certified Refurbished October 2013 13″ Retina MacBook Pros available starting at $1099, with models up to $270 off MSRP. Apple’s one-year warranty is standard, and shipping... Read more
Apple now offering refurbished iPad mini with...
The Apple Store has Certified Refurbished 2nd generation iPad minis with Retina Displays now available starting at $339. Apple’s one-year warranty is included with each model, and shipping is free.... Read more
Microsoft Blinks – Drops Microsoft Office 365...
Microsoft has dropped the annual subscription fee for Microsoft Office 365 Personal – which is needed in order to create and edit documents in Microsoft Office for iPad. However, Apple’s iOS and OS X... Read more
New AVG Vault Apps for iOS and Android Help K...
AVG Technologies N.V. an online security company for 177 million active users, has announced the launch of its latest mobile application, AVG Vault. The free app introduces an innovative user... Read more
Free Local Carrot iPhone App Helps Find Fresh...
I love fresh vegetables. I’m not a vegan, although I was for several years in the 1980s, but fresh vegetables and other whole foods are still my dietary mainstays as a matter of taste rather than... Read more
CarSO Pro – Car Service and Finance Manager/O...
Lviv, Ukraine-based BM-Studios’ CarSO Pro is a tool to manage operations concerning your car. Never forget to change the oil or prolong the insurance for your car. Remember when you’ve done the car... Read more

Jobs Board

*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Retail - Manager - Holyoke - Apple I...
Job Summary Keeping an Apple Store thriving requires a diverse set of leadership skills, and as a Manager, you’re a master of them all. In the store’s fast-paced, Read more
*Apple* Retail - Manager - Apple (United Sta...
Job SummaryKeeping an Apple Store thriving requires a diverse set of leadership skills, and as a Manager, you're a master of them all. In the store's fast-paced, dynamic Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Retail - Market Leader - Cincinnati...
…challenges of developing individuals, building teams, and affecting growth across Apple Stores. You demonstrate successful leadership ability - focusing on excellence Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.